What BENCH PR does

BENCH PR is a Melbourne-based boutique public relations consultancy founded in 2008 by Jocelyn Hunter, specializing in B2B and technology markets. The firm represents enterprise software brands and fast-growing technology companies seeking to build their profile across Australia, New Zealand, and the Asia Pacific region. Its service portfolio comprises six integrated lines: media relations, speaker opportunities, media training, corporate and crisis communications, social media and digital strategy, and APAC regional coordination. The firm operates as a senior, experienced team of approximately 8 consultants, each with 10+ years of crisis communications experience drawn from leading global agencies including Text 100, Weber Shandwick, Lewis PR, Burson Marsteller, Porter Novelli, Ketchum, Archetype, MSL, and Red Consultancy.

The underlying technology of the firm is human-capital and relationship-based rather than platform-based: there is no proprietary software product, and the core asset is the team's established network of business and technology journalists across ANZ and Southeast Asia. Revenue is generated through professional service fees structured as project-based engagements or retainer agreements for enterprise and mid-market technology clients; pricing is not publicly disclosed and is negotiated per engagement. Client logos referenced include SAP, Intel, HP, Dropbox, Upwork, SurveyMonkey, Eventbrite, Invoice2go, Braintree, OzForex, Tintri, Trend Micro, Affix, and Skillsoft.

BENCH PR is a privately held, founder-controlled firm operating without external institutional investment. It is affiliated with The Collectivist Agency, an international network of PR agencies covering more than 37 countries, which provides cross-border referral flow and enables the firm to act as lead agency for APAC campaigns spanning Australia, Singapore, Hong Kong, and Malaysia. Distribution is direct-to-client with no formal channel intermediaries; marketing relies on the firm's website, a bi-monthly newsletter, and reputation-based referral within the technology PR market.

Name

BENCH PR

Legal name

BENCH PR

Website

https://benchpr.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

BENCH PR is a Melbourne-based boutique PR consultancy founded in 2008 that provides B2B and technology public relations services — including media relations, crisis communications, speaker placement, and social media strategy — to enterprise and fast-growing technology companies across Australia, New Zealand, and the Asia Pacific region.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations consultancy
• Tech PR services
• Media relations
• Crisis communications
• B2B PR agency

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR Consulting Services: BENCH PR generates revenue through professional PR consulting fees, likely structured as project-based engagements or retainer agreements for ongoing PR services including media relations, crisis communications, social media strategy, and speaker placement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BENCH PR is a full-service B2B PR consultancy that provides media relations, speaker placement, media training, corporate and crisis communications, social media strategy, and APAC regional coordination for technology and B2B companies operating in Australia, New Zealand, and the Asia Pacific region. The firm sells professional PR services via project-based engagements or retainer agreements, leveraging established journalist relationships across ANZ and APAC.

Product overview

BENCH PR is a full-service PR consultancy offering a unified portfolio of specialized services for the B2B and technology markets. The core offering consists of six integrated service lines: Media Relations (leveraging journalist relationships across ANZ and APAC), Speaker Opportunities, Media Training, Corporate and Crisis Communications, Social Media and Digital services, and APAC Regional representation. The company represents international technology brands and fast-growing companies in Australia, New Zealand, and across the Asia Pacific region. Founded in 2008, BENCH PR is part of The Collectivist Agency international network spanning 37+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Strategic media engagement services leveraging established relationships with business and technology journalists across Australia, New Zealand, and the Asia Pacific region to raise and sustain client profiles through targeted news and opinion placement. Targeted at technology and B2B companies seeking regional media coverage.
• Speaker Opportunities Secures high-impact speaking opportunities for clients and their leaders, aligned with media, marketing, and social media strategies. For technology and B2B companies seeking thought leadership visibility.
• Media Training Prepares spokespeople with honed media skills for confident performance across print, TV, or radio interviews. For technology and B2B company executives and designated spokespersons.
• Corporate and Crisis Communications Guides companies through critical moments with experienced counsel, developing crisis strategies with all stakeholder considerations. For technology and B2B companies needing crisis preparedness and response.
• Social Media and Digital In-house strategic social media services to grow company and leader profiles across all major platforms, integrated into PR programs. For technology and B2B companies seeking aligned digital and PR presence.
• APAC Regional Services Represents clients across South East Asia including Singapore, Hong Kong, and Malaysia, coordinating activity across the region as lead agency with proven media networks. For technology and B2B companies expanding or operating across APAC.

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Collectivist AgencycoreStrategic or Co-development PartnerBENCH PR is part of The Collectivist Agency, an international group of PR agencies covering more than 37 countries. This affiliation enables BENCH PR to serve clients with international needs and coordinate APAC campaigns as part of a global network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest global PR firm with dedicated technology practice and APAC hubs in Sydney, Singapore, and Hong Kong. Competes for the same multinational tech clients as BENCH PR but with vastly larger resources.
• FleishmanHillard: Global public relations and communications agency with substantial technology practice across APAC. Competes with BENCH PR for enterprise tech clients requiring multi-market campaign management.
• Burson Cohn & Wolfe (BCW): Top-tier global communications network formed from Burson-Marsteller and Cohn & Wolfe. Former employer of BENCH PR consultant Deborah Dingle; competes for enterprise tech PR mandates like SAP, Intel, and HP at global scale.
• Ogilvy PR: Global marketing and communications network with significant APAC presence and technology vertical. Provides integrated PR plus advertising services that overlap with BENCH PR's full-service B2B tech remit.

Direct peers

• Hotwire Communications: Global tech and B2B PR agency with offices in Australia and APAC. Directly comparable category focus on enterprise technology clients and integrated digital + PR offering.
• Archetype (formerly Text 100): Tech and B2B PR agency operating across ANZ and APAC. Multiple BENCH PR consultants are alumni of Text 100/Archetype, indicating direct overlap in service offering and target customer base of enterprise technology companies.
• Lewis Global Communications: Specialist tech, B2B, and corporate communications agency with strong APAC presence including Singapore and Melbourne. Listed as a former employer of BENCH PR consultant Min Chow, indicating comparable client base and service model.
• Zeno Group: Tech-forward global PR agency with APAC capabilities; targets enterprise and consumer technology brands with integrated communications, closely mirroring BENCH PR's tech specialisation and retainer-based service model.
• WE Communications: Global technology and B2B PR specialist with deep APAC presence in Sydney, Singapore, and Hong Kong. Highly comparable to BENCH PR in client mix (enterprise tech) and category focus, but with significantly larger headcount.

Regional players

• Thinkerbell PR: Australian-founded integrated PR and marketing agency with ANZ focus and growing tech/B2B work. Comparable as a domestic Australian boutique rival competing for the same enterprise tech communications mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bench-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BENCH PR