Benders Norge AS
Benders Norge AS is the Norwegian subsidiary of the Swedish Benders group, manufacturing and distributing concrete and natural stone building products — roof tiles, paving, infrastructure elements, and facade bricks — to private consumers, professional builders, and public institutions across the Nordic region and expanding European markets.
- Company typePrivate
- Founded1960
- HeadquartersSandefjord, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Benders Norge AS does
Benders Norge AS is the Norwegian operating subsidiary of the Swedish Benders group, founded in 1960. The company manufactures and supplies concrete and natural stone building products, including roof tiles (Palema, Carisma profiles), paving stones, Bohus granite products, infrastructure elements (Spikma, Roadblock 650), foundation elements, lightweight concrete blocks, and VERTICO facade bricks. Its core technology is concrete and natural stone production manufacturing, with product differentiation driven by configurability, durability, and proprietary sub-brands backed by a 30-year roof warranty and 10-year material warranty.
Benders Norge AS generates revenue through one-time product sales distributed via an authorized dealer and reseller network across the Nordic region and select European markets. The company serves three primary customer segments — private consumers, professional builders/contractors, and public institutions/municipalities — through bottom-of-funnel dealer sales, mid-funnel digital catalog and technical documentation, and direct project sales for enterprise and government buyers. Geographic reach spans 13+ European markets, with multi-language website localization and partner-distributor arrangements in non-Nordic countries. Pricing is unit-based and not publicly disclosed; quotes are obtained through dealer or direct contact. The parent company maintains production headquarters in Edsvärra, Sweden, and is continuing capacity investment (Bålsta, 2025) to support continued European expansion.
Benders Norge AS firmographics
Firmographics- Name
- Benders Norge AS
- Legal name
- Benders Norge AS
- Website
- https://benders.no
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Benders Norge AS is the Norwegian subsidiary of the Swedish Benders group, manufacturing and distributing concrete and natural stone building products — roof tiles, paving, infrastructure elements, and facade bricks — to private consumers, professional builders, and public institutions across the Nordic region and expanding European markets.
- Ownership category
- akta.pro rank
Benders Norge AS industry classification
Industry- Product category
- Building Materials
- NAICS
- Other Concrete Product Manufacturing (327390), Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Concrete, Gypsum & Plaster Products (3270), Cut Stone & Stone Products (3281), Structural Clay Products (3250)
- akta.pro primary industry
- Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)
- akta.pro secondary industries
- Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD), Aggregate Processing & Value-Added Products (Washing, Screening, Asphalt/Concrete Aggregates) (IMAKAHAH)
Keywords
Where Benders Norge AS is headquartered
LocationHeadquarters
- HQ city
- Sandefjord
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Benders Norge AS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Building Materials Sales: Sale of concrete and natural stone products for construction and landscaping applications. Products include roofing tiles, paving stones, landscape materials, infrastructure elements, foundation products, and facade bricks. Revenue is generated through product sales to dealers, retailers, and direct customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B and B2C product sales through dealer network |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Benders Norge AS product offering
Product offeringCore offering
Benders Norge AS manufactures and supplies concrete and natural stone construction products including roof tiles (Carisma, Palema profiles), paving stones, walls, stairs, decorative outdoor materials, Bohus granite products, infrastructure products (Spikma, Roadblock 650 barriers), foundation elements, lightweight concrete blocks, and VERTICO facade bricks. Products are distributed through an authorized dealer network and direct sales to private consumers, professional builders, and public institutions across the Nordic region and expanding European markets.
Product overview
Benders Norge AS is a manufacturer and supplier of concrete and natural stone products for the construction industry in the Nordic region. The company operates as a multi-category building materials provider with product lines including Tak (roof tiles in concrete and clay, featuring Carisma and Palema profiles), UTEMILJØ (outdoor environment products including paving stones like Bas and Orlando Antikk), Naturstein (natural stone including Bohusgranit granite products), Infrastruktur (infrastructure products including Spikma and Roadblock 650 barriers), Sokkel (foundation elements), Lettklinker (lightweight concrete blocks), and VERTICO Fasadetegl (facade bricks). The company also provides a roof calculation tool for estimating material consumption. Benders positions itself as a complete supplier serving both public and private construction projects, with operations since 1960 and a focus on the Nordic market.
Differentiator
Problem solved
Functional benefit
Brands
- VERTICO: VERTICO facade brick available in various combinations of colors, surfaces and profiles
- Benders Carisma
- Benders Palema
- Benders Orlando Antikk
- Benders Bas
- Benders Bohus
- Benders Labyrint
- Benders Spikma
- Bender Roadblock 650
Products and services
- Tak (Roof Tiles)
Quantifiable outcome
- 30-year warranty on roof products (breakage strength, water tightness, frost resistance)
- +1 more outcomes
Companies that use Benders Norge AS
Customer profileSegments3 records
Ideal customer profiles3 records
Benders Norge AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Benders Norge AS partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Benders Norge AS competitors and assessment
Company assessmentBroad incumbents
- Saint-Gobain: French multinational building materials giant with broad exposure to construction products including roofing, facade systems, and infrastructure materials. Comparable to Benders across multiple product lines but operates at vastly greater scale and broader portfolio, competing especially in facade (VERTICO-equivalent) and infrastructure categories.
- Holcim Ltd: Swiss global building materials leader with strong European presence in cement, aggregates, and concrete products. Comparable to Benders on infrastructure and concrete-product categories where Holcim competes with both ready-mix and precast offerings.
- Heidelberg Materials: German global building materials group with operations across aggregates, cement, and concrete products. Comparable to Benders on concrete infrastructure elements and paving products, particularly in Germany and Poland where Benders is expanding.
- Boral Limited: Australian-headquartered building materials and construction products group with concrete, quarries, and building products divisions. Comparable to Benders as a multi-category building materials manufacturer covering concrete products, paving, and infrastructure, though operating primarily in Asia-Pacific rather than Europe.
- CRH plc: Irish-headquartered global building materials group with significant Nordic and European operations in aggregates, concrete products, and infrastructure. Overlaps with Benders on paving, infrastructure products, and concrete building components, though at vastly larger scale with vertically integrated aggregates exposure.
Direct peers
- Wienerberger AG: Austrian-headquartered, world's largest producer of clay bricks and roof tiles, with strong Nordic and European footprint. Directly comparable to Benders on clay roof tiles, facade bricks (e.g., VERTICO), and infrastructure masonry products, and competes for the same dealer and construction-pro channels.
- IBF A/S: Danish manufacturer of concrete products for infrastructure, foundations, paving, and building elements. Comparable to Benders on concrete infrastructure elements (Spikma-equivalent), foundation blocks, and paving stones in the Nordic market, with overlapping dealer channels in Denmark.
- BMI Group: European roofing systems leader (formerly Braas Monier) offering concrete and clay roof tiles, roofing membranes, and integrated roof systems. Directly comparable to Benders on the Tak (roofing) product line and competes for the same builder/contractor and homeowner segments across Europe.
- Icopal (BMI): Nordic-rooted manufacturer of roofing and waterproofing systems. Comparable to Benders in the Nordic roofing category and shares similar customer segments (roofers, builders, homeowners) across Scandinavia, though Icopal focuses more on membranes and bituminous roofing versus Benders' tile focus.
Regional players
- Aalborg Portland A/S: Denmark-based cement producer supplying the Nordic construction-materials value chain. Comparable to Benders as a Nordic supplier of foundational building materials (cement inputs for concrete products), serving overlapping construction and infrastructure customers, though focused upstream rather than downstream finished products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Benders Norge AS social profiles
Digital presenceBenders Norge AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benders Norge AS leadership team
Management profileNumber of profiles
Profiles1 record
Benders Norge AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benders Norge AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benders Norge AS
What does Benders Norge AS do?
Benders Norge AS manufactures and supplies concrete and natural stone construction products including roof tiles (Carisma, Palema profiles), paving stones, walls, stairs, decorative outdoor materials, Bohus granite products, infrastructure products (Spikma, Roadblock 650 barriers), foundation elements, lightweight concrete blocks, and VERTICO facade bricks. Products are distributed through an authorized dealer network and direct sales to private consumers, professional builders, and public institutions across the Nordic region and expanding European markets.
Is Benders Norge AS a public or private company?
Benders Norge AS is a private company. It is classified as corporate owned and is currently operating.
When was Benders Norge AS founded?
Benders Norge AS was founded in 1960. It employs 1 to 10 people.
Where is Benders Norge AS based?
Benders Norge AS is headquartered in Sandefjord, Norway, in the Europe region.
How does Benders Norge AS make money?
One revenue line is on record: building Materials Sales.
Who are Benders Norge AS's main competitors?
Broad incumbents on record are Saint-Gobain, Holcim Ltd, Heidelberg Materials, Boral Limited and CRH plc. Direct peers are Wienerberger AG, IBF A/S, BMI Group and Icopal (BMI). Aalborg Portland A/S is listed as a regional player.
Does Benders Norge AS have an API?
No public API is recorded for Benders Norge AS.
What industry is Benders Norge AS in?
Benders Norge AS's product category is Building Materials. Its primary akta.pro industry code is IMAKAHAG, Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone), with a secondary code of IMAKAHAD, Granite Quarrying & Dimension Stone Fabrication. Its NAICS code is 327390 and its SIC code is 3270.