Benedetto XIV S.S.D. a R.L.

What Benedetto XIV S.S.D. a R.L. does

Benedetto XIV S.S.D. a R.L. is an Italian professional basketball club based in Cento, founded in 1964, competing in Serie A2 — the second tier of Italian professional basketball. The club plays home matches at Baltur Arena and operates a formalized youth development pathway branded as the Benedetto XIV Project, which is positioned as a multi-year community and talent pipeline under the broader Benedetto 2030 Plan. The club's competitive setup is typical of a mid-sized Italian provincial sports organization: a senior men's roster competing for promotion, a structured youth academy, and a singular headline venue anchoring local fan engagement.

The business model is a diversified sports-club revenue mix. Ticketing is the consumer-facing core, with season-ticket subscribers around 700 and individual match attendance reaching approximately 1,800 at ticket prices between €10 and €50. Sponsorship provides the largest commercial rail, anchored by Sella as the main sponsor under an extended agreement through the 2026/27 season. Merchandise is sold directly through the club's own retail lines, and broadcasting/content is distributed via a regional partnership with Canale 88. The club serves a localized fan base in Cento and surrounding Emilia-Romagna, regional commercial partners seeking brand association with community sports, and a youth development pipeline that links families and young players to the senior program.

The most recent strategic cohort — a new head coach (April 2026), a new club development coordinator (July 2026), the Benedetto XIV Project launch, a rebuilt 2026/27 roster, a renewed sponsorship, and a broadcast deal — describes a coordinated turnaround posture following a 16th-place finish. Data on financial outcomes beyond this restructuring is not disclosed, and the organization's technology footprint, including any AI/analytics capability, is not referenced in the available material.

Name

Benedetto XIV S.S.D. a R.L.

Legal name

Benedetto XIV S.S.D. a R.L.

Website

https://benedettoxiv.it

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Benedetto XIV S.S.D. a R.L. is an Italian professional basketball club based in Cento, competing in Serie A2. It generates revenue through ticketing, merchandise, sponsorships, and broadcasting, serving local fans, commercial partners, and a youth academy pipeline.

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

Keywords

• Professional basketball club
• Italian basketball league
• Youth basketball development
• Sports team merchandise
• Amateur sports association

Headquarters

HQ city

Cento

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Matchday ticketing and season subscriptions: Revenue from individual match tickets sold at Baltur Arena through physical box office and online platforms (Vivaticket, TicketSMS), as well as season subscriptions (abbonamenti) sold at various price tiers. The club actively promotes subscription campaigns and youth pricing.
2. Merchandise and branded products sales: Revenue from the Bbox Store selling official merchandise including replica jerseys (Home and Away kits), T-shirts, and other branded apparel. Products are sold through the physical store, an online shop (bboxshop.it), and at the arena.
3. Sponsorship and partnership deals: Revenue and support in kind from main sponsor Sella (banking/financial group), Gold Sponsor GSA (Gruppo Sicurezza Ambiente), and other commercial partners. Sponsorship includes jersey branding, media visibility, and event activation rights.
4. Broadcasting and media rights: Partnership with Canale 88 (regional TV) for match broadcasts and weekly programming, providing media visibility and revenue or reciprocal promotional value.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Benedetto XIV S.S.D. a R.L. is an Italian amateur/semi-professional basketball club that fields competitive senior teams in national competition and runs youth development programs. Commercial activity is centered on matchday experience (ticketing, membership) and ancillary sales of club-branded merchandise. Sponsorship and registration fees are typical revenue lines for this entity type.

Product overview

Benedetto XIV S.S.D. a R.L. is a professional basketball club competing in Serie A2 (Italy's second national division). The organization operates as a unified offering centered on its first team playing at Baltur Arena, supported by a youth development program (Settore Giovanile) and the Benedetto XIV Project network for grassroots basketball growth. Revenue streams include match ticket sales, merchandise (official kits and fan apparel), and venue rental. The club also maintains an online store through Bboxshop.it for merchandise distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Benedetto XIV Project: Youth basketball development network involving collaboration with local clubs Gallo Basket and Pallacanestro San Giorgio di Piano

Products and services

• Senior competitive basketball team The senior men's basketball squad represents Benedetto XIV S.S.D. a R.L. in national Italian basketball competition; it is the primary on-court product for paying spectators and the anchor for matchday revenue.
• Youth basketball academy A youth basketball development program that trains young athletes and channels them toward senior-level play; intended for children and adolescents in the club's catchment area whose families are seeking structured athletic training.
• Matchday ticketing and season membership Single-match tickets and season passes that grant live attendance at the club's home games; sold directly to individual supporters and families.
• Club-branded merchandise Replica kits, training wear, and accessories bearing the club's branding; sold to supporters through the club's own retail operations.

Quantifiable outcome

• Nearly 700 season ticket holders in 2025/26 season, with over 400 renewals before the new season began (May 2025)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sella (Gruppo Sella)coreGTM or Marketing Partner · 1 June 2026Sella is the Main Sponsor of Benedetto XIV, with the company name appearing prominently on the team jersey. The partnership, first established for a three-year period and extended for the 2026/27 season, goes beyond traditional sports sponsorship. Sella contributes to the club's long-term vision, with the partnership expected to conclude after 2026/27 to allow the club to seek a new lead partner. The banking group maintains relationships with local entrepreneurs, professionals, and families in the Cento area, reinforcing community ties.
• Canale 88coreGTM or Marketing PartnerCanale 88 is the official TV broadcast partner of Benedetto XIV. The regional broadcaster airs delayed match coverage every Wednesday at 21:30 on digital terrestrial TV, along with weekly interview programs and post-match press conference coverage. This partnership significantly expands the club's visibility beyond in-person attendance.
• GSA (Gruppo Sicurezza Ambiente)minorGTM or Marketing PartnerGSA is a Gold Sponsor of Benedetto XIV. As an accredited verification services company (Organismo abilitato), GSA provides verification and quality services. The sponsorship aligns with GSA's strong local roots and its commitment to the Cento territory. GSA representatives (including Claudio Bovolenta of Banca Patrimoni Sella & C.) are active supporters of the club's community mission.
• Baltur Arena / Comune di CentocoreStrategic or Co-development PartnerThe club operates from Baltur Arena, a municipal or publicly accessible sports facility at Piazzale Donatori di Sangue e Organi 10, Cento. The club collaborates with the Comune di Cento for venue access, event support, and community initiatives. The partnership with local government is integral to the club's territorial development strategy.
• Gallo Basket and Pallacanestro San Giorgio di Piano (Benedetto XIV Project network)minorStrategic or Co-development PartnerThe Benedetto XIV Project is a youth basketball network launched by Benedetto XIV to support minibasket and youth sector development. Partner clubs Gallo Basket and Pallacanestro San Giorgio di Piano have fully joined the project, participating in joint technical meetings, shared training sessions, and national/international youth tournaments. The initiative aims to grow the local basketball movement and eventually feed talent into the first team.
• BrainstopminorGTM or Marketing PartnerBrainstop is the club's communications agency partner. The agency, based in Cento, has been providing communication, marketing, and commercial development support to the club. Alessandro Livreri, who worked through Brainstop during 2023-25, has now returned to the club as Coordinator of Club Development and Benedetto 2030 Plan.
• PickEatminorGTM or Marketing PartnerPickEat provided clappers for a major matchday tifo choreography at Baltur Arena, supporting the match atmosphere for a key game. Represents one of the club's activating sponsors providing in-kind support for fan engagement.
• B-Box Store (Via Primo Maggio 43, Cento)minorChannel Partner/ Reseller/ DistributorB-Box is the official physical point of sale for tickets and merchandise, operating from Via Primo Maggio 43 in Cento. Open on specific days and hours, it serves as the primary in-person location for season subscription sales and match ticket purchases.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• UEB Cividale: Serie A2 competitor with a small-town territorial identity mirroring Benedetto XIV's community-led model, including local sponsorship and youth development focus.
• Tezenis Verona: Serie A2 basketball club sharing the same league and broadcast platform (LNP Pass), with a comparable mid-size-city community-based business model and similar sponsor-driven economics.
• Vanoli Cremona: Serie A2 basketball club with a comparable northern-Italian small-city operating model, focused on local sponsorship, season ticket base, and youth basketball programs.
• Fortitudo Bologna: Historic Italian basketball club also competing in Serie A2 2025/26, based in the Bologna metropolitan area and thus in the same regional competitive set as Benedetto XIV; both clubs draw on overlapping Emilia-Romagna talent and fan pools.
• Bertram Tortona: Italian basketball club in the same competitive ecosystem with similar community identity-driven positioning and multi-channel fan engagement via streaming and broadcast.
• Orlandina Basket: Italian basketball club with a comparable community-rooted operating model — small-city market, multi-stream revenue and youth development as core strategic priorities.
• Avellino Basket: Serie A2 rival competing in the 2025/26 championship with a similarly community-anchored profile, regional TV broadcasting and multi-stream revenue model anchored by ticketing and local sponsors.
• Real Sebastiani Rieti: Serie A2 basketball club with a small-city identity and historic community roots comparable to Benedetto XIV; both rely heavily on season subscriptions, merchandise and locally rooted sponsorship.
• Givova Scafati: Serie A2 club with sponsor-titled naming rights and a similar mid-tier community basketball business model; both compete in the same league and depend on corporate sponsors as anchor partners.

Broad incumbents

• Napoli Basket: Italian basketball club with broader commercial reach and a larger market than Benedetto XIV; operates in an adjacent tier but offers a comparable template of multi-stream revenue (sponsorship, ticketing, broadcasting, merchandise).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/benedettoxiv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benedetto XIV S.S.D. a R.L.