PickEat

What PickEat does

PickEat is an Italian cloud-based SaaS platform that manages food and beverage operations for live events, connecting event organizers, food vendors, and attendees through a unified system. The platform provides venue mapping and customer journey design, real-time order and pre-order management, cashless payments, a vendor-facing app, and a web-based attendee ordering interface that requires no app download. It captures confirmed demand 48-72 hours before events and reports sub-40-second order-to-pickup times, with mobile transactions averaging €18 versus €5 at traditional stands. Underlying architecture is custom-built for peak-load environments, with re-architected messaging queues designed to handle thousands of concurrent orders within 30-minute event windows.

PickEat operates a hybrid revenue model combining a one-time setup and onboarding fee with an ongoing transaction-fee percentage on online and pre-order sales. Pricing is quote-based, varies by venue capacity, vendor count, and event frequency, and bundles a roughly two-week implementation covering vendor onboarding, menu setup, training, and ongoing support. The go-to-market is a consultative direct-sales motion targeting event organizers, supplemented by a self-serve demo portal for mid-market prospects. Vendors are onboarded as part of the organizer contract rather than sold to independently.

The platform currently serves Italian sports venues (UYBA Volley, Cuneo Volley, Monferrato Basket, Benedetto XIV Cento) and food festivals (Mercatino del Gusto), and is positioned for expansion into music festivals and exhibition centers. Reported customer outcomes include 42% food waste reduction, 22% vendor revenue increase, 100% elimination of reservation no-shows, and a 197% per-restaurant revenue uplift during the Mercatino del Gusto 2024 pilot.

Name

PickEat

Legal name

PickEat s.r.l.

Website

https://pickeat.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Food & Beverage Management Software

NAICS

Mobile Food Services (72233), Caterers (722320), Mobile Food Services (722330)

akta.pro primary industry

Attendee Mobile Apps & Engagement Platforms (THAHAFAE)

Keywords

• Event F&B management
• Mobile ordering platform
• Stadium food service
• Cashless event payments
• Live event analytics

Headquarters

HQ city

Albenga

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fee on Online Sales: PickEat charges a percentage on online/pre-order sales processed through the platform. This is the primary revenue driver, aligning company incentives with venue performance.
2. Setup/Installation Fee: One-time setup fee charged at implementation, covering customization, vendor onboarding, menu setup, training, and ongoing support for each event or facility.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PickEat is a cloud-based SaaS platform that manages food and beverage operations at live events, connecting event organizers, vendors, and attendees through mobile pre-ordering, real-time order management, QR code pickup, cashless payments, and live analytics. The platform is designed for peak-load event environments such as sports stadiums, music festivals, and exhibition centers, enabling 40-second order-to-pickup, AI-powered demand forecasting, and pre-order visibility 48-72 hours in advance.

Product overview

PickEat is a unified event F&B management platform consisting of a core platform for event organizers and vendors, paired with attendee-facing mobile ordering modules. The platform includes a vendor management app for order processing and prep scheduling, real-time analytics dashboards for operational insights, venue mapping services for customer journey optimization, and attendee mobile ordering via web-based QR code access. The roadmap includes future modules: Live Feed (Q3 2025), Marketing Platform (Q1 2026), AI Order Distribution (Q2 2026), and F&B Data Center (Q3 2026). All components share a common data layer enabling real-time synchronization across stakeholders.

Differentiator

Problem solved

Functional benefit

Products and services

• PickEat Platform All-in-one F&B management solution for live events connecting fans, vendors, and organizers through mobile ordering, real-time analytics, and cashless payments. Designed for event organizers and venue managers.
• Vendor App Mobile-friendly vendor application that streamlines food service operations at events with real-time order flow, prep scheduling, cashless checkouts, and optimized workflows for vendors and restaurateurs.
• Attendee Mobile Ordering Web-based ordering system allowing event attendees to browse digital menus, place orders, and pick up food via QR code without downloading an app. Includes real-time order status notifications.
• Real-Time Analytics Dashboard Live dashboard tracking sales, stock levels, menu performance, and F&B flow across the venue, providing actionable business insights for organizers and vendors to optimize operations and reduce waste.
• Venue Mapping & Customer Journey Service Implementation service that maps venue layouts and vendor locations to allocate pickup points and create personalized customer journey flows, optimizing food service flow and vendor placement.
• PickEat Demo Platform Interactive demo environment at demo.pickeat.it allowing potential customers to test the PickEat ordering experience before committing to a contract.

Quantifiable outcome

• 42% reduction in food waste
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• UYBA VolleycoreStrategic or Co-development PartnerPartnership at E-Work Arena, Busto Arsizio (4,490 capacity stadium). UYBA volleyball team uses PickEat for F&B operations at home matches, in partnership with Rossofood.
• RossofoodcoreStrategic or Co-development PartnerF&B operator partner at E-Work Arena alongside UYBA volley. Rossofood operates food & beverage stands managed through PickEat's platform.
• Cuneo VolleycoreStrategic or Co-development PartnerPartnership at Palazzetto di Cuneo (4,700 capacity stadium). Cuneo volleyball team uses PickEat for F&B operations, in partnership with Anduma Cafe.
• Anduma CafecoreStrategic or Co-development PartnerF&B operator partner at Palazzetto di Cuneo alongside Cuneo volley. Anduma Cafe operates food service managed through PickEat.
• Monferrato BasketcoreStrategic or Co-development PartnerPartnership at Palaferraris, Casale Monferrato (3,510 capacity stadium). Monferrato Basket uses PickEat for F&B operations, in partnership with Stefi Bar.
• Stefi BarcoreStrategic or Co-development PartnerF&B operator partner at Palaferraris alongside Monferrato Basket. Stefi Bar provides food & beverage services through PickEat platform.
• Benedetto XIV CentocoreStrategic or Co-development PartnerPartnership at Baltur Arena, Cento (2,000 capacity stadium). Benedetto XIV Cento basketball team uses PickEat for F&B operations.
• Mercatino del GustocoreStrategic or Co-development PartnerPremium food festival in Maglie (LE), 40,000+ attendees. PickEat served as booking system for fine dining experiences in private villas. 2024 pilot achieved 42% waste reduction and 20% revenue increase. Extended to Cene in Villa and Gustolab 2025 events.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SevenRooms: Restaurant, hotel, and hospitality CRM and operations platform with event and reservation modules. Comparable to PickEat on the vendor/F&B operator side, where its tools manage ordering, guest data, and marketing automation.
• Swapcard: Event engagement and attendee-experience platform for trade shows and conferences. Comparable to PickEat's organizer-facing attendee engagement module, though focused on networking/lead capture rather than F&B operations.
• Vivenu: European-headquartered event ticketing and attendee-engagement platform used by sports clubs, festivals, and venues. Comparable to PickEat's organizer- and venue-facing tooling, with stronger position in ticketing than in F&B operations.
• Cvent: Enterprise event-management platform covering registration, venue sourcing, and onsite engagement for meetings, conferences, and exhibitions. Comparable to PickEat in the MICE/exhibition-center segment it targets, with much broader scope but deeper enterprise scale.
• Bizzabo: Event experience platform used by enterprise organizers for conferences, summits, and trade shows. Comparable to PickEat in serving event organizers with attendee-engagement software; broad incumbent rather than a focused F&B operator.
• Eventbrite: Large global ticketing and event-management platform serving organizers across concerts, festivals, sports, and exhibitions. Overlaps with PickEat on event organizer tooling and attendee engagement, though F&B pre-order is not a core native feature.

Emerging players

• CaterTrax: Catering operations and online ordering platform for hospitality groups, stadiums, and event caterers in North America. Comparable to PickEat's vendor-side order management, kitchen workflow, and pre-order capabilities for event caterers.
• Tock: Reservation and event-management platform acquired by American Express, focused on premium dining and special-event experiences. Shares PickEat's interest in Mercatino del Gusto-style curated dining experiences and prepaid reservation flows.

Direct peers

• Snaq.me: Belgium-based cashless food and drink ordering and payment platform for festivals and large live events. Most direct comparable to PickEat: serves the same organizer/vendor/attendee F&B workflow at peak-load event environments across European geographies.
• Festipay: European event cashless payment and F&B management provider for festivals and concerts. Closely overlaps with PickEat's transaction-fee-driven pre-order, QR pickup, and real-time analytics value proposition for live-event food and beverage operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pickeat
• Xx.com/PickEat2

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PickEat