Benessence

What Benessence does

Benessence is a brand of Natura S.r.l., a privately held Italian limited company headquartered in Termoli, Molise. The company cultivates Aloe Vera in company-owned greenhouses in Molise and runs an in-house microbiology laboratory for developing plant-wellness biostimulants. Founded by Enrico Torzi in 2007 following his 1996 encounter with Aloe Vera, Benessence operates as a family business with 5 employees and a stated share capital of €431,300.50.

The core product portfolio centers on Aloe Vera drinking juices (Aloe Power Juice, flavored and pure variants) and is extended across dietary supplements (probiotics, vitamins, mineral salts, vegetable proteins, superfoods), personal care (organic Aloe Vera gels, body, face, and hair care under the VeraSkin line), plant-wellness biostimulants (under Nutrigenera), pet care (PetEssence), household cleaning (Eco Cleanse), and branded merchandising. Cosmetic formulations use a "Zero Water Added" approach, replacing water with Aloe Vera juice, and the company holds VeganOK, FSSC 22000, Organic Cosmetics, and European Organic certifications. A long-running partnership with Treedom (since 2010) supports tree-planting tied to customer orders over €119.

The business model combines direct-to-consumer e-commerce through the multi-language benessence.it storefront (Italian, English, Spanish) shipping across Europe, with a wholesale reseller channel serving health food stores, pharmacies, para-pharmacies, grocery and pet retailers. Revenue is generated primarily via unit-priced one-time purchases (€3–€50), supplemented by a tiered loyalty program (Benessence Rewards), a 10% affiliate commission program, and seasonal kit bundles. Pricing and free-shipping thresholds are differentiated for Italy (€25) and other European destinations (€39).

Name

Benessence

Legal name

Natura S.r.l.

Website

https://benessence.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Benessence (brand of Natura S.r.l., Italy) cultivates Aloe Vera in own greenhouses and sells Aloe-based juices, supplements, personal care, plant biostimulants, and pet products via direct e-commerce and wholesale to health-conscious consumers across Europe.

Ownership category

akta.pro rank

Product category

Natural Health and Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Soap and Cleaning Compound Manufacturing (32561), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Natural wellness products
• Organic dietary supplements
• Aloe vera cosmetics
• Plant care biostimulants
• Vegan personal care

Headquarters

HQ city

Termoli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: B2C online retail through owned e-commerce platform benessence.it. Products sold directly to consumers with various payment methods including credit card, PayPal, bank transfer, cash on delivery (Italy), GPay and Apple Pay. Revenue generated from product sales at listed prices with promotional discounts.
2. Wholesale Distribution: Bulk sales to resellers including health food stores, pharmacies, para-pharmacies, e-commerce sites, grocery stores, and pet health shops. Direct commercial relationships without intermediaries.
3. Affiliate Commissions: 10% commission on sales generated through affiliate referrals. Affiliates receive personalized links and promotional codes to share with their networks, earning ongoing commissions on referred customers' purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Benessence (Natura S.r.l.) cultivates Aloe Vera in its own greenhouses in Molise, Italy, and sells Aloe Vera-based drinking juices, dietary supplements, organic personal care cosmetics, plant wellness/soil care biostimulants, pet care products, and eco-friendly household goods directly to consumers via its benessence.it e-commerce store and to resellers through wholesale channels. Products are formulated with Aloe Vera juice replacing added water and carry VeganOK, organic, and FSSC 22000 certifications.

Product overview

Benessence is an Italian wellness company (Natura Srl) selling Aloe Vera-based products. The product portfolio centers on a core line of drinking Aloe Vera juices (Aloe Power Juice, Aloe Vera and fruit flavors, Pure Aloe Vera) supplemented by dietary supplements (probiotics, vitamins, minerals, vegetable proteins, superfoods), personal care (VeraSkin Aloe Vera gel, body, face, hair care), and plant wellness products (under the Nutrigenera sub-brand). Additional sub-brands include PetEssence for pet care, Eco Cleanse for household products, and general merchandise. Products are characterized by VeganOK certification, organic/ecological sourcing, FSSC 22000 compliance, zero water added in cosmetics, and formulations made from Aloe Vera gel. The company operates primarily as an e-commerce retailer shipping throughout Europe.

Differentiator

Problem solved

Functional benefit

Brands

• PetEssence: Sub-brand focused on pet care products
• Eco Cleanse
• Nutrigenera
• VeraSkin
• Simbiotic
• AloePro Bio

Products and services

• Aloe Vera Drinking Juices

Quantifiable outcome

• Over 2.5 million trees planted through Treedom partnership
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TreedomcoreStrategic or Co-development Partner · 1 January 2010Environmental sustainability partnership supporting reforestation. Since 2010, Treedom has planted over 2.5 million trees involving 147,000 farmers. Benessence offers customers the option to add €1 to orders over €119 to adopt a tree. Trees are planted by local farmers in Cameroon and Ecuador (cacao and coffee species), providing environmental, social, and economic benefits to rural communities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/benessence

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benessence