Prudential Holmes & Kennedy

What Prudential Holmes & Kennedy does

Prudential Holmes & Kennedy is a 42-employee real estate brokerage team operating under the brand domain benincasare.com and affiliated with Douglas Elliman Real Estate, a luxury real estate brokerage founded in 1911 and headquartered at 575 Madison Avenue, New York. The firm serves residential and commercial property clients — buyers, sellers, renters, and investors — across major U.S. metropolitan markets (New York, California, Colorado, Connecticut, Florida, Massachusetts, Nevada, New Jersey, Texas, Vermont, Mid-Atlantic) and internationally in France and Monaco, with use cases spanning luxury property, new development, relocation, commercial transactions, and rental.

The business operates on a commission-based pricing model, with transactions negotiated individually rather than via disclosed rate cards. Through its Douglas Elliman affiliation, the team leverages a brand portfolio that includes new development marketing, commercial brokerage, sports & entertainment, farm & ranch, yachts, title services, and estate/trust/probate verticals, alongside content channels such as the World of Elliman magazine, market reports, and the Elliman Insider newsletter. The affiliated agent profile of Dominic Benincasa (elliman.com agent directory) illustrates the standard agent-level onboarding path into the brand.

The underlying technology footprint is minimal: no proprietary software products, no public APIs, no SDK, and no in-house AI/ML capability are disclosed. The only technology signal is that the parent brand's website is powered by Purlin.ai, indicating consumption of a third-party AI-enabled real estate platform for listings and content delivery. The firm is privately held, has no disclosed parent-company ownership structure in the source data, has no subsidiaries, and has no documented funding history. Operating geographies, licensure, and regulatory compliance (NYS disclosure, CCPA, Texas consumer protection, multi-state broker licenses) are inherited from the Douglas Elliman parent rather than independently disclosed for the named entity.

Name

Prudential Holmes & Kennedy

Legal name

Douglas Elliman Real Estate

Website

https://benincasare.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Prudential Holmes & Kennedy is a 42-employee residential and commercial real estate brokerage team affiliated with Douglas Elliman, serving property buyers, sellers, renters, and investors across major U.S. metropolitan markets and select international luxury markets.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE), Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)

Keywords

• Luxury real estate brokerage
• Residential property sales
• New development marketing
• Commercial real estate services
• Relocation services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Distribution channels2 records

Marketing channels4 records

Core offering

Douglas Elliman Real Estate is a licensed real estate brokerage that represents buyers, sellers, and renters in residential and commercial property transactions across major U.S. metropolitan markets and selected European markets (France, Monaco). Its offerings extend beyond traditional brokerage to new development marketing, relocation, sports & entertainment, farm & ranch, yachts, title services, estate/trust/probate, and building-broker specialist services, supported by a multi-state physical office network and a content/marketing platform.

Differentiator

Problem solved

Functional benefit

Brands

• Elliman: Primary brand used for the company's real estate services, including Douglas Elliman Development Marketing, Douglas Elliman Property Management, and Douglas Elliman Estate Agents.
• Elliman Insider
• Elliman Cares

Products and services

• Residential Property Sales and Purchases
• Residential Rentals
• New Development Marketing and Sales
• Commercial Real Estate Brokerage
• Relocation Services
• Sports & Entertainment Real Estate
• Farm & Ranch Real Estate
• Yacht Brokerage (Elliman Yachts)
• Title Services
• Estate, Trust & Probate Real Estate
• Building Broker Specialists

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Compass: National tech-enabled residential brokerage competing directly for luxury listings, agents, and seller mandates in New York, Florida, California, and other major metros served by the subject company.
• Sotheby's International Realty: Global luxury residential brokerage with comparable brand-led positioning, agent network, and international referral flow across the same UHNW buyer segments.
• Brown Harris Stevens: Established New York luxury residential brokerage with overlapping agent base and competing for high-end Manhattan, Brooklyn, and Hamptons listings.
• Engel & Völkers: International luxury and premium residential brokerage competing for cross-border UHNW buyers and prime-city seller mandates in New York and Florida.
• The Corcoran Group: NYC-anchored luxury residential brokerage competing for the same Manhattan, Hamptons, and South Florida seller mandates and agent talent pool.
• Knight Frank: Global luxury residential and commercial real estate advisor with comparable international referral infrastructure for UHNW buyers transacting in New York and other major U.S. metros.
• Berkshire Hathaway HomeServices: National residential brokerage network under the Prudential/BHHS umbrella; particularly relevant given the subject company's "Prudential" naming heritage and shared luxury-and-mainstream franchise model.

Emerging players

• Warburg Realty: Boutique Manhattan residential brokerage competing for luxury Manhattan listings with a smaller, locally-focused agent base of comparable scale to the subject team.

Regional players

• Howard Hanna Real Estate Services: Large privately-held regional brokerage dominant in the Northeast and Mid-Atlantic, competing for agents and mid-to-upper-tier residential inventory in overlapping geographies.

Broad incumbents

• Coldwell Banker: Legacy national residential brokerage with broad coverage across all price tiers; competes at the entry-luxury and mid-market end of the subject company's service range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/prudential-holmes-&-kennedy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prudential Holmes & Kennedy