BENU Pharmacy Baltics
BENU Pharmacy Baltics operates retail pharmacies in Latvia, Estonia, and Lithuania under the BENU brand owned by Germany's PHOENIX group, dispensing medicines and healthcare products to individual patients and operating within a 3,200-pharmacy European network.
- Company typePrivate
- Founded-
- HeadquartersMannheim, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What BENU Pharmacy Baltics does
BENU Pharmacy Baltics is a regional operating unit of the BENU pharmacy retail brand, which is owned and operated by PHOENIX group, a privately-held pan-European pharmaceutical wholesale and pharmacy retail conglomerate headquartered in Mannheim, Germany. The legal entity is based in Dreilini, Stopini municipality in the Riga region of Latvia, and the unit employs 102 people. The BENU brand operates over 3,200 pharmacies across 15 European countries under PHOENIX group, with a presence in 12 countries (Belgium, Bulgaria, Czech Republic, Estonia, Hungary, Italy, Latvia, Lithuania, Netherlands, Serbia, Slovakia, and Switzerland), each with its own online storefront. PHOENIX group as a whole dispenses more than 519 million drug packages to patients and records over 186 million annual customer contacts across its retail pharmacy network.
The business model centres on two integrated revenue streams: retail pharmacy dispensing of medicines and healthcare products directly to patients at the point of sale, and pharmaceutical wholesale supply to pharmacies and healthcare facilities. PHOENIX group's wholesale operations span 29 countries, providing the supply-chain backbone that ensures medicine availability and procurement scale for BENU-branded retail locations. The unit's customer base consists of individual patients and healthcare consumers seeking professional pharmacist advice, prescription dispensing, and over-the-counter health products. A second, partnership-based segment comprises independent pharmacies participating in the PHOENIX Pharmacy Partnership network, which includes over 18,000 partner pharmacies across 18 European countries. The go-to-market relies on physical retail storefronts as the primary channel, supplemented by country-specific e-commerce sites and cooperative marketing programmes.
No proprietary technology platform, AI/ML capability, patents, or app-based product has been disclosed. Pricing is governed by country-specific regulatory frameworks rather than public rate cards, and individual service pricing is not publicly disclosed. The operation functions as a sub-brand within a larger conglomerate structure, with PHOENIX group providing wholesale supply, operational infrastructure, and cross-country partnership networks. The Baltic unit's specific revenue, growth rate, and headcount trends are not separately disclosed in available source material.
BENU Pharmacy Baltics firmographics
Firmographics- Name
- BENU Pharmacy Baltics
- Legal name
- BENU Pharmacy Baltics
- Website
- https://benu.eu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BENU Pharmacy Baltics operates retail pharmacies in Latvia, Estonia, and Lithuania under the BENU brand owned by Germany's PHOENIX group, dispensing medicines and healthcare products to individual patients and operating within a 3,200-pharmacy European network.
- Ownership category
- akta.pro rank
BENU Pharmacy Baltics industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
- akta.pro secondary industries
- Pharmacy & Health Essentials Delivery (CRAFAFAI), Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)
Keywords
Where BENU Pharmacy Baltics is headquartered
LocationHeadquarters
- HQ city
- Mannheim
- HQ country
- Germany
- HQ region
- Europe
Offices13 records
Markets served
BENU Pharmacy Baltics business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pharmacy Retail: BENU pharmacies generate revenue through dispensing medicines and healthcare products directly to patients and consumers at retail prices. Each pharmacy location provides professional advice, individual services, and a wide range of health products tailored to customer needs.
- Pharmaceutical Wholesale: The parent company PHOENIX group operates pharmaceutical wholesale supplying medicines and healthcare products to pharmacies and healthcare facilities nationwide. Wholesale operations cover 29 countries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
BENU Pharmacy Baltics product offering
Product offeringCore offering
BENU Pharmacy Baltics operates retail pharmacies dispensing medicines and healthcare products directly to patients, providing professional pharmacist advice, individual health services, and a wide range of wellness products. As a pharmacy retail brand under PHOENIX group, BENU pharmacies serve individual consumers across 12 European countries through physical storefronts and country-specific online stores, backed by PHOENIX group's pharmaceutical wholesale operations spanning 29 countries.
Product overview
BENU Pharmacy is a pharmacy retail brand operated by PHOENIX group. It operates over 3,200 own pharmacies across 15 European countries. BENU pharmacies offer professional advice, individual services, and a wide range of products tailored to customer needs. The brand maintains presence across 12 countries including Belgium, Bulgaria, Czech Republic, Estonia, Hungary, Italy, Latvia, Lithuania, Netherlands, Serbia, Slovakia, and Switzerland, each with its own online store.
Differentiator
Problem solved
Functional benefit
Companies that use BENU Pharmacy Baltics
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
BENU Pharmacy Baltics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BENU Pharmacy Baltics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PHOENIX groupcoreBENU is a pharmacy retail brand owned and operated by PHOENIX group, one of Europe's leading pharmaceutical wholesale and pharmacy retail companies. PHOENIX group provides the operational infrastructure, wholesale supply chain, and pharmacy partnership networks that enable BENU operations across 12 European countries.
Scale indicators6 records
Recent moves4 records
Expansion highlights3 records
BENU Pharmacy Baltics competitors and assessment
Company assessmentDirect peers
- Rowlands Pharmacy: UK community pharmacy chain and sister brand under PHOENIX group, providing dispensing and clinical services. Operates the same branded-retail-pharmacy model as BENU but in a different European geography.
- LloydsPharmacy: Large UK community pharmacy chain historically owned by Celesio/McKesson, offering dispensing, clinical services, and online retail. Closely comparable store-format, services mix, and European community-pharmacy positioning to BENU.
- Shop Apotheke Europe: Leading pan-European online pharmacy operating OTC, beauty, and pharmacy retail across multiple EU markets. Most directly comparable digital-first competitor to BENU's online stores, competing for the same consumer across BENU's footprint.
- DocMorris (Zur Rose Group): European online pharmacy and prescription delivery platform with operations in Germany, Switzerland, and the Netherlands. Directly competes with BENU in core CEE and Western European markets on both OTC and prescription fulfilment.
- Apotek 1: Sister pharmacy retail brand under PHOENIX group, operating in Norway. Identical operating model, brand playbook, and parent backing as BENU; the most structurally comparable peer in terms of unit economics and value proposition.
- Help Net Pharmacy: Romanian community pharmacy chain and sister brand under PHOENIX group. Operates the same BENU-style retail-pharmacy playbook in an adjacent CEE market, making it a structurally identical peer.
Broad incumbents
- Alliance Healthcare: European pharmaceutical wholesaler and pharmacy operator (part of Walgreens Boots Alliance), active in the UK, France, Spain, and other EU markets. Comparable integrated wholesale-retail footprint overlapping with PHOENIX/BENU's geographies.
- McKesson Corporation: Global pharmaceutical wholesale and healthcare services group, owner of Celesio/LloydsPharmacy in Europe. Directly comparable wholesale-plus-retail model to PHOENIX and BENU, operating across overlapping European geographies.
- CVS Health: US-anchored pharmacy retail and healthcare services conglomerate. Comparable in integrated pharmacy-plus-services strategy and scale of dispensing operations, though primarily operating in North America rather than directly competing in BENU's European footprint.
- Walgreens Boots Alliance: Global pharmacy retail and wholesale group with significant European retail presence through Boots. Comparable in scale, vertical integration, and brand-led retail format, although with different geographic concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BENU Pharmacy Baltics social profiles
Digital presenceBENU Pharmacy Baltics financial estimates
Financial estimateRevenue estimate
Valuation estimate
BENU Pharmacy Baltics leadership team
Management profileNumber of profiles
BENU Pharmacy Baltics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BENU Pharmacy Baltics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BENU Pharmacy Baltics
What does BENU Pharmacy Baltics do?
BENU Pharmacy Baltics operates retail pharmacies dispensing medicines and healthcare products directly to patients, providing professional pharmacist advice, individual health services, and a wide range of wellness products. As a pharmacy retail brand under PHOENIX group, BENU pharmacies serve individual consumers across 12 European countries through physical storefronts and country-specific online stores, backed by PHOENIX group's pharmaceutical wholesale operations spanning 29 countries.
Is BENU Pharmacy Baltics a public or private company?
BENU Pharmacy Baltics is a private company. It is classified as corporate owned and is currently operating.
When was BENU Pharmacy Baltics founded?
BENU Pharmacy Baltics was founded in -1. It employs 101 to 250 people.
Where is BENU Pharmacy Baltics based?
BENU Pharmacy Baltics is headquartered in Mannheim, Germany, in the Europe region.
How does BENU Pharmacy Baltics make money?
Two revenue lines are on record. Pharmacy Retail is the primary driver. The others are pharmaceutical Wholesale.
Who are BENU Pharmacy Baltics's main competitors?
Direct peers on record are Rowlands Pharmacy, LloydsPharmacy, Shop Apotheke Europe, DocMorris (Zur Rose Group), Apotek 1 and Help Net Pharmacy. Broad incumbents are Alliance Healthcare, McKesson Corporation, CVS Health and Walgreens Boots Alliance.
Does BENU Pharmacy Baltics have an API?
No public API is recorded for BENU Pharmacy Baltics.
What industry is BENU Pharmacy Baltics in?
BENU Pharmacy Baltics's product category is Retail Pharmacy. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent), with a secondary code of CRAFAFAI, Pharmacy & Health Essentials Delivery. Its NAICS code is 456110 and its SIC code is 5912.