B.E. Princess
B.E. Princess is a privately held aviation cabin concierge that delivers curated products and 'Hands-Free' inventory management exclusively to 500+ corporate and private aviation clients across 15+ U.S. airports weekly, anchored by founder Annie Balshi.
- Company typePrivate
- Founded1989
- HeadquartersPort Saint Lucie, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What B.E. Princess does
B.E. Princess Inc. is a privately held, family-owned luxury aviation concierge and cabin supply company founded in 1989 by Annie Balshi and headquartered in Port Saint Lucie, Florida. The company serves corporate and private aviation clients exclusively, providing curated cabin products, tailored amenities, signature gourmet selections, and on-site inventory management through its proprietary 'Hands-Free' delivery system that serves 15+ U.S. airports and FBOs weekly. It does not serve the general public; instead, each prospective order goes through a custom request-and-quote process reviewed personally by the team, and pricing is quote-based and not publicly disclosed.
The company's product portfolio extends beyond core cabin supplies through a family of federally trademarked brands: Sic-Sac (the original in-flight motion sickness bag, trademarked in 1947, acquired by Annie Balshi in 2017 from Betty Higbie), Glendower Farm Delicacies (a gourmet snack and condiment line launched in 2020, inspired by the historic Glendower Farm estate), and Princess Liquors (a premium beverage offering). The Hands-Free delivery system and inventory stocking represent a recurring service layer that creates an ongoing relationship with clients rather than a one-off transactional sale; the website itself is not a transactional storefront, as cart submissions are requests rather than purchases.
The business is small but enduring — approximately 8 employees serving 500+ corporate and private aviation clients over 35+ years — with no external funding, no public listing, and no parent company. Revenue is generated through a mix of recurring product replenishment and ongoing inventory management services, with multi-year contracts and relationship-based pricing. The company's social-impact workforce partnership with The Source Ministries in Florida, where Sic-Sac products are assembled by individuals in recovery, is operationally integrated into the supply chain.
B.E. Princess firmographics
Firmographics- Name
- B.E. Princess
- Legal name
- B.E. Princess Inc.
- Website
- https://beprincess.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- B.E. Princess is a privately held aviation cabin concierge that delivers curated products and 'Hands-Free' inventory management exclusively to 500+ corporate and private aviation clients across 15+ U.S. airports weekly, anchored by founder Annie Balshi.
- Ownership category
- akta.pro rank
B.E. Princess industry classification
Industry- Product category
- Aviation Cabin Supplies
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Beverages (2080), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- In-Flight Comfort, Amenities & Cabin Supplies (Bedding, Kits, Headsets) (THABAMAE)
- akta.pro secondary industries
- In-Flight Catering & Meal Services (THABAMAA), In-Flight Alcohol & Tobacco Retail (Airline Sales) (CRANAIAF), Gift Basket & Curated Hamper Assembly (HSACANAD)
Keywords
Where B.E. Princess is headquartered
LocationHeadquarters
- HQ city
- Port Saint Lucie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
B.E. Princess business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations
Revenue model
- Curated Aviation Products Sales: Sale of premium aviation products including signature gourmet selections, tailored amenities, and exclusive brands. Products are ordered through a custom order request system with tailored quotes based on client needs, service level, and location. Revenue is generated through product sales with associated delivery and inventory management services.
- Hands-Free Delivery & Inventory Management Services: Recurring service providing airport delivery and inventory stocking. The company visits 15+ airports weekly, managing inventory for clients through their hands-free delivery system, representing ongoing service revenue from established client relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
B.E. Princess product offering
Product offeringCore offering
B.E. Princess curates and supplies luxury aviation cabin products and amenities to corporate and private aviation operators, including proprietary items such as Sic-Sac motion sickness bags, Glendower Farm Delicacies, and Princess Liquors. The company delivers these products hands-free to 15+ airports weekly as a concierge refill service for flight departments.
Product overview
B.E. Princess is a luxury aviation concierge service provider offering a portfolio of curated products and services for corporate and private aviation. The core offering includes hands-free delivery, inventory stocking, and tailored amenities to airports and FBOs. The product portfolio comprises the core B.E. Princess services (curated aviation products and concierge delivery), supplemented by two sub-brands: Sic-Sac (in-flight motion sickness bags dating to 1947) and Glendower Farm Delicacies (gourmet snacks and condiments). Princess Liquors completes the family of brands. The company operates a custom order request system for personalized quotes rather than traditional e-commerce checkout.
Differentiator
Problem solved
Functional benefit
Brands
- Sic-Sac: The original in-flight motion sickness bag, trusted by private and corporate aviation since 1947. Federally registered trademark owned by B.E. Princess Inc.
- Glendower Farm Delicacies
Products and services
- B.E. Princess Concierge Supply Service Hands-free scheduled delivery of curated aviation cabin supplies to corporate and private aviation clients across 15+ airports weekly.
- Sic-Sac Proprietary-brand motion sickness bags sold to aviation operators for in-flight cabin use.
- Glendower Farm Delicacies Proprietary-brand gourmet snacks and delicacies offered as in-flight cabin amenities for aviation clients.
- Princess Liquors Proprietary-brand curated liquor and beverage offerings supplied to aviation operators for cabin service.
Quantifiable outcome
- 35+ years of service with 500+ loyal client companies
- +1 more outcomes
Companies that use B.E. Princess
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
B.E. Princess technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
B.E. Princess partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Source MinistriesminorAnnie Balshi partnered with The Source Ministries, a charitable organization in Florida devoted to restoring opportunity to individuals experiencing difficulties after life-altering hardships. Under pristine, sanitized conditions and careful supervision, individuals working to rebuild their lives assemble every Sic-Sac product, carrying forward the legacy while providing purpose and dignity.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
B.E. Princess competitors and assessment
Company assessmentRegional players
- TAG Aviation: Global business aviation services company with FBO and aircraft management operations. Comparable in serving private aviation with concierge-style services and onboard amenity supply, though primarily Europe-headquartered.
Broad incumbents
- dnata: Global aviation services company providing in-flight catering, ground handling, and travel services. Overlaps with B.E. Princess in supplying food, beverages, and cabin services to aviation operators, particularly at FBOs and airports.
- LSG Sky Chefs: Largest airline catering and in-flight logistics company globally, providing cabin catering, onboard products, and hospitality services. Comparable product offering to B.E. Princess's gourmet selections but at airline-scale volumes.
- Gate Gourmet: One of the world's largest independent airline catering and hospitality companies, serving aviation clients with in-flight catering, cabin supplies, and onboard services. Operates at a vastly larger scale than B.E. Princess but competes for similar onboard product and service budgets in aviation.
- DO & CO: Premium airline catering and event catering company with a strong focus on VIP and business aviation catering. Comparable to B.E. Princess's premium/concierge positioning within aviation catering, particularly for luxury/private aviation segments.
- SATS Ltd: Asia-based aviation catering and ground services company serving airlines and aviation operators with in-flight catering, cabin supplies, and hospitality. Comparable in offering curated onboard products and catering to aviation customers.
Others
- Jet Aviation: Business aviation services company operating FBOs, MRO, and completions; provides cabin appearance, catering, and onboard services to corporate/private aviation. Overlaps with B.E. Princess's airport-based service delivery at FBOs.
- Universal Weather and Aviation: Business aviation services company serving corporate flight departments with trip planning, ground support, fuel, and a range of operational services. Comparable in serving the same corporate/private aviation customer base with concierge-style services.
Direct peers
- Flying Food Group: Diversified airline and business aviation catering company supplying in-flight meals, snacks, and amenities to airline and corporate aviation clients. Comparable niche as a curated aviation product and catering supplier.
- Royal Inflight Catering: Specialty airline and corporate aviation catering company providing in-flight meals and cabin hospitality products to private and corporate aviation operators. Directly comparable niche positioning to B.E. Princess.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
B.E. Princess social profiles
Digital presenceB.E. Princess financial estimates
Financial estimateRevenue estimate
Valuation estimate
B.E. Princess leadership team
Management profileNumber of profiles
Profiles1 record
B.E. Princess funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B.E. Princess M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B.E. Princess
What does B.E. Princess do?
B.E. Princess curates and supplies luxury aviation cabin products and amenities to corporate and private aviation operators, including proprietary items such as Sic-Sac motion sickness bags, Glendower Farm Delicacies, and Princess Liquors. The company delivers these products hands-free to 15+ airports weekly as a concierge refill service for flight departments.
Is B.E. Princess a public or private company?
B.E. Princess is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B.E. Princess founded?
B.E. Princess was founded in 1989. It employs 1 to 10 people.
Where is B.E. Princess based?
B.E. Princess is headquartered in Port Saint Lucie, United States, in the North America region.
How does B.E. Princess make money?
Two revenue lines are on record. Curated Aviation Products Sales are the primary driver. The others are hands-Free Delivery & Inventory Management Services.
Who are B.E. Princess's main competitors?
TAG Aviation is listed as a regional player. Broad incumbents are dnata, LSG Sky Chefs, Gate Gourmet, DO & CO and SATS Ltd. Others are Jet Aviation and Universal Weather and Aviation. Direct peers are Flying Food Group and Royal Inflight Catering.
Does B.E. Princess have an API?
No public API is recorded for B.E. Princess.
What industry is B.E. Princess in?
B.E. Princess's product category is Aviation Cabin Supplies. Its primary akta.pro industry code is THABAMAE, In-Flight Comfort, Amenities & Cabin Supplies (Bedding, Kits, Headsets), with a secondary code of THABAMAA, In-Flight Catering & Meal Services. Its NAICS code is 459 and its SIC code is 2080.