What Bergbahnen Gstaad does

Bergbahnen Gstaad, legally Bergbahnen Destination Gstaad AG, is a Swiss publicly traded mountain railway operator (ISIN CH0018384120) headquartered in Gstaad, Bernese Oberland, operating cable cars, gondola lifts, and chairlifts across multiple sub-areas — Rinderberg-Horneggli-Schönried, La Videmanette-Eggli, Wispile, and Wasserngrat — collectively providing access to roughly 200 km of ski slopes. The company is part of the Tarifverbund Gstaad consortium alongside Wasserngrat 2000 AG, Gstaad 3000 AG, Skilift Rohrbrücke-Brüchli AG, and Genossenschaft Skilift Heiti, providing unified ticketing across the region. The infrastructure is operated year-round: winter activity centers on alpine skiing, snowboarding, sledding, and winter hiking, while summer activity encompasses hiking, mountain biking, via ferrata, trail running, paragliding, and Trottinett descents. Mountain gastronomy is delivered through multiple Bergrestaurants, the Rinderberg Lodge in Zweisimmen, and the EGGLI premium event location, which also hosts weddings, corporate events, and open-air festivals.

The business runs a direct-to-consumer model selling single-day and multi-day lift tickets (with dynamic pricing on multi-day passes) at valley-station ticket offices and through the Ticketcorner-powered online shop. Annual Magic Pass season passes, effective from 1 May 2025, provide recurring subscription revenue and grant year-round access (including Glacier 3000 in winter). Additional revenue streams include parking cards (CHF 180 winter / CHF 300 annual / CHF 7 daily), gift vouchers (CHF 20–3,000), gastronomy operations, and event venue rentals. Marketing and distribution leverage a multilingual website (German, English, French), social channels (Instagram, Facebook, LinkedIn, YouTube), the Gstaad Saanenland Tourismus partnership, and the Magic Pass multi-resort network covering 50+ Swiss ski regions. Sustainability and accessibility initiatives include a Climeworks carbon offset partnership, the OK:GO and Ginto accessibility information platforms, and the free echoSOS emergency app integration for guests. The company has a headcount of 27 employees and is undertaking a multi-year capital investment program (Generational Project Gstaad+) to modernize cable car infrastructure at Hornberg and Horneggli.

Name

Bergbahnen Gstaad

Legal name

Bergbahnen Destination Gstaad AG

Website

https://bergbahnen-gstaad.ch

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Bergbahnen Gstaad operates cable cars, gondolas, and ski lifts across multiple sub-areas in Switzerland's Gstaad/Saanenland region, providing year-round access to roughly 200 km of ski slopes, summer hiking and biking trails, mountain restaurants, and event venues for domestic and international visitors.

Ownership category

akta.pro rank

Product category

Mountain Resort Operations

NAICS

Skiing Facilities (71392), Skiing Facilities (713920)

SIC

Services-Amusement & Recreation Services (7900), Transportation Services (4700)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Alpine cable car operations
• Ski resort transportation
• Mountain hiking services
• Season ski passes
• Alpine event venues

Headquarters

HQ city

Gstaad

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ski and Cable Car Tickets: Revenue from single-day and multi-day ski/summer lift tickets sold at fixed and dynamic pricing through ticket offices and the Ticketcorner online shop.
2. Magic Pass (Season Pass): Annual all-season pass valid from 1 May 2025 to 30 April 2026, covering unlimited access to all Bergbahnen Gstaad facilities including Wasserngrat. Glacier 3000 is included in winter and available as an optional summer add-on. The pass is sold online and at ticket offices, providing recurring subscription revenue.
3. Parking Revenue: Paid parking at all mountain railway sites: Winter parking card CHF 180 (2025/26), annual parking card CHF 300 (from May 2026), daily parking CHF 7 per day.
4. Gastronomy Operations: Operation and leasing of mountain restaurants and dining establishments including Rinderberg Lodge, Eggli Event Location, and various mountain restaurants. Revenue from food and beverage sales and venue rental.
5. Gift Vouchers: Gift cards sold in amounts between CHF 20 and CHF 3,000 per order, available online and at ticket offices.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Bergbahnen Gstaad operates cable cars, gondola lifts, and chairlifts across multiple mountain sub-areas in the Gstaad region (Rinderberg-Horneggli-Schoenried, La Videmanette-Eggli, Wispile, Wasserngrat), providing year-round passenger transport to mountain destinations. In winter, the 200 km of groomed ski slopes support skiing, snowboarding, sledding, and winter hiking; in summer, the infrastructure serves hiking, mountain biking, via ferrata, trail running, paragliding, and scooter descents. Revenue is completed by mountain gastronomy (Rinderberg Lodge, Bergrestaurants), the EGGLI premium event venue, parking, gift vouchers, and the Magic Pass season pass.

Product overview

Bergbahnen Gstaad operates as a multi-mountain alpine resort managed by Bergbahnen Destination Gstaad AG, offering a vertically integrated portfolio of cable car transportation and year-round recreational activities. The core offering consists of cable car and gondola lifts serving multiple peaks (Eggli, Rinderberg, Wispile, La Videmanette, Saanersloch), complemented by ski and snowboard areas in winter (approximately 200 km of slopes) and hiking, mountain biking, via ferrata, trail running, and paragliding in summer. Gastronomy is served through mountain restaurants, the Rinderberg Lodge, and the EGGLI premium event venue. The resort joined the Magic Pass multi-resort season pass from summer 2025, granting unlimited year-round access. Additional services include sledding, family adventure facilities, webcams and live operating information, gift vouchers, seasonal parking cards, and the echoSOS emergency app. Tickets and season passes are sold through the Ticketcorner AG online booking platform.

Differentiator

Problem solved

Functional benefit

Brands

• EGGLI Event Location: Event venue located at Eggli mountain offering space for weddings, corporate events, and open-air festivals with alpine elegance.
• Rinderberg Lodge

Products and services

• Cable Car and Gondola Transportation Year-round cable car and gondola lift transportation across the ski and summer resort areas, including Eggli (Gstaad-Saanen), Rinderberg (Zweisimmen), Wispile (Gstaad), La Videmanette (Rougemont), and Saanersloch (Saanermoeser), for tourists and day visitors.
• Ski and Snowboard Areas Approximately 200 km of downhill ski runs across multiple sub-areas including Rinderberg-Saanersloch-Horneggli, La Videmanette-Eggli, and Wispile, with snow sports schools, ski services, snowparks, and learning parks for recreational skiers, snowboarders, and families.
• Hiking and Trail Activities Summer hiking encompassing dozens of marked trails across the mountains, including the Alpenzauberweg themed path (T10), multi-hour routes such as Rinderberg-Hornberg-Horneggli, Wispile-Chrine-Lauenensee, and La Videmanette-Les Praz-Ruble, as well as family-friendly paths and Saani's adventure trails.
• Mountain Restaurants and Gastronomy Multiple mountain restaurants and culinary venues including the Rinderberg Lodge (Zweisimmen), offering seasonal cuisine, fondue-wandering experiences, and other alpine dining experiences with views of the surrounding peaks.
• Magic Pass (Season Pass) Annual all-season pass valid from 1 May to 30 April, covering both summer and winter seasons. Provides unlimited access to all Bergbahnen Gstaad facilities including Wasserngrat, with Glacier 3000 included in winter and available as a summer add-on. Sold through magicpass.ch and ticket offices.
• EGGLI Event Location Exclusive alpine event venue in the Gstaad mountain landscape, catering to weddings, corporate events, open-air festivals, and stylish gatherings. Sold directly to corporate and private event organizers.
• Rinderberg Lodge Mountain lodge in Zweisimmen offering dining, brunch events, and yoga & brunch experiences, functioning as a key hospitality venue within the resort.
• Sledding Runs (Schlitteln) Multiple sledding runs suitable for all ages, from fast-paced to leisurely descents through winter landscapes, with dedicated sled tracks maintained across the ski area.
• Family Activities Program Year-round family offerings including adventure playgrounds, family-friendly hiking routes, the Alpenzauberweg, STATION family experiences, Saani's adventure trails, and in winter, learning parks for children learning to ski.
• Mountain Biking with Cable Car Transport Mountain biking routes supported by cable car bike transport: on Eggli bikes are carried inside the gondola; at Rinderberg bikes are hung on the exterior of the gondola; at Wispile and Horneggli a dedicated transport cable is used.
• Via Ferrata Routes (Klettersteige) Rock climbing routes (via ferrata) at altitude locations, providing aerial experiences with views of the surrounding peaks during the summer season.
• Gift Vouchers (Gutscheine) Prepaid gift cards available in denominations from CHF 20 to CHF 3,000 per order, purchasable online or in person at ticket offices and the main Eggli office in Gstaad.
• Seasonal Parking Cards Seasonal parking cards offered at all mountain railway sites: Winter parking card 2025/26 at CHF 180, annual parking card at CHF 300 from May 2026, and daily parking at CHF 7 per day.

Quantifiable outcome

• 200 km of ski slopes across multiple sub-areas in the Gstaad region
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Magic PasscoreChannel Partner/ Reseller/ Distributor · 1 May 2025Bergbahnen Gstaad joined the Magic Pass network starting summer 2025, becoming part of a multi-region ski pass covering 50+ Swiss ski areas. The Magic Pass provides unlimited summer and winter access to all Gstaad facilities (including Wasserngrat) and includes Glacier 3000 in winter. Gstaad Saanenland Tourismus also promotes the Magic Pass as part of the regional offering.
• Ticketcorner AGcoreTechnology or IntegrationTicketcorner AG operates the online booking and ticketing system for Bergbahnen Gstaad, providing the e-commerce infrastructure for ski tickets, season passes, and gift voucher sales. Ticketcorner handles payment processing and is responsible for the collection and processing of personal data in this context.
• BartholetcoreStrategic or Co-development PartnerBartholet is a cable car engineering and construction company contracted for the Hornberg-Horneggli generational project (Gstaad+), which involves the construction of new cable car infrastructure at Horneggli. A contract was signed in January 2025.
• Förderverein Barrierefrei Schweiz (FVBS) – OK:GO InitiativeminorStrategic or Co-development PartnerFVBS supports Bergbahnen Gstaad with the OK:GO initiative to provide appropriate accessibility information for people with disabilities, helping communicate the accessibility of tourist offerings including wheelchair-accessible gondolas and adaptive ski equipment.
• ClimeworksminorStrategic or Co-development PartnerBergbahnen Gstaad partners with Climeworks to offset hard-to-reduce emissions from ski activities as part of its sustainability commitment. Climeworks provides direct air capture (DAC) carbon removal services.
• RBCH ArchitectesminorStrategic or Co-development PartnerRBCH Architectes won the public tender in February 2024 for the Hornberg-Horneggli generational project (Gstaad+), designing new cable car infrastructure at Horneggli.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Jungfraubahnen: Listed Swiss mountain railway group operating Jungfraujoch, Wengen, Grindelwald, and Mürren. A larger incumbent Swiss cable-car and railway operator, useful as a public-market benchmark for asset-intensive Swiss mountain businesses.

Direct peers

• Titlis Bergbahnen: Operates the Titlis Rotair rotating gondola and ski lifts near Engelberg. Comparable as a publicly known Swiss cable car/lift operator with summer glacier activities and a strong destination brand.
• Téléverbier: Operates ski lifts and cable cars in the Verbier 4 Vallées region, one of the largest ski areas in Switzerland. Closely comparable business model: lift operations, season passes, summer activities, and gastronomy targeting premium international guests.
• Andermatt-Sedrun Disentis (Bergbahnen): Operates ski lifts and cable cars linking Andermatt, Sedrun, and Disentis in central Switzerland. Comparable as a multi-area Swiss lift operator pursuing cross-region connectivity, similar to Bergbahnen Gstaad's Tarifverbund.
• Davos Klosters Bergbahnen: Swiss cable car and ski lift operator serving the Davos-Klosters destination. Comparable in scale, product mix (winter skiing, summer hiking/biking), and reliance on the regional tourism brand to drive visitation.
• Bergbahnen Saas-Fee: Cable car operator in Saas-Fee offering all-year skiing access via its small glacier domain. Comparable in product set (cable cars, ski lifts, summer activities, gastronomy) and Swiss mid-sized operator scale.
• Crans-Montana Aminona (CMAH): Cable car and lift operator for the Crans-Montana ski area in Valais. Comparable mid-sized Swiss mountain railway operator with a premium destination positioning and similar summer/winter dual-season activity mix.
• Engadin St. Moritz Mountains: Operates cable cars and ski lifts across the Engadin valley including Corviglia, Diavolezza, and Corvatsch near St. Moritz. Comparable premium-positioned Swiss destination operator with summer and winter activities.
• Zermatt Bergbahnen: Operates cable cars, gondolas, and ski lifts in Zermatt, one of Switzerland's most prominent alpine destinations with year-round skiing. Directly comparable as a Swiss cable car/lift operator with similar product mix (skiing, hiking, gastronomy, events) serving a premium international market.

Regional players

• Glacier 3000: Operates cable cars and ski lifts at Glacier 3000 near Les Diablerets. A regional Swiss cable car operator; included in the Magic Pass in winter as a Gstaad partner, making it a complement rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bergbahnengstaad
• LinkedInlinkedin.com/company/bergbahnen-gstaad
• Instagraminstagram.com/bergbahnengstaad

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergbahnen Gstaad