What Glacier 3000 does

Glacier 3000 is a year-round Swiss alpine tourism destination operated by Gstaad 3000 AG and located at Les Diablerets in the canton of Vaud, Switzerland. The site sits at approximately 3,000 meters altitude and is accessed via mountain railway infrastructure operated by the company; it includes the Peak Walk by Tissot (the world's only suspension bridge linking two mountain peaks), the world's highest Alpine Coaster, a glacier walking route, the Lake Blue Ice, and a ski domain spanning 3,000m to 1,300m with runs up to 8km and 1,700m of vertical descent. The business also runs two wholly-owned hotels in Les Diablerets village — The Glacier Hotel (4-star superior, 111 rooms) and Hôtel Les Sources (3-star) — operated for the past 50 years by the Wartner family, plus four high-altitude restaurants and a Congress Center (with adjacent Domaine des Sources) accommodating up to 380 persons for corporate and private events.

Revenue is generated through five primary streams: ski lift and cable car transportation (single-day, multi-day, and Magic Pass season passes), hotel accommodation (rooms and half-board packages), food and beverage operations (a la carte, buffet, and event catering), paid activity experiences (Alpine Coaster, sled dog rides, Peak Walk access, cross-country skiing on the ~7km Tsanfleuron Glacier trail), and MICE / event hosting. Pricing is in Swiss Francs including statutory VAT (CHE-112.513.264), with bundling through the Magic Pass regional ski pass and Mobilis public transport combined offers, and a complimentary pricing tier for business customers on request. The company employs 51-100 staff across its operation.

Distribution runs across three GTM motions: direct-to-consumer via glacier3000.shop e-commerce and on-site ticket counters; enterprise/field sales for corporate seminars, MICE events, and group bookings of 10-100+ persons; and channel partner distribution through Magic Pass, Mobilis combined offers, and the Alpes Vaudoises Carte Bienvenue program. Marketing channels include a trilingual website, social media, partner marketing (Tissot), seasonal events (the Glacier Run alpine race, Sunset Rides), and TripAdvisor review management. The company's technology stack is conventional booking and e-commerce infrastructure: SimpleBooking for hotel reservations, The Fork for restaurant bookings, e-guma for gift vouchers, InfosNow for ski maps, and Google Analytics for site analytics, with no disclosed AI/ML capabilities.

Name

Glacier 3000

Legal name

Gstaad 3000 AG

Website

https://glacier3000.ch

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Glacier 3000 operates a year-round Swiss alpine tourism destination at 3,000m altitude near Les Diablerets, featuring the Peak Walk by Tissot suspension bridge, the world's highest Alpine Coaster, glacier skiing, and two wholly-owned hotels serving leisure travelers, skiers, and corporate MICE groups.

Ownership category

akta.pro rank

Product category

Mountain Tourism and Alpine Hospitality

NAICS

Skiing Facilities (71392), Nature Parks and Other Similar Institutions (712190), Scenic and Sightseeing Transportation, Other (48799)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Ski Luxury Resorts (THAGACAB), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Alpine tourism destination
• Mountain railway operations
• Ski resort services
• Alpine hospitality hotels
• High-altitude excursion attractions

Headquarters

HQ city

Les Diablerets

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Ski Lift Transportation: Cable car and chairlift passenger transportation services generating revenue through single-day tickets, multi-day ski passes, and season passes (Magic Pass). Prices in CHF including VAT.
2. Hotel Accommodations: Two hotel properties operating year-round: The Glacier Hotel (4-star superior, 111 rooms) and Hôtel Les Sources (3-star). Revenue from room bookings, half-board packages, and extended stays.
3. Food and Beverage Operations: Four high-altitude mountain restaurants at Glacier 3000 plus restaurant facilities at both hotel properties. Revenue from à la carte dining, buffet breakfasts, bar services, and catering for events.
4. Activity Experiences: Paid activities including Alpine Coaster rides (CHF 9-36), Peak Walk access included with ski tickets, sled dog experiences, and glacier walks. Cross-country skiing at approximately 7km trail at 3,000m.
5. Seminars and Events (MICE): Conference and event hosting with multiple meeting rooms (totaling over 350m² capacity) at hotels plus Congress Center accommodating up to 380 persons. Revenue from venue rental, catering, and associated services.
6. Parking Services: Paid parking facilities at Col du Pillon access point with fine enforcement (CHF 40 for non-payment). No reimbursement for lift/slope closures.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Glacier 3000 is a year-round Swiss alpine excursion destination at 3,000m altitude in Les Diablerets, operating mountain railway transportation, signature attractions including the Peak Walk by Tissot suspension bridge and Alpine Coaster, ski and snowboard facilities, and hospitality services. The destination is anchored by two wholly-owned hotel properties (The Glacier Hotel 4-star superior with 111 rooms and Hôtel Les Sources 3-star), four high-altitude restaurants, and a Congress Center for MICE events. Operations span from November to April for winter sports and continue year-round for glacier walks, alpine coaster rides, dog sledding, hiking, and corporate events.

Product overview

Glacier 3000 is a Swiss mountain excursion destination operated by Gstaad 3000 AG, offering a unified portfolio of alpine activities and hospitality services. The core experience centers on year-round mountain activities including the iconic Peak Walk by Tissot suspension bridge, Alpine Coaster, Glacier Walk, and seasonal ski/snowboard facilities spanning 3,000m to 1,300m altitude. Hospitality operations include two hotel properties—The Glacier Hotel (4-star superior, 111 rooms) and Hôtel Les Sources (3-star)—along with multiple restaurants at altitude and in the village. Supporting services include a Congress Center for MICE events, dog sled rides, cross-country skiing, and the annual Glacier Run event. The product architecture functions as an integrated destination offering rather than a modular platform, where lift access serves as the unifying element connecting all activity and hospitality components.

Differentiator

Problem solved

Functional benefit

Products and services

• Peak Walk by Tissot The world's only suspension bridge linking two mountain peaks, located at 3,000m altitude at Glacier 3000. Offers panoramic views of iconic Alpine peaks and is included in ski tickets.
• Alpine Coaster The world's highest Alpine coaster featuring 520° spirals, 10 steep curves, 6 waves, and 3 jumps. Riders reach speeds up to 40 km/h on a 1-kilometer track, operating in summer months.
• Glacier Walk An accessible walking experience at 3,000m altitude offering views of a glacier. Included in ski tickets.
• Ski & Snowboard Ski area spanning from 3,000m to 1,300m altitude, operating November to end of April. Features slopes including Red Run (8km, 1,700m downhill), Combe d'Audon (7km, 1,137m downhill), and Black Wall (6km, 1,450m downhill). Includes snowpark, cross-country skiing loops, and freeride itineraries.
• Cross-Country Skiing Approximately 7km trail at nearly 3,000m on the Tsanfleuron Glacier surface. One of the few cross-country areas in Europe with well-prepared trails from April through December. Offers both classical and skating styles.
• Dog Sled Rides Dog sled experiences available during summer months. The sled dogs have a summer break during warmer months.
• The Lake Blue Ice A natural lake shaped by the glacier's evolution, accessible as a natural attraction.
• The Glacier Hotel 4-star superior hotel in Les Diablerets at 1,200m altitude, opposite the cable cars. Features 111 rooms, fine dining at Le Vernex Restaurant, wellness facilities including heated pool, sauna, and fitness center. Operated by the Wartner family for 50 years.
• Hôtel Les Sources 3-star hotel located on the edge of Les Diablerets village. Open year-round with rooms featuring balconies or terraces, restaurant serving traditional French and Swiss cuisine, and seminar facilities accommodating up to 60 people.
• Restaurants Glacier 3000 High-altitude dining facilities at Glacier 3000 offering quality meals with mountain views. Part of the gastronomy department with four restaurants.
• Glacier 3000 Run Annual alpine running event held in August. The 18th edition scheduled for August 8, 2026. A unique alpine race attracting runners to the Glacier 3000 area.
• Congress Center Conference and event facility with 300m² area, accommodating up to 380 theater-style or 250 banquet guests. Located near The Glacier Hotel, 3 minutes walking distance.

Quantifiable outcome

• Ski slopes range from 3,000m to 1,300m altitude with up to 1,700m vertical descent
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Magic PasscoreChannel Partner/ Reseller/ Distributor · 1 November 2024Magic Pass is accepted as season ski pass for Glacier 3000 valid from November 1 to April 30. This integration with the regional ski pass network provides significant distribution reach for ski access tickets through the Magic Pass channel.
• Tissot (Swatch Group)flagshipGTM or Marketing PartnerTissot serves as title sponsor of the Peak Walk by Tissot suspension bridge, the world's only peak-to-peak suspension bridge. This flagship partnership provides brand visibility at one of Glacier 3000's most iconic attractions, positioning Tissot as a Swiss precision brand associated with adventure and Alpine excellence.
• MobiliscoreGTM or Marketing PartnerCombined offers enabling visitors to easily access Glacier 3000 and Col du Pillon via public transport. Package deals combining train/bus transportation from Swiss cities with glacier entry tickets, simplifying the visitor journey and reducing car dependency.
• Alpes VaudoisescoreGTM or Marketing PartnerRegional tourism partnership for the Alpes Vaudoises area, jointly marketing the region including Glacier 3000, Les Diablerets, and surrounding resorts. Offers combined discount programs including Carte Bienvenue for visitors.
• Congress Center Les DiableretsminorStrategic or Co-development PartnerAdjacent congress venue 200m from The Glacier Hotel accommodating up to 380 persons. Used for larger MICE events when hotel capacity is exceeded, with shuttle coordination and combined event packages.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schilthorn Piz Gloria: Cable car to the Piz Gloria revolving restaurant in the Bernese Oberland, with skiing and James Bond-themed attractions. Comparable as a Swiss mountain destination with cable car access, signature restaurant, and themed experiential attractions.
• Téléverbier (Verbier 4 Vallées): Independent ski lift operator serving the Verbier 4 Vallées ski domain in Valais. Comparable as a Swiss independent ski-area operator with mixed-use lift access, similar to Glacier 3000's independent lift-operation business.
• Saas-Fee Bergbahnen: Independent ski lift and cable car operator in the car-free resort of Saas-Fee, with glacier skiing on the Fee Glacier and integrated summer/winter activities. Closely comparable independent Swiss mountain resort operator with glacier-based positioning.
• Jungfrau Railways: Swiss mountain railway company operating the Jungfraujoch 'Top of Europe' excursion, with integrated cable car, restaurants, and 'experience snow' activities. Closest direct comparable: mountain railway + year-round tourist destination + F&B + experiential attractions in the Swiss Alps.
• Titlis Rotair / Engelberg-Titlis: Engelberg-Titlis ski area and excursion destination featuring the world's first rotating cable car (Rotair), glacier skiing, and cliff walk attraction. Closely mirrors Glacier 3000's combination of high-altitude skiing, glacier experience, and signature viewpoint attraction.
• Rigi Railways: Operates cogwheel railways and cable cars on Mount Rigi, with hotels, restaurants, and year-round tourism activities. Direct comparable as a Swiss mountain railway + hospitality destination targeting day visitors and overnight guests.
• Pilatus Railways: Operates the Mount Pilatus cogwheel railway and cable cars near Lucerne, with summit restaurants, hotels, and adventure activities. Directly comparable business model combining mountain transportation, F&B, accommodation, and ticketed attractions.

Regional players

• Chamonix Mont-Blanc (Compagnie du Mont-Blanc): Cross-border mountain destination operator in the French Alps offering cable cars (Aiguille du Midi), glacier skiing, and integrated tourism experiences. Highly comparable operating model across the Swiss-French border, though operating in a different national market.
• Gstaad Saanenland Tourismus: Regional tourism organization and lift operator for the Gstaad-Saanenland area adjacent to Les Diablerets. Regional peer sharing the Alpes Vaudoises market and Carte Bienvenue discount program referenced in Glacier 3000's partnership data.

Broad incumbents

• Zermatt Bergbahnen / Matterhorn Glacier Paradise: Larger incumbent operating the Matterhorn Glacier Paradise — the highest cable car station in Europe — with year-round glacier skiing and a broad international tourism brand. Comparable glacier-ski positioning but at materially larger scale and brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/glacier_3000
• Facebookfacebook.com/glacier3000
• LinkedInlinkedin.com/company/glacier-3000

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glacier 3000