Bergen Guideservice

Name

Bergen Guideservice

Legal name

Bergen Guideservice AS

Website

https://bergenguideservice.no

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Guided Tour Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private Guided Tours & Personal Tour Guides (THAJALAA)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)

Keywords

• Guided tour services
• Fjord excursions
• Walking tours
• Corporate group tours
• Scandinavia travel programs

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Guided Tour Services: Bergen Guideservice generates revenue through providing professional guided tours in Bergen, Norway. Revenue is earned through tour bookings that include guided experiences, fjord tours, walking tours, and customized travel itineraries. They also offer transport/transfers and complete travel programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Bergen Guideservice AS provides professional guided tour services in Bergen, Norway, and the broader Norway/Scandinavia region. Offerings include ready-made city, walking, fjord, food, cultural, and specialty tours, as well as fully customized private and corporate group tours, transport and transfer services, interpreter/translation services, themed lectures, and complete travel programs. All tours are delivered by 80+ Norges Guideforbund-certified guides covering 20+ languages.

Product overview

Bergen Guideservice is a tour guide company established in 1995, offering a diverse portfolio of guided tour experiences in Bergen and throughout Norway/Scandinavia. The company provides approximately 23 distinct named tour products organized into themed categories including city sightseeing, historical walks, fjord excursions, culinary experiences, cultural tours, and specialty tours. These include "Taste of Bergen" food tours (Bryggen Bites, Flavours and Tales, From the Sea to the Mountain, Lunch Above the Fjords, Mountain Treats, The Fløyen Experience), "Bergen Highlights" options (by bus, walk, with Fantoft Stave Church, Mount Ulriken, or Grieg's House), UNESCO-focused tours, and unique experiences like Dark Tales, Photo Safari, Street Art Tour, and Fedje island excursions. Beyond individual tours, the company offers services including private guided tours, corporate/group events, transport and transfer services, interpreter and translation services, themed presentations, and fully customizable travel programs. The company operates with over 80 certified guides speaking 20+ languages, all authorized by Norges Guideforbund.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided UNESCO Walking Tour in Bergen Official walking tour of Bergen's UNESCO World Heritage sites, including Bryggen and surrounding historic areas, delivered by a certified guide for individual travelers and groups.
• Bryggen and the Fortress by Walk Walking tour focusing on UNESCO-listed Bryggen wharf and the historic Bergenhus Fortress, for visitors interested in Bergen's medieval heritage.
• Bryggen & Mount Fløyen – Walking Tour & Funicular Ride Guided tour combining the historic Bryggen wharf with a funicular ride up Mount Fløyen for panoramic city and fjord views.
• Bergen Highlights by Walk Walking tour covering Bergen's key sights and landmarks on foot through the city center.
• Bergen Highlights by Bus Comprehensive city tour of Bergen's main attractions using comfortable bus transportation.
• Bergen Highlights and Mount Ulriken Tour featuring Bergen's main attractions paired with ascent to Mount Ulriken, the highest of Bergen's seven mountains.
• Bergen Highlights and Fantoft Stave Church City sightseeing tour combined with a visit to the iconic Fantoft Stave Church, one of Norway's most famous wooden churches.
• Bergen Highlights and Grieg's House Cultural tour combining Bergen's top attractions with a visit to composer Edvard Grieg's historic home, Troldhaugen.
• Bergen Through the Centuries – From the Vikings to Romanticism Historical guided tour tracing Bergen's evolution from the Viking era through the Romantic period.
• Dark Tales of Bergen – Murders & Mysteries Guided walking tour exploring the darker side of Bergen's history, including tales of murders and unsolved mysteries.
• Capture Bergen – Photo Safari & Hidden Corners Photography-focused guided tour discovering hidden spots and photographic opportunities throughout Bergen.
• Hidden Colors of Bergen – Street Art Tour Tour exploring Bergen's vibrant street art scene and urban murals in hidden corners of the city.
• Sounds of Bergen – Music & Culture Tour Cultural tour focused on Bergen's musical heritage and contemporary music scene.
• Bergen Creatures and Legends – From Trolls to Marine Life Guided tour exploring mythical creatures and marine life in Bergen, combining folklore storytelling with local wildlife encounters.
• Taste of Bergen – Bryggen Bites Culinary tour through the historic Bryggen area featuring local food and historical insights.
• Taste of Bergen – Flavours and Tales Food tour combining local flavors with storytelling about Bergen's culinary traditions.
• Taste of Bergen – From the Sea to the Mountain Culinary journey from seafood to mountain cuisine, showcasing the range of Norwegian gastronomy.
• Taste of Bergen – Lunch Above the Fjords Dining experience featuring lunch served with panoramic views of the fjords.
• Taste of Bergen – Mountain Treats Food tour featuring mountain-inspired dishes and traditional Norwegian mountain cuisine.
• Taste of Bergen – The Fløyen Experience Combined culinary and scenic experience at Mount Fløyen with local food and views.
• Bergen to Flåm – UNESCO Fjord Cruise and Stegastein Viewpoint Full-day excursion from Bergen to Flåm featuring UNESCO-listed Nærøyfjord cruise and the dramatic Stegastein viewpoints.
• Bergen to Flåm – Viking Heritage and UNESCO Fjord Cruise Combined fjord tour exploring Viking heritage and the UNESCO-protected Nærøyfjord.
• Unveil Fedje – The Village in the Ocean Excursion to Fedje, an island municipality known as 'the village in the ocean,' featuring unique coastal landscapes.
• Fjord Tours Excursions to Western Norway's iconic fjords and scenic landscapes, including UNESCO-protected areas, as part of guided day trips from Bergen.
• Private Guided Tours Personalized one-on-one guided tours tailored to individual interests and preferences for visitors seeking a private experience.
• Corporate/Group Tours Customized guided experiences for companies and groups, including conferences, meetings, incentive travels, and team building activities.
• Tailor-Made Tours Customized tour itineraries designed to meet specific client interests, whether private tours, group travel, or corporate events.
• Transport/Transfer Services Reliable transportation arrangements including airport transfers, cruise guest services, and point-to-point transfers throughout Norway.
• Interpreter and Translation Services Professional interpretation and translation services for business and private clients, leveraging the multilingual guide network.
• Lectures and Themed Presentations Educational presentations on Norwegian history, culture, and society for groups, events, and organizations.
• Complete Travel Programs Full-service travel planning including transport, accommodation, activities, and guided experiences throughout Norway and Scandinavia.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Norges Guideforbund (Norwegian Guide Association)coreOthersNorges Guideforbund is the official professional organization for authorized guides in Norway. All Bergen Guideservice guides must complete formal training and certification through this organization. This partnership ensures consistent standards in guiding, including historical expertise, cultural insight, and professional conduct. The certification ensures high-quality experiences for travelers and serves as a quality assurance mechanism.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fjord Tours: Norway's leading packaged tour operator for fjord experiences, including Norway in a Nutshell. Directly competes in guided fjord excursions from Bergen with comparable pre-built itineraries.
• Urban Adventures: Small-group 'local lifestyle' tours across 80+ cities. Comparable in small-group, themed city tour offerings and direct-to-consumer booking model.
• Withlocals: Private guided tour platform operating in multiple European cities with local hosts. Comparable in offering private, personalized local guide experiences to international travelers.
• Strawberry Tours: Free and tip-based walking tours in major European cities. Comparable in city walking tour offerings and freemium pricing model targeting cruise/short-stay visitors.
• Walks: Premium small-group and private guided tours in major European cities with licensed local guides. Closely aligned peer in target customer (luxury/incentive), tour structure, and certified-guide positioning.
• Tours by Locals: Global marketplace of private, locally-licensed tour guides including Bergen. Directly comparable business model — private certified guides, custom itineraries, multilingual coverage.
• Context Travel: Expert-led small-group and private cultural tours across Europe led by scholars and credentialed guides. Comparable in expert-led, themed cultural tour model catering to high-spend travelers.
• Nordic Visitor: Iceland- and Norway-focused DMC offering self-guided and guided packaged tours. Comparable in customized multi-day Nordic tour packages and B2C inbound traveler focus.

Broad incumbents

• Viator (Tripadvisor): World's largest tours and activities marketplace serving Bergen and most Norwegian destinations. Acts as both a distribution channel for local operators and a competitive substitute for direct bookings.
• GetYourGuide: Global OTA aggregating tours and attractions including Bergen. Overlaps as a distribution and discovery channel where Bergen Guideservice's tours could be listed, while also a competitor for direct bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bergenguide-service

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergen Guideservice