Bergfuchs

What Bergfuchs does

Bergfuchs is an Austrian specialty outdoor and mountain sports retailer (legal entity: Bergsport S. Steiner GmbH) that has been operating under its trade name since 1896, making it one of the longest-established Fachhändler in the Austrian climbing and mountaineering market. The company sells technical equipment and apparel for sport climbing, alpine climbing, bouldering, mountaineering, hiking, trekking, expedition climbing, via ferrata, ski touring, and freeride skiing, addressing end consumers — both serious outdoor sports enthusiasts and recreational hikers/campers — who require expert guidance on safety-critical gear.

The commercial platform is an omnichannel Magento e-commerce storefront (bergfuchs.at, Infortis Ultimo child theme) carrying 200+ brands including Mammut, Black Diamond, Patagonia, Arcteryx, Dynafy, Ortovox, Petzl, and Nordisk, organized into seven main categories: clothing, climbing/alpine hardware, backpacks, sleeping bags/tents, footwear, ski and avalanche-safety equipment, and general outdoor equipment. The catalog is structured to a deep sub-category level (e.g., separate hardshell, softshell, fleece, down, and insulation jackets; single, half, and static climbing ropes). This digital channel is complemented by two physical retail showrooms — Vienna (Kaiserstraße 15, 1070 Wien) and Graz (Hans-Resel-Gasse 7, 8020 Graz) — where staff, who are themselves active outdoor practitioners, provide in-person consultation.

Bergfuchs generates revenue through one-time retail sales of branded third-party outdoor equipment and apparel, with no disclosed subscription, service, or licensing streams. Pricing follows standard unit economics across the product range (accessories from approximately €6, premium tents and skis over €700), with shipping thresholds of €50 for Austria, €150 for Germany, and €300 for the rest of the EU, and a stated 24-hour dispatch SLA. Payment methods include PayPal, eps, Visa, Mastercard, and prepayment. Marketing relies on owned content (Bergfuchs Magazin, FAQ and buying advice), SEO-optimized category pages, and a newsletter with a 5% new-customer incentive, while the company pursues regulatory compliance such as the WCAG 2.2 / EU Accessibility Act alignment assessed in March 2025.

Name

Bergfuchs

Legal name

Bergsport S. Steiner GmbH

Website

https://bergfuchs.at

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

1–10 employees

Short description

Austrian specialty outdoor sports retailer founded in 1896, operating omnichannel through two physical stores in Vienna and Graz plus a Magento e-commerce shop serving Austria, Germany, and the EU with 200+ brands across climbing, hiking, and ski equipment.

Ownership category

akta.pro rank

Product category

Outdoor Sports Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Climbing & Mountaineering Gear Retail (CRAMAAAB)

akta.pro secondary industries

Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Climbing & Mountaineering Gear Retail (CRAMAMAB)

Keywords

• Outdoor sports retail
• Mountain sports equipment
• Climbing gear
• Hiking apparel
• Ski touring gear

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Online Shop: E-commerce sales of outdoor sports equipment and apparel through the bergfuchs.at online storefront, serving customers across Austria, Germany, and the EU.
2. Retail Sales - Physical Stores: In-store sales at Bergfuchs retail locations in Vienna and Graz, with personalized expert consultation from specialized outdoor sports staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bergfuchs is an Austrian specialty retailer of mountain and outdoor sports equipment and apparel, operating a Magento-based e-commerce storefront (bergfuchs.at) and two physical retail stores in Vienna and Graz. The company sells technical gear and clothing for climbing, alpine climbing, bouldering, mountaineering, hiking, trekking, via ferrata, ski touring, and freeride, stocking 200+ premium brands including Mammut, Black Diamond, Patagonia, Arcteryx, Dynafit, Petzl, Ortovox, and Nordisk. Customers receive expert consultation in-store from staff who are themselves active outdoor practitioners, alongside same-day shipping and free-shipping thresholds for online orders.

Product overview

Bergfuchs is an Austrian outdoor sports e-commerce retailer (Bergsport) offering a comprehensive catalog of outdoor equipment and apparel. The company operates a Magento-based online shop with physical stores in Vienna and Graz. The product portfolio spans seven main categories: clothing (jackets, pants, underwear, shirts, gloves, socks, headwear), climbing/alpine equipment (ropes, harnesses, carabiners, ice climbing gear), backpacks/bags (hiking, ski touring, avalanche, daypacks), sleeping bags/tents (down and synthetic sleeping bags, 1-4+ person tents), footwear (climbing shoes, hiking boots, ski boots, trail running shoes), ski/LVS equipment (avalanche transceivers, touring skis, bindings), and general outdoor equipment (kitchen, navigation, lighting, nutrition). The store sells products from over 200 outdoor brands including Mammut, Ortovox, Dynafit, Black Diamond, Petzl, Arcteryx, and Nordisk.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor and Mountain Sports Apparel (Bekleidung) Outdoor clothing line covering hardshell, softshell, fleece, down, and insulation jackets; hardshell, climbing, bouldering, trekking, ski touring, and high-tour pants; functional underwear including merino; shirts, blouses, and travel tops; gloves (softshell, fleece, ski touring, via ferrata, expedition); hiking, merino, ski touring, and expedition socks; and headwear (beanies, headbands, balaclavas, caps). Targeted at climbers, mountaineers, hikers, and ski tourers across activity intensities.
• Climbing and Alpine Equipment (Klettern / Alpin) Technical climbing and alpine equipment including rappelling and belay devices, express sets, carabiners, climbing helmets, crash pads, sport/all-round/children's/high-tour harnesses, single and half ropes, static ropes, rope bags, via ferrata sets, big wall and ice climbing gear, and industrial/professional climbing equipment. Targeted at sport climbers, alpine climbers, boulderers, mountaineers, and via ferrata users.
• Backpacks and Bags (Rucksack / Tasche) Backpacks and bags for climbing, hiking, ski touring, and travel, including climbing backpacks, hiking backpacks, ski touring backpacks, avalanche backpacks, daypacks, travel backpacks, multi-day/trekking backpacks, and accessory organization. Targeted at climbers, hikers, trekkers, ski tourers, and travelers requiring technical load-carrying solutions.
• Sleeping Bags and Tents (Schlafsack / Zelt) Sleeping bags (down and synthetic fill) and tents ranging from 1-person to 4+ person capacities, plus bivouac sacks, sleeping mats, and tent accessories. Targeted at campers, trekkers, mountaineers, and expedition participants requiring shelter and insulation for multi-day and alpine overnight use.
• Outdoor Footwear (Schuhe) Outdoor footwear spanning climbing shoes, hiking boots, mountain boots, expedition boots, approach shoes, ski boots (touring, freeride, telemark), trail running shoes, and shoe care accessories. Targeted at climbers, hikers, mountaineers, ski tourers, freeriders, and trail runners.
• Skiing and Avalanche Safety Equipment (Ski & LVS) Ski and avalanche safety equipment including avalanche transceivers (LVS devices), probes, shovels, avalanche airbags, touring skis, freeride skis, ski bindings, ski accessories, ski poles, ski helmets, ski goggles, and snowshoes. Targeted at ski tourers, freeride skiers, and backcountry users requiring safety and technical skiing equipment.
• Outdoor Equipment and Accessories General outdoor equipment including travel/camping gear, outdoor kitchen items (stoves, cookware, utensils), outdoor food and nutrition, water bottles and water treatment, navigation/GPS devices, headlamps, camping lanterns, outdoor books and guides, and textile care products (specialized detergents and impregnation agents for outdoor garments). Targeted at campers, trekkers, mountaineers, and expedition participants.
• Bergfuchs Magazin (Editorial Content Hub) Editorial content platform publishing buying guides, equipment recommendations, FAQ resources, size guides, and equipment care instructions. Supports customer decision-making and complements the core retail offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SportScheck: SportScheck is a major German sporting goods multichannel retailer with stores and an online shop covering outdoor, ski, running, and apparel. Overlaps with Bergfuchs in winter/outdoor categories and DACH customer base, but operates at much broader scale.
• REI Co-op: REI is a US outdoor specialty cooperative with both physical stores and e-commerce, focused on premium technical outdoor gear including climbing, hiking, and ski touring. Comparable specialty/omnichannel model and premium-brand positioning, though serving North America.
• Decathlon: Decathlon is the world's largest sporting goods retailer with extensive outdoor, climbing, hiking, and ski touring ranges at value-to-mid price points. It is a broad incumbent competing with Bergfuchs on price, scale, and store footprint across Europe.
• Intersport: Intersport is a global sporting goods retail cooperative with strong presence in Austria and across Europe, offering multi-category outdoor, ski, and apparel ranges. Comparable to Bergfuchs's broad outdoor assortment but at a much larger and more general scale.

Direct peers

• Bergzeit: Bergzeit is a German online outdoor retailer specializing in mountaineering, climbing, hiking, and ski touring gear across premium brands. Comparable product mix, premium positioning, and DACH customer base make it a direct online-only competitor to Bergfuchs.
• Outnorth: Outnorth is an Austrian/European outdoor e-commerce specialist offering premium technical apparel and gear for skiing, climbing, hiking, and mountaineering across similar brand portfolios. It is the most direct online-only peer given overlapping Alpine target customer and product range.
• Bergfreunde: Bergfreunde is a leading German specialty outdoor e-commerce retailer focused on climbing, hiking, ski touring, and mountaineering equipment from premium brands. It competes directly with Bergfuchs in DACH online channels and on technical outdoor assortment depth.
• Backcountry.com: Backcountry.com is a US-based specialty outdoor e-commerce retailer carrying premium technical apparel, climbing, and ski/snowboard equipment. Comparable premium-brand-only assortment and online-first specialist positioning.
• Globetrotter: Globetrotter is a German specialty outdoor retailer with both physical flagship stores and a strong e-commerce presence, offering deep technical gear assortments across climbing, hiking, and winter sports. Closely mirrors Bergfuchs's omnichannel specialty model in the DACH region.

Regional players

• Blue Tomato: Blue Tomato is an Austrian-founded action sports retailer with a strong ski, snowboard, and outdoor assortment across physical stores and e-commerce in DACH. Closely comparable regional specialist with overlapping winter sports and outdoor product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bergfuchs-bergsport-s.-steiner-ges.m.b.h.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bergfuchs