bergpunkt

What bergpunkt does

bergpunkt AG is a privately held Swiss mountain sports school founded in 1999 by Emanuel Wassermann and Michael Wicky, headquartered in Winterthur, Switzerland. The company delivers guided tours and structured instructional courses across four core activity domains — ski touring, high alpine mountaineering, rock and ice climbing, and hiking/snowshoeing — across three skill tiers (Basis, Aufbau, Fortgeschritten). Service areas extend beyond Switzerland into France, Austria, and Italy for trekking and alpine expeditions.

The company's product portfolio includes both guided experiences (Geführte Touren) and courses (Kurse), supported by a proprietary Progressive Web App (bergpunkt App) that delivers offline-accessible digital instructional materials (avalanche safety, climbing technique, high alpine tactics), packing checklists, and a Spontantouren notification service for last-minute tour availability. Core technology is a self-built online booking system with customer portal, integrated memberbereich for course-specific details, and a push-notification-enabled PWA. The company also runs a monthly email newsletter and maintains a Facebook presence.

Revenue is generated primarily through course and tour fees paid by individual consumers, with all-inclusive package pricing from CHF 190 (single-day introductory) to CHF 1,990 (7-day expeditions), typically including half-board accommodation, certified guide services, course materials, and a MyClimate climate contribution. SAC members receive a CHF 10 per-night discount. The business model is direct-to-consumer with no third-party resellers; key partnerships include Bächli Bergsport (equipment rental) and Pieps (avalanche safety gear). The company self-describes as small, personal, and family-oriented, with important mountain guides holding equity stakes in the business.

Name

bergpunkt

Legal name

Bergpunkt AG

Website

https://bergpunkt.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

bergpunkt AG is a Swiss mountain sports school offering guided tours and instructional courses in ski touring, mountaineering, climbing, and hiking, primarily serving individual outdoor enthusiasts across Switzerland and neighboring Alpine countries (France, Austria, Italy) via direct-to-consumer booking and a proprietary offline-capable PWA.

Ownership category

akta.pro rank

Product category

Mountaineering and Alpine Sports Education Services

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC)

akta.pro secondary industries

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Hiking, Trekking & Mountain Guiding (THAJABAA), Rock Climbing, Via Ferrata & Mountaineering (THAJABAE)

Keywords

• Mountain guiding services
• Alpine mountaineering courses
• Ski touring instruction
• Outdoor education programs
• Certified mountain guide tours

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Guided Tours and Courses: Revenue generated from paid guided mountain tours and instructional courses across ski touring, climbing, hiking, and mountaineering. Pricing varies by duration and complexity, from single-day courses (CHF 190) to multi-day expeditions (up to CHF 1,990). Package prices typically include guide services, accommodation (half-board at huts), and sometimes equipment rental.
2. Course Instruction Fees: Fees for professional mountain guide instruction covering all skill levels from beginner to advanced. Includes technical skills training in climbing, ski touring, and glacier travel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

bergpunkt is a Swiss mountain sports school offering certified mountain guide-led tours and structured courses across four alpine activity domains: ski touring, high alpine mountaineering, rock/ice climbing, and hiking/snowshoeing. Offerings range from single-day introductory sessions (CHF 190) to multi-day expeditions and climbing holidays (up to CHF 1,990), with all-inclusive packages covering guide services, accommodation, and meals. The business is supported by a proprietary Progressive Web App enabling spontaneous tour notifications and offline digital learning content.

Product overview

Bergpunkt is an Alpine sports school offering a comprehensive portfolio of guided outdoor experiences and professional training courses across four core activity domains: ski touring (skiing with ascent), high alpine mountaineering, rock and ice climbing, and hiking/snowshoeing. The portfolio includes both guided tours (Geführte Touren) for active participants and structured educational courses (Kurse) at three skill levels (Basis/Beginner, Aufbau/Intermediate, Fortgeschritten/Advanced). Digital services include the bergpunkt App for mobile access to spontaneous tours, last-minute availability, digital instructional materials, and packing checklists, complemented by a newsletter and Spontantouren subscription service for last-minute tour notifications. The company positions itself as an innovation-driven mountain school emphasizing safety education, technical skill development, and memorable alpine experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Geführte Skitouren (Guided Ski Tours) Guided ski touring experiences led by certified Bergführer*innen, including winter ski tours, relaxed ski tours, ski touring weeks, ski touring travels and transalps, and ski high tours, priced per participant with duration-based tiers.
• Skitourenkurse (Ski Touring Courses) Structured educational ski touring courses including beginner, refresher, advanced, ski high tour introduction, coaching, and ski technique formats, with instruction across three skill tiers (Basis, Aufbau, Fortgeschritten).
• Geführte Hochtouren (Guided High Alpine Tours) Guided high alpine mountaineering expeditions led by certified guides, including easy high tours, glacier tours, challenging high tours, and summit tours.
• Hochtourenkurse (High Alpine Courses) Mountaineering education courses including beginner, alpine ridge introduction, fundamental, advanced, specialized focus, and coaching formats.
• Geführtes Klettern (Guided Climbing) Guided rock and sport climbing experiences led by certified guides, including sport climbing and multi-day climbing holidays.
• Kletterkurse (Climbing Courses) Rock, ice, multi-pitch, and mixed climbing instruction including rock climbing courses, multi-pitch courses, ice climbing courses, mixed climbing courses, and winter mountaineering coaching.
• Geführte Wander- und Schneeschuhtouren (Guided Hiking and Snowshoe Tours) Guided outdoor experiences including day hikes, multi-day hut-to-hut trekkings, alpine trekkings, trekking travels, and snowshoe tours at various difficulty levels.
• Wander- und Schneeschuhkurse (Hiking and Snowshoe Courses) Instruction in hiking technique, tour planning, map reading, navigation, weather response, equipment handling, and snowshoe technique, with avalanche education for winter activities.
• Spontantouren (Spontaneous Tours Subscription) Last-minute tour notification service delivering alerts when optimal weather and snow conditions create spontaneous tour opportunities, accessible via email subscription or push notifications through the bergpunkt App.

Quantifiable outcome

• Participants develop self-sufficient alpine skills enabling independent tour planning and execution at appropriate difficulty levels.
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bächli BergsportcoreStrategic or Co-development PartnerEquipment rental partnership providing snowshoes, poles, and safety equipment (LVS, shovel, probe) to customers at no additional cost. Customers receive vouchers upon booking to rent equipment from any Bächli Bergsport location. Partnership also includes 10% discount on purchases at Bächli Bergsport for course participants.
• PiepsminorStrategic or Co-development PartnerAvalanche safety equipment partner providing LVS (avalanche transceiver) rentals as part of the equipment package for snow hiking and ski touring courses.
• MyClimateminorStrategic or Co-development PartnerClimate protection partnership contributing to climate projects as part of tour and course package pricing. All-inclusive tours include a contribution to MyClimate climate protection projects.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bergwelten: Austrian mountain experiences platform offering guided tours, courses, and adventure packages in the Alps - directly comparable in curated guided alpine experiences and ski touring / mountaineering focus.
• Hauser Exkursionen: German-speaking adventure travel operator running guided trekking, mountaineering, and ski touring trips worldwide - comparable in guided small-group format, multi-day expedition pricing, and D2C booking model.
• ASI Reisen (Alpin Schule Innsbruck): Austrian alpine school offering guided ski touring, mountaineering, climbing, and hiking tours and courses across the Alps - directly comparable in product mix (multi-discipline guided tours + courses), target customer (D2C alpine hobbyist), and guided-tour delivery model.
• Bergschule (Bergschule GmbH): German mountain school providing guided ski tours, alpine courses, climbing instruction, and snowshoe tours - direct overlap on the guided-courses-with-certified-guides value proposition.

Broad incumbents

• Hotelplan Suisse: Major Swiss tour operator offering hiking, trekking, and Alpine travel packages - comparable Swiss market presence and Alpine trip portfolio, but operates as a full-service generalist tour operator.
• Studiosus Reisen: Large German guided-tour operator with hiking and trekking offerings including Alpine itineraries - overlaps on guided-tour delivery but at much larger scale and broader (non-alpine-specialist) portfolio.

Others

• Globetrotter: German outdoor retailer and travel service provider offering outdoor courses and adventure travel - comparable customer persona and outdoor course format, but with retail as the primary business.
• Swiss Alpine Club (SAC): Swiss membership organization that publishes tour content, runs hut infrastructure, and offers guided tours/courses - comparable customer base and Alpine content ecosystem (including SAC App), but operates as a non-profit club rather than a commercial school.
• Deutscher Alpenverein (DAV): Germany's largest mountaineering association offering guided courses, training, and hut-based infrastructure across the Alps - adjacent peer through course/training programs and shared Alpine guiding ecosystem.

Emerging players

• Klickhits / SchneeTour: Specialized online booking platform for guided ski tours and snowshoe experiences in the German-speaking Alpine market - overlapping content and booking experience but without the course / instructional depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bergpunkt
• LinkedInlinkedin.com/company/bergpunkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bergpunkt