bering*kopal, Büro für Kommunikation

What bering*kopal, Büro für Kommunikation does

bering*kopal, Büro für Kommunikation is a Stuttgart-based press relations and communications agency (GbR/partnership) founded in 1994 by Heike Bering and Thomas Kopal, specializing in B2B PR for the architecture, construction, and interior design industries. Following a generational change in summer 2022, it now operates as bering*kopal GbR with co-founder Heike Bering and cooperation partner Rainer Häupl, alongside a team of six specialists. Its client base includes enterprise manufacturers and practices across sanitary (TOTO Europe, HEWI), lighting (Deltalight, Nimbus, luxwerk), furniture and hardware (Häfele, Kusch+Co), flooring (Bauwerk Parkett), heating (ELCO), surface care (LOBA), and engineering/architecture (Werner Sobek, a+r Architekten), many on long-standing engagements.

The agency's core offering covers press relations, content creation, strategic communications, media planning, trade fair support, and sustainability reporting, delivered through consulting engagements led by staff who combine architectural training with journalistic backgrounds. It operates a dedicated Press Lounge platform (pressrelease.bering-kopal.de) for distributing press materials and images to a curated media contact list, and uses AI tooling internally to optimize workflows — though specifics are not disclosed. Distribution is direct-to-client enterprise consulting, with earned media, LinkedIn, Instagram, trade fairs (ISH, Milan Design Week, BAU Munich, Light + Building, interzum), and a thought-leadership content series ("What's the benefit?") as supporting channels.

The business model is professional services: quote-based engagements with no publicly disclosed pricing, no external funding, and no parent company. Revenue derives from retainers and project fees in the DACH and broader European market. Key strategic moves since 2022 include the GbR restructuring, three senior hires (Dubbert, Wassermann, Zink), a media planning partnership with MHZ GmbH, and client wins such as Deltalight. The firm has no subsidiaries, no M&A activity, no patents, and no disclosed financial metrics.

Name

bering*kopal, Büro für Kommunikation

Legal name

bering*kopal GbR

Website

https://bering-kopal.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

bering*kopal is a Stuttgart-based B2B PR and communications agency, founded in 1994, serving enterprise clients in architecture, construction, and interior design with press relations, content, and media planning services across DACH and Europe.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations services
• Press relations
• Media planning
• Content creation
• Strategic communications

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: Professional services revenue from press relations, content creation, strategic communications, media planning, and consulting for architecture, construction and interior design clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

bering*kopal is a press relations and communications agency that delivers PR campaigns, content creation, media planning, strategic communications and consulting to companies in the architecture, construction and interior design sectors. It operates a Press Lounge platform for distributing press materials to media contacts and provides services including press days at trade fairs, image selection/procurement, SEO-optimised content and sustainability communications.

Product overview

bering*kopal is a press relations and communications agency specializing in architecture, construction, and interior design. The agency offers PR services, content creation, media planning, and maintains a Press Lounge platform (pressrelease.bering-kopal.de) for distributing press materials. Services also include consulting on sustainability topics and image selection/procurement. The agency works with clients across bathrooms/sanitary, lighting technology, architecture, design, office furnishings, room acoustics, and furniture sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Press Lounge
• Press relations and PR campaigns
• Content creation and SEO content
• Media planning
• Trade fair and event press support
• Strategic communications consulting and image procurement
• Sustainability communications

Quantifiable outcome

• Successfully manages press days with international PR partners

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MHZ GmbH & Co. KGminorStrategic or Co-development PartnerSince early summer 2024, MHZ GmbH & Co. KG from Leinfelden-Echterdingen has been challenging bering*kopal with media planning issues - supporting clients with determining which print titles, digital platforms and formats are best suited to reach target groups.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Burson (BCW): Burson is a global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe, with German operations. Comparable as a broad incumbent offering enterprise PR services across industries including industrial and B2B.
• Scholz & Friends: Scholz & Friends is a major German creative communications group headquartered in Hamburg. Comparable as a larger German competitor offering integrated PR and creative communications to enterprise clients across industries.
• Edelman: Edelman is the world's largest PR firm with a Frankfurt office serving German and European clients. Represents the upper-tier incumbent that enterprise building-product brands might consider alongside or instead of specialist agencies.
• Ketchum: Ketchum is a global PR and communications agency with German operations (formerly Pleon). Operates broadly in corporate communications and could compete for bering*kopal's enterprise clients needing integrated, multi-market campaigns.
• fischerAppelt: fischerAppelt is a leading German independent full-service communications and PR agency with multiple offices in Germany. Comparable as a domestic PR competitor serving B2B clients across industries, though larger and broader than bering*kopal's architecture/design focus.
• Hill+Knowlton Strategies: Hill+Knowlton is a global public relations agency with German operations and a strong B2B and corporate reputation practice. Comparable as a large international incumbent competing for the same enterprise PR mandates.
• Weber Shandwick: Weber Shandwick is a global PR and communications network with a German office. Comparable as an international incumbent offering corporate communications and B2B PR services to enterprise clients.

Direct peers

• Wilde & Partner: Wilde & Partner is a Frankfurt-based PR and communications agency with a strong track record in B2B technology, industrial, and building/construction clients. Directly comparable as a German mid-sized B2B PR agency operating with similar professional-services economics.
• navos Public Relations & Content Marketing: navos is a German PR and content marketing agency focused on B2B clients in technology, IT, and industrial sectors. Comparable as a similarly sized German B2B PR firm competing for the same enterprise communications budgets.

Emerging players

• Hotwire: Hotwire is a global tech and B2B PR agency with European operations. Comparable as a similarly positioned specialist PR firm serving B2B and technology-oriented clients, though with a stronger tech-sector emphasis than bering*kopal's design/architecture focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bering-kopal-b-ro-f-r-kommunikation
• Instagraminstagram.com/beringkopal

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bering*kopal, Büro für Kommunikation