What Berkeley Oceanfront Hotel does

The Berkeley Oceanfront Hotel is a privately held, 257-key historic full-service resort hotel located at 1401 Ocean Avenue in Asbury Park, New Jersey, operating continuously since its 1925 opening. The property was designed by Whitney Warren (architect of Grand Central Station) in Beaux-Arts style, co-owned by Johnny Cash in the 1980s, and restored via a $20 million renovation in the 2000s. It offers room tiers ranging from ADA-accessible and standard rooms ($229–$369/night) through deluxe, ocean-view, and partial-ocean-view categories up to a 720 sq ft Junior Studio Suite, a Three-Bedroom Connecting Suite (up to 10 guests), and the Penthouse Suite ($1,700/night) — Johnny Cash's former residence.

The hotel's revenue mix spans four streams: (1) transient and group room rentals, (2) venue rental and catering across 25,000+ sq ft of event space (Crystal, Kingsley, Versailles, Continental, and Oval ballrooms, plus the Rooftop Lookout, Palm Court, Concierge Lounge, and Berkeley Board Room), (3) food and beverage across Berkeley Backyard, Shoreline Social Club & Grille, Lilly & Lu's Café, and the seasonal Berkeley Pool & Cabana Club, and (4) ancillary services including valet parking ($60–$75/night), poolside cabanas, pet packages, and event-driven programming (rooftop yoga, koi feeding, pool parties). Distribution runs through direct channels (Synxis booking engine, 24/7 phone reservations, and an event sales team) plus OTAs such as Booking.com and Expedia.

The Berkeley targets four primary customer segments: individual leisure travelers and families visiting the Jersey Shore (its primary segment), wedding and celebration parties drawn to the ballrooms and rooftop venue, corporate and group event buyers for meetings and retreats, and a growing pet-friendly traveler segment. Marketing relies on the official website, Instagram (@berkeleyhotelnj), email newsletter, SEO/SEM, and co-marketing partnerships with the Stone Pony music venue, the Sea Hear Now Festival, and the Asbury Park Historical Society. Customer concentration is structurally low across segments, but revenue is materially seasonal and event-anchored to the Asbury Park summer trade area.

Name

Berkeley Oceanfront Hotel

Legal name

Berkeley Oceanfront Hotel

Website

https://berkeleyhotelnj.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

The Berkeley Oceanfront Hotel is a privately held, historic 257-key full-service resort hotel in Asbury Park, NJ, serving leisure travelers, wedding parties, and corporate groups with rooms, 25,000+ sq ft of event venues, and multiple on-site dining and amenity outlets.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Marina & Waterfront Full-Service Hotels (THAGAAAK), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Oceanfront hotel lodging
• Wedding and event venues
• Jersey Shore hospitality
• Historic resort accommodations
• Corporate meeting spaces

Headquarters

HQ city

Asbury Park, New Jersey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Rentals: Primary revenue from 257 guest rooms and suites ranging from standard rooms to penthouse suite. Rooms feature ocean views, city views, or partial ocean views with various amenities including plush bedding, HDTVs, and mini-fridges.
2. Event Venue Rental: Over 25,000 square feet of versatile event space including ballrooms (Crystal, Kingsley, Versailles, Continental, Oval), rooftop lookout, Palm Court, and Berkeley Backyard. Serves weddings, corporate meetings, retreats, and special events.
3. Food & Beverage: Multiple dining outlets including Berkeley Pool & Cabana Club (seasonal), Shoreline Social Club & Grille (sports bar), Berkeley Backyard (indoor/outdoor dining), and Lilly & Lu's Café. Revenue from food, beverages, and poolside service.
4. Poolside Cabanas & Amenities: Rental of private poolside cabanas and daybeds, valet parking, and pool bar services during seasonal pool operation (May-September).
5. Pet Packages & Special Promotions: Pet-friendly packages (Dog-Day Getaway with waived pet fees), swim and sip packages, breakfast packages, and advance purchase discounts drive additional revenue and upsells.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Berkeley Oceanfront Hotel is a historic 257-room oceanfront resort hotel in Asbury Park, NJ, offering overnight guest accommodations across multiple room and suite categories, over 25,000 square feet of meeting and event space, and four on-site dining outlets. The property also provides seasonal pool and cabana amenities, a fitness center, valet parking, and curated guest experience programming such as rooftop yoga and koi fish feedings.

Product overview

Berkeley Oceanfront Hotel is a historic 257-room oceanfront resort hotel in Asbury Park, NJ, offering a comprehensive hospitality portfolio centered around accommodations, dining, and event venues. The property features Standard, Deluxe, Ocean View, and Partial Ocean View rooms across multiple configurations (King and Queen bed options), plus premium suites including the Studio Suite (720 sq ft), Penthouse Suite (Johnny Cash Suite with full kitchen and corner ocean views), and Three-Bedroom Connecting Suite (accommodating up to 10 guests). Dining options include Berkeley Backyard (coastal indoor/outdoor restaurant), Shoreline Social Club & Grille (sports bar), Lilly & Lu's Café (lobby coffee shop), and the seasonal Pool & Cabana Club. The hotel provides over 25,000 sq ft of event space including ballrooms and rooftop venues, plus amenities such as outdoor pool, 24/7 fitness center, valet parking, and pet-friendly accommodations. Multiple special offer packages (Free Nights, Pay Now Save More, Suite Ocean Savings, Stay Longer, Dog-Day Getaway) drive direct bookings through the Synxis booking engine.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Rooms Entry-level hotel accommodations with city views of Asbury Park, plush bedding, 50-inch HDTVs, premium WiFi, and C.O. Bigelow bath amenities. Available in Standard 1 King Bed (approximately 350 sq ft) and Standard 2 Queen Beds (approximately 400-450 sq ft). Designed for individual travelers and small groups seeking core hotel lodging at the Jersey Shore.
• Deluxe Rooms Spacious mid-tier hotel accommodations with separate sitting areas and pull-out sofa beds. Deluxe King Rooms (approximately 425-500 sq ft) offer city views of Asbury Park and Sunset Lake; Deluxe 2 Queen Rooms (approximately 500 sq ft) include city views and expanded living space. Targeted at guests seeking more space and a sitting area.
• Ocean View Rooms Premium hotel accommodations with panoramic Atlantic Ocean views through expansive windows. Includes Ocean View Standard King (approximately 400 sq ft), Ocean View Standard 2 Queen Beds (approximately 400 sq ft), Ocean View Deluxe King (500-600 sq ft), and Ocean View Deluxe 2 Queen Beds (approximately 500 sq ft). Designed for guests prioritizing direct ocean views.
• Studio Suite (Junior Suite) Spacious 720 sq ft open-concept suite with 1 King Bed, separate living area with pull-out sofa bed, jet bathtub, Atlantic Ocean views from southern-facing windows, and the ability to connect to neighboring rooms for larger configurations. Targeted at guests seeking a suite experience with ocean views.
• Penthouse Suite (Johnny Cash Suite) Legendary one-bedroom penthouse suite once occupied by Johnny Cash during his ownership of the hotel in the 1980s. Features stunning corner ocean views, a full kitchen, spacious living room entertainment area with 55-inch flat-screen TV, 1 King Bed, and the ability to connect to create a 2-bedroom suite. Requires completed Penthouse Waiver for booking. Targeted at guests seeking a premium heritage suite experience.
• Three-Bedroom Connecting Suite Expansive family/group accommodation combining three fully adjoining rooms: Ocean View King Room, Deluxe King Room with Sofa Bed, and Deluxe Two Queen Bedded Room with Sofa Bed. Accommodates up to 10 guests with 3 full bathrooms, ocean views, and ample common space. Targeted at large families and group travelers.
• ADA Accessible Rooms Americans with Disabilities Act compliant rooms featuring grab bars in bathtubs, accessible bathroom sinks, portable tub seats, mobility-accessible doors (32-inch clear width), lowered closet shelving, and closed captioning TVs. Available in ADA 1 King Bed (approximately 350 sq ft) and ADA 2 Queen Beds (approximately 400 sq ft). Targeted at guests requiring mobility and accessibility features.
• Meeting & Event Spaces Over 25,000 sq ft of versatile event space including Crystal Ballrooms, Kingsley Ballrooms, Versailles Ballroom, Continental Ballroom, Oval Ballroom, Berkeley Rooftop Lookout (ceremony venue with panoramic ocean views), Concierge Lounge, and Berkeley Board Room. Features historic Beaux-Arts architecture with Art Deco accents. Serves weddings, corporate meetings, retreats, conferences, and special events.
• Berkeley Pool & Cabana Club Seasonal outdoor heated pool with private cabanas, sun loungers, poolside tiki bar serving American fare (burgers, salads, pizzas, sandwiches), and live music/DJ sessions on weekends. Pool deck hours 9AM-9PM; Cabana service 11AM-5PM; open May through September. Targeted at hotel guests and seasonal visitors seeking a beachside pool experience.
• Shoreline Social Club & Grille On-site sports bar featuring multiple big-screen TVs for live sports, billiards/pool tables, and a full American menu. Open Sundays 12PM-1AM for Game Day specials with drink deals and live sports viewing. Open to hotel guests and walk-in visitors.
• Berkeley Backyard Coastal-inspired indoor/outdoor dining space at the hotel, offering brunch, casual dinners, and pop-up events with ocean breezes and garden patio seating. Serves hotel guests and walk-in visitors.
• Lilly & Lu's Café Artisan coffee shop and café in the hotel lobby featuring fresh pastries, breakfast sandwiches, salads, gourmet grilled cheese, and avocado toast. Open Mon-Fri 8AM, Sat-Sun 7AM. Serves hotel guests and walk-in visitors.
• Special Offers & Packages Promotional packages including Free Nights (Stay 3 nights, get 4th free), Pay Now Save More (up to 25% off advance purchase), Suite Ocean Savings (up to 15% off for 2+ nights), Stay Longer (15% off for 5+ nights with late checkout), Dog-Day Getaway (pet package with waived pet fees), Book Direct (10% off with flexible cancellation), Breakfast on the Go (coffee and pastry vouchers), and Swim and Sip ($25 pool bar credit daily). Targeted at driving direct bookings and upsells.
• Fitness Center 24/7 on-site fitness center offering cardio machines and strength training equipment for hotel guests. Complementary amenity for overnight guests.
• Valet Parking On-site valet parking service with rates from $60/night Mon-Wed and from $75/night Thu-Sun for sedans; premium rates apply for oversized vehicles. First-come, first-served basis. Available to hotel guests and event attendees.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Asbury Park Historical SocietyminorStrategic or Co-development Partner · 1 August 2026The hotel hosts the 'More Than a Beach Town: The Commercial Rise of Asbury Park' exhibition presented by the Asbury Park Historical Society in the hotel lobby. The exhibition explores Asbury Park's commercial history and is open to the public, attracting hotel guests and local visitors to learn about the city's history.
• Sea Hear Now FestivalcoreGTM or Marketing Partner · 1 May 2026Annual surf and music festival held on Asbury Park beach. Hotel promotes festival to guests and offers stay packages. 2026 headliners include Mumford & Sons and The Strokes, with 2026 lineup featuring The War On Drugs, The All-American Rejects, Goo Goo Dolls, The Pixies, and more.
• sncrly, me (Jamey Flaccavento)minorStrategic or Co-development PartnerWellness instructor Jamey Flaccavento organizes the Rooftop Yoga Series at The Berkeley, offering open-level yoga classes on the rooftop with panoramic ocean views. Classes held Mondays, Wednesdays, and Fridays.
• Stone PonycoreGTM or Marketing PartnerThe legendary Stone Pony music venue (steps from the hotel) features Summer Stage concert series. The Berkeley promotes concerts to hotel guests and packages stays with venue events. Famous for launching Bruce Springsteen and Bon Jovi.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Congress Hall: Historic 19th-century full-service oceanfront resort hotel in Cape May, NJ. Comparable as a heritage NJ Shore full-service hotel with event space, multiple F&B outlets, and similar seasonal leisure/event mix.
• The Reeds at Shelter Haven: Boutique luxury resort in Stone Harbor, NJ with waterfront positioning, event space, and multiple F&B venues. Comparable NJ Shore resort with similar mix of leisure stays, weddings, and group business.
• The Virginia Hotel: Boutique historic hotel in Cape May, NJ, operating under Cape Resorts. Comparable as a smaller historic NJ Shore property with strong wedding/event positioning and premium ADR.
• Bungalow Hotel: Long Branch, NJ beachfront boutique hotel. Comparable smaller-scale NJ Shore oceanfront property targeting leisure and wedding guests on the same coastal corridor.
• The Asbury Hotel: Lifestyle boutique hotel located steps from the Asbury Park boardwalk, opened in 2016. Directly competes with the Berkeley for leisure, wedding, and group bookings in the same submarket, though it is newer and lacks the Berkeley's historic pedigree.
• Ocean Place Resort & Spa: Full-service oceanfront resort in Long Branch, NJ with event space, multiple dining outlets, and pool amenities. Comparable scale and product mix to the Berkeley.

Peers

• Hyatt Regency Jersey City:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/berkeleyhotelnj
• LinkedInlinkedin.com/company/berkeley-oceanfront-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkeley Oceanfront Hotel