Berkleys on Ann

What Berkleys on Ann does

Berkleys on Ann (operating as Berkleys Bar & Grill) is a privately held, single-location fine-dining restaurant in Melbourne, Australia, founded by chef Reuben Berkley with co-founders Hank Archer-Murphy (craft brewer and distiller) and Mariacarla de Vries (culinary horticulturist), with advisory input from biologist Dr. Hugo Schillenfeld. The business serves discerning diners seeking premium, seasonally rotating menus built around locally sourced, free-range and organic produce, sustainably fished seafood, and plants and fungi drawn directly from an onsite food forest and kitchen garden. Offerings are organized around three product lines: a core Food Menu (entrees $19–$72, mains $46–$83, desserts up to $90), a craft Cocktail Menu ($35–$44 featuring house-infused vodkas, boutique gins, and rare whiskies), and a specialized meat-focused sub-brand called Meat Berkleys.

The revenue model is straightforward dine-in food and beverage sales through a single physical premises, with pay-as-you-go unit pricing and reservations required; quote-based pricing is offered for large parties and private events. The 2018 season was sold out and the venue was taking expressions of interest for the 2019 season, indicating a seasonal/limited-capacity operating cadence. Distribution is entirely direct-to-consumer at the restaurant, with the website (berkleys.com.au) functioning as the primary marketing channel (philosophy, menu, blog) and reservation funnel. The business has no parent company, no disclosed funding, no patents or formal partnerships, and reports headcount of 5. The website blog shows signs of content decay, with recent posts (2024) covering unrelated veterinary and podiatry topics rather than the restaurant, suggesting either reduced operational focus or site repurposing.

Name

Berkleys on Ann

Legal name

Berkleys Bar & Grill

Website

https://berkleys.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Berkleys on Ann is a Melbourne-based farm-to-table restaurant serving seasonal menus with onsite food forest sourcing to discerning diners, with pay-as-you-go fine dining and a meat-focused sub-brand called Meat Berkleys.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Farm-to-Table & Contemporary American Restaurants (THAFACAF), Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Farm-to-table dining
• Fine dining restaurant
• Craft cocktail bar
• Seasonal menu
• Bar and grill

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Food and beverage sales: Restaurant generates revenue through dine-in food and cocktail service, including premium meats, seafood, seasonal dishes, craft beers, boutique gins, and rare whiskies.

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Berkleys Bar & Grill operates a single-location fine-dining restaurant in Melbourne offering seasonal farm-to-table cuisine sourced from an onsite food forest and local free-range/organic producers. The restaurant serves premium meats, sustainably fished seafood, craft cocktails, boutique gins, craft beers, and rare whiskies in a reservation-based dine-in format, with specialty offering "Meat Berkleys" dedicated to hearty avant-garde bar and grill fare.

Product overview

Berkleys Bar & Grill is a culinary restaurant offering a unified dining experience centered on seasonal menus with locally sourced, free-range and organic produce. The core offerings include the Food Menu featuring premium meats and seafood, a Cocktail Menu with craft cocktails, and Meat Berkleys as the specialized meat-focused concept. Reservations service enables guest bookings. The establishment also features craft beers on tap, a boutique gin distillery, and a library of rare whiskies.

Differentiator

Problem solved

Functional benefit

Brands

• Meat Berkleys: A hearty fare and bar and grill experience with an avant garde twist, specialising in premium meats and seasonal menu.

Products and services

• Food Menu Seasonal food menu featuring locally sourced, free-range and organic produce including premium meats, sustainably fished seafood, and plants from the onsite food forest; offered to dine-in restaurant guests.
• Cocktail Menu Craft cocktail menu featuring house-infused vodkas and gins with unique ingredients such as elderflower, burnt butter, spirulina, and locally distilled spirits; served to dine-in restaurant guests.
• Meat Berkleys Specialized meat-focused bar and grill experience featuring hearty fare with an avant garde twist, premium meats, craft beers, extensive whiskey library, and sustainably fished seafood for dine-in guests.
• Reservations Table reservation service enabling guests to book dining experiences at Berkleys Bar & Grill.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• Cumulus Inc. Melbourne all-day contemporary dining room. Comparable Melbourne premium dining competitor with a strong beverage program and chef-driven seasonal menu.
• Grossi Florentino: Long-standing Melbourne fine dining institution. Comparable Melbourne fine-dining competitor with premium pricing and chef-led seasonal Italian menus.
• Sepia: Sydney fine dining operator. Comparable Australian fine dining peer with premium tasting-menu pricing and a strong wine/cocktail program.
• Brae: Regional Victorian farm-to-table fine dining. Closely comparable on the farm-to-table, ingredient-provenance, and seasonal-menu dimensions that define Berkleys' positioning.
• Vue de monde: Melbourne fine dining icon. Comparable chef-led premium dining experience targeting high-spend customers, with a comparable Melbourne catchment and immersive positioning.
• Attica: Benchmark Melbourne fine dining restaurant. Directly comparable Australian fine dining operator with chef-driven tasting menus and strong premium positioning in the same local market.
• Quay Restaurant: Sydney fine dining flagship. Comparable Australian fine dining operator at premium price points with chef-driven tasting menus and immersive dining.
• Tipo 00: Melbourne CBD premium casual-to-fine dining operator. Comparable Melbourne fine-dining competitor with chef-led execution and premium price points.

Broad incumbents

• Noma: Globally recognised farm-to-table / foraging-led fine dining operation. Comparable in pioneering ingredient provenance and seasonal narrative, although operating internationally at a much larger scale.
• St. John: London nose-to-tail restaurant group. Comparable philosophy around ingredient provenance and whole-animal/bar-and-grill execution, although operating in a different geography and at larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/berkleys-on-ann

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkleys on Ann