What Berlin Packaging Beauty does

Berlin Packaging Beauty is the European beauty and personal care packaging division of Berlin Packaging, operating as Berlin Packaging Italy S.p.A. and headquartered in Trezzano sul Naviglio (Milan), Italy. The company supplies glass, plastic, and metal packaging solutions — primary containers, closures, pumps, sprayers, and bag-in-box systems — to beauty, personal care, and adjacent consumer goods brand owners across Europe. It is part of Berlin Packaging EMEA, which operates 50+ sites across 16 countries with 550,000+ m² of warehouse capacity, drawing from 900+ suppliers and offering 50,000+ deliverable SKUs; the parent Berlin Packaging claims to be the world's largest hybrid packaging supplier and operates 2,100 employees globally, with 1,000+ in EMEA.

The business model combines product sales of packaging components with design and innovation services, sustainable packaging advisory, and value-added supply chain services including warehousing, logistics, and quality control. Revenue is generated through direct sales (B2B procurement by brand owners), e-commerce webshops serving smaller accounts, and proprietary technology platforms such as the Cheertainer bag-in-box system. Sustainability credentials — EcoVadis Silver, SBTi verification, and B Corp-like accreditations — are actively marketed to brand customers facing tightening EU regulation and consumer pressure on packaging circularity.

The division has executed a sustained acquisition cadence, with deals including Pentapackaging and Repli (2020), Bark Packaging Group (2022), Rixius AG (2025), and BlueSky (2026), indicating ongoing capability and geographic extension. Customer concentration, revenue split, and pricing model are not disclosed in the available data; the input does not reference any AI/ML capabilities, proprietary software, or technology investments beyond packaging-format patents.

Name

Berlin Packaging Beauty

Legal name

Berlin Packaging Italy S.p.A.

Website

https://berlinpackaging.eu

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Berlin Packaging Beauty (Berlin Packaging Italy S.p.A.) is the European beauty and personal care packaging arm of Berlin Packaging, supplying glass, plastic, and metal packaging — plus design and sustainability services — to brand owners across 16 EMEA countries from 50+ sites.

Ownership category

akta.pro rank

Product category

Packaging Containers and Closures

NAICS

Other Paperboard Container Manufacturing (322219), Packaging and Labeling Services (56191)

SIC

Papers & Allied Products (2600), Beverages (2080)

akta.pro primary industry

Skincare Packaging (Cream Jars, Serum Bottles, Ampoules) (IMALAJAI)

akta.pro secondary industries

Fragrance Packaging (Perfume Bottles, Atomizers, Caps) (IMALAJAJ), Packaging & Product Brand Design (BPAFAEAG), Custom Engineered Transit Packaging & Packaging Design Services (IMALAFAM)

Keywords

• Beauty packaging containers
• Glass plastic packaging
• Bag-in-box systems
• Packaging design services
• Custom cosmetic packaging

Headquarters

HQ city

Gessate , Milano

HQ country

Italy

HQ region

Europe

Offices24 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Packaging Product Sales: Sale of glass, plastic, and metal packaging and closures. Products include standard and customized containers, closures, Bag-in-Box systems, and specialty packaging for beauty, food, beverages, industrial, and healthcare markets. The company operates multiple e-commerce webshops (LeParfait.com, Thepackstock.eu, Stocksmetic.com, ThePackStock.com, Dutchcoffeepack.com, Alpack.ie, Rixius.com) for direct product sales.
2. Design & Innovation Services: Value-added services including design consultation, product innovation, prototyping, and custom packaging development. Services support customers throughout the packaging lifecycle.
3. Sustainable Solutions Services: Environmental services including regulatory assessment & compliance (PPWR guidance), sustainability strategy roadmapping, consumer and market insights, environmental impact assessment, custom design and product innovation, and sustainability education.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Berlin Packaging Beauty, part of Berlin Packaging EMEA, supplies glass, plastic and metal packaging containers and closures for the beauty, personal care, food, beverage, spirits, wine, beer, healthcare, flexible and industrial markets. The company operates as a Hybrid Packaging Supplier combining packaging design (Studio One Eleven), manufacturing services, custom packaging development, and sustainable packaging solutions (including refill/reuse systems). It sells through regional B2B sales teams, multiple branded e-commerce webshops, and a network of 900+ EMEA suppliers.

Product overview

Berlin Packaging Beauty is part of Berlin Packaging, the world's largest Hybrid Packaging Supplier of glass, plastic and metal packaging and closures. The company operates a multi-segment packaging portfolio across Beauty, Personal Care, Food, Drinks, Spirits, Wine, Beer, Healthcare, Flexibles, Industrial, and Dangerous Goods markets. Their offering includes: (1) Market-specific packaging solutions across 12+ industry segments including the Beauty category featuring disruptive packaging with refill technologies like Airglass Refill & Go, Foamy glass foamer, Infusion Collection, Miracle Refill Jar, and Double Glass; (2) E-commerce brands including LeParfait.com, Thepackstock.eu, Stocksmetic.com, ThePackStock.com, Dutchcoffeepack.com, Alpack.ie, and Rixius.com; (3) Industrial Bag-in-Box solutions including Standard Bag in Box (5L-20L), Customized Bag in Box (20L), and Bulk Bag in Box (550L-1000L) featuring the patented Cheertainer technology; (4) Sustainable packaging solutions under the CORE Model framework including Helium, Aurelia, Vinolok, and Sashi product lines; (5) Studio One Eleven design service. The company operates with 1000+ employees across EMEA with 50,000+ deliverable items globally and 900+ suppliers.

Differentiator

Problem solved

Functional benefit

Brands

• Studio One Eleven: Design and innovation division of Berlin Packaging
• Wolfpack Sales
• LeParfait.com
• Thepackstock.eu
• Stocksmetic.com
• ThePackStock.com
• Dutchcoffeepack.com
• Alpack.ie
• Rixius.com

Products and services

• Airglass Refill & Go
• Airglass Jar Airless technology cosmetic jar with glass outer body and replaceable plastic insert that reduces product waste, protects contents from contaminants and dispenses precise product amounts, suited for premium cosmetic brands.
• Double Glass Refillable glass packaging with PP and PETG accessories for prestige skincare and makeup products in 15 or 30 ml size, designed to be reused up to 25 times and easily disassembled for recycling.
• Infusion Collection 100% post-consumer recycled PET (PCR-PET) plastic packaging collection including a 250 ml jar and 250 ml bottle with a distinctive smoky grey hue, marketed to beauty brands seeking sustainable materials.
• Infusion Refillable Collection Refillable version of the Infusion collection featuring a 100 ml FEA 15 bottle with screw neck and a Refill Twist Cap with automatic shut-off valve for beauty and personal care refills.
• Miracle Refill Jar Rechargeable cosmetic jar using glass as primary substrate with a recyclable refill cartridge fitting inside the glass jar, aimed at skincare brands.
• Foamy First-of-its-kind refillable foamer bottle made of glass, providing a sustainable alternative to traditional plastic foamers and disassemblable for separate material disposal.
• Vinolok Sustainable closure featuring a fully recyclable glass core and an EVA sealing ring designed for disassembly, free of glue, silicone, PVC and phthalates, sold to spirits, wine and beauty brand owners.
• Duo-2 Piece Two-piece closure with a separable wood head and synthetic leg designed for easy disassembly and separate waste disposal, used for premium spirits and beverages.
• Helium (Oil & Vinegar) Antique green glass bottles for oil and vinegar made with up to 75% recycled glass content and a lightweight design, with the carbon footprint offset through ClimatePartner certified projects.
• Helium Mixology Lightweight half-flint glass bottle for the mixology segment made with up to 75% recycled content and compatible with Bartop and Vinolok closures, with carbon footprint calculated and offset through ClimatePartner.
• Aurelia Carbon-compensated wine bottle produced using Eco Power certified renewable energy and a biomethane-powered furnace, targeted at wine producers pursuing sustainability goals.
• Al Andalus Bottle Oil bottle made entirely from post-consumer recycled PET (r-PET), significantly lighter than conventional glass and featuring an innovative design for oil producers.
• Sashi Lightweight flexible mono-material PE pouches designed for refill systems for soaps, lotions, sanitizers, hair products and detergents.
• Cheertainer Patented Bag-in-Box packaging system featuring a cubic-shaped inner flexible bag that eliminates dead space and ensures correct fitment positioning, allowing dispensing of up to 99.9% of product without surging; UN certified for transport of hazardous goods.
• Standard Bag in Box Standard liquid containment packaging in 5L, 10L and 20L capacities for industrial applications, constructed from robust puncture-resistant materials with secure sealing mechanism.
• Customized Bag in Box Customizable 20-liter capacity bag-in-box packaging for specific industry requirements with an effective sealing system that minimizes leakage risks.
• Bulk Bag in Box 550 Liter Sump Large-volume 550-liter liquid or bulk material handling packaging for industrial settings, with an accessible opening for simplified filling operations.
• Bulk Bag in Box 1000 Liter Sump Massive 1000-liter capacity bulk handling packaging for agriculture or manufacturing sectors dealing with heavy liquids or granular substances.
• Frosted Collection Premium frosted packaging collection for healthcare and wellness products including Spirulina capsules, Medicabud jar, Sleep Gummies bottle, and CBD oil dropper bottles.
• Pharmapacker Collection HDPE packaging solution for nutritional supplements aimed at the pharmaceutical, sport nutrition and OTC segments within Berlin Packaging's healthcare portfolio.
• Studio One Eleven Design and innovation service within Berlin Packaging that delivers custom packaging development, prototyping, design consultation and product innovation for brand owners across multiple markets.

Quantifiable outcome

• Dispensing efficiency up to 99.9% of product without surging or glugging (Cheertainer technology)
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BlueSky (UK)coreStrategic or Co-development Partner · 11 June 2026Berlin Packaging expands its presence in EMEA with the acquisition of BlueSky in the United Kingdom, announced June 11, 2026. This acquisition strengthens Berlin Packaging's footprint in the UK market.
• Rixius AGcoreStrategic or Co-development Partner · 1 January 2025German-based supplier acquired in January 2025, specialized in rigid packaging for chemical, pharmaceutical, cosmetics, and food & beverage industries across DACH and Benelux regions. Founded 1879.
• Bark Packaging GroupcoreStrategic or Co-development Partner · 1 October 2022Supplier acquired October 2022, providing industrial, flexible, and UN-certified packaging for hazardous goods in Northern Europe. Founded 1978, grew via multiple acquisitions.
• ReplicoreStrategic or Co-development Partner · 1 December 2020Spanish company acquired December 2020, based in Barcelona. Strong player in rigid containers serving food, pharmaceutical, personal care, cosmetics, chemicals, pets, veterinary, coatings, laboratories, and automotive industries. Founded 1988.
• PentapackagingcoreStrategic or Co-development Partner · 1 December 2020Italian company founded 2005 in Bergamo, acquired December 2020. Distributor of plastic and metal containers for raw materials, semi-finished and finished products.
• RecyClasscoreStrategic or Co-development PartnerPlatinum member since 2024. RecyClass is a cross-industry initiative improving plastic recyclability and promoting traceability of plastic waste across Europe. Berlin Packaging participates in consultative committees and has access to recyclability consultancy and certifications.
• Association of Plastic Recyclers (APR)coreStrategic or Co-development PartnerInternational non-profit dedicated to improving plastic recycling. Berlin Packaging participates in sustainability partnerships, provides bottles for recyclability testing, and offers PET bottles as reference for APR's Critical Guidance Protocol for Clear PET Articles. VP of Sustainability serves on APR's Communications & Public Affairs Committee.
• ClimatePartnercoreStrategic or Co-development PartnerLeading German carbon accounting company since 2006. Provides carbon footprint calculation services for Berlin Packaging products including Helium bottles and Aurelia wine bottles, identifying reduction potential and compensating emissions through certified projects.
• UN Global CompactcoreStrategic or Co-development PartnerVoluntary initiative aligning businesses with ten principles in human rights, labour, environment, and anti-corruption. Participated in Climate Ambition Accelerator program for science-based emissions reduction targets aligned with Paris Agreement 1.5°C pathway.
• Sustainable Packaging Coalition (SPC)minorStrategic or Co-development PartnerMembership-based collaborative advancing sustainable packaging. Berlin Packaging participates in conferences and was named 2024 SPC Innovator Award finalist.
• Istituto Italiano dell'ImballaggiominorStrategic or Co-development PartnerItalian Institute of Packaging - key reference organization for packaging sector in Italy. Provides access to technical documentation and training on packaging materials, processes, and regulations including PPWR.
• CetieminorStrategic or Co-development PartnerFrench non-profit association publishing technical documentation for glass and PET containers used in beverages, cosmetics, and pharmaceutical products. Dedicated to development and harmonization of industrial practices globally.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smurfit Kappa: Global paper-based packaging leader serving food, beverage, and industrial markets. Comparable to Berlin Packaging's paperboard packaging offerings and food/beverage vertical, though operating primarily in paper-based substrate.
• Amcor: Global packaging giant with broad rigid and flexible packaging portfolios across food, beverage, healthcare, and beauty. Comparable as a broad incumbent serving similar end markets, though Amcor is a larger manufacturer-distributor.

Direct peers

• Pochet du Courval: French luxury glass packaging manufacturer for fragrance, beauty, and skincare brands. Comparable to Berlin Packaging Beauty's premium fragrance and skincare packaging (Airglass, Double Glass) targeting prestige brands.
• Bormioli Luigi: Italian glass packaging manufacturer serving beauty, fragrance, spirits, wine, and food markets. Closely comparable to Berlin Packaging's beauty and beverages glass packaging lines and shares Italian/EMEA heritage.
• Gerresheimer: European-headquartered glass and plastic packaging manufacturer for pharma, beauty, and consumer health. Directly comparable to Berlin Packaging's healthcare and beauty glass packaging offering.
• Albéa: Beauty and personal care packaging specialist offering tubes, pumps, jars, and refills. Directly comparable to Berlin Packaging Beauty's skincare, fragrance, and personal care packaging categories.
• Verallia: Europe's largest pure-play glass packaging producer, supplying wine, spirits, food, and beverages across EMEA. Directly comparable to Berlin Packaging's glass-heavy portfolio for food, drinks, and beauty markets.
• AptarGroup: Global leader in dispensing systems, airless pumps, and beauty packaging. Closely overlaps with Berlin Packaging's Airglass/airless jar and personal care packaging portfolio, serving the same beauty and personal care brands.
• SGD Pharma: Global glass packaging manufacturer for pharmaceutical and personal care markets. Comparable to Berlin Packaging's healthcare and beauty glass packaging, with overlap on regulatory-grade and cosmetic packaging.
• Stoelzle Glass Group: European glass packaging manufacturer for perfumery, cosmetics, pharma, spirits, and beverages. Comparable to Berlin Packaging's fragrance, beauty, and spirits packaging portfolio, especially premium and refillable offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/berlinpackagingbeauty

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berlin Packaging Beauty