repli.in
Repli, built by Corevia, is an AI-powered Instagram DM automation platform serving creators and small businesses globally. It offers Comment-to-DM triggers, brand-voice AI replies, lead capture flows, and post-to-purchase commerce via a freemium self-serve SaaS model priced in Indian rupees.
- Company typePrivate
- Founded2025
- HeadquartersShillong, India
- Headcount—
- GTM typeB2B
- OfferingSoftware
What repli.in does
Repli is an AI-powered Instagram DM automation platform developed by Corevia and targeted at individual creators and small businesses globally. The product automates Instagram engagement through Comment-to-DM triggers, keyword-based auto-replies, AI Chat Replies trained on a user-defined brand voice, sequential lead-collection flows, follow-gated content distribution, and post-to-purchase commerce workflows, all executed within Meta's 24-hour messaging window constraint. The technology layer centers on generative AI applied to conversational text responses in Instagram DMs, with the AI persona feature gated to the Pro tier and built around brand-voice customization rather than disclosed proprietary models.
The business model is a freemium self-serve SaaS with two published tiers: a Free plan at ₹0 offering unlimited Comment-to-DM automations and 500 messages per month, and a Pro plan at ₹399/month unlocking AI Chat Replies, unlimited messaging, lead collection forms, keyword auto-reply, removal of 'via repli.in' branding, and priority support. Distribution is entirely self-serve through the repli.in website with no sales intervention, and demand generation is led by a content marketing blog and organic SEO targeting Instagram automation keywords. The company is privately held, headquartered in Shillong, India, and appears to operate as a very early-stage entity with no disclosed funding, headcount, or revenue figures.
repli.in firmographics
Firmographics- Name
- repli.in
- Website
- https://repli.in
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- Repli, built by Corevia, is an AI-powered Instagram DM automation platform serving creators and small businesses globally. It offers Comment-to-DM triggers, brand-voice AI replies, lead capture flows, and post-to-purchase commerce via a freemium self-serve SaaS model priced in Indian rupees.
- Ownership category
- akta.pro rank
repli.in industry classification
Industry- Product category
- Social Media Marketing Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social CRM & Community Engagement Platforms (HDAEAFAF)
Keywords
Where repli.in is headquartered
LocationHeadquarters
- HQ city
- Shillong
- HQ country
- India
- HQ region
- Asia
Markets served
repli.in business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Freemium Subscription: Free plan provides unlimited Comment-to-DM automations with 500 messages per month. Pro plan at ₹399/month unlocks AI chat automations, unlimited messages, lead collection forms, keyword auto-replies, and removes 'via repli.in' branding. Revenue is generated through monthly subscriptions with upgrade/downgrade dynamics from free to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan — ₹0 forever |
| Subscription | Monthly | Pro Plan — ₹399/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
repli.in product offering
Product offeringCore offering
Repli is a software-as-a-service platform that automates Instagram direct messages and comment replies using AI. Users connect an Instagram Business account, configure keyword triggers on posts, and the platform handles inbound DMs, lead capture via sequential question flows, follow-gated content, and post-to-purchase commerce over DM. It is offered as a free tier with unlimited Comment-to-DM automations and a paid Pro subscription unlocking brand-voice-trained AI replies and unlimited messaging.
Product overview
repli.in is a free AI-powered Instagram DM automation platform consisting of two subscription tiers: a Free Plan offering unlimited Comment-to-DM automations with 500 messages per month, and a Pro Plan (₹399/month) unlocking AI Chat Replies with custom persona, Lead Collection forms, DM Auto-Reply on keywords, and unlimited messaging. The platform's core features include Comment-to-DM Automation, AI Chat Replies, Lead Collection, Follow-Gated Replies, and Post-to-Purchase Commerce, which work together to enable creators and businesses to automate Instagram engagement, capture leads, and facilitate purchases directly through DMs.
Differentiator
Problem solved
Functional benefit
Products and services
- Repli Instagram DM Automation Platform End-to-end SaaS platform that automates Instagram direct messages and comment replies using AI, with comment-to-DM triggers, brand-voice-trained AI replies, lead capture flows, follow-gated content, and post-to-purchase commerce. Designed for individual creators and small business owners who use Instagram as their primary customer engagement channel.
Companies that use repli.in
Customer profileSegments1 record
Ideal customer profiles1 record
repli.in technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
repli.in partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
repli.in competitors and assessment
Company assessmentBroad incumbents
- Intercom: Intercom is a larger conversational AI platform for customer support and marketing with broader channel coverage; its AI chatbot capabilities overlap with repli.in's brand-voice AI replies at a much larger enterprise scale.
- Hootsuite: Hootsuite is a broad-incumbent social media management suite that includes Instagram engagement, scheduling, and inbox features, targeting the same SMB/creator base as repli.in.
- Sprout Social: Sprout Social is an established social media management platform with publishing, engagement, and analytics; its social-inbox features overlap with repli.in's DM automation use cases for SMB brands.
- Tidio: Tidio is a broader AI customer-conversations platform combining live chat, chatbots, and automations for SMBs. Its Instagram/Messenger integrations place it in adjacent competition for social-DM automation.
- HubSpot Service Hub: HubSpot offers a broad CRM suite with social media tools, conversational inbox, and chatbot features, competing for the same creator/SMB segment with significantly more resources and brand.
Direct peers
- ManyChat: ManyChat is the leading Instagram DM and Messenger chatbot platform for creators and SMBs, offering comment-to-DM automation, keyword triggers, and flows—directly overlapping with repli.in's core feature set and target segment.
- Chatfuel: Chatfuel provides AI-powered chatbots for Instagram, Messenger, and WhatsApp with comment auto-replies and lead capture flows, competing head-to-head with repli.in in the same creator/SMB use cases.
- Botsify: Botsify is a chatbot platform with Instagram DM automation, AI replies, and lead-gen flows aimed at SMBs and creators, closely mirroring repli.in's product positioning and customer base.
- MobileMonkey: MobileMonkey (now part of Smartlead) focuses on Instagram and Messenger DM automation for marketing and lead generation, making it a directly comparable competitor in social-DM chatbot tooling.
Emerging players
- Respond.io: Respond.io is an omnichannel messaging platform with AI agents spanning WhatsApp, Messenger, Instagram, and email, making it a comparable emerging player in multi-channel social DM automation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
repli.in social profiles
Digital presencerepli.in financial estimates
Financial estimateRevenue estimate
Valuation estimate
repli.in leadership team
Management profileNumber of profiles
repli.in funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
repli.in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about repli.in
What does repli.in do?
Repli is a software-as-a-service platform that automates Instagram direct messages and comment replies using AI. Users connect an Instagram Business account, configure keyword triggers on posts, and the platform handles inbound DMs, lead capture via sequential question flows, follow-gated content, and post-to-purchase commerce over DM. It is offered as a free tier with unlimited Comment-to-DM automations and a paid Pro subscription unlocking brand-voice-trained AI replies and unlimited messaging.
Is repli.in a public or private company?
repli.in is a private company. It is classified as unknown and is currently operating.
When was repli.in founded?
repli.in was founded in 2025.
Where is repli.in based?
repli.in is headquartered in Shillong, India, in the Asia region.
How does repli.in make money?
One revenue line is on record: freemium Subscription.
Who are repli.in's main competitors?
Broad incumbents on record are Intercom, Hootsuite, Sprout Social, Tidio and HubSpot Service Hub. Direct peers are ManyChat, Chatfuel, Botsify and MobileMonkey. Respond.io is listed as an emerging player.
Does repli.in have an API?
No public API is recorded for repli.in.
What industry is repli.in in?
repli.in's product category is Social Media Marketing Software. Its primary akta.pro industry code is HDAEAFAF, Social CRM & Community Engagement Platforms. Its NAICS code is 54151 and its SIC code is 7372.