Prefeitura do Município de Bertioga

What Prefeitura do Município de Bertioga does

Prefeitura do Município de Bertioga is the municipal government of Bertioga, a coastal municipality in the Baixada Santista region of São Paulo state, Brazil. As a sub-national public administration entity, it delivers statutory public services to citizens and businesses within its jurisdiction, including property tax administration (IPTU), real estate transfer tax (ITBI), service tax and business licensing (ISS/Alvará), urban planning and digital construction project approval, traffic fine administration, public healthcare (Hospital Municipal, Outpatient Infusion Center, USF Mirosam), public education, environmental management, public safety, tourism promotion, and consumer protection (PROCON). The municipality operates through 13 secretarias and a multi-channel service network comprising the Poupatempo Bertioga service center, PROCON office, WhatsApp channels, and dedicated web portals.

The entity's digital service architecture is built on the SmarAPD platform (sistemas-smarapd.bertioga.sp.gov.br) as the primary back-office for tax operations, integrated with GINFES for electronic service invoicing, Giss Online for fiscal bookkeeping, GDE for economic development management, SIG (geopx) for GIS-based property verification, AdmTransito for traffic fine lookup, and Google Forms for participatory budgeting (Bertioga Decide). The transparency portal (transparencia-bertioga.smarapd.com.br) and Carta de Serviços catalog expose service standards and fiscal data to the public in compliance with Brazilian transparency law.

The business model is non-commercial public administration funded primarily through tax collection (IPTU, ITBI, ISS), intergovernmental transfers from state and federal government, and fees for municipal services. There is no private-sector revenue model: tax rates are set by complementary law, pricing for IPTU is annual and property-value-based, ISS is monthly per service provider, and ITBI is transaction-based with reductions available under federal housing programs (SFH, PAR, PMCMV). Key customer segments are citizens (resident population accessing health, education, and general services), business owners (MEI and SMEs requiring licensing and tax compliance), and the tourism sector (hotels, restaurants, nautical operators, tour guides). Strategic external partnerships with SEBRAE (entrepreneurship support), IPT (environmental planning), Fundo Social de Solidariedade (vocational training), and Sabesp (sustainability programs) extend service delivery capacity beyond the municipality's own workforce.

Name

Prefeitura do Município de Bertioga

Legal name

Prefeitura do Município de Bertioga

Website

https://bertioga.sp.gov.br

Company type

Public

Operating status

Operating

Headcount range

251–500 employees

Short description

Prefeitura do Município de Bertioga is the municipal government of Bertioga, a coastal city in São Paulo state, Brazil, delivering statutory public services — tax collection, healthcare, education, licensing, and urban planning — to its citizens and businesses through digital portals and the Poupatempo service center.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Public Administration (92), Administration of Environmental Quality Programs (9241), Administration of Housing Programs, Urban Planning, and Community Development (925)

SIC

Sanitary Services (4950)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Municipal Tax & Revenue Administration (Local) (BPAIACAD), Solid Waste & Recycling Services Administration (BPAIACAH), Economic Development & Business Licensing (Local) (BPAIACAN)

Keywords

• Municipal public services
• Local tax administration
• Citizen service portals
• Urban planning permits
• Public sector administration

Headquarters

HQ city

Bertioga

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

The Prefeitura do Município de Bertioga administers the municipality through departments responsible for taxation, health, education, urban planning, public works, environmental management, security, tourism, licensing, and citizen participation. It provides these public services through municipal offices, Poupatempo and partner locations, telephone and WhatsApp support, and online tax, permitting, invoicing, property-record, and transparency portals.

Product overview

Prefeitura de Bertioga operates a multi-channel digital services platform offering municipal citizen services, tax collection, business licensing, and government transparency. The platform consists of distinct service modules for property taxation (IPTU), property transfer (ITBI), service tax (ISS/Mobiliário), traffic fines, digital project approval, active debt management, and beach management. Services are accessible through web portals, mobile-friendly interfaces, and physical service centers including Poupatempo and PROCON. The architecture combines internal SmarAPD systems for back-office operations with external integrations for fiscal invoicing (GINFES, Giss Online), economic development (GDE), and citizen engagement (Google Forms for participatory mechanisms).

Differentiator

Problem solved

Functional benefit

Products and services

• Municipal Property Tax (IPTU) Municipal Property Tax service providing property-tax assessment, payment slips, debt searches, property-owner updates, negative-debt certificates, and property-value certificates.
• Real Estate Transfer Tax (ITBI) Real estate transfer tax service providing online issuance to registered notary offices and taxpayers, debt-clearance certificates, and tax-rate reduction requests.
• Service Tax and Movable Property Tax Services (ISS/Mobiliário) Service Tax and Movable Property tax services providing ISS billing, municipal-license issuance, MEI registration, tax-debt research, negative certificates, and electronic invoicing through GINFES.
• Traffic Services (Trânsito) Municipal traffic service providing online traffic-fine consultation and fine-revenue collection, with defense and appeal contacts and credential and appeal form processing.
• Digital Project Approval (Aprovação Digital) Digital construction-project approval service enabling electronic submission and review of building permits and private construction projects.
• Active Debt Management (Dívida Ativa) Active municipal debt management service providing installment plans and reissuance of installment payment slips for outstanding municipal obligations.
• Beach Management Services (Gestão de Praias) Beach management service for Bertioga's coastal areas, providing beach-access information and related municipal services.
• Municipal Transparency Portal (Portal da Transparência) Municipal transparency portal providing public access to government accounts, spending data, and fiscal information as required by Brazilian transparency laws.
• SIG — Built Area Verification (SIG – Verificação de Área Edificada) GIS-based property verification service providing built-area and property-boundary information for properties in Bertioga.

Quantifiable outcome

• Bertioga achieved the highest Ideb score in its history and leads education in Baixada Santista for the third consecutive time
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)coreStrategic or Co-development PartnerSEBRAE Aqui Bertioga is a service center within Poupatempo providing free business support services including MEI registration, business formalization, licensing guidance, electronic invoicing support, credit access (Banco do Povo, BNDES, PRONAMPE, Desenvolve São Paulo), and training programs. The partnership supports entrepreneurs with management guidance, training courses, and capacity building programs including Prepara Gastronomia and business missions like Beauty Fair visits.
• Instituto de Pesquisas Tecnológicas (IPT)coreStrategic or Co-development PartnerPartnership with IPТ for the revision of Plano Municipal de Gestão Integrada de Resíduos Sólidos (PMGIRS) - Municipal Integrated Solid Waste Management Plan. IPТ assisted the Secretaria de Meio Ambiente in reviewing the plan which is now available for public consultation.
• Governo do Estado de São Paulo - Fundo Social de SolidariedadecoreStrategic or Co-development PartnerState government partnership with Fundo Social de Solidariedade for professional training programs. The Caminho da Capacitação program brings equipped trailers for free vocational training in beauty, health, and inclusive fashion sectors. The municipality received a vehicle to support these activities.
• SabespminorStrategic or Co-development PartnerSabesp (Companhia de Saneamento Básico do Estado de São Paulo) partnership for environmental initiatives including the Cine Sustentável Sabesp Kuará project bringing free outdoor cinema to Bertioga neighborhoods.

Recent moves5 records

Expansion highlights6 records

Direct peers

• Prefeitura de Guarujá: Neighboring coastal municipality in Baixada Santista with a comparable beach-tourism economy, municipal tax base (IPTU/ISS), and similar responsibilities for health, education, and urban planning; directly comparable to Bertioga in scale and service mix.
• Prefeitura de Santos: The municipal government of Santos, the largest city in the Baixada Santista metropolitan region alongside which Bertioga competes for residents and tourism; comparable as a coastal São Paulo municipality offering tax collection (IPTU/ISS), digital citizen services, health, and education functions.
• Prefeitura de Praia Grande: Adjacent Baixada Santista coastal municipality with similar tourism-driven municipal finances and a comparable citizen-service delivery mandate; competes with Bertioga for regional tourism and population.
• Prefeitura de São Vicente: Another Baixada Santista municipality with shared metropolitan context and comparable municipal service responsibilities; an appropriate peer for benchmarking digital service delivery and education outcomes.
• Prefeitura de Peruíbe: Coastal São Paulo municipality with overlapping economic base of tourism and local services; comparable in function and scale as a regional municipal government peer.
• Prefeitura de Ilhabela: Island municipality on the São Paulo northern coast with a tourism-driven municipal economy and similar responsibilities for environmental management, IPTU/ISS collection, and citizen services; a regional peer with shared coastal characteristics.
• Prefeitura de Mongaguá: Smaller coastal São Paulo municipality with similar tourism and IPTU/ISS revenue profile; comparable in scale to Bertioga and useful as a size-matched peer.
• Prefeitura de Ubatuba: Northern-coast São Paulo municipality with comparable tourism economy, Atlantic Forest stewardship, and municipal service scope; relevant peer for environmental management and tourism development comparisons.
• Prefeitura de Caraguatatuba: Northern-coast São Paulo coastal municipality with similar tourism and beach-management responsibilities; comparable municipal delivery profile and tax base structure to Bertioga.
• Prefeitura de Itanhaém: Coastal São Paulo municipality in the same regional tourist corridor, offering the same set of IPTU/ITBI/ISS services, education, health, and environmental management; a close structural peer in size and function.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@prefeitura.bertioga
• LinkedInlinkedin.com/company/prefeitura-do-munic%C3%ADpio-de-bertioga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prefeitura do Município de Bertioga