Raiffeisen Reisen

What Raiffeisen Reisen does

Raiffeisen Reisen is an Austrian travel agency and tour operator established in 1969, operating as a sub-brand of the bestfortravel GROUP alongside five sister brands (AtourO, GEO Reisen, Meine Kreuzfahrt, RV Touristik, my-ticket.shop). Headquartered at Ares Tower, Donau-City-Straße 11 in Vienna, the company legally trades as Raiffeisen-Reisebürö Gesellschaft m.b.H., with a German sister entity (Raiffeisen- und Volksbanken Touristik GmbH) based in Munich. The GROUP maintains 19 physical travel agency branches across Germany and Austria and serves more than 120,000 guests per year. The core offering spans group travel, incentive and customer-loyalty trips, corporate/MICE travel, package holidays, guided round trips, private customized tours, ocean and river cruises, flights, and car rentals — delivered through a hybrid of in-person consultation and online booking on bestfortravel.com. A notable commercial relationship is with the Raiffeisenbank and Volksbanken cooperative banking networks, which provide B2B customer-retention and incentive-travel demand.

The company's revenue model is a transaction-fee structure: it earns retail travel agency commissions on individual bookings and tour-operator margins on own-branded package holidays and cruises. Pricing is quote-based rather than publicly disclosed, reflecting the variability of flights, accommodation, cruise cabins, and customized itineraries. Distribution combines 19 owned branches, direct corporate sales for enterprise accounts (including the cooperative banks), an e-commerce storefront on bestfortravel.com, and a reseller/partnership channel via Lufthansa City Center for business travel. Multi-channel marketing spans email newsletters, Facebook, Instagram, YouTube, Twitter, and a content-marketing travel blog. The business is privately held with no disclosed institutional investors or listing; GROUP-level headcount sits at approximately 190, shared across entities under managing directors Patrik Weitzer and Bernd Knoflach.

Technologically, Raiffeisen Reisen operates as a traditional travel intermediary with no proprietary platform, no APIs or SDKs, no AI/ML modalities, and no patents or trademarks disclosed. The 2024 launch of a unified bestfortravel GROUP web platform consolidating the six sub-brands represents the most significant recent operating change, integrating digital marketing and online booking across previously siloed brands. Core operational differentiation rests on the cooperative-banking channel relationship, multi-decade brand trust, physical branch presence, and the ability to organize large-scale group and incentive events — capabilities that depend on human consultation and supplier relationships rather than technology automation.

Name

Raiffeisen Reisen

Legal name

Raiffeisen-Reisebüro Gesellschaft m.b.H.

Website

https://bestfortravel.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Raiffeisen Reisen is an Austrian travel agency and tour operator founded in 1969, operating 19 branches across Germany and Austria as a sub-brand of bestfortravel GROUP. It serves individual travelers and corporate clients with group travel, incentive trips, cruises, and MICE services, leveraging cooperative-banking network relationships.

Ownership category

akta.pro rank

Product category

Travel Agency & Tour Operator Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

Keywords

• Travel agency services
• Group tour operator
• Corporate travel management
• Incentive travel programs
• Cruise booking services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Travel Agency and Tour Operator Services: Revenue from travel agency services including individual vacation bookings, group travel organization, and tour operator packages. Operates as both travel retailer and tour operator under Raiffeisen-Reisebüro Gesellschaft m.b.H.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Raiffeisen Reisen is a travel agency and tour operator, operating since 1969, that organizes and sells vacation packages, group tours, incentive travel, cruises, flights, and business travel services. The company serves both individual travelers and corporate clients, with a particular focus on customer loyalty trips and large-scale group projects for the cooperative banking sector (Raiffeisenbank/Volksbanken network). It operates 19 physical travel agency branches across Germany and Austria alongside online booking via the bestfortravel GROUP platform.

Product overview

Raiffeisen Reisen operates as part of the bestfortravel GROUP, a unified platform combining multiple travel brands including AtourO (package tours and cruises), GEO Reisen (incentive and private tours), Meine Kreuzfahrt (cruise specialist), RV Touristik (BANK.Reise and business travel), and my-ticket.shop (event ticketing). The company offers a full-service travel portfolio encompassing guided round trips, customized private tours, ocean and river cruises, package holidays, corporate/business travel (MICE), flight booking, car rental, and themed travel experiences. Raiffeisen Reisen itself focuses on group travel, incentive travel, customer loyalty programs, and large-scale travel projects for the cooperative banking sector, with over 50 years of operational history since 1969.

Differentiator

Problem solved

Functional benefit

Products and services

• Rundreisen (Guided Round Trips) Guided group tours led by qualified tour leaders covering multiple destinations with cultural and historical focus, designed for culturally interested and sociable travelers.
• Private Tours Tailored individual tours customized to personal preferences, designed for travelers seeking exclusive and individualized experiences.
• Cruises (Kreuzfahrten) Ocean and river cruise packages visiting multiple destinations with luggage handled once, offered through the Meine Kreuzfahrt cruise center brand.
• Business Travel / MICE Corporate travel services including Meetings, Incentives, Conferences, Exhibitions (MICE), business travel management, and group travel for enterprises and organizations.
• Package Holidays (Pauschalreisen) Pre-packaged vacation deals combining flights, accommodation, and sometimes meals offered by AtourO and other GROUP brands.
• Flight Booking (Flüge) Worldwide flight booking services covering short-haul, long-haul, and last-minute trips across all airline classes.
• Car Rental (Mietwagen) Vehicle rental services at numerous global locations for flexible travel arrangements.
• Group Travel & Incentive Programs Specialized group travel organization including customer retention trips, incentive programs, and large-scale travel projects for corporate clients, particularly in the Raiffeisenbank and Volksbanken cooperative banking network.
• Event Ticketing (my-ticket.shop) Event platform for managing, promoting, and selling tickets for events ranging from school balls to large mega events, offered through a wholly-owned subsidiary brand.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lufthansa City CentercoreChannel Partner/ Reseller/ DistributorBusiness travel partnership providing Lufthansa City Center services for corporate travel management, including flight bookings, hotel reservations, and comprehensive travel reporting.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TUI Group: Largest pan-European tour operator and integrated travel company. Operates hotels, cruise lines, tour operators, and retail agencies in Germany under TUI Deutschland; competes directly across multiple product lines offered by Raiffeisen Reisen.
• ITS Reisen: German tour operator (formerly part of REWE Group) offering package holidays. Comparable mid-sized DACH competitor with similar package-tour focus.
• Gebeco: Kiel-based German tour operator offering group tours, private tours, and cultural travel. Directly comparable to Raiffeisen Reisen's guided group tour and private tour offerings.
• DER Touristik: German tour operator (part of REWE Group) offering package holidays, group tours, and cruises across Europe. Direct competitor to Raiffeisen Reisen in the DACH leisure and group travel market.
• Studiosus Reisen: Munich-based German tour operator specializing in culturally focused guided group tours. Highly comparable to Raiffeisen Reisen's Rundreisen (guided group tours) product.
• Schauinsland-Reisen: German tour operator focused on package holidays and cruises, headquartered in Duisburg. Comparable mid-sized DACH competitor with similar package-tour and cruise offerings.
• Lufthansa City Center: Franchise network of independent corporate travel agencies affiliated with Lufthansa. Raiffeisen Reisen's existing core partner; competes for the same corporate travel management clients in Germany and Austria.

Broad incumbents

• Booking.com: Dominant European OTA competing for the same leisure travelers in DACH that book through Raiffeisen Reisen's physical branches and bestfortravel.com. Represents the primary digital competitive threat rather than a direct operating peer.
• CWT (Carlson Wagonlit Travel): Global corporate travel management company with significant presence in Germany. Competes with Raiffeisen Reisen and Lufthansa City Center in the corporate/B2B travel management segment, though at much larger scale.
• American Express Global Business Travel: Large global corporate TMC serving enterprise clients in DACH. Overlaps with Raiffeisen Reisen's corporate travel offering via the Lufthansa City Center partnership, but operates at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bestfortravel
• Instagraminstagram.com/bestfortravel
• YouTubeyoutube.com/@bestfortravel
• LinkedInlinkedin.com/company/raiffeisen-reisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raiffeisen Reisen