BestHuman
BestHuman is a leadership development company offering bespoke executive coaching, leadership programs, offsites, and AI upskilling to enterprise clients and individuals, powered by a proprietary platform and AI Workbench.
- Company typePrivate
- Founded2018
- HeadquartersNot specified, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What BestHuman does
BestHuman (legal name: Locelle Digital Inc.) is a leadership development company founded in 2018 by Humaira Ahmed and headquartered in Victoria, BC, Canada. The company delivers bespoke, co-designed leadership programs to organizations — including Executive Coaching, Leadership Development Programs, Leadership Offsites, Team Alignment Workshops, and AI Transformation bootcamps — alongside an individual-facing subscription product called PowerLab. Its target buyers span C-suite executives, VPs, directors, managers, high-potential individual contributors, and cross-functional teams, with named clients including Microsoft, Schneider Electric, Starfish Medical, Redbrick, Zetron, Tilting Point, Intiveo, Metalab, Benchsci, Vanhack, and FMI.
The core technology is a proprietary online platform that serves as a central hub for live coaching sessions, on-demand learning resources, webinars, and progress tracking, augmented by a proprietary AI Workbench used for hands-on AI skills training (prompting, deep research, vibe-coding, agent creation). The team is intentionally small (7 employees) and includes multiple ICF-certified executive coaches with 15–30+ years of experience, plus a Product & Design Leader with AI expertise. The company has developed 4,000+ leaders since 2018 and reports a 4.6/5 average program rating with 93% of participants becoming better leaders.
BestHuman operates a hybrid revenue model. Enterprise services (Executive Coaching, Leadership Development Programs, Leadership Offsites, AI Transformation bootcamps, Workshops) are sold via quote-based, typically multi-year contracts led by founder-driven discovery calls. The consumer/SMB layer is PowerLab: individual seats at $45/month billed annually ($540/year) and corporate memberships at $4,500/year for up to 10 team members, with application-based enrollment. Go-to-market spans founder-led enterprise sales, self-serve PLG for PowerLab, webinars, customer testimonials, and association partnerships (notably VIATEC). No external funding is disclosed, and the company appears to be founder-owned and bootstrapped.
BestHuman firmographics
Firmographics- Name
- BestHuman
- Legal name
- Locelle Digital Inc.
- Website
- https://besthuman.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BestHuman is a leadership development company offering bespoke executive coaching, leadership programs, offsites, and AI upskilling to enterprise clients and individuals, powered by a proprietary platform and AI Workbench.
- Ownership category
- akta.pro rank
BestHuman industry classification
Industry- Product category
- Leadership Development Services
- NAICS
- Professional and Management Development Training (611430), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742), Services-Membership Organizations (8600)
- akta.pro primary industry
- Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL)
- akta.pro secondary industries
- High-Potential & Succession Coaching (EDABANAC), Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA), Training, Enablement & Talent Development Summits (THAHAMAH), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
Keywords
Where BestHuman is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
BestHuman business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- PowerLab Subscription: Monthly subscription program for leadership development with live sessions. Individual memberships at $45/month billed annually, corporate memberships at $4,500/year for up to 10 team members.
- Executive Coaching: Confidential 1-on-1 partnership with elite executive coaches for C-suite, VPs, and Directors to navigate complex business challenges and strategic decisions.
- Leadership Offsites: Custom-designed agendas for leadership team alignment and offsite experiences with expert facilitation. Professionally designed sessions focused on strategic goals.
- Leadership Development Programs: Live, cohort-based programs for managers and high-potentials with dedicated peer groups, practical skill-building, and expert coaching support.
- Team Alignment Workshops: Targeted half-day or full-day expert-led workshops solving specific team challenges in areas like AI, feedback, or conflict management.
- AI Transformation Programs: Bespoke AI bootcamps pairing change management with hands-on technical orchestration. Includes advanced prompting, research, vibe-coding and agent creation.
- 1-on-1 AI Coaching: Personalized AI coaching using the AI workbench for hands-on mastery of prompting, research, vibe coding, and agents tailored to work and expertise level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PowerLab Individual Membership - $45/month |
| Subscription | Annual | PowerLab Corporate Membership - $4,500/year |
| Subscription | Multi-year contract | Executive Coaching |
| Subscription | Multi-year contract | Leadership Development Programs |
| Other | Multi-year contract | AI Transformation Bootcamps |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
BestHuman product offering
Product offeringCore offering
BestHuman designs and delivers bespoke leadership development programs, executive coaching engagements, leadership offsites, AI transformation bootcamps, and team alignment workshops for organizations and individuals. Programs are co-designed with clients and delivered by a curated network of vetted executive coaches and practitioners, supported by a proprietary online platform and an AI Workbench.
Product overview
BestHuman is a leadership development company offering a portfolio of coaching and training products and a proprietary online platform. The core offering consists of organization-facing programs (Executive Coaching, Leadership Development Programs, Leadership Offsites, AI Transformation, Team Alignment & Workshops) and individual-facing offerings (PowerLab, 1-on-1 Coaching, 1-on-1 AI Coaching). All offerings are supported by a custom-designed online platform that provides live sessions, on-demand resources, and progress tracking. The AI Workbench is a proprietary tool enabling hands-on AI skills development across prompting, research, vibe-coding, and agent creation.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Coaching for Organizations Bespoke executive coaching engagements for organizations, matching senior leaders with vetted, ICF-certified coaches and structured around a dedicated Success Manager.
- Leadership Development Programs Fully bespoke, co-designed leadership development programs for organizations, delivered by an integrated team of vetted practitioners and aimed at accelerating leadership outcomes.
- Leadership Offsites Intensive offsites designed to align leadership teams, break down silos, and refresh strategic direction for organizations.
- AI Transformation Bootcamps Structured bootcamps that help leadership teams adopt AI tools and practices, supported by an AI Workbench and expert-led enablement.
- Team Alignment Workshops Workshops that align cross-functional teams around shared goals and improve how leaders work together within organizations.
- PowerLab Individual Membership Annual subscription membership for individual leaders, providing structured leadership development content, community, and a money-back guarantee.
- 1-on-1 Coaching for Individuals One-on-one executive coaching for individual leaders, delivered by vetted BestHuman coaches outside of corporate engagements.
- 1-on-1 AI Coaching for Individuals One-on-one AI-focused coaching for individual leaders, supported by the AI Workbench to accelerate AI fluency and adoption.
Quantifiable outcome
- 93% of participants become better leaders
- +3 more outcomes
Companies that use BestHuman
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
BestHuman technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
BestHuman partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
BestHuman competitors and assessment
Company assessmentDirect peers
- BetterUp: BetterUp is the largest pure-play leadership and executive coaching platform, combining 1-on-1 coaching with AI-driven personalization. Highly comparable to BestHuman in combining technology-enabled leadership development with a vetted coach network serving enterprise and individual customers.
- Torch: Torch provides tech-enabled leadership coaching for managers and high-potentials within enterprises. Closely comparable to BestHuman's PowerLab cohort-based model and enterprise coaching offerings, with similar focus on applied leadership skills.
- CoachHub: CoachHub is a digital coaching platform offering 1-on-1 leadership and executive coaching for enterprises globally. Closely comparable to BestHuman's blend of subscription coaching delivery, practitioner marketplace model, and enterprise sales motion.
Emerging players
- Exec: Exec is an on-demand coaching platform for technical leaders and engineers, with a marketplace model connecting customers to vetted coaches. Comparable to BestHuman in combining AI-enabled leadership skill development with 1-on-1 practitioner delivery, with adjacent focus on tech leaders.
Broad incumbents
- FranklinCovey: FranklinCovey is the established incumbent in leadership development and corporate training, offering the widely adopted '7 Habits' curriculum. Comparable as a leadership development provider but competes via fixed curriculum rather than BestHuman's bespoke co-design model.
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive coaching, leadership development, and talent management. Comparable as an enterprise leadership development and coaching provider, though Korn Ferry operates at much larger scale across a broader HR consulting portfolio.
- Center for Creative Leadership: CCL is a globally recognized leadership development institution offering executive education, coaching, and offsites. Comparable in delivering leadership offsites, executive coaching, and HiPo programs to enterprise customers, with similar evidence-based outcome measurement.
- Blanchard: The Ken Blanchard Companies is a long-established leadership training and management development provider with popular programs (e.g., Situational Leadership). Comparable as a corporate leadership training provider targeting managers and high-potentials.
- Development Dimensions International (DDI): DDI is a global leadership development firm specializing in leadership assessments, succession planning, and HiPo programs. Comparable to BestHuman in serving enterprise leadership teams with assessment-driven development, though DDI operates at vastly larger scale and uses more standardized curricula.
- Zenger Folkman: Zenger Folkman is a leadership development firm specializing in 360-degree feedback, leadership assessments, and development planning. Comparable in delivering leadership development programs with measurable outcomes and feedback-based methodologies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BestHuman social profiles
Digital presenceBestHuman financial estimates
Financial estimateRevenue estimate
Valuation estimate
BestHuman leadership team
Management profileNumber of profiles
Profiles7 records
BestHuman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BestHuman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BestHuman
What does BestHuman do?
BestHuman designs and delivers bespoke leadership development programs, executive coaching engagements, leadership offsites, AI transformation bootcamps, and team alignment workshops for organizations and individuals. Programs are co-designed with clients and delivered by a curated network of vetted executive coaches and practitioners, supported by a proprietary online platform and an AI Workbench.
Is BestHuman a public or private company?
BestHuman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BestHuman founded?
BestHuman was founded in 2018. It employs 1 to 10 people.
Where is BestHuman based?
BestHuman is headquartered in Not specified, Canada, in the North America region.
How does BestHuman make money?
Seven revenue lines are on record. PowerLab Subscription is the primary driver. The others are executive Coaching, leadership Offsites, leadership Development Programs, team Alignment Workshops, AI Transformation Programs and 1-on-1 AI Coaching.
Who are BestHuman's main competitors?
Direct peers on record are BetterUp, Torch and CoachHub. Exec is listed as an emerging player. Broad incumbents are FranklinCovey, Korn Ferry, Center for Creative Leadership, Blanchard, Development Dimensions International (DDI) and Zenger Folkman.
Does BestHuman have an API?
No public API is recorded for BestHuman.
What industry is BestHuman in?
BestHuman's product category is Leadership Development Services. Its primary akta.pro industry code is EDABAAAL, Succession Planning & High-Potential (HiPo) Leadership Programs, with a secondary code of EDABANAC, High-Potential & Succession Coaching. Its NAICS code is 611430 and its SIC code is 8742.