Vreeker Groep

What Vreeker Groep does

Vreeker Groep is a Dutch family-owned landscaping and garden construction group founded in 1999 and headquartered in Hem, North Holland. The group's operating brand, Vreeker Bestrating & Groen, delivers end-to-end outdoor services — advisory, design, construction, and ongoing maintenance — for private homeowners, schools, municipalities, and commercial clients across North Holland and West Friesland. A 35-person field team of green specialists executes custom, quote-based projects with no public pricing, requiring a deposit before commencement and advance payment for materials.

The group's technical capabilities combine trade services with in-house manufacturing. Through its 2009 acquisition of Jan Reek Natuursteen, Vreeker operates a CNC stone processing facility (sawing, milling, polishing) producing bespoke natural stonework from globally sourced blocks. A woodworking workshop, established in 2004, fabricates custom Douglas and hardwood elements — garden houses, pergolas, decking, outdoor kitchens. The group has installed approximately 12,000 m² of green roofs across roughly 20 buildings, integrating rainwater retention tanks (8–15 m³) and the proprietary Slimdak Smart Flow Control system developed with sister company HWT Hemelwatertechniek. A 2017 partnership with Hercules Speeltoestellen institutionalized playground and schoolyard construction as a vertical.

The business model is project-based and consultative: customers initiate contact via phone, email, or web form and receive custom written quotations. Go-to-market relies on a portfolio-driven website, active social channels (Facebook, Instagram, LinkedIn, YouTube), word-of-mouth, and earned media including a July 2026 INTO Business magazine cover feature. The group operates as a holding structure with six wholly-owned subsidiaries spanning natural stone, rainwater management, metalwork, cleaning, power solutions, and cemetery services — enabling bundled, single-source delivery that single-discipline competitors cannot easily replicate. Revenue is not publicly disclosed.

Name

Vreeker Groep

Legal name

Vreeker B.V.

Website

https://bestratingengroen.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Vreeker Groep is a Dutch family-owned landscaping and garden construction group in North Holland serving homeowners, schools, municipalities, and businesses with end-to-end outdoor services — design, construction, maintenance, green roofs, natural stonework, and custom woodworking — through six wholly-owned subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Hem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Landscape Services: Vreeker generates revenue through custom project-based contracts for garden design, construction, renovation, and maintenance. Quotes are prepared per project; prices are provided in offers/offertes with an advance payment (aanbetaling) required before work commences. No public price list is published — all revenue is project- and quote-driven.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Vreeker Groep delivers end-to-end garden and outdoor space services covering advisory, design, construction, and ongoing maintenance. Its core operating brand Vreeker Bestrating & Groen is complemented by specialized offerings in green roof installation, natural stonework (via Jan Reek Natuursteen), custom woodworking, and playground construction (via Hercules Speeltoestellen partnership). All services are delivered as custom, project-based contracts with on-site execution across the Netherlands.

Product overview

Vreeker Groep is a Dutch family-owned landscaping and garden construction group founded in 1999 and headquartered in Hem, North Holland (KvK: 36049863). The group operates as a multi-brand holding company offering a comprehensive, integrated portfolio of outdoor life services. Its core operating brand, Vreeker Bestrating & Groen, provides end-to-end garden solutions including advisory, design, construction, and maintenance, complemented by specialized offerings in roof gardens, natural stone work (via Jan Reek Natuursteen, acquired 2009), custom woodworking (established 2004), and playground construction (via Hercules Speeltoestellen partnership since 2017). The group's sustainability strategy is anchored in a proprietary duurzaamheidsmodel (sustainability assessment tool) and supported by sister companies HWT (rainwater management), Metaal Maatwerk Groot, Natuurlijk Schoon, MLVV Powerbox, and Vreeker Begraafplaatsservice. The group employs 35 green workers, has completed over 10,106 projects, and installed 12,000 m² of green roofs.

Differentiator

Problem solved

Functional benefit

Products and services

• Advies (Advisory Services) Sustainability and efficiency advisory services covering space utilisation, subsidies, planting plans, and rainwater management for residential, commercial, and municipal clients.
• Ontwerpen (Garden Design Services) Custom garden design services producing timeless and contemporary designs, including CAD and hand-drawn technical drawings for residential and commercial clients.
• Tuinaanleg (Garden Construction) Full-service garden construction covering planting, turf laying, fencing, garden houses, decking, revetments, playgrounds, and swimming pools for residential, commercial, and municipal clients.
• Onderhoud (Garden Maintenance) Ongoing garden maintenance including weed removal, lawn care, tree and shrub pruning, leaf clearing, hedge trimming, fertilising, and irrigation management for residential, commercial, and municipal clients.
• Daktuinen (Roof Gardens) Design and installation of green roofs, retention roofs, and 'Slimdak' smart roof systems with water storage and Smart Flow Control, implemented in collaboration with sister company HWT.
• Natuursteen (Natural Stone) Natural stonework including boundary walls, paving, swimming pool edges, and indoor applications, with sawing, CNC milling, honing, and polishing handled through subsidiary Jan Reek Natuursteen.
• Houtbewerking (Woodworking) Custom woodworking for indoor and outdoor spaces, including garden houses, outdoor kitchens, decking, docks, and revetments, using Douglas and hardwood in an in-house workshop.
• Speelplaatsen (Playground Construction) Design and construction of safe play and school playgrounds in partnership with Hercules Speeltoestellen, covering plant work, earthworks, and complete playground installation for schools and municipalities.

Quantifiable outcome

• 10,106 completed projects with 100% customer satisfaction claimed.
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hercules SpeeltoestellencoreStrategic or Co-development PartnerSince 2017, Vreeker has maintained a formal partnership with Hercules Speeltoestellen for the joint design and construction of playgrounds and schoolyards. Hercules provides approved play equipment while Vreeker handles earthworks, planting, and full project coordination. Projects include Praktijkschool Westfriesland (Hoorn) and De Schelp (Wervershoof).
• HWT (Hemelwatertechniek)coreStrategic or Co-development PartnerHWT (Hemelwatertechniek) is a sister company and strategic partner specialising in rainwater systems and solutions. Vreeker and HWT jointly implement rainwater harvesting, retention tanks, and smart daktuin (green roof) systems. Together they have installed rainwater tanks (8–15 m³ per project) and smart flow control systems. HWT is part of the Vreeker Groep constellation.
• Jan Reek NatuursteencoreStrategic or Co-development PartnerJan Reek Natuursteen was acquired by Vreeker in 2009, adding natural stone expertise to the group's capabilities. The company operates as a sister entity ('zusterbedrijf') providing in-house CNC stone processing (sawing, milling, polishing) and custom natural stone fabrication. Jan Reek also serves indoor stone projects for Vreeker clients.
• JumbowoodminorStrategic or Co-development PartnerVreeker collaborated with Jumbowood on a high-quality Douglas hardwood garden house and pergola project, with Jumbowood providing the timber structure and Vreeker handling installation and finishing.
• Metaal Maatwerk GrootminorOthersMetaal Maatwerk Groot is a sister company within the Vreeker Groep, providing custom metal fabrication services.
• Natuurlijk SchoonminorOthersNatuurlijk Schoon is a sister company within the Vreeker Groep.
• MLVV PowerboxminorOthersMLVV Powerbox is a sister company within the Vreeker Groep.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Koninklijke Ginkel Groep: Mid-sized Dutch groenvoorziening and landscaping group offering design, construction and maintenance for municipalities, businesses and residential clients. Highly comparable to Vreeker on multi-disciplinary landscaping services and a Dutch regional service model.
• Coppelmans: Established Dutch garden design and construction company with show gardens and a residential-focused offering across the Netherlands. Comparable to Vreeker on bespoke garden design, full-service aanleg and a strong family-brand marketing motion, though Coppelmans skews more retail/show-garden and less green-roof/institutional.
• Donkergroen: Mid-sized Dutch hoveniersbedrijf and groenvoorziener active across design, construction and maintenance of gardens, green roofs and public green space in the Randstad. Directly comparable to Vreeker on service mix (advies, ontwerp, aanleg, onderhoud), customer segments (residential, schools, municipalities) and regional Dutch footprint.

Broad incumbents

• Krinkels: Major Benelux landscape infrastructure group operating across green space, civil landscaping and public-space contracts. A broad incumbent competing with Vreeker for larger municipal and developer landscaping tenders where scale and multi-region mobilisation matter.
• AH Vrij Groenvoorziening: One of the largest Dutch total-greenery companies, active across design, construction and long-term maintenance of gardens, parks and public green space nationwide. Significantly larger than Vreeker, but competes for the same institutional, municipal and high-end residential landscaping work, especially in green roofs and climate-adaptive projects.

Others

• Optigrun international: German-origin specialist in green-roof systems, retention roofs and drainage/substrate solutions. Listed as a partner of Vreeker; functions as a component/technology supplier to the Slimdak and daktuin offering rather than a direct competitor for installed landscaping services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCF8qsFPBNf4A7694u2XPpCA
• Facebookfacebook.com/VreekerBV
• LinkedInlinkedin.com/company/vreekergroep
• Instagraminstagram.com/vreeker_bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vreeker Groep