Best Western Plus Carlton Plaza Hotel

Name

Best Western Plus Carlton Plaza Hotel

Legal name

Best Western Plus Carlton Plaza Hotel

Website

https://bestwesterncarltonplazahotel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodation Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Hotel accommodation
• Downtown lodging
• Extended stay suites
• Corporate travel stays
• Valet parking services

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Room Revenue: The hotel generates primary revenue through overnight accommodation bookings across multiple room types including traditional rooms and suites. Revenue is earned on a per-night basis with varying rates based on room category and season.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Best Western Plus Carlton Plaza Hotel is a downtown Victoria hotel offering overnight accommodation across five room and suite types, plus extended stay suites with full kitchens, valet parking with complimentary EV charging, and tailored packages for corporate and group travelers. The property operates under the Best Western Plus franchise brand and distributes rooms via its own website and major OTAs.

Product overview

Best Western Plus Carlton Plaza is a single-property hotel offering a unified portfolio of accommodation services. The core offering consists of five room/suite types: Traditional Rooms (available with 1 King or 2 Double Beds) and Studio Suites (available with 1 King or 2 Double Beds), plus a larger Family Suite with King and Queen beds. These are complemented by extended stay suites with full kitchens for longer visits. Additional services include valet parking with complimentary EV charging, and specialized offerings for corporate/business travelers and groups. The hotel does not operate a modular software platform but rather provides traditional hospitality services centered on lodging accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Room with 1 King Bed Traditional hotel room accommodation featuring one king bed, accommodating up to 2 guests. Available for individual overnight bookings.
• Traditional Room with 2 Double Beds Traditional hotel room accommodation featuring two double beds, accommodating up to 3 guests.
• Studio Suite with 1 King Bed Studio suite accommodation featuring one king bed with additional living space, accommodating up to 4 guests.
• Studio Suite with 2 Double Beds Studio suite accommodation featuring two double beds suitable for families, accommodating up to 5 guests.
• Family Suite with King Bed and Queen Bed Family suite accommodation featuring one king bed and one queen bed, accommodating up to 6 guests. The largest suite offered at the property.
• Extended Stay Suites Extended stay accommodation option featuring full kitchens, designed for longer visits with personalized experience and home-like amenities.
• Valet Parking with EV Charging Valet parking service with complimentary EV charging available, priced at $30 per night from May to September and $20 per night from October to April, with unlimited in-and-out privileges. Parking facility has a height restriction of 6'5".

Quantifiable outcome

• Valet parking height restriction of 6'5" with EV charging at no extra cost

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Best WesterncoreStrategic or Co-development PartnerThe hotel operates under the Best Western Plus brand franchise. Best Western provides marketing support, brand recognition, reservation systems, loyalty programs (Best Western Rewards), and operational standards. The franchise relationship enables national/international marketing reach while the hotel maintains local operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Royal Scot Hotel & Suites: All-suite downtown Victoria hotel offering kitchenette-equipped rooms, directly comparable to Carlton Plaza's extended-stay product and competing for similar families, groups, and longer-stay guests.
• Inn at Laurel Point: Full-service waterfront hotel in downtown Victoria offering similar leisure and conference-oriented accommodations within walking distance of the Inner Harbour, directly overlapping with Carlton Plaza's core customer segments.
• Hotel Grand Pacific: Upscale full-service hotel located on the Inner Harbour in downtown Victoria, the closest direct competitor to Carlton Plaza in terms of location, guest profile, and walkable downtown access for both leisure and business travelers.
• DoubleTree by Hilton Hotel & Suites Victoria: Branded downtown Victoria hotel with comparable room mix including suites, serving similar leisure, corporate, and group travelers, and competing on the same downtown block-tier set of guests.
• The Magnolia Hotel & Spa: Boutique luxury downtown Victoria hotel within walking distance of Inner Harbour attractions, competing for higher-rate leisure and corporate guests in the same downtown catchment.
• Delta Hotels Victoria Ocean Pointe Resort: Branded full-service Marriott-flagged resort in the Victoria market, comparable in brand-supported distribution, group/corporate focus, and room/suite mix, and a key competitor for branded demand in the city.
• Coast Victoria Hotel & Marina by APA: Mid-to-upper full-service branded hotel on the Inner Harbour in Victoria, comparable in tier and amenities (marina, dining, meeting space), competing directly for downtown corporate and leisure demand.
• Fairmont Empress: Iconic luxury full-service hotel on the Inner Harbour in Victoria, serving the same downtown leisure, corporate, and group demand at a higher price point, providing the primary upscale benchmark for the local market.
• Harbour Towers Hotel & Suites: Full-service downtown Victoria hotel with suites and meeting facilities, competing for the same leisure, corporate, and group travel demand within walking distance of the Inner Harbour.

Regional players

• Huntingdon Hotel and Suites: Independently operated downtown Victoria hotel with similar suite-based product, comparable in tier to Best Western Plus and a relevant price-set benchmark for downtown transient and group bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-plus-carlton-plaza-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Plus Carlton Plaza Hotel