Best Western Premier Hôtel de la Paix

What Best Western Premier Hôtel de la Paix does

Best Western Premier Hôtel de la Paix is a four-star hotel property operating in the city center of Reims, France, at 9 rue Buirette, within walking distance of the UNESCO-listed Notre-Dame Cathedral and Place d'Erlon. The property is owned and operated by SAS HOTEL DE LA PAIX, a French société par actions simplifiée with €221,000 share capital, under a franchise license from BWH Hotels (Best Western Hotels & Resorts) carrying the Best Western Premier designation (HotelCode 93385). The hotel offers 163 guest rooms across four tiers (Tradition ~18m², Privilege ~26m², Deluxe ~36m², and a 70m² Suite with private terrace), complemented by an on-site brasserie-style restaurant (Café de la Paix, specializing in fish, seafood and French classics), a champagne and cocktail bar (Bar La Paix), a wellness area featuring a heated indoor pool, sauna, solarium and fitness equipment, plus a 9-room modular seminar complex anchored by a 199-seat amphithéâtre Athènes.

The hotel generates revenue across five streams: room revenue across the four categories, restaurant and bar F&B (open seven days a week), seminar and event services including corporate catering and overnight delegate packages, and ancillary services (private parking at €20/night with Qovoltis EV charging, gift vouchers via Secretbox). Distribution combines direct channels — the multilingual property website (bestwestern-lapaix-reims.com), email newsletter, direct seminar request forms — with Best Western's global central booking system and Best Western Rewards loyalty program, plus third-party restaurant reservations via LaFourchette (TripAdvisor Group). The property holds Green Key (Clef Verte) environmental certification and declares GDPR compliance.

The customer base is diversified across two primary personas — business travelers and corporate event clients, and leisure tourists — plus a secondary geography-based segment of Champagne wine tourists. Pricing is quote-based through the Best Western central booking system rather than publicly disclosed. Operational technology is limited to standard hotel PMS, secure payment gateways, and the third-party integrations noted above; no proprietary AI/ML systems are deployed.

Name

Best Western Premier Hôtel de la Paix

Legal name

SAS HOTEL DE LA PAIX

Website

https://bestwestern-lapaix-reims.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Western Premier Hôtel de la Paix is a four-star, 163-key hotel in central Reims, France, operating under a Best Western Premier franchise, with on-site restaurant, champagne bar, wellness facilities, and a 200-seat event amphithéâtre serving business travelers, corporate MICE clients, and leisure tourists visiting the Champagne region.

Ownership category

akta.pro rank

Product category

Hotel Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation services
• Conference event venues
• Restaurant dining services
• Wellness spa facilities
• Corporate seminar hosting

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Hotel Room Revenue: The hotel generates primary revenue from 163 guest rooms across four categories (Tradition, Privilege, Deluxe rooms and Suite), offering overnight stays with rates varying by season and room type. Rooms include access to wellness facilities (pool, sauna, fitness center).
2. Restaurant Café de la Paix: Full-service brasserie restaurant open 7 days a week serving lunch (12:00-14:00) and dinner (19:00-21:30). Specializes in fish, seafood, and French brasserie classics. Revenue from à la carte dining, set menus, and group/event catering.
3. Bar La Paix: Champagne and cocktail bar operating from breakfast through late evening. Serves morning coffee, lunch items (winter garden), afternoon teas, and evening aperitifs with cheese/charcuterie boards. Offers champagne menu highlighting regional producers.
4. Seminar and Event Services: Meeting and event spaces including 9 modular rooms and 200-seat amphitheatre. Services include conference room hire, corporate event catering (cocktails, buffets, gala dinners), and overnight accommodation packages for seminar attendees.
5. Ancillary Services: Additional revenue streams include private parking (€20/night with EV charging), gift voucher sales, and potential commissions from tourism partnerships. Electric vehicle charging billed separately via Qovoltis or user's charging card provider.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Best Western Premier Hôtel de la Paix is a 4-star hotel in central Reims operating 163 contemporary rooms (Tradition, Privilege, Deluxe, Suite) alongside an on-site brasserie restaurant (Café de la Paix), a champagne and cocktail bar (Bar La Paix), wellness facilities (heated indoor pool, sauna, solarium, fitness), and 9 modular meeting rooms plus a 200-seat amphitheatre for seminars and corporate events. Revenue is generated from overnight stays, food and beverage, wellness access, event hire, and ancillary services such as private parking with EV charging and gift vouchers.

Product overview

Best Western Premier Hôtel de la Paix is a 4-star hotel in Reims offering accommodation across four room tiers (Tradition, Privilege, Deluxe, Suite) totaling 163 contemporary rooms. The hotel operates complementary food and beverage outlets including Café de la Paix Restaurant (brasserie-style dining) and La Paix Bar (champagne and cocktail bar). Event capabilities include a 199-seat amphitheatre and 9 modular meeting rooms. Wellness facilities feature a heated indoor pool, sauna, solarium, and fitness equipment. The hotel holds Green Key environmental certification.

Differentiator

Problem solved

Functional benefit

Brands

• Café de la Paix Restaurant: The hotel's on-site brasserie-style restaurant serving fish, seafood, and French classics, located at 9 rue Buirette.
• La Paix Bar

Products and services

• Hotel Accommodation (163 rooms across Tradition, Privilege, Deluxe and Suite categories) Four-star hotel offering 163 contemporary rooms (Tradition ~18m², Privilege ~26m² with minibar and premium amenities, Deluxe ~36m² with pool access, Suite ~70m² with private terrace and city views) in central Reims, targeting both business and leisure travellers.
• Restaurant Café de la Paix Full-service brasserie-style restaurant open seven days a week, specialising in fish, seafood and French brasserie classics, offering à la carte dining, set menus and group/event catering for hotel guests, locals and event attendees.
• Bar La Paix Champagne and cocktail bar operating daily from breakfast through late evening, serving morning coffee, lunch items in the winter garden, afternoon teas and evening aperitifs with cheese and charcuterie boards, with a champagne menu highlighting regional producers.
• Seminar and Event Facilities (9 modular rooms + Athènes amphitheatre) Professional event spaces comprising a 200-seat amphitheatre (Athènes) and 9 modular meeting rooms with natural daylight, supported by tailored catering (cocktails, buffets, gala dinners) and overnight accommodation packages for corporate seminars, conferences and private events.
• Wellness / Wellbeing Area Wellness facilities available to hotel guests including a heated indoor pool, solarium, sauna and fitness equipment, accessible from 7am to 10pm.
• Private Parking with EV Charging On-site private car park with a 1.90m height limit, charged at €20 per night, including Qovoltis electric vehicle charging stations billed separately via the Qovoltis app or compatible charging cards.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Best Western Hotels & Resorts (BWH Hotels)coreChannel Partner/ Reseller/ DistributorSAS HOTEL DE LA PAIX operates as a franchisee of Best Western Hotels & Resorts. The property carries the Best Western Premier brand designation and uses the chain's global distribution system, central booking infrastructure, and Best Western Rewards loyalty program. Each BWH Hotels property is individually owned and operated. The hotel's Best Western code is BW with HotelCode 93385.
• France Bubble ToursminorGTM or Marketing PartnerRecommended tourism partner for Champagne region excursions. France Bubble Tours offers small-group day tours and multi-day experiences exploring the Champagne vineyards and UNESCO-classified landscapes, complementing the hotel's leisure guest offerings.
• Api & YouminorImplementation/ SI/ Consulting PartnerWebsite development, integration, and SEO services provider. Located at 27 Grande rue, 39800 Poligny, France. Responsible for the hotel's official website design, technical integration, and search engine optimization.
• LaFourchette (TripAdvisor Group)minorChannel Partner/ Reseller/ DistributorRestaurant reservation platform used by Café de la Paix for table bookings. The platform enables diners to discover and reserve tables at the hotel's brasserie restaurant, driving covers through the third-party channel.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-premier-h%C3%B4tel-de-la-paix

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Premier Hôtel de la Paix