Name

API & YOU

Legal name

API & YOU

Website

https://api-and-you.com

Company type

Private

Founded year

1996

Operating status

Operating

Ownership category

akta.pro rank

Product category

Hospitality digital marketing services

NAICS

Advertising Agencies (541810), Computer Systems Design and Related Services (54151), Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industries

B2B Agent/Partner Booking Portals (Extranet) (THALADAJ), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• Hospitality digital marketing
• Hotel communication agency
• Restaurant e-commerce solutions
• Gift box SaaS platform
• SEO SEA GEO services

Headquarters

HQ city

Poligny

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Digital Agency Services: Full-service digital agency providing communication, marketing, and e-commerce services to CHR sector. Services include brand positioning, website development, SEO/SEA/SMO/GEO, content production, and commercial animation.
2. Console SecretBox Subscription: SaaS subscription model for gift box and experience selling platform. Allows establishments to sell gift boxes directly without commission. Solution generates 32% additional value compared to classic gift cards.
3. Console Shop and Go Subscription: SaaS subscription for restaurant takeout and click & collect e-commerce. Monthly subscription at 70 euros with no commission on sales.
4. Console Ready To Sign: Subscription-based digital contracts for seminars and receptions selling.
5. Console Expérience Unique: Subscription for selling packages, special offers, themed evenings, and spa experiences.
6. Website Development: Custom website development using Optimus (proprietary) or WordPress, with integrated hosting on agency's Greentech datacenter.
7. SEA/PPC Campaigns: Managed Google Ads campaigns including Search, Performance Max, Display, Remarketing, and MetaSearch on Booking, Expedia, TripAdvisor, Google Hotel Ads. Generated 8.5 million euros in revenue for clients through Google Ads campaigns in 2024.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

API & YOU is a B2B digital communication, marketing, and e-commerce agency exclusively serving the CHR (Cafés, Hotels, Restaurants, Spas, wine merchants, tourism) sector, with 30 years of specialization. It delivers end-to-end services spanning brand strategy and positioning, website design and hosting, SEO/SEA/MetaSearch/GEO optimization, social media management, photo-video-drone production, and commercial animation, and resells them alongside proprietary SaaS products (Suite Console: SecretBox, Shop and Go, Ready To Sign, Expérience Unique, Team Affinity) on a subscription basis. It operates its own Greentech ISO 14001 / TIER III certified datacenter and serves 2,000+ hospitality establishments across France and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Console SecretBox: Proprietary gift box and experience sales solution allowing hotels, restaurants and spas to sell directly without commission. Used by over 1,600 CHR establishments in France and Europe.
• Console Shop and Go
• Console Ready To Sign
• Console Expérience Unique
• Team Affinity
• Suite Console
• Speedsales
• L'Observatoire
• Les Ateliers du Succès
• La Tribu
• Communauté LIVE
• LeMeilleurChezVous.com
• Secretbox.fr

Products and services

• Console SecretBox SaaS platform that allows hotels, restaurants, and spas to sell gift boxes and experiences directly to consumers with no commission. Includes stock management, secure online payments, automatic gift code generation, and reservation tracking; used by 1,600+ CHR establishments in France and Europe and generating 149 million euros in cumulative gift box sales.
• Console Shop and Go SaaS e-commerce solution for restaurant click & collect, takeaway, and subscription sales, billed at a 70 euro monthly subscription with no commission on transactions.
• Console Ready To Sign SaaS module of Suite Console for digital selling of seminars, receptions, and group bookings with online contract signing.
• Console Expérience Unique SaaS ticketing module of Suite Console for selling packages, special offers, themed evenings, spa experiences, and cooking classes on an hourly or daily basis.
• Console Team Affinity
• Custom Website Development with Greentech Hosting
• GEO (Generative Engine Optimization) Methodology
• Console SecretBox AI
• Proprietary Consent Management Platform (CMP)
• Managed SEA / Google Ads Campaigns
• Brand Strategy and Positioning Services
• Social Media Management and Photo-Video-Drone Production
• Executive Coaching and Team Training
• Marketing Plan and Commercial Animation
• Microsoft 365 / Copilot Integration Services

Quantifiable outcome

• Gift box sales grow 17% annually on average for SecretBox-equipped establishments
• +9 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationCertified Google Partner providing access to additional tools and data for Google Ads optimization. Manages Search, Performance Max, Display, and Remarketing campaigns for clients.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner providing access to advanced advertising tools and optimization capabilities for social media campaigns.
• Gault & MillaucoreGTM or Marketing PartnerIndustry recognition partner. Agency participates in Gault & Millau regional events and presents trophies (Trophée Accueil) to deserving establishments.
• Relais & ChâteauxcoreGTM or Marketing PartnerPrestigious hospitality association partnership. Works with establishments affiliated to Relais & Châteaux for digital services.
• TeritoriaminorGTM or Marketing PartnerNetwork of independent restaurant and hospitality establishments sharing commitment to quality and authenticity.
• BPI FranceminorStrategic or Co-development PartnerFrench public investment bank supporting business development and innovation in France.
• Traiteurs de FranceminorGTM or Marketing PartnerNational association of professional caterers in France.
• Maîtres Cuisiniers de FranceminorGTM or Marketing PartnerAssociation of master chefs of France. Shared values around culinary excellence and hospitality.
• Normandie TourismeminorGTM or Marketing PartnerRegional tourism board supporting hospitality establishments in Normandy.
• Université de Bourgogne-LEACAminorStrategic or Co-development PartnerAcademic partnership with University of Burgundy for talent development and research collaboration.
• TheForkminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform and restaurant management solutions.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SiteMinder: SiteMinder is a global hotel commerce platform offering a booking engine, channel manager and guest acquisition tools. It competes with API & YOU on the hotel-side booking and metasearch layers and is integrated via API for many of API & YOU's European hotel clients.
• TheFork (Tripadvisor): TheFork is Europe's leading restaurant reservation and marketing platform, integrated with API & YOU's partner stack. It is a partial competitor for restaurant digital marketing and CRM, while also being a partner channel; it competes more on SaaS/booking infrastructure than on creative agency work.
• Cendyn: Cendyn is a global hospitality CRM and marketing cloud serving hotels and casino-resorts with direct-booking, SEO and campaign tools. It competes with API & YOU at the upper end of the hotel digital-marketing stack and overlaps on CRM, e-commerce and metasearch capabilities, though it operates at much larger enterprise scale and is US-headquartered.
• D-Edge: D-Edge is a hotel distribution technology and channel manager (formerly AccorHotels digital arm) serving hotels across Europe with booking engine, CRS and digital marketing tools. It is both a partner and partial competitor to API & YOU on hotel booking and direct-channel technology.

Regional players

• Eskimoz: Eskimoz is a French SEO/SEA and digital agency with strong paid-search and SEO offerings; while not hospitality-exclusive, it competes for French CHR marketing budgets, particularly on Google Ads and SEO where API & YOU runs Performance Max and metasearch campaigns for hotels and restaurants.
• 1min30: 1min30 is a Paris-based digital marketing agency with a notable hospitality and luxury client portfolio. It competes with API & YOU for premium French CHR accounts, particularly on inbound marketing, web design and SEO/SEA services.
• Sequoiasoft: Sequoiasoft is a French PMS and hotel software vendor that partners with API & YOU and partially overlaps on the operational technology layer for hotels and restaurants in France. It competes on hotel software and is a channel partner for API & YOU's web/digital services.

Direct peers

• Milestone Internet Marketing: Milestone is a hospitality-focused digital agency and SaaS provider delivering website design, SEO, paid media and the Milestone CMS used by independent hotels and chains. It mirrors API & YOU's combination of agency services plus a proprietary CMS, though it targets the US market.
• Tambourine: Tambourine is a US digital marketing agency exclusively focused on hotels, resorts and restaurants, offering brand, web design, SEO/paid media and booking-engine optimization. It is the closest international analog to API & YOU's full-service, hospitality-only agency model with proprietary technology layers.

Emerging players

• Zenchef: Zenchef is a French restaurant CRM and marketing platform helping restaurants manage reservations, online ordering and customer data. It overlaps with API & YOU's Shop and Go and CRM services for restaurants and competes for restaurant marketing budgets in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about API & YOU