Best Western Plus Accra Beach Hotel

What Best Western Plus Accra Beach Hotel does

AD7 Multimedia is a full-service creative and media agency headquartered in Accra, Ghana, with a regional office in Dubai, UAE. It is the operating creative arm of Independent Media Group (IMG), a pan-African media conglomerate based in the UAE. The agency operates a 360° integrated service model spanning five pillars: Brand Strategy & Consulting, Creative & Content Production, Media Planning & Buying, Events & Brand Activations, and Performance & Digital Marketing. Its core product surface is services-led: brand strategy (architecture, naming, positioning), creative production (campaigns, motion design, video), media buying across TV, radio, press, digital, and OOH, events/experiential, and performance marketing across Meta, TikTok, Google, and influencer channels.

The agency's underlying technology infrastructure is anchored by three parent-group assets: The Independent Ghana (an editorial newspaper providing credibility and inventory), TIG Digital (a digital media platform), and IMG Studios (broadcast-quality in-house production for TVC, radio, content, and live events). It claims reach to 34M+ Ghanaians across all media channels via five owned and partner media platforms. The business model is professional services revenue on custom-quoted, campaign-based engagements; no standardized pricing is publicly disclosed. Customers are primarily enterprise clients across 12 sectors, with FMCG and Financial Services flagged as primary segments. Distribution is direct sales-led, managed by Managing Director James Appiah, with parent-group operational hubs in Nigeria, Kenya, South Africa, and Côte d'Ivoire enabling pan-African scaling.

Name

Best Western Plus Accra Beach Hotel

Legal name

AD7 Multimedia

Website

https://bestwesternplusaccra.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AD7 Multimedia is a full-service creative and media agency in Accra, Ghana, serving enterprise brands across FMCG, financial services, and 10 other verticals with integrated strategy, creative, media buying, events, and digital marketing services backed by parent Independent Media Group.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Advertising (Broadcast/Online Commercials) (MPADAEAA), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Integrated marketing services
• Media planning buying
• Brand strategy consulting
• Creative content production
• Performance digital marketing

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative & Media Services: Full-service agency revenue from brand strategy, creative production, media planning and buying, digital performance marketing, and events/activations for enterprise clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

AD7 Multimedia is Accra's full-service creative and media agency providing integrated marketing services spanning brand strategy, creative production, media planning and buying, events and brand activations, and performance/digital marketing. The agency serves brands targeting the Ghanaian market with direct access to The Independent Ghana newspaper, TIG Digital, and IMG Studios broadcast infrastructure through its parent company Independent Media Group.

Product overview

AD7 Multimedia is a full-service creative and media agency providing integrated marketing services. The agency operates a 360-degree service model spanning brand strategy through execution, offering five core service lines: Brand Strategy & Consulting, Creative & Content Production, Media Planning & Buying, Events & Brand Activations, and Performance & Digital Marketing. The agency leverages its parent company's media infrastructure including The Independent Ghana newspaper, TIG Digital, and IMG Studios to deliver integrated campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• TIG Digital: Digital platform part of Independent Media Group providing digital media inventory and access.
• IMG Studios

Products and services

• Brand Strategy & Consulting Architecture, naming, positioning, tone of voice, and go-to-market planning for brands targeting the Ghanaian market. Builds brands that own their category in Ghana.
• Creative & Content Production Campaign creative systems, motion design, social content programmes, video production, and copywriting for cultural relevance in Ghana. Work that lives in culture.
• Media Planning & Buying Television, radio, press, digital, and out-of-home advertising across Ghana with direct access to The Independent Ghana and TIG Digital inventory. Plans and buys media reaching Ghana's entire consumer base.
• Events & Brand Activations Product launches, roadshows, experiential campaigns, trade events, and PR stunts creating memorable brand moments for Ghanaians.
• Performance & Digital Marketing Meta, TikTok, Google advertising, influencer management, SEO, and analytics dashboards with tracked and optimized spending for client campaigns.

Quantifiable outcome

• 34M+ Ghanaians reachable across all media channels

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• BBDO Africa: BBDO Africa operates a broad network of full-service creative agencies across the continent, serving global clients with creative, media, and digital capabilities. Comparable to AD7 in offering integrated services but as a wider network incumbent.
• Publicis Africa: Publicis Africa's network provides creative, media, digital, and PR services across multiple African markets. It is a broader global incumbent that overlaps with AD7 on integrated enterprise pitches and pan-African account management.
• GroupM Africa: GroupM is WPP's media investment arm operating across Africa, focused on media planning, buying, and analytics. It directly overlaps with AD7's media planning and buying capabilities at scale, serving the same enterprise client base.
• Herzogenaurach-based agencies' Africa arms (e.g., JWT/FP7 McCann): FP7 McCann and other global network Africa arms offer full-service integrated creative and media services across the continent. They overlap with AD7 on enterprise clients but bring global holding-company scale, procurement systems, and pan-African coordination.

Direct peers

• DDB Lagos: DDB Lagos is one of West Africa's leading integrated creative and media agencies, offering brand strategy, advertising, and digital performance. It competes with AD7 for pan-West African FMCG and financial-services brand budgets.
• Ogilvy Africa: Ogilvy operates a pan-African integrated agency network with offices across Nigeria, Kenya, and Ghana, providing brand strategy, creative, media buying, and digital performance. It directly competes with AD7 for multinational and Ghanaian enterprise clients seeking integrated services.
• MediaReach OMD: MediaReach OMD is a leading West African integrated media agency offering media planning, buying, and brand communications. Comparable to AD7 in targeting Nigerian and Ghanaian FMCG, telecom, and financial-services clients with multi-channel campaigns.

Emerging players

• BlackHouse Media (BHM): BlackHouse Media is a Nigerian integrated PR, communications, and brand strategy agency with growing pan-African ambitions. Comparable to AD7 in targeting enterprise FMCG and financial-services clients in West Africa, though stronger on PR and content than traditional media buying.

Regional players

• Scanad: Scanad is one of Kenya's leading integrated advertising agencies, offering creative, media, and digital services. Comparable to AD7 in integrated full-service model and primary FMCG/financial-services client focus, but operating primarily in East Africa.
• SO&U: SO&U is a leading Nigerian integrated advertising agency with creative, media, and brand activation capabilities. Comparable to AD7 in offering integrated services with strong media buying and creative production for FMCG and financial services brands in West Africa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-plus-accra-beach-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Plus Accra Beach Hotel