The Bethel Clarion

What The Bethel Clarion does

The Bethel Clarion is a privately held, ad-supported online news publication operating the website bethelclarion.com from St Paul, Minnesota, with a stated headcount of approximately 15. It publishes editorial content across five horizontal categories — News, Finance & Crypto, Society & Lifestyle, Sports, and Opinion — covering topics such as NBA and WNBA playoffs, cryptocurrency, entertainment news, and lifestyle/culture pieces. The site is freely accessible to all visitors with no paywall, registration, or subscription requirement, and is distributed through social sharing integrations on Facebook, X, LinkedIn, and Pinterest, plus Google News indexing for organic discoverability. The publication is led by two Publication Directors, William Pitsburg and Suzanne Puccioni, with additional contributors including Bill; William is identified as a Bethel University alumnus, which underpins the brand's editorial identity and connection to the Bethel University community.

The underlying technology stack is commodity: a WordPress-based publishing platform hosted on OVH servers in France (Roubaix data center), with no proprietary features, integrations, APIs, or mobile applications disclosed. There are no patents, trademarks, certifications, or industry awards documented. Distribution is exclusively digital, relying on direct website access and social media platforms as the primary channels; the firm's only documented third-party commercial relationship is a partnership with Unibet for the TrashTalk Bracket Contest 2026, a sports-themed promotional contest offering prizes up to €10,000.

The business model is display advertising on free, open-access content, supplemented by sponsorship and contest-based promotional activity. No subscription, paywall, premium content, e-commerce, or direct reader revenue streams are present, and no advertising clients, ad-network partners, or revenue figures are disclosed. The firm is privately held with no venture capital or private equity backing identified, operates primarily in the U.S. market, and has no mobile applications, SDKs, or technology products beyond its content website.

Name

The Bethel Clarion

Legal name

The Bethel Clarion

Website

https://bethelclarion.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bethel Clarion is a privately held, ad-supported online news publication based in St Paul, Minnesota, publishing free editorial content across News, Finance & Crypto, Society & Lifestyle, Sports, and Opinion for a general U.S. consumer audience via a WordPress website and social media channels.

Ownership category

akta.pro rank

Product category

Digital News Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Digital news publishing
• Online journalism
• Sports news coverage
• Cryptocurrency news
• Lifestyle content

Headquarters

HQ city

St Paul, Minnesota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Display Advertising: The website displays advertisements and sponsored content to generate revenue from audience traffic. No subscription or paywall model identified.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Bethel Clarion is a free, ad-supported digital news publication operating through bethelclarion.com. It publishes original editorial content across five categories—News, Finance & Crypto, Society & Lifestyle, Sports, and Opinion—covering topics such as NBA playoffs, WNBA, cryptocurrency, entertainment, and celebrity news. All content is freely accessible to visitors without registration, paywall, or subscription requirements.

Product overview

The Bethel Clarion is a general news website that publishes content across multiple categories including News, Finance & Crypto, Society & Lifestyle, Sports, and Opinion. The site features articles covering NBA playoffs, celebrity news, cryptocurrency updates, entertainment, and various lifestyle topics. The company operates as a content publishing platform without offering distinct technology products, modules, or SaaS offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bethel Clarion Free, ad-supported online news publication covering News, Finance & Crypto, Society & Lifestyle, Sports, and Opinion categories for general readers; accessible at bethelclarion.com without registration or paywall.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UnibetminorGTM or Marketing Partner · 12 April 2026The TrashTalk Bracket Contest 2026 is conducted in partnership with Unibet. The contest offers prizes of €5,000 for the winner and €10,000 for a perfect bracket. Contest is open to participants aged 18 and older. Registration opens April 13, 2026 at 09:00 and closes April 14, 2026 at 23:59.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Daily Beast: The Daily Beast is a digital news publication mixing news, politics, pop culture, and opinion — closely aligned with The Bethel Clarion's horizontal coverage of news, society/lifestyle, and opinion.
• Heavy.com: Heavy.com is a digital news and entertainment aggregator covering sports, celebrity, and trending stories — directly comparable to The Bethel Clarion's mix of NBA/celebrity/lifestyle content.
• Patch.com: Patch is a digital local-news network operating as an ad-supported online publisher, comparable to The Bethel Clarion's ad-supported digital news model and horizontal coverage approach.
• Salon: Salon is an independent digital news and opinion publication — comparable to The Bethel Clarion's mix of news reporting and opinion content delivered through a digital-first platform.
• CoinDesk: CoinDesk is a digital crypto/finance news publisher, directly comparable to The Bethel Clarion's dedicated 'Finance & Crypto' content vertical in topic focus and ad-supported model.
• Mediaite: Mediaite is a digital news and opinion publication covering media, politics, and entertainment — similar to The Bethel Clarion in operating as a digital-first news outlet mixing news and opinion pieces.

Broad incumbents

• Bleacher Report: Bleacher Report is a large digital sports publisher covering the NBA, WNBA, and broader sports — overlapping with The Bethel Clarion's strong sports focus but at much greater scale.
• HuffPost: HuffPost is a large digital news, lifestyle, and opinion publisher that overlaps with The Bethel Clarion's combination of news, lifestyle, and opinion verticals, though at vastly greater scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TheBUClarion
• Facebookfacebook.com/BUClarion
• LinkedInlinkedin.com/company/the-bethel-clarion

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bethel Clarion