Bethel Church

What Bethel Church does

Bethel Church is a non-profit charismatic Christian congregation founded in 1952 in Redding, California, and incorporated under California nonprofit law. Under Senior Leader Bill Johnson (since 1996), the church has expanded into a multi-campus organization with two active Redding locations (College View and Twin View) and a third 58-acre Collyer Campus opened in March 2025 following a $99 million Arise & Build capital campaign that has raised $57.5 million to date. The church operates an integrated ecosystem of 60+ ministries including the Bethel School of Supernatural Ministry (BSSM, founded 1998, training 2,000+ students annually from 64 countries with an online extension launched in 2020), Bethel Christian School (K-12), Bethel College (combining School of Technology, Conservatory of the Arts, and Music College), Bethel Music (founded 2009, 2 million+ monthly listeners), Healing Rooms, the Transformation Center (counseling and inner healing, 11,000+ annual ministry hours), Bethel Missions, and Bethel Global Response disaster relief.

Revenue is generated primarily through voluntary tithes and offerings, with the 2025-2026 fiscal year projected at $13.2 million (96% achieved YTD at $12.6M). Secondary revenue streams include capital campaign contributions (Arise & Build), Bethel Music album sales and streaming royalties, BSSM tuition, Bethel Store merchandise (shop.bethel.com), and donations to ancillary ministries. Distribution operates through four Sunday services at the College View campus, one service at Twin View, online streaming via Bethel.TV (412,800+ international users) and Bethel Online, global conferences, and the BSSM program. Marketing leverages Bethel Music's global streaming footprint, podcasts in eight languages, and social media channels across Facebook, Instagram, YouTube, X/Twitter, and LinkedIn.

The technology stack consists of standard church infrastructure including the Bethel.TV streaming platform (established 2008), Church Center management software, and online giving systems — no proprietary AI/ML capabilities, APIs, or differentiated technology platforms are disclosed. Leadership transitioned in 2021 when Dann Farrelly was installed as Lead Pastor following the departure of Eric and Candace Johnson, who left to plant a church in South Carolina. The Senior Leadership Team includes Bill Johnson, Kris Vallotton, Kathy Vallotton, Dann Farrelly, Danny Silk, Paul Manwaring, and others.

Name

Bethel Church

Legal name

Bethel Church

Website

https://bethel.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bethel Church is a non-profit charismatic Christian congregation in Redding, California, operating multi-campus worship, the Bethel School of Supernatural Ministry (2,000+ students from 64 countries), Bethel Music (2M+ monthly listeners), K-12 and higher education schools, healing and missions ministries, funded primarily through voluntary tithes and capital campaign donations.

Ownership category

akta.pro rank

Product category

Religious Services and Ministry

NAICS

Religious Organizations (8131), Religious Organizations (81311), Religious Organizations (813110)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL), Religious Music & Worship Broadcasting (MPABALAN)

Keywords

• Christian worship services
• Ministry training programs
• Worship music publishing
• Religious education services
• Faith-based community programs

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tithes and Offerings: Primary revenue stream from congregation members' voluntary financial contributions. The 2025-2026 fiscal year projected donations of $13,168,719 with actual donations of $12,625,976 year-to-date, representing 96% of budget.
2. Capital Campaign Donations (Arise & Build): Dedicated fundraising for the Collyer Campus expansion project. As of June 2026, total donations of $57,493,628 toward a $99 million estimated goal, with $5.2M in additional commitments.
3. Bethel Music Sales and Royalties: Bethel Music, founded in 2009, generates revenue through album sales, streaming royalties, and concert events. The ministry reaches 2 million+ monthly listeners and over 4 million through social media.
4. Store and Merchandise: Bethel Store sells books, resources, music, and church merchandise through shop.bethel.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Bethel Church is a charismatic Christian congregation in Redding, California that delivers weekend worship services at two physical campuses, online streaming through Bethel.TV and Bethel Online, worship music through Bethel Music, and faith-based educational programs including the Bethel School of Supernatural Ministry (BSSM), Bethel Christian School, and Bethel College. It also operates 60+ affiliated ministries including Healing Rooms, Transformation Center counseling, Bethel Prophetic, Bethel Missions, Bethel Kids, Young Saints, Tribe Young Adults, Diamond Fellowship, Bethel Podcasts, Bethel Store merchandise, and Bethel Leaders Network.

Product overview

Bethel Church is a multi-site congregation in Redding, California, offering a diverse portfolio of ministry products and services centered on revival and kingdom expansion. The organization operates primarily through physical campuses (College View and Twin View) and digital platforms (Bethel Online, Bethel.TV) for online engagement. Educational products include the Bethel School of Supernatural Ministry (BSSM) with over 2,000 annual students, Bethel Christian School (K-12), and Bethel College combining technology and arts education. Music and worship products are delivered through Bethel Music, which reaches millions of monthly listeners. Healing and prophetic ministry services include the Transformation Center (counseling), Healing Rooms, and Bethel Prophetic. Youth and family ministries span Young Saints (youth), Tribe (young adults), Bethel Kids (children), and Diamond Fellowship (seniors). The church also operates e-commerce through Bethel Store, digital content via podcasts, and global missions through Bethel Missions and Bethel Global Response (disaster relief).

Differentiator

Problem solved

Functional benefit

Brands

• Bethel Music: Worship music ministry founded in 2009, reaching 2 million+ monthly listeners and 4 million through social media
• Bethel School of Supernatural Ministry (BSSM)
• Bethel Online
• Young Saints
• Tribe
• Healing Rooms
• Transformation Center
• Jesus Culture

Quantifiable outcome

• 11,000+ hours of inner healing ministry annually
• +4 more outcomes

Segments7 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Jesus CultureminorOthers · 1 January 2013Originally Bethel's youth ministry, Jesus Culture moved to Sacramento, CA in 2013 and started their own church. They maintain historical connection to Bethel but operate independently.
• Bethel MusiccoreOthers · 1 January 2009Worship ministry founded by Brian and Jenn Johnson in 2009 to steward songs coming out of Bethel Church. Reaches 2 million+ monthly listeners and has become a globally recognized worship movement.
• BSSM (Bethel School of Supernatural Ministry)coreOthers · 1 January 1998Founded in 1998 with 37 students, BSSM now hosts 2,000+ students annually from 64 countries. The school operates as Bethel's primary ministry training arm with online expansion in 2020.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Jesus Culture: Originally Bethel's youth ministry before spinning off as an independent Sacramento-based church and worship movement; maintains historical, theological, and audience overlap with Bethel.
• Elevation Church: Steven Furtick's multi-site charismatic megachurch with strong digital presence, music label (Elevation Worship), and global audience — closest analog in scale, demographic focus, and media-driven GTM.
• The Potter's House: T.D. Jakes's Dallas megachurch with overlapping charismatic-distinctive, large-sanctuary, televised-services, and diversified ministry portfolio including arts and leadership training.
• Hillsong Church: Global charismatic megachurch with campuses, worship music label (Hillsong Worship/UNITED), and leadership-development school — directly comparable in business model, theological niche, and global digital brand.
• Church of the Highlands: Alabama-based multi-site charismatic megachurch with comparable weekend attendance scale, online streaming, and small-groups-driven discipleship model.
• IHOP (International House of Prayer): Kansas City-based charismatic prayer-and-worship movement with comparable 24/7 prayer model, missionary sending, and youth discipleship focus overlapping with Bethel's supernatural-ministry niche.
• Gateway Church: Robert Morris's Dallas-area multi-campus charismatic megachurch with comparable supernatural-ministry emphasis, online presence, and conference-driven GTM.
• Mosaic Church: Erwin McManus's multi-site church with comparable emphasis on creativity, arts, and younger demographics; smaller scale but overlapping target audience and cultural posture.

Broad incumbents

• Saddleback Church: Long-established multi-site Southern California megachurch with comparable congregation scale, church-planting network, and global missions footprint, though theologically more mainstream.
• Lakewood Church: Joel Osteen's Houston megachurch with comparable large-sanctuary footprint, televised services, and global broadcast reach; broader evangelical appeal versus Bethel's charismatic distinctives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BethelRedding
• YouTubeyoutube.com/user/ibetheltv
• Facebookfacebook.com/bethel.church.redding
• LinkedInlinkedin.com/company/bethel-church_3
• Instagraminstagram.com/bethel

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethel Church