Jesus Culture

What Jesus Culture does

Jesus Culture is a 501(c)(3) nonprofit Christian ministry founded in 1999 and incorporated in California, operating from Redding. It functions simultaneously as a worship movement, a multi-campus church network (Sacramento, San Diego, Cambridge UK), a music label with 22 released albums, a conference producer, a leadership-training school (School of Revival), a book publisher, and a podcast network. Its audiences are individual worshippers, partner churches that license its music, and pastoral leaders attending its conferences.

The underlying technology stack is conventional nonprofit SaaS rather than a custom platform: donations are processed via Pushpay, church operations run on Planning Center, video is hosted on Wistia, and web analytics are tracked through Google Analytics. Music distribution relies on standard DSPs (Apple Music, Spotify, Amazon Music, YouTube). The ministry's intellectual property — including a federally registered trademark (Reg. No. 3845498) — underpins brand identity across jesusculture.com, jesusculturemusic.com, and a network of subdomains.

The business model is multi-stream and donation-led rather than transactional: voluntary individual contributions via Pushpay form the base, supplemented by music streaming/licensing royalties, conference ticket revenue, merchandise sales, and book royalties. Go-to-market is event- and content-driven — Awakening Conference, Pastors & Leaders Conferences (US and UK), and album releases such as 'Send The Fire: Live From London' (October 2025), 'Behold (Glory To God)' (November 2025), and 'I Was Dead, Now I'm Alive' (June 2026) act as audience-acquisition and donor-engagement anchors. Customer segments are heterogeneous: individual congregants, global worship-music listeners, and partner churches (e.g., Gas Street Church in the UK and KXC) that co-host events and co-develop content.

Name

Jesus Culture

Legal name

Jesus Culture

Website

https://jesusculture.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Jesus Culture is a 501(c)(3) nonprofit Christian ministry founded in 1999 that operates a multi-campus church network (Sacramento, San Diego, Cambridge UK), a worship music label with 22 albums, conferences, a leadership school, podcasts, and books, serving congregants, partner churches, and global worship listeners.

Ownership category

akta.pro rank

Product category

Christian Worship and Ministry Services

NAICS

Religious Organizations (81311), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Musical Instruments (3931), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Religious/Faith-Based Radio Networks (MPABABAC), Religious Radio Broadcasting (MPAIAEAF)

Keywords

• Worship music production
• Church services
• Ministry conferences
• Christian leadership training
• Faith-based media

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Tithing: Voluntary donations and tithes processed through Pushpay, including one-time and recurring gifts. Jesus Culture Sacramento is a registered 501(c)(3) charitable organization, making gifts tax-deductible. Mail and in-person check donations are also accepted.
2. Missionary and organizational support giving: Designated giving channels for specific missionaries (The Mission Children's Homes, Andy Byrd, Andrew Gonzales, Adrian & Sonja Weller, Micah – YWAM) routed through Pushpay.
3. Music Licensing: Licensing of Jesus Culture's music catalog to churches and organizations through a dedicated online request form.
4. Merchandise sales: Featured release 'I Was Dead, Now I'm Alive' includes a 'View Merch' link routed to Fourthwall (awakeningmvmt-shop.fourthwall.com).
5. Book royalties: Books authored by Banning Liebscher ('The Three-Mile Walk' and 'Rooted') are sold through Amazon, generating royalty revenue.
6. Conference registration fees: Registration fees from hosted events such as the Pastors Conference (Sacramento 2027 and London 2026).

Pricing tiers

Go-to-market motion4 records

Core offering

Jesus Culture is a non-profit Christian worship movement that produces and distributes contemporary worship music (22 albums), operates three local church campuses, hosts annual conferences, and runs ministry training schools (School of Leadership and School of Revival). It also publishes a podcast network and sells faith-based books and merchandise, with operations funded primarily through donations as a registered 501(c)(3) organization.

Product overview

Jesus Culture operates an integrated ministry platform rather than a single software product. The umbrella organization (jesusculture.com) brings together several distinct offerings that work together as the movement's footprint: the Jesus Culture Music catalog (worship recordings and singles), three local churches (Sacramento, San Diego, Cambridge) under the same movement, a recurring conference series (Pastor’s Conference, Awakening Conference, House of Glory, Jesus Culture Conference), training schools (Jesus Culture School of Leadership and the forthcoming School of Revival), a Podcasts Network, published resources (books such as The Three-Mile Walk and Rooted), an online courses catalog (Elements, Defining the Relationship, Upper Room Revelations, Healthy Relationships, Prophetic 101, Healthy Families, As One Unity Course, Destiny Lab, Good Money Moves), and ancillary services including Music Licensing and Worship Invitation requests. These sit on a shared web platform that integrates Pushpay for giving, Planning Center / Church Center for events, registrations, groups, and kids check-in, and Wistia for embedded video.

Differentiator

Problem solved

Functional benefit

Brands

• Jesus Culture Music: Worship music label that has released 22 albums and distributes music through Spotify, Apple Music, YouTube, and licensing.
• Jesus Culture Sacramento
• Jesus Culture San Diego
• Jesus Culture Cambridge
• Jesus Culture School of Leadership
• School of Revival
• Jesus Culture Podcasts Network
• Awakening MVMT

Products and services

• Worship Music Albums A catalog of 22 contemporary Christian worship albums produced by Jesus Culture, distributed via streaming platforms and physical/digital retail for individual listeners, churches, and ministries.
• Jesus Culture Church (Sacramento) A local church campus in Sacramento, California, providing weekly worship services, teaching, and community programming for congregants.
• Jesus Culture Church (San Diego) A local church campus in San Diego, California, providing weekly worship services, teaching, and community programming for congregants.
• Jesus Culture Church (Cambridge) A local church campus in Cambridge, providing weekly worship services, teaching, and community programming for congregants.
• Annual Conferences Multi-day worship and ministry conferences hosted by Jesus Culture featuring worship, teaching, and ministry training for individual attendees and church groups.
• School of Leadership A ministry leadership training school operated by Jesus Culture to equip emerging church and ministry leaders through structured curriculum and practicum.
• School of Revival A ministry training school operated by Jesus Culture focused on revival, spiritual formation, and missional ministry practice.
• Jesus Culture Podcast Network A network of faith-based podcasts produced and distributed by Jesus Culture covering worship, ministry, teaching, and Christian living for online audiences.
• Books and Merchandise Faith-based books and branded merchandise sold through Jesus Culture's online store to supporters and fans.

Quantifiable outcome

• 22 albums released since 1999 shaping the modern worship landscape
• +2 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, minor and historical.

• PushpaycoreTechnology or IntegrationPushpay is Jesus Culture's donation and giving platform, processing one-time and recurring gifts, building fund contributions, and designated missionary support. The Pushpay integration provides online giving accounts, annual giving statements, and tax-deductible receipting.
• Planning Center (Church Center)coreTechnology or IntegrationPlanning Center powers Jesus Culture Sacramento's events, registrations, connect groups, host team signups, and the New Family form. The 'jcsacramento.churchcenter.com' subdomain hosts registrations, groups, and the host login.
• SpotifycoreChannel Partner/ Reseller/ DistributorJesus Culture Music is distributed on Spotify (artist ID 0Onvkz1Nbs4wHXXUwOIGk8), enabling global streaming of all 22 albums and singles.
• Apple MusiccoreChannel Partner/ Reseller/ DistributorJesus Culture Music is distributed via Apple Music (artist ID 319089613), with all 22 albums available for streaming and download.
• YouTubecoreChannel Partner/ Reseller/ DistributorJesus Culture operates an official YouTube channel (@jesuscultureofficial, ID UClY2pCQLyy9s678tf4dqWLQ) hosting conference recordings, music videos, sermon archives, and worship sets.
• Gas Street Church (Birmingham)coreStrategic or Co-development PartnerCo-led worship at the 2025 Pastors Conference in London at St. Paul's Hammersmith, contributing to the live worship album 'Send The Fire: Live From London.'
• KXC (London)coreStrategic or Co-development PartnerCo-led worship at the 2025 Pastors Conference in London, contributing to the 'Send The Fire: Live From London' album recorded live at St. Paul's Hammersmith.
• Tim HughescoreStrategic or Co-development PartnerFeatured artist on the song 'Send The Fire' (Jesus Culture feat. Tim Hughes & Lindsey Arcaro), which draws inspiration from William Booth's 'Send the Fire' hymn and ties to the UK 'quiet revival.'
• FourthwallminorChannel Partner/ Reseller/ DistributorPowers the Awakening MVMT merchandise storefront (awakeningmvmt-shop.fourthwall.com) where 'I Was Dead, Now I'm Alive' merch is sold.
• Mia FieldesminorStrategic or Co-development PartnerCo-writer of the song 'Send The Fire' alongside Tim Hughes and Rob Ellmore.
• Rob EllmoreminorStrategic or Co-development PartnerCo-writer of the song 'Send The Fire' alongside Tim Hughes and Mia Fieldes.
• Bethel Church (Redding, CA)historicalStrategic or Co-development PartnerHosted the first Jesus Culture Conference in summer 1999 when Banning Liebscher's youth group organized it; origin of the Jesus Culture movement.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bethel Music: Worship music label and movement originating from Bethel Church in Redding, California — the same church where Jesus Culture was founded in 1999. Direct catalog and audience competitor in modern worship recordings and conferences.
• Hillsong Music: Global worship music and multi-site church movement originating from Australia. Competes directly with Jesus Culture Music on streaming platforms and with Jesus Culture's conference circuit on international worship events.
• Elevation Worship: Worship music label from Elevation Church (Charlotte, NC) producing high-volume modern worship releases and multi-site campuses. Closely comparable on the music-plus-church integration model that defines Jesus Culture.
• Passion (passioncitychurch.com / 268 Generation): Worship music label and church network anchored by the Passion Conferences held annually around collegiate gatherings. Directly comparable on worship recordings, conferences for young adults, and named worship leaders.
• The Belonging Co: Nashville-based worship movement with a music label and multi-site church. Targets a similar young-adult worship audience and releases albums that compete in the same streaming and church-licensing channels as Jesus Culture Music.

Broad incumbents

• Bethel Church (Redding, CA): Original host of the first Jesus Culture Conference in 1999; operates a large multi-site church, worship label (Bethel Music), and the Bethel School of Supernatural Ministry. Parent-style incumbent in the same worship and church-planting space.
• Worship Together: Aggregator and resource hub for contemporary worship music, songs, chord charts, and conferences. Comparable as a worship-music distribution and discovery channel overlapping with Jesus Culture's music licensing service.
• North Point Ministries (Andy Stanley): Large multi-site church network with leadership-training products (North Point Academy) and a podcast network. Comparable to Jesus Culture on multi-site church operations, leadership development, and resource distribution at scale.

Regional players

• Emu Music (Australia): Australian contemporary worship label serving the Asia-Pacific region with recorded worship, conferences, and training. Comparable as a worship-movement label operating outside the U.S., similar in scale and structure to Jesus Culture Music's international ambitions.

Others

• YWAM (Youth With A Mission): Global missionary movement named alongside Jesus Culture's missionary giving channels (Micah – YWAM). Comparable as a partner ecosystem in missions rather than a direct competitor; relevant for Jesus Culture's designated-giving partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jesusculture
• YouTubeyoutube.com/@jesuscultureofficial
• Facebookfacebook.com/jesusculture
• Instagraminstagram.com/jesusculture
• LinkedInlinkedin.com/company/jesus-culture

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jesus Culture