Bethesda Gardens Assisted Living and Memory Care

What Bethesda Gardens Assisted Living and Memory Care does

Bethesda Gardens Assisted Living and Memory Care is a single-campus, faith-based, non-profit senior living community located at 5417 Altamesa Blvd. in Fort Worth, Texas, with a sister Memory Care building at 5349 Altamesa Blvd. The community operates as part of Bethesda Senior Living Communities, a parent organization founded in 1959 under a "business for benevolence" philosophy and owned by the Bethesda Foundation. It delivers two core service lines: Assisted Living (daily support with personal care, medication management, meals, housekeeping, transportation, and social programming in studios through two-bedroom apartments of 295-595 sq ft) and Memory Care (specialized secure cognitive care for Alzheimer's and dementia, delivered around the clock at a 6:1 caregiver ratio, with private studios and companion suites of 380-480 sq ft). Its signature differentiated offering is BLOOM by Bethesda, a registered memory care program organized around five "Wellness Petals" (Emotional, Spiritual, Mental, Social, Physical) that incorporates the licensed "Embracing Their Reality™" person-centered care methodology of dementia expert Rachael Wonderlin.

The business model is recurring monthly subscription revenue from resident rent and care fees; pricing is quote-based and not publicly disclosed, with all-inclusive Memory Care pricing (no incremental fees as care needs escalate), budget-conscious Companion Living arrangements that split rent between two residents, and promotional discounts of up to $5,500 on Assisted Living and up to $8,000 on Memory Care. Go-to-market is direct-to-consumer: phone inquiries (817-292-8886), website contact forms with virtual tours, walk-in visits, and an inbound content marketing engine (Senior Living Checklists, senior health blog, Facebook, LinkedIn). Customer segments are seniors requiring assisted living support, individuals with Alzheimer's or dementia, and their adult-child family decision makers. The community is not publicly traded, has no stock symbol, and does not disclose revenue.

Name

Bethesda Gardens Assisted Living and Memory Care

Legal name

Bethesda Foundation

Website

https://bethesdagardensftworth.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Senior Living and Memory Care Services

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Assisted living services
• Memory care services
• Senior living community
• Dementia care programs
• Faith-based senior care

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Assisted Living Services: Monthly rental and service fees for assisted living apartments including support with daily routines, meals, housekeeping, medication management, and social activities. Spacious floor plans from studios to two-bedroom suites.
2. Memory Care Services: All-inclusive monthly fees for memory care including around-the-clock compassionate care, supervision, individualized programs, and specialized cognitive support. All-inclusive pricing means no additional charges as resident needs increase.
3. Companion Living Arrangements: Budget-minded companion living arrangements allowing rent to be split between two individuals while maintaining access to all wellness and lifestyle amenities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bethesda Gardens Assisted Living and Memory Care operates a faith-based, non-profit senior living community in Fort Worth, Texas, providing assisted living and memory care services. The community offers monthly-rental apartments ranging from studios to two-bedroom suites, with daily living support (meals, medication management, housekeeping, transportation, personal care) for assisted living residents and 24/7 specialized cognitive care in a secure environment for those with Alzheimer's or dementia. Its signature BLOOM by Bethesda program delivers personalized memory care through five Wellness Petals (Emotional, Spiritual, Mental, Social, Physical).

Product overview

Bethesda Gardens Assisted Living and Memory Care offers two core senior living services: Assisted Living for seniors who need help with daily activities while maintaining independence, and Memory Care for those with Alzheimer's or dementia. The Memory Care program features the proprietary BLOOM by Bethesda signature program with five Wellness Petals (Emotional, Spiritual, Mental, Social, Physical). Accommodations include various floor plans from studios to two-bedroom suites, with safety features like emergency communication systems. All services are provided through a faith-based, non-profit model founded in 1959.

Differentiator

Problem solved

Functional benefit

Brands

• BLOOM by Bethesda: A memory care program that positively impacts the lives of those living with dementia by providing personalized and compassionate care focusing on enhancing well-being through five Wellness Petals (Emotional, Spiritual, Mental, Social, Physical). The holistic approach fosters a sense of purpose and dignity through innovative programming and individualized attention.

Products and services

• Assisted Living Faith-based assisted living services for seniors needing ongoing support with daily routines including dressing, bathing, medication management, meal preparation, housekeeping, transportation, and access to social activities, restaurant-style dining, and amenities.
• Memory Care Specialized cognitive care services in a secure environment for individuals with Alzheimer's or dementia, featuring around-the-clock compassionate care, individualized programs, caregiver ratio of 6:1, and all-inclusive monthly pricing with no additional charges as care needs increase.
• Senior Living Apartments (Floor Plans) Senior living apartments ranging from Studio (295 sq ft) to Two Bedroom (595 sq ft) for assisted living, and Private Studios (380 sq ft) to Companion Suites (480 sq ft) for memory care, all equipped with individually controlled thermostats and built-in emergency communication systems.
• Companion Living Arrangements Cost-shared living option allowing two residents to share an apartment and split rent while retaining full access to community wellness programs, amenities, and services; available as Assisted Living Two Person Semi-Private (595 sq ft) or Three Person Semi-Private (595 sq ft) configurations.

Quantifiable outcome

• Caregiver ratio of 6:1 in memory care provides more personalized attention than industry standard
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rachael Wonderlin / Dementia By DaycoreStrategic or Co-development PartnerLicensed program approach 'Embracing Their Reality™' from dementia care expert Rachael Wonderlin. The BLOOM by Bethesda memory care program incorporates this person-centered care philosophy training staff to personalize care approaches to each resident.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Enlivant: Senior living operator specializing in assisted living and memory care across multiple U.S. states. Comparable focus on dedicated memory care programming and assisted living service delivery, though at significantly larger scale than Bethesda Gardens.
• Senior Lifestyle: Multi-community senior living operator offering assisted living and memory care. Directly comparable service model and care philosophy, with similar emphasis on personalized care plans and faith- or community-oriented values.
• Belmont Village Senior Living: Multi-campus assisted living and memory care operator known for proprietary memory care programs and high caregiver staffing standards. Closely comparable to Bethesda Gardens in emphasizing research-based memory care programming and personalized care models.
• Pegasus Senior Living: Multi-state operator of assisted living and memory care communities, including properties in Texas. Comparable in service offerings, family-like community positioning, and similar scale of multi-community management to Bethesda Senior Living's network.

Broad incumbents

• Atria Senior Living: Large national operator of assisted living and memory care communities. Comparable in offering both assisted living and memory care services across many U.S. markets, though with a much broader for-profit footprint than Bethesda Gardens' single-campus operation.
• Five Star Senior Living: National senior living operator with significant assisted living and memory care footprint. Comparable in service mix (AL + memory care on shared campuses) but operates at much larger scale across multiple states.
• Sunrise Senior Living: National assisted living and memory care provider with strong signature memory care programming (Reminiscence). Comparable in providing differentiated memory care programs and high-touch caregiver models similar to Bethesda's BLOOM program.
• Holiday Retirement: Senior living provider with large national footprint of independent and assisted living communities. Comparable in providing residential assisted living with monthly recurring services, though more weighted toward independent living than memory care.
• Brookdale Senior Living: Largest U.S. senior living operator with extensive assisted living and memory care portfolio. Directly comparable service offerings (assisted living + memory care, monthly recurring pricing) but vastly larger scale and broader geographic reach than Bethesda Gardens.

Regional players

• Sagora Senior Living: Texas-based senior living operator with multiple assisted living and memory care communities. Regionally comparable given shared Texas market presence, offering similar AL + memory care service mix and competing for the same Fort Worth-area residents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BethesdaGardensFtWorth
• LinkedInlinkedin.com/company/bethesda-gardens-assisted-living-and-memory-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethesda Gardens Assisted Living and Memory Care