비트리

What 비트리 does

BeTree (비트리) is a Seoul-based digital technology agency founded in 2013 that delivers integrated digital solutions — strategy consulting, design, front-end and back-end development, and ongoing maintenance — primarily to large Korean enterprises and global brands. The company builds and operates corporate PR Room websites (notably the Samsung Newsroom across Korean, English, and 45+ country editions since 2015), technical SEO-optimized web properties, custom WordPress themes and plugins, and WebRTC-based real-time communication tools such as the Viewin' Talk consultation platform. Underlying technology spans WordPress, Laravel, and WebRTC, with registered Korean patents covering ontology-based information provision (2016), search-based advertising (2016), passport image segmentation (2021), and customer service provision systems (2023).

BeTree operates a project-based and managed-services revenue model: discrete enterprise projects (e.g., McDonald's Korea website renewal in 2025, Samsung MIAS marketing investment analytics system from 2024–2026.5, Cheil/Samsung MX governance analysis system in 2026) combined with multi-year maintenance and operational retainers for systems such as Samsung Newsroom and Samsung Semiconductor Newsroom. Pricing is quote-based and not publicly disclosed. The company also launched two first-party products in 2024 — DataMoa, a public-API data mashup service, and "Checked in," a mobile attendance and vacation management application — signaling a tentative move beyond pure custom agency work.

The go-to-market motion is enterprise field sales targeting Korean conglomerates and global brands, with named clients including Samsung, Cheil Worldwide, McDonald's Korea, POSCO, Hanwha, Genesis, FleishmanHillard, Edelman, Gana Art, and Coral Ocean Golf Resort. Headcount is approximately 11, the company is privately held with no disclosed funding, and ownership and management team details are not publicly available — a meaningful data gap for investor due diligence.

Name

비트리

Legal name

BeTree (비트리)

Website

https://betree.co.kr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BeTree (비트리) is a Seoul-based digital technology agency, founded in 2013 with about 11 employees, that delivers web development, digital transformation, and ongoing maintenance services to large Korean and global enterprise clients including Samsung, McDonald's Korea, and Cheil Worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services / Project-Based: BeTree generates revenue through custom web development, design, and consulting projects for enterprise clients. Services include back-end development, front-end development, design, maintenance, and strategy consulting delivered as one-time projects or ongoing operational contracts.
2. Ongoing Maintenance Contracts: Post-project maintenance and ongoing operational support for websites and systems, providing continuous revenue through retainer-style arrangements with existing enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BeTree is a tech agency that delivers integrated digital solutions combining strategy, consulting, back-end development, front-end development, design, and maintenance services to enterprise clients. The firm specializes in custom web development, technical SEO, WebRTC-based real-time communication, WordPress CMS customization, and enterprise PR Room construction, with ongoing operational/maintenance retainers for global multi-site deployments. Services are delivered as project-based engagements and long-term maintenance contracts for clients such as Samsung, McDonald's Korea, and Cheil Worldwide.

Product overview

BeTree is a technology agency that provides integrated digital solutions combining strategy, consulting, back-end development, front-end development, design, and maintenance services. The company offers four core solution offerings: Tech. SEO (technical search engine optimization), Chat with WebRTC (real-time communication), WordPress Themes & Plugins (custom CMS development), and Company PR Room (corporate PR website solutions). BeTree also holds four technology patents related to customer service systems, passport information protection, ontology-based information provision, and search-based advertising. The company executes client projects across major enterprises including Samsung, McDonald's Korea, and Cheil Worldwide, with extensive experience in building and operating global-scale websites across 40+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Tech. SEO Technical search engine optimization service that improves website ranking in search engines, enables faster and easier crawling, optimizes page loading speed, ensures accurate content indexing, and creates well-formed HTML structures. Targeted at enterprise clients needing improved organic search visibility.
• Chat with WebRTC Real-time communication solution based on the WebRTC API enabling text, voice, and video chat directly in web browsers, with customizable features for rapid deployment of contactless consultation services. Targeted at enterprises needing browser-based customer consultation.
• WordPress Themes & Plugins (Custom Development) Custom WordPress theme and plugin development service with security and operational usability considerations, tailored to specific client requirements. Targeted at enterprises needing bespoke CMS implementations.
• Company PR Room Enterprise PR Room website construction solution with continuous operation and SEO optimization, leveraging experience from multiple global enterprise PR Room implementations. Targeted at large corporations needing a managed corporate communications/PR website.
• DataMoa (데이타모아) Service that mashes up various information including public APIs to provide customers with integrated information. Launched in 2024 with BeTree as the client/developer, indicating it is a BeTree-developed offering.
• Checked in Mobile application (Android, iOS) enabling reasonable commute management through WiFi and QR code authentication, plus member vacation management. Targeted at organizations needing attendance/leave tracking.
• Viewin' Talk Professional consultation solution based on WebRTC technology that enhances consultation efficiency, available at viewingtalk.com. Targeted at professionals/organizations needing browser-based consultation tools.
• Tech Agency Professional Services (Strategy, Consulting, Development, Design, Maintenance) Integrated professional services spanning strategy consulting, IT consulting, UX optimization, back-end development, front-end development, design, and post-launch maintenance for enterprise digital transformation projects. Delivered as project-based engagements or ongoing operational contracts.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MediaMonks (S4 Capital / Monks): Global digital production and engineering agency delivering enterprise web, content, and technology solutions at scale. Comparable to BeTree in offering end-to-end digital production and engineering for global enterprise brands, though at much larger scale and international footprint.
• HSAD (Hyundai Seoul Advertising): Major Korean advertising and digital agency with deep enterprise client relationships. Comparable to BeTree in serving large Korean enterprises with digital and brand work, though HSAD is a full-service creative agency while BeTree focuses on web/tech execution.
• Innocean Worldwide: Korean-headquartered global marketing and digital agency group serving major enterprise clients including Hyundai/Kia. Comparable to BeTree as a Korean-rooted agency delivering digital solutions for large enterprise buyers, though Innocean operates at significantly larger scale across a full advertising portfolio.
• TBWA\Korea: Korean operations of TBWA\Worldwide, providing creative, digital, and technology services to major Korean and global enterprise clients. Comparable as a Korean enterprise-focused digital and creative agency serving similar buyer profiles to BeTree.
• DENTSU Korea: Korean arm of the global Dentsu network, providing digital transformation, web, and technology services to enterprise clients. Comparable as a large-scale provider of enterprise digital and web solutions in Korea with similar client-segment focus.
• R/GA: Global digital agency combining strategy, design, and technology engineering for enterprise transformation engagements. Comparable to BeTree in offering integrated strategy-to-engineering digital services for large enterprise clients across multiple geographies.
• NHN: Korean technology company offering web platforms, cloud, and enterprise digital solutions. Comparable to BeTree in delivering enterprise web and digital infrastructure services, though NHN operates as a much larger product-and-platform business.

Direct peers

• Code & Theory: Digital-first agency building enterprise web platforms, content management systems, and digital products for large brands. Comparable to BeTree in delivering bespoke enterprise web, design, and platform work, though Code & Theory operates at larger scale and primarily in Western markets.
• Dept Agency: Global digital agency delivering end-to-end web, design, and technology services for enterprise brands. Comparable to BeTree in combining custom engineering, design, and content/digital platform work for enterprise clients.
• Huge: Digital agency specializing in experience design and enterprise platform engineering for global brands. Comparable to BeTree in providing custom web platform development and design services for large enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%EB%B9%84%ED%8A%B8%EB%A6%AC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 비트리