Better Insurance Group
Better Insurance Group is an independent insurance agency in Chandler, Arizona, offering home, auto, life, pet, and business insurance to individual consumers and small businesses, with vertical specialization in pet-related businesses, health and fitness professionals, and contractors.
- Company typePrivate
- Founded-
- HeadquartersChandler, Arizona, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Better Insurance Group does
Better Insurance Group is an independent insurance agency headquartered in Chandler, Arizona, operating as a direct-to-consumer intermediary selling home, auto, life, pet, and business insurance (including workers compensation) on behalf of multiple third-party carriers. The company earns revenue through standard carrier commissions on policies placed, with quote-based pricing, monthly billing cadence, and a stated 24-hour quote turnaround. Its distribution channels include a website quote form (JotForm), phone, email, and in-person consultations at the Chandler office.
The agency differentiates through vertical specialization in three niches: pet-related businesses (groomers, trainers, boarding facilities), health and fitness professionals (gyms, yoga studios, personal trainers), and contractors (landscape, flooring, carpentry). It also serves individual consumers seeking personal lines coverage. The company has a 7-person team and reports having served "thousands of clients," suggesting an established but small regional book concentrated in Arizona.
From a technology standpoint, Better Insurance Group operates with no proprietary platform. Its core digital infrastructure is a third-party client portal (EzLynx Customer Service) for policy management and a JotForm-based intake form for lead capture. There is no AI/ML capability, no proprietary data assets, no app, no disclosed APIs, and no integrations. The firm functions as a traditional relationship-driven insurance agency rather than a technology-enabled insurtech, with the entire business model dependent on carrier relationships and agent-led customer service.
Better Insurance Group firmographics
Firmographics- Name
- Better Insurance Group
- Legal name
- Better Insurance Group
- Website
- https://betterinsuranceaz.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Better Insurance Group is an independent insurance agency in Chandler, Arizona, offering home, auto, life, pet, and business insurance to individual consumers and small businesses, with vertical specialization in pet-related businesses, health and fitness professionals, and contractors.
- Ownership category
- akta.pro rank
Better Insurance Group industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Carriers (5241)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Pet Insurance (FSAJAKAG)
- akta.pro secondary industries
- Property Insurance (Homeowners, Renters & Commercial Property) (FSAJAKAH), General Liability Insurance (FSAJAKAD)
Keywords
Where Better Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Chandler, Arizona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Better Insurance Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Commissions: Better Insurance Group earns commissions from insurance carriers for policies placed. This is a standard insurance agency revenue model where the agency receives a percentage of premiums written as compensation for quoting, binding, and servicing insurance policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing for all insurance products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Better Insurance Group product offering
Product offeringCore offering
Better Insurance Group is an independent insurance agency that sells home, auto, life, pet, and business insurance (including workers compensation) by placing coverage with multiple insurance carriers on behalf of individual consumers and small businesses. The firm differentiates through vertical specialization in pet-related businesses, health and fitness professionals, and contractors, and promises quote responses within 24 hours.
Product overview
Better Insurance Group is an insurance agency offering a portfolio of insurance products including Home Insurance, Auto Insurance, Life Insurance, Pet Insurance, and Business Insurance/Workers Comp. The company provides tailored insurance solutions and specializes in serving pet-related businesses, health and fitness professionals, and contractors. The firm operates as a traditional insurance agency model rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Insurance Comprehensive home insurance coverage for homeowners to safeguard their property against unexpected damage or loss. Targeted at Arizona homeowners as personal asset protection.
- Auto Insurance Auto insurance policies covering drivers and vehicles against accidents, theft, and other unforeseen road risks. Targeted at individual drivers in Arizona.
- Life Insurance Life insurance policies providing financial security for families in the event of an unexpected death. Targeted at individuals seeking family financial protection.
- Pet Insurance Coverage for veterinary expenses to ensure pets receive quality care, providing financial protection against unexpected pet healthcare costs throughout their lives. Targeted at pet owners.
- Business Insurance / Workers Comp Comprehensive business insurance coverage including workers compensation, protecting small businesses against liabilities and unexpected events. Specialized for pet-related businesses (groomers, trainers, boarding), health and fitness professionals (gyms, yoga studios, personal trainers), and contractors (landscape, flooring, carpentry).
Quantifiable outcome
- Quote response within 24 hours
Companies that use Better Insurance Group
Customer profileSegments4 records
Ideal customer profiles2 records
Better Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Better Insurance Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights2 records
Better Insurance Group competitors and assessment
Company assessmentDirect peers
- SmartFinancial: Digital insurance agency platform quoting home, auto, and small commercial coverage through multiple carriers. Direct competitor in the independent-agency-plus-multi-carrier model.
- CoverWallet: Online commercial insurance brokerage serving small businesses across verticals including contractors and personal services. Competes with Better Insurance Group's SMB book through digital quoting.
- Hiscox: Specialist insurer and agency for small business owners including consultants, fitness professionals, and trades. Comparable in its niche-SMB focus and product breadth to Better Insurance Group.
- NEXT Insurance: Digital-first small commercial insurance carrier focused on contractors, fitness, and other trades. Direct competitor to Better Insurance Group's contractor and fitness verticals but with proprietary tech and instant online binding.
- Simply Business: Online brokerage focused on small business insurance, including contractors and trades. Directly comparable in target customer and product mix to Better Insurance Group's business insurance offering.
Emerging players
- Lemonade: Insurtech carrier selling home, renters, and pet insurance direct-to-consumer. Bypasses the agency model and competes with Better Insurance Group's personal lines especially in pet insurance.
- Bold Penguin: Small commercial insurance marketplace connecting agents and carriers with SMB clients via a tech platform. Comparable in targeting the same contractor and small business segments Better Insurance Group serves.
Broad incumbents
- Progressive: Large direct-to-consumer auto insurer with growing home and small business offerings. A key carrier and competitive force for any independent agency placing auto and home policies.
- GEICO: Major direct-to-consumer auto and home insurer. Represents both a carrier partner and a structural threat as it increasingly bypasses independent agencies via its own digital channels.
- The Hartford: Large incumbent carrier with a strong small business and workers' compensation franchise. Competes broadly with Better Insurance Group's business insurance and contractor lines, but at much larger scale and through multiple channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Better Insurance Group social profiles
Digital presenceBetter Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Insurance Group leadership team
Management profileNumber of profiles
Better Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Insurance Group
What does Better Insurance Group do?
Better Insurance Group is an independent insurance agency that sells home, auto, life, pet, and business insurance (including workers compensation) by placing coverage with multiple insurance carriers on behalf of individual consumers and small businesses. The firm differentiates through vertical specialization in pet-related businesses, health and fitness professionals, and contractors, and promises quote responses within 24 hours.
Is Better Insurance Group a public or private company?
Better Insurance Group is a private company. It is classified as unknown and is currently operating.
When was Better Insurance Group founded?
Better Insurance Group was founded in -1. It employs 1 to 10 people.
Where is Better Insurance Group based?
Better Insurance Group is headquartered in Chandler, Arizona, United States, in the North America region.
How does Better Insurance Group make money?
One revenue line is on record: insurance Commissions.
Who are Better Insurance Group's main competitors?
Direct peers on record are SmartFinancial, CoverWallet, Hiscox, NEXT Insurance and Simply Business. Emerging players are Lemonade and Bold Penguin. Broad incumbents are Progressive, GEICO and The Hartford.
Does Better Insurance Group have an API?
No public API is recorded for Better Insurance Group.
What industry is Better Insurance Group in?
Better Insurance Group's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAJAKAG, Pet Insurance, with a secondary code of FSAJAKAH, Property Insurance (Homeowners, Renters & Commercial Property). Its NAICS code is 5242 and its SIC code is 6411.