Better Performance Ltd

What Better Performance Ltd does

Better Performance Ltd is a Cardiff-based used performance and prestige car dealership, registered in England and Wales (company number 09579454) and operating from a single showroom at Marriott House, Penarth Road, Cardiff (CF11 8TT). Founded in 2015 — originally under the name 'Better Value Cars' before rebranding — the company specializes in the sale of pre-owned high-end vehicles from marques including Porsche, Ferrari, Lamborghini, McLaren, Aston Martin, Bentley, Rolls-Royce, and Range Rover, with individual transaction values stated to range from approximately £30,000 to over £1,500,000. The retail proposition is supported by integrated ancillary services: a bespoke vehicle-sourcing arm that draws on a trusted dealer network, a 'Sell Your Car' direct-purchase flow for inbound inventory, and a multi-lender finance brokerage (FCA-authorized under firm reference 751404) offering Hire Purchase, Personal Contract Purchase, and Lease Purchase products through DSG Car Finance, JBR Car Finance, Above & Beyond Car Finance, and Northridge.

Name

Better Performance Ltd

Legal name

Better Performance Ltd

Website

https://betterperformance.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Better Performance Ltd is a single-showroom Cardiff dealership specializing in pre-owned performance and prestige vehicles (Porsche, Ferrari, Lamborghini, McLaren, Aston Martin, Bentley, Rolls-Royce, Range Rover), serving UK individual enthusiast buyers with retail sales, part-exchange, vehicle sourcing, and FCA-authorized finance brokerage.

Ownership category

akta.pro rank

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Used Vehicle Sales: Primary revenue stream from selling pre-owned performance and prestige vehicles including Porsche, Ferrari, Lamborghini, McLaren, Aston Martin, Bentley, and Range Rover. Vehicles are sold at fixed prices with typical transaction values ranging from £30,000 to over £1,500,000.
2. Vehicle Sourcing Commission: Fee-based service sourcing specific vehicles for customers through a trusted network of dealers. Revenue derived from markups or sourcing fees on vehicles acquired through their network contacts.
3. Finance Brokerage Commission: Acting as a credit broker introducing customers to finance lenders. Receives commission from lenders (either fixed fee or percentage of amount borrowed) when customers arrange HP, PCP, or Lease Purchase financing. Works with DSG Car Finance, JBR Car Finance, Above & Beyond Car Finance, and Northridge.
4. Part-Exchange and Car Purchase: Buying cars directly from customers who sell their vehicles to Better Performance. Revenue generated from the margin on reselling acquired vehicles after preparation and valuation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Better Performance Ltd is a used performance and prestige car dealership in Cardiff, Wales, selling pre-owned high-end marques such as Porsche, Ferrari, Lamborghini, McLaren, Aston Martin, Bentley and Range Rover. The core trade in used vehicles is supported by a vehicle sourcing service, an FCA-authorised finance brokerage (HP/PCP/Lease Purchase) and a direct vehicle purchase service for sellers. Customers transact in person at the showroom, online via the website, or by phone/email with a small in-house sales team.

Product overview

Better Performance Ltd operates as a single-location used performance and prestige car dealership in Cardiff, Wales, established in 2015. The core offering is the sale of pre-owned high-performance vehicles spanning Porsche, Ferrari, Lamborghini, McLaren, Aston Martin, Bentley, Rolls-Royce, Mercedes-AMG, and Land Rover brands. This core used car sales operation is supported by integrated service modules: Vehicle Sourcing (bespoke locator service through dealer networks), Bespoke Finance (HP/PCP/LP brokerage through partnered lenders), and Sell Your Car (direct purchase service). A Previously Sold archive rounds out the customer journey, demonstrating sales history.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Performance Cars Sale of pre-owned high-performance and prestige vehicles including Porsche, Ferrari, Lamborghini, McLaren, Aston Martin, Bentley, Rolls-Royce, Mercedes-AMG and Land Rover / Range Rover, with transaction values typically ranging from approximately £30,000 to over £1,500,000 and individual fixed pricing or POA. Targeted at enthusiast individual buyers in Cardiff, Glamorgan and the wider UK.
• Vehicle Sourcing Bespoke locator service that uses Better Performance's established dealer network to source specific performance and prestige vehicles for customers who cannot find their desired make/model in current stock, including support with finance for customers with poor credit ratings.
• Bespoke Finance FCA-authorised credit brokerage arranging Hire Purchase (HP), Personal Contract Purchase (PCP) and Lease Purchase (LP) finance products through a panel of lenders (DSG Car Finance, JBR Car Finance, Above & Beyond Car Finance, Northridge), typically over 2-5 year terms, enabling customers to purchase vehicles they may not be able to fund outright, including options for those with poor credit.
• Sell Your Car Direct purchase service buying quality used vehicles from sellers who meet strict criteria (low owners, low mileage, no mechanical faults, excellent bodywork, under 10 years old, under 80,000 miles), with revenue generated from the margin on reselling acquired vehicles and from part-exchange valuations against in-stock purchases.

Quantifiable outcome

• Customer satisfaction rating of 4.9/5 ('Excellent')
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Partnerships

One partnership is on record.

• MotorDesk (Chief Mechanic Limited)coreTechnology or IntegrationTechnology provider supplying dealer management software for website hosting, enquiry management, customer communications, inventory management, and related systems. Processes personal data on behalf of Better Performance.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Auto Trader: UK's largest used-car marketplace. Not a direct competitor but a key discovery and lead-generation channel that Better Performance relies on; adjacent ecosystem participant shaping buyer behaviour in this category.
• Carwow: UK online car marketplace enabling buyers to compare dealer offers, including used vehicles. Enabling/disrupting platform that competes for the same performance/prestige buyer attention and constrains dealer pricing power.

Broad incumbents

• Dick Lovett: UK prestige car retailer covering marques such as Ferrari, Maserati, Aston Martin, BMW M and Mercedes-AMG. Comparable customer and brand overlap, though operates as a multi-brand group rather than a single specialist showroom.
• Stratstone: Large UK retailer group operating across prestige and luxury brands (BMW, Mercedes-Benz, Aston Martin, Land Rover). Sells new and used premium/performance vehicles but as part of a broad multi-franchise portfolio rather than a specialist niche.
• Rybrook: UK multi-franchise dealer group with significant premium and performance brand representation (BMW, Bentley, Lamborghini, Rolls-Royce). Competes for similar customers but across multiple locations and franchises.
• JCT600: Large UK automotive retailer group with prestige used-car operations alongside broader volume franchises. Comparable only at the broad retail level — a much larger, multi-brand incumbent.
• Sytner: UK prestige retailer (part of Constellation Automotive) selling luxury and performance marques. Overlaps with Better Performance on performance/prestige used stock but at substantially larger scale and brand portfolio breadth.

Direct peers

• Joe Macari Performance Cars: Independent UK supercar specialist selling Ferrari, McLaren, Lamborghini, Porsche and similar performance marques. Directly comparable niche (high-end performance / prestige used sales) with similar specialisation, customer profile and sourcing-led model.
• Romans International: Independent UK supercar dealer focusing on Ferrari, Lamborghini, McLaren and similar marques. Comparable as a specialist used-performance retailer competing for the same buyer and seller pool.
• Tom Hartley: Long-established UK ultra-luxury and exotic car specialist selling Ferrari, McLaren, Lamborghini, Rolls-Royce and Bentley. Closest analogue in terms of price band (cars at seven-figure values) and enthusiast-led, relationship-driven sales model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/better-performance-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Performance Ltd