Better View

Insurance Property Intelligence Softwarebetterview.net

Company typePrivate
Founded2012
HeadquartersLehi, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

Better View firmographics

Firmographics

Name: Better View
Legal name: Nearmap
Website: https://betterview.net
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Better View industry classification

Industry

Product category: Insurance Property Intelligence Software
NAICS: Claims Adjusting (524291), Offices of Real Estate Appraisers (531320)
SIC: Insurance Agents, Brokers & Service (6411)
akta.pro primary industry: Automated Valuation Models (AVM) & Desktop/Hybrid Appraisals (BPAJAKAO)
akta.pro secondary industries: Insurance Replacement Cost & Damage/Loss Valuation (BPAJAKAL), Real Estate Valuation & Appraisal Advisory (FSAEAJAI)

Keywords

Insurance property intelligence
Aerial imagery analytics
Roof risk assessment
Computer vision insurance
Property risk scoring

Where Better View is headquartered

Location

Headquarters

HQ city: Lehi
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Better View business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

SaaS Platform Subscription: Betterview platform delivered as subscription-based software to insurance carriers for property intelligence access

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise insurance packages

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Better View product offering

Product offering

Core offering

Betterview is a B2B insurance property intelligence SaaS platform that combines high-resolution aerial imagery with proprietary AI/computer vision to detect 130+ property attributes and generate the 100-point Roof Spotlight Index, peril risk scores, and continuous change detection. It enables P&C insurance carriers to underwrite, monitor, and triage property risks remotely without physical inspections, integrating with Guidewire, Duck Creek, and other core insurance systems via APIs.

Product overview

Betterview by Nearmap is an insurance property intelligence platform combining high-resolution aerial imagery captured by proprietary HyperCamera3 systems with AI-powered analytics. The core platform (Betterview) integrates with MapBrowser for imagery viewing and connects to partner data through Partner Connect. AI capabilities include 130+ property attribute detections, the 100-point Roof Spotlight Index for roof condition scoring, and peril risk assessments. Add-on modules include ImpactResponse for catastrophe assessment, Portfolio Intelligence for portfolio-wide risk analysis, and itel NOW for field material verification. The platform delivers imagery and AI insights via APIs and integrations with Guidewire, Duck Creek, Esri ArcGIS, and other insurance/GIS platforms, serving insurance (underwriting, claims, catastrophe), government (property assessment, emergency management), AECO, solar, and utilities sectors across Australia and North America.

Differentiator

Problem solved

Functional benefit

Brands

Betterview: Insurance Property Intelligence Software - AI-powered risk assessment platform for insurers enabling remote property inspections, claims processing, and risk management.
itel
MapBrowser
ImpactResponse
Partner Connect

Products and services

Betterview Insurance property intelligence platform providing AI-powered property insights, risk scoring, and workflow integration for P&C insurance underwriting, renewals, and claims assessment. Combines aerial imagery with 130+ AI detections, the Roof Spotlight Index, peril risk scores, and Partner Connect data hub. Targets insurance carriers integrating with Guidewire and Duck Creek core systems.
MapBrowser Cloud-based aerial imagery viewer enabling remote property inspection from any connected device with measurement and annotation capabilities. Targets insurance, AECO, and government users who need to view and analyze high-resolution aerial imagery without desktop GIS software.
ImpactResponse Catastrophe response assessment system delivering post-disaster aerial imagery within 24-48 hours and AI-powered five-tier damage classification for rapid insurance claims triage. Used by Kin Insurance to support 50%+ of claimants within the first 5 days after Hurricane Ian and by Gulf States Insurance for catastrophe resource allocation.
Partner Connect Data integration hub providing access to 2,500+ property data points on property-specific perils, replacement costs, and permit data from industry-leading partners including e2Value, ICEYE (satellite radar), and Plnar. Enables insurers to centralize property data and automate risk-flagging workflows.
Portfolio Intelligence Pre-built insuretech solution within Betterview delivering aggregated AI-powered risk modeling, color-coded risk distribution maps, and agency performance metrics for portfolio-wide analysis. Enables underwriters to assess portfolio-level risk exposure quickly and make more accurate underwriting and claims decisions.
itel NOW Mobile application for field-based material identification, pricing, and analysis of damaged property including roofing, siding, and flooring matching for insurance claims adjusters. Integrates verified materials pricing and access to a national network of wood restoration firms.
Solar Solutions Specialized property intelligence solution for solar installers combining aerial imagery with 3D analysis for rooftop prospecting, roof measurements, quotation, and installation design.
Vertical Imagery Top-down high-resolution aerial imagery with 5.5-7.5 cm ground sampling distance, refreshed up to six times per year, covering up to 95% of the Australian population and 87% of the U.S. population. Foundation data layer for all Betterview AI analysis.
Oblique Imagery 45-degree angle aerial imagery captured from multiple cardinal and ordinal directions enabling measurement of structure height, width, area, and roof pitch for insurance and AEC use cases.
Near-Infrared Imagery Fourth-band aerial imagery enabling vegetation health analysis, NDVI calculations, fire risk assessments, and moisture detection for enhanced environmental monitoring.
3D Digital Models Digital elevation (DEM), surface (DSM), and terrain (DTM) models providing accurate 3D representations of bare earth and built environments for engineering, design, and risk assessment workflows.

Quantifiable outcome

27% improvement in loss ratio year-on-year for insurance carriers
+4 more outcomes

Companies that use Better View

Customer profile

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Better View technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature8 records

Better View partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

GuidewirecoreTechnology or IntegrationPre-built integration connecting Betterview aerial imagery and property data with Guidewire's insurance platform for seamless underwriting workflows.
Duck CreekcoreTechnology or IntegrationIntegration of Betterview AI, scoring, and flagging with Duck Creek's automated underwriting and rules engine enabling confident policy decisions.
EsricoreTechnology or IntegrationDecade-long partnership (since 2015) providing high-resolution aerial imagery as basemaps for ArcGIS. Nearmap Sync integrates into Experience Builder, WMS 2.0 and Tile APIs stream Vertical imagery.
AutodeskcoreTechnology or IntegrationIntegration partnership for AEC workflows combining Nearmap imagery with Autodesk design and construction software.
CarahsoftminorChannel Partner/ Reseller/ DistributorGovernment technology solutions provider reselling Nearmap solutions to public sector.
GSAminorChannel Partner/ Reseller/ DistributorU.S. General Services Administration partnership for government procurement.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Better View competitors and assessment

Company assessment

Broad incumbents

Verisk Analytics: Verisk is a broad incumbent providing data analytics and specialized services to insurance carriers (including via Xactware and Geomni subsidiaries). It overlaps with Betterview's insurance workflows through property estimating and risk analytics products.
CoreLogic: CoreLogic is a major property data and analytics provider serving insurance, mortgage, and real estate markets. It overlaps with Betterview's property intelligence and risk assessment offerings for insurance underwriters.

Direct peers

Arturo: Arturo provides AI-driven property analytics using aerial imagery and satellite data for insurance carriers, focused on risk scoring and underwriting decisions. Directly comparable to Betterview's property intelligence platform for P&C insurers.
Geomni (Verisk): Geomni, part of Verisk, provides aerial imagery and property analytics specifically for the insurance industry. A direct competitor in the insurance property intelligence space, backed by Verisk's incumbent insurer relationships.
Cape Analytics: Cape Analytics applies AI/computer vision to aerial and satellite imagery to deliver instant property intelligence for insurance underwriting. It is a direct competitor to Betterview's AI-powered roof and property attribute detection use case.
EagleView: EagleView is a leading provider of aerial imagery and property data analytics serving insurance, construction, and government markets. It directly competes with Betterview/Nearmap in property assessment and roof measurement.

Emerging players

Cotality: Cotality (formerly Symbility/Clarity) provides property and claims analytics solutions for P&C insurance. While Betterview's itel subsidiary integrates with Cotality/Symbility, Cotality is an emerging competitor in property claims intelligence.
Plnar: Plnar offers AI-powered property inspection via smartphone and aerial imagery. A Betterview Partner Connect partner, but also an emerging alternative providing remote property assessment for insurance claims workflows.
ICEYE: ICEYE operates a constellation of SAR (synthetic aperture radar) satellites providing frequent Earth observation imagery. While a Betterview Partner Connect partner, ICEYE's satellite-based approach is an emerging alternative to aircraft-captured aerial imagery.
Planet Labs: Planet Labs operates a large fleet of high-revisit satellite imagery satellites. Its frequent global coverage provides an emerging alternative to aerial imagery for property monitoring at scale in insurance and adjacent verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Better View financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Better View leadership team

Management profile

Number of profiles

Better View subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Better View funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Better View M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better View

What does Better View do?

Is Better View a public or private company?

Better View is a private company. It is classified as corporate owned and is currently operating.

When was Better View founded?

Better View was founded in 2012. It employs 11 to 50 people.

Where is Better View based?

Better View is headquartered in Lehi, United States, in the North America region.

How does Better View make money?

One revenue line is on record: saaS Platform Subscription.

Who are Better View's main competitors?

Broad incumbents on record are Verisk Analytics and CoreLogic. Direct peers are Arturo, Geomni (Verisk), Cape Analytics and EagleView. Emerging players are Cotality, Plnar, ICEYE and Planet Labs.

Does Better View have an API?

Yes. Full API suite enabling integration of Nearmap imagery into GIS, CAD, and proprietary software applications. The API provides access to high-resolution aerial imagery, AI data layers, and property insights for seamless workflow integration. Developer documentation is at help.nearmap.com/kb/articles/360-getting-started-with-nearmap-apis.

What industry is Better View in?

Better View's product category is Insurance Property Intelligence Software. Its primary akta.pro industry code is BPAJAKAO, Automated Valuation Models (AVM) & Desktop/Hybrid Appraisals, with a secondary code of BPAJAKAL, Insurance Replacement Cost & Damage/Loss Valuation. Its NAICS code is 524291 and its SIC code is 6411.