Drankenhandel Beukers

What Drankenhandel Beukers does

Drankenhandel Beukers is a privately held, family-owned regional beverage wholesaler founded in 1937 by Joop Beukers and headquartered in Erica, Netherlands (Drenthe). The company holds the agency for AB Inbev — the world's largest brewer — and distributes its portfolio (Dommelsch, Hertog Jan, Jupiler, Becks, Leffe, Hoegaarden) alongside soft drinks (Coca Cola, Vrumona), wines, spirits, and glassware to hospitality businesses, sports clubs, company canteens, institutions, and catering companies across Drenthe, Noord Overijssel, and Zuid Groningen. It also provides event beverage logistics ranging from small village feasts to large pop festivals and offers equipment rental services.

Operationally, Drankenhandel Beukers runs a single warehouse and distribution facility at Pannekoekendijk 29-A, Erica, with approximately six employees. The company uses a direct-sales, relationship-led go-to-market, with no minimum order quantity and per-bottle spirits ordering without surcharge. Ordering is handled by phone or via a third-party PunchHD-powered webshop; payments are on a transactional wholesale basis. The firm emphasizes personal service, decades-long customer relationships, and advisory support for starting hospitality entrepreneurs as its primary differentiators.

Name

Drankenhandel Beukers

Legal name

Drankenhandel Beukers

Website

https://beukers-dranken.nl

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

Drankenhandel Beukers is a family-owned Dutch regional beverage wholesaler founded in 1937, distributing AB Inbev beers, soft drinks, wines and spirits to hospitality, sports clubs, canteens and caterers across Drenthe, Noord Overijssel and Zuid Groningen.

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

NAICS

Beer and Ale Merchant Wholesalers (424810)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bulk Beverage & Keg Distribution (AFAIAGAK)

akta.pro secondary industry

Beverage (Non-Alcoholic) Foodservice Distribution (CRAOABAJ)

Keywords

• Beverage wholesale distribution
• Alcoholic beverage supply
• AB InBev agency
• Horeca beverage delivery
• Beer and soft drinks wholesale

Headquarters

HQ city

Erica

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Wholesale Distribution: Wholesale distribution of beverages and related articles to hospitality businesses, sports clubs, company canteens, institutions, and catering companies. Revenue is generated through product sales with no minimum order quantity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Drankenhandel Beukers is a Dutch beverage wholesaler that supplies beers, soft drinks, wines, spirits, and related serving items (glassware, tap equipment) to hospitality and institutional customers in the Drenthe, Noord Overijssel, and Zuid Groningen regions. The company holds an AB InBev agency for its territory and operates its own truck fleet and warehouse to deliver directly to horeca, sports clubs, company canteens, institutions, and catering companies.

Product overview

Drankenhandel Beukers is a self-sufficient beverage wholesale business offering a comprehensive range of alcoholic and non-alcoholic beverages. The core offering consists of AB Inbev beers (Dommelsch, Hertog Jan, Jupiler, Becks, Leffe, Hoegaarden), soft drinks, wines, and distilled spirits. Supporting services include glassware supply and event logistics management. The company operates from a webshop (PunchHD platform) and serves horeca, sports clubs, company canteens, institutions, and catering businesses across Drenthe, Northern Overijssel, and Southern Groningen.

Differentiator

Problem solved

Functional benefit

Products and services

• Bieren (Beers) Beer portfolio distributed to hospitality venues, sports clubs, company canteens, institutions, and catering companies in the Drenthe, Noord Overijssel, and Zuid Groningen regions, including brands supplied through the company's AB InBev agency.
• Frisdranken (Soft drinks) Non-alcoholic soft drinks distributed to horeca, sports clubs, company canteens, institutions, and catering companies across the company's regional service area.
• Wijnen (Wines) Wines distributed to hospitality and institutional customers as part of the company's beverage portfolio, available with no minimum order quantity.
• Gedistilleerd (Spirits) Spirits distributed to hospitality and institutional customers, uniquely available for per-bottle ordering with no minimum order quantity.
• Glaswerk (Glassware) Glassware provided on loan to customers purchasing beverages, supporting their on-premise service operations without requiring separate purchasing.
• Verhuur (Equipment rental) Rental of tap and other beverage service equipment to customers, bundled with beverage purchases for events and venue operations.
• Evenementen (Event logistics) Event logistics support that combines beverage supply, glassware loan, and equipment rental for events hosted by the company's customers.
• Online ordering via PunchHD Online ordering through the PunchHD platform that lets customers place beverage orders digitally and streamlines order management for the company's small internal team.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• AB InbevcoreChannel Partner/ Reseller/ DistributorDrankenhandel Beukers holds the agency (agentschap) for AB Inbev, the world's largest brewer. This partnership provides access to strong beer brands including Dommelsch, Hertog Jan, Jupiler, Becks, Leffe and Hoegaarden. The relationship dates back to when Oranjeboom was acquired by AB Inbev, which expanded the product assortment over time.
• Coca ColaminorOthersCoca Cola is listed as a supplier partner. Technical support contact available at 013-515 98 00. Harold Cramer is the account manager listed for Coca Cola.
• VrumonaminorOthersVrumona is a supplier of beverages. Technical support available at 030-65 68 888. Joost Berghorst is the account manager.
• Gamko / Lassche en KeizerminorOthersEquipment supplier for beverage dispensing. Technical support available at 0541-513 848.
• GOMminorOthersTechnical service provider for beverage equipment. Support available at 088-298-11-22.
• Walraven SaxminorOthersAccount manager Jurret Van der Vliet at 06-535 310 02.
• Verbunt VerlindenminorOthersAccount manager Julian at 06-82 05 78 63.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Hanos: Dutch cash-and-carry and delivery foodservice wholesaler serving horeca, catering and institutional buyers. Overlaps with Beukers on beverage supply to horeca and catering companies but operates at significantly larger scale and a wider product portfolio.
• Heineken Nederland: Dutch operating arm of Heineken, the country's leading brewer, with extensive direct relationships with horeca accounts. Represents an alternative principal to AB InBev whose agency and direct-distribution decisions directly shape the competitive environment Beukers operates in.
• Sligro Food Group: Largest Dutch foodservice wholesaler operating cash-and-carry and delivery across food, beverage and non-food. Directly comparable to Beukers in beverage distribution to horeca, but at national scale with a much broader assortment; Beukers competes for the same on-premise accounts at a regional level.
• Metro Cash & Carry Nederland: Dutch arm of the global cash-and-carry wholesaler serving horeca and small businesses. Comparable to Beukers in supplying alcoholic and non-alcoholic beverages plus related articles to hospitality customers, but at multi-country scale.
• AB InBev (Heineken-style direct): World's largest brewer and Beukers' principal supplier. Relevant peer because AB InBev can shift volume between agency wholesalers, own distribution and national accounts, directly determining Beukers' economics and territory boundaries.
• Bidfood: International foodservice distributor with substantial Dutch operations delivering to horeca, healthcare and catering. Competes for the same on-premise beverage volume as Beukers, leveraging national logistics and a broad assortment including beers, soft drinks and spirits.

Others

• Vrumona: Dutch soft-drink producer (Heineken-owned) listed as one of Beukers' supplier partners. Comparable as part of the same supplier ecosystem supplying Beukers with non-alcoholic beverages for redistribution to horeca.

Direct peers

• Drankenhandel De Jong: Independent Dutch beverage wholesaler serving hospitality and event customers with a multi-category portfolio. Operates on the same small-team, relationship-driven model as Beukers and competes for similar horeca accounts in overlapping Dutch regions.
• Miedema Dranken: Family-owned Dutch regional drinks wholesaler distributing beers, soft drinks and spirits to horeca and events. Matches Beukers on independence, regional scope, agency-based beer supply, and event-services offering.
• Van der Spek Dranken: Independent Dutch regional beverage wholesaler serving horeca and catering. Closest functional analogue to Beukers: small headcount, AB InBev-style agency relationships, personal-service model, and direct delivery to hospitality accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/drankenhandel-beukers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drankenhandel Beukers