BEWEAR
BEWEAR (BE-WEAR SARL) is a Swiss distributor and custom manufacturer of professional workwear and promotional textiles, reselling 37+ premium brands and offering in-house embroidery, screen printing, and custom garment production to corporate, sports, and association clients across Europe.
- Company typePrivate
- Founded-
- HeadquartersChaux-de-Fonds, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BEWEAR does
BEWEAR is a Swiss-headquartered distributor and producer of professional workwear, promotional textiles, and customized garments, operating under the legal entity BE-WEAR SARL. Founded in 2016 and based in La Chaux-de-Fonds, the company curates an online catalog of more than 37 premium workwear brands — including Snickers Workwear, DASSY, Blåkläder, MASCOT, and Helly Hansen — and resells them to a mix of corporate buyers, trades, sports clubs, and associations across continental Europe. Beyond distribution, BEWEAR runs in-house screen printing, embroidery, and custom textile manufacturing, enabling private-label and customized orders for clients seeking branded uniforms or promotional merchandise.
The company operates a dual-channel go-to-market combining a transactional B2B/B2C e-commerce platform (be-wear.ch) with bespoke production services for larger or customized orders. Pricing is anchored on per-unit garment costs in Swiss francs with promotional free-shipping thresholds (e.g., orders above CHF 350), and revenue is generated through two streams: (i) margin-based resale of third-party branded workwear and (ii) fee-based custom decoration and manufacturing services. Customers span SMBs, mid-market companies, multinationals, sports federations, and associations in Switzerland and exported markets including Italy, Belgium, Portugal, Spain, France, and Turkey.
Operationally, BEWEAR is a small, privately held SME with a leadership team claiming 60+ years of combined industry experience. There is no disclosed external funding, investor base, or institutional backing. Headcount is reported in the low double digits, consistent with a tightly run distribution-and-production operation rather than a venture-backed scale-up. The absence of disclosed financial metrics, formal investor materials, or third-party valuation references limits visibility into unit economics.
BEWEAR firmographics
Firmographics- Name
- BEWEAR
- Legal name
- BE-WEAR SARL
- Website
- https://be-wear.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BEWEAR (BE-WEAR SARL) is a Swiss distributor and custom manufacturer of professional workwear and promotional textiles, reselling 37+ premium brands and offering in-house embroidery, screen printing, and custom garment production to corporate, sports, and association clients across Europe.
- Ownership category
- akta.pro rank
BEWEAR industry classification
Industry- Product category
- Professional Workwear Distribution
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Food Processing & Hygienic Workwear (Coats, Aprons, Hairnets) (CRAAALAH), Cleanroom & Controlled-Environment Apparel (CRAAALAG)
Keywords
Where BEWEAR is headquartered
LocationHeadquarters
- HQ city
- Chaux-de-Fonds
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
BEWEAR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Promotional Objects Distribution: Distribution of promotional items and objects including USB keys, pens, caps, umbrellas, and various branded merchandise
- Promotional Workwear Distribution: Distribution of branded/promotional workwear clothing items
- Workwear Distribution: Distribution of professional workwear from major brands including Snickers, DASSY, Blaklader, Mascot, and others
- Custom Textile Manufacturing: Custom textile fabrication on demand for personalized workwear and image clothing
- Printing and Marking Services: Screen printing and embroidery services for all types of supports - clothing, accessories, promotional items
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Screen printing 1-color pricing tiers |
| Unit Pricing | Pay-as-you-go | Screen printing 2-color pricing tiers |
| Unit Pricing | Pay-as-you-go | Embroidery pricing tiers |
| Unit Pricing | Pay-as-you-go | Embroidery back position pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BEWEAR product offering
Product offeringCore offering
BEWEAR (BE-WEAR SARL) is a Swiss e-commerce distributor and customizer of professional workwear, image clothing, and promotional merchandise. The company distributes products from 30+ international workwear and promotional brands (Snickers, DASSY, Blaklader, MASCOT, etc.) and adds value through in-house screen printing and embroidery services performed at its Chaux-de-Fonds production facility using GOTS-certified eco-friendly inks.
Product overview
BEWEAR is a Swiss e-commerce company specializing in workwear, professional clothing, and promotional products with customization services. The company operates a multi-brand platform offering work clothing and safety equipment as core products, complemented by custom branding services including screen printing and embroidery. Their portfolio includes professional workwear for various trades (construction, medical, hospitality, electrical), safety equipment (shoes, gloves, helmets, knee pads), image clothing for brand promotion, sports apparel, and promotional giveaways (pens, USB drives, bags, drinkware). They distribute products from partner brands including Snickers, DASSY, MASCOT, Blåkläder, Engel Workwear, CEPOVETT, and LAFONT. Customization is facilitated through in-house screen printing (GOTS-certified eco-friendly inks) and embroidery services performed in Swiss workshops.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Workwear
- Personal Protective Equipment (EPI)
- Image Clothing (Branded Apparel)
- Sports Clothing
- Goodies & Promotional Items
- Screen Printing (Sérigraphie)
- Embroidery (Broderie)
Companies that use BEWEAR
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
BEWEAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BEWEAR partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and major.
- SnickerscoreMajor workwear brand partnership. Snickers is recognized for durability and innovation in workwear. BEWEAR distributes Snickers products including work pants, high visibility clothing, and protective gear meeting ISO 20471 standards.
- DASSYcorePremium workwear brand offering professional work clothing. DASSY products include multinorm jackets, work pants with knee pockets, and high-visibility clothing. Well-established in construction and industrial sectors.
- BlåklädercoreSwedish workwear manufacturer known for quality work pants, work shirts, and protective clothing. Products include cut-resistant clothing meeting EN 381 standards for forestry work.
- MASCOTcoreDanish workwear brand offering multifunctional work clothing. MASCOT provides workwear for various industries including construction, logistics, and industry with safety certifications.
- BP WorkwearcoreProfessional workwear brand offering clothing for various trades including medical, beauty, and service industries. Known for quality and durability.
- B&CmajorPromotional clothing brand offering t-shirts, polos, and basic apparel suitable for customization and branding purposes.
- BellamajorWomen's workwear and promotional clothing brand offering female-friendly cuts and styles for professional environments.
- CEPOVETTmajorFrench workwear brand offering professional clothing for various trades including forestry, construction, and service industries.
- LAFONTmajorProfessional workwear and image clothing brand offering high-quality work shirts, blouses, and corporate apparel.
- Engel WorkwearmajorDanish workwear brand specializing in durable work clothing with stretch technology. Offers combinations and work pants with functional features.
- ChatardmajorWorkwear brand offering high-visibility clothing with natural bamboo fibers. Known for NATURATEX technology combining bamboo and cooldry polyester.
- KaribanmajorPromotional clothing brand offering quality t-shirts, polos, and workwear suitable for customization and corporate branding.
- James+NicholsonmajorPromotional and workwear brand offering shirts, jackets, and accessories for corporate and work environments.
- Premier WorkwearmajorWorkwear brand offering professional clothing for various industries including hospitality and service sectors.
- Bormio WorkwearmajorItalian workwear brand offering professional clothing combining quality materials with functional design.
- Build Your BrandmajorPromotional clothing brand offering basic and fashion-forward apparel suitable for customization and branding.
- KorntexmajorWorkwear brand specializing in high-visibility clothing and safety wear meeting European safety standards.
- NeutralmajorSustainable promotional clothing brand offering organic and recycled materials for environmentally conscious branding.
- NO.STOPmajorWorkwear brand offering professional clothing with focus on quality and competitive pricing for businesses.
- MantismajorPromotional clothing brand offering activewear and sports-inspired apparel suitable for customization.
- PANTHERmajorWorkwear brand specializing in work pants and clothing designed for demanding work environments.
- PHARMACARmajorWorkwear brand offering professional clothing for pharmaceutical, medical, and laboratory environments.
- BASIC LINEmajorBasic promotional clothing brand offering essential apparel items at competitive prices for large volume orders.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
BEWEAR competitors and assessment
Company assessmentBroad incumbents
- engelbert strauss: European workwear brand and direct-to-customer retailer. Comparable to BEWEAR's trade-focused workwear merchandising, though it sells its own label and operates a larger production and logistics footprint.
- Manutan: Large European B2B distributor of workwear, PPE, and facility supplies. Overlaps with BEWEAR's workwear/PPE assortment and SMB-to-enterprise customer base, but operates at much greater scale and geographic breadth.
- Würth: Swiss arm of the global Würth Group, distributing workwear, PPE, and consumables to trades and industry. Overlaps directly with BEWEAR on construction, trade, and industrial customer segments.
- Elis: European multi-service provider including workwear and image clothing rentals. Competes with BEWEAR for hospitality, medical, and industrial uniform contracts across Switzerland and neighboring markets.
- MEWA: European textile-services provider offering workwear rental, cleaning, and managed uniform programs. Competes for the same enterprise uniform budgets as BEWEAR's B2B workwear programs in Switzerland.
- CWS Workwear: European workwear and hygiene services provider. Targets the same corporate uniform and image-clothing accounts that BEWEAR serves in Switzerland, but via a service/rental model rather than outright sale.
Direct peers
- Viking: European direct supplier of workwear, PPE, and office products. Comparable to BEWEAR as a multi-brand workwear and safety equipment distributor with B2B and B2C e-commerce and corporate account programs.
- WISA Workwear: Swiss e-commerce workwear retailer with multi-brand assortment and customization services. Mirrors BEWEAR's trade-focused catalog, B2B professional account offering, and direct-to-customer fulfillment model.
Regional players
- Hajek AG: Swiss workwear and corporate apparel specialist. Closely comparable to BEWEAR in geography, customer mix (Swiss SMBs to enterprises), and product range spanning workwear, corporate wear, and decoration.
- Weidmann Arbeitsschutz: Swiss distributor of workwear and personal protective equipment for trade and industry. Comparable to BEWEAR's core workwear and EPI offering for the same domestic Swiss customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BEWEAR social profiles
Digital presenceBEWEAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BEWEAR leadership team
Management profileNumber of profiles
Profiles1 record
BEWEAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BEWEAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BEWEAR
What does BEWEAR do?
BEWEAR (BE-WEAR SARL) is a Swiss e-commerce distributor and customizer of professional workwear, image clothing, and promotional merchandise. The company distributes products from 30+ international workwear and promotional brands (Snickers, DASSY, Blaklader, MASCOT, etc.) and adds value through in-house screen printing and embroidery services performed at its Chaux-de-Fonds production facility using GOTS-certified eco-friendly inks.
Is BEWEAR a public or private company?
BEWEAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BEWEAR founded?
BEWEAR was founded in -1. It employs 1 to 10 people.
Where is BEWEAR based?
BEWEAR is headquartered in Chaux-de-Fonds, Switzerland, in the Europe region.
How does BEWEAR make money?
Five revenue lines are on record. Promotional Objects Distribution is the primary driver. The others are promotional Workwear Distribution, workwear Distribution, custom Textile Manufacturing and printing and Marking Services.
Who are BEWEAR's main competitors?
Broad incumbents on record are engelbert strauss, Manutan, Würth, Elis, MEWA and CWS Workwear. Direct peers are Viking and WISA Workwear. Regional players are Hajek AG and Weidmann Arbeitsschutz.
Does BEWEAR have an API?
No public API is recorded for BEWEAR.
What industry is BEWEAR in?
BEWEAR's product category is Professional Workwear Distribution. Its primary akta.pro industry code is CRAAAAAH, Workwear, Uniform & Protective Apparel Manufacturers, with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 315 and its SIC code is 2320.