Bff Asian Grill

What Bff Asian Grill does

BFF Asian Grill, doing business as BFF Asian Grill & Sports Bar, is a single-location full-service restaurant and sports bar located on E Lamar Blvd in Arlington, Texas. Founded in 2014 by Charlie Pham, the concept combines Vietnamese, Japanese, and Korean-inspired dishes with a sports bar atmosphere and a curated selection of more than 100 beers. The company celebrated its ten-year anniversary in December 2024, underscoring a decade of continuous operation at a single site.

The business operates a standard casual-dining revenue model: per-cover food and beverage sales, supplemented by bar revenue and ancillary services such as catering. Beverage merchandising is supported by integration with Untappd to display the draft and bottled beer list. The company has invested in basic digital infrastructure, including a website relaunched in September 2025 and SMS and email marketing programs aimed at driving repeat visitation.

Distribution is intentionally narrow: one physical store, with a franchise opportunity publicly listed but no disclosed franchisee signings or second locations. The company is privately held, with no public funding rounds, M&A activity, or disclosed financial metrics. Customer concentration is entirely consumer-based and dispersed across sports enthusiasts, business professionals, families, and beer drinkers in the Arlington trade area.

Name

Bff Asian Grill

Legal name

BFF Asian Grill & Sports Bar

Website

https://bffasiangrill.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

BFF Asian Grill & Sports Bar is a single-location Asian fusion restaurant and sports bar in Arlington, Texas, founded in 2014 by Charlie Pham, serving Vietnamese, Japanese, and Korean-inspired dishes alongside 100+ beers.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Sports Bars (CRANACAC), Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Asian fusion restaurant
• Sports bar dining
• Vietnamese cuisine
• Sushi and pho
• Craft beer selection

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Sales: Revenue from selling Asian fusion cuisine including pho, sushi rolls, grilled dishes, appetizers, and desserts. The menu features Vietnamese, Japanese, and Korean-inspired dishes with pricing ranging from $5.95 to $75.00 per item.
2. Alcoholic Beverage Sales: Significant revenue stream from beer, wine, cocktails, martinis, sake, and soju. The restaurant boasts 100+ beers on tap with pricing from $3.75 for domestic bottles to premium wine by the bottle up to $145.00.
3. Non-Alcoholic Beverages: Sales from boba smoothies ($6.95), iced drinks, hot coffee, tea, and other non-alcoholic options.
4. Franchise Fees: Initial franchise fee of $35,000 for the first restaurant with estimated total opening costs of $613,000 to $1,137,500 per location.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BFF Asian Grill & Sports Bar operates a full-service dine-in restaurant combining Asian fusion cuisine (Vietnamese pho, Japanese sushi, banh mi sandwiches, vermicelli bowls, and grilled dishes) with an American sports bar atmosphere featuring over 100 draft beers. The restaurant also sells wine, sake, soju, cocktails, and non-alcoholic beverages, hosts weekly events such as Ladies Night Wednesdays and happy hours, and offers a franchise program for expansion to additional locations.

Product overview

BFF Asian Grill & Sports Bar is a single-location Asian fusion restaurant and sports bar in Arlington, Texas. The business operates as a unified restaurant concept combining Vietnamese-inspired cuisine (pho, sushi, banh mi) with an American sports bar atmosphere featuring over 100 draft beers. The company offers dine-in service, a drink program, event hosting, and a franchise program for expansion. The restaurant has been in operation for over 10 years and is owned by Charlie Pham with GM Mike Martes managing daily operations.

Differentiator

Problem solved

Functional benefit

Products and services

• BFF Asian Grill Food Menu Asian fusion dine-in food menu featuring Vietnamese-inspired dishes (pho, vermicelli bowls, banh mi sandwiches), Japanese sushi and sashimi, Korean-inspired grilled meats, stir-fried noodle dishes, appetizers (calamari, pot stickers, spring rolls, crab rangoons), salads, wings, kids meals, and desserts. Pricing ranges from $5.00 for individual sushi pieces up to $75-$140 for sushi dinner combos like the Love Boat.
• BFF Asian Grill Drink Menu Beverage program featuring over 100 draft beers including domestics, imports, and craft selections (with pricing from $3.75 for domestic bottles to $9.50 for premium craft pints like Chimay Tripel), wine by the glass and bottle (with premium bottles up to $145), martinis, sake, soju, and non-alcoholic options including boba smoothies ($6.95), iced drinks, hot coffee, and tea. Drink menu is powered by Untappd.
• BFF Franchise Program Franchise opportunity for prospective franchisees to open new BFF Asian Grill & Sports Bar locations. Initial franchise fee is $35,000 for the first restaurant, with estimated total opening costs ranging from $613,000 to $1,137,500 per location. The franchise replicates the Asian fusion menu, sports bar atmosphere, and extensive beer selection.
• BFF Events & Private Parties Event hosting services at the restaurant including weekly Ladies Night Wednesdays, happy hour specials Monday-Friday from 3PM to 6PM, live music nights, and reservation of space for private gatherings. Events leverage the restaurant's multiple TVs for live sports viewing.
• BFF Catering Services Catering services for off-premise holiday events, social gatherings, and celebrations. Customers contact the restaurant directly to arrange catering packages.

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yard House: National casual dining chain known for its 100+ taps beer program and globally-inspired menu. Direct analog to BFF's beer-selection-led differentiation layered on a diverse, full-service menu.
• Kona Grill: Upscale casual chain offering Asian fusion, sushi, and a full bar. Highly comparable menu breadth (Vietnamese/Japanese/Korean-inspired dishes plus cocktails) and dine-in entertainment positioning.
• RA Sushi Bar Restaurant: Multi-unit Asian fusion and sushi restaurant with full bar service. Closely comparable concept to BFF's combination of Japanese/Asian dishes, sushi rolls, and an active bar program.
• World of Beer: Beer-focused tavern concept built around extensive draft selection and casual food. Mirrors BFF's 100+ beer-centric identity and beer enthusiast customer segment.

Broad incumbents

• Buffalo Wild Wings: Leading national sports bar chain with extensive TV coverage, beer-heavy bar program, and wings-led menu. Sets the competitive benchmark for game-day sports bar demand that BFF also targets.
• Hooters: Long-established sports bar chain built around TV coverage, beer, and casual American menu. Comparable sports bar / bar-led demand model in the same casual-dining competitive set.
• Twin Peaks Restaurant: Sports lodge-themed casual dining chain with multi-TV sports coverage, full bar, and broad American menu. Comparable sports-bar positioning serving similar demographic occasions.
• P.F. Chang's: National Asian-themed casual dining chain offering sushi, wok dishes, and cocktails. Comparable Asian-cuisine authority and bar program, though at full-chain scale and without the sports-bar overlay.
• BJ's Restaurant: Large casual dining and brewhouse chain combining sports bar atmosphere with deep menus. Comparable full-service dine-in + sports/entertainment model, though at significantly greater scale.
• Dave & Buster's: Entertainment-anchored sports bar and gaming chain with full kitchens and high bar mix. Comparable on the sports-viewing, large-format dining, and high-volume beverage side of BFF's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bff-asian-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bff Asian Grill