Better Homes and Gardens Real Estate Central

What Better Homes and Gardens Real Estate Central does

Better Homes and Gardens Real Estate Central (BHGREC) is a privately held, full-service residential and commercial real estate brokerage operating as an affiliated franchisee of the Better Homes & Gardens Real Estate brand. The company serves buyers, sellers, investors, and relocating individuals and employees across a tri-state footprint covering West Virginia, Ohio, and Kentucky, anchored by a headquarters in Cross Lanes, West Virginia and a network of seven physical offices across West Virginia and Kentucky. Josh McGrath serves as Broker and Alan Wells as Relocation Director, supported by dedicated transaction coordination and closing coordinator teams that manage the full transaction lifecycle from initial consultation through closing.

BHGREC's core products span residential buying, selling, and leasing; commercial listings powered by the CreXi platform; the Distinctive Collection luxury program; Farms & Land; property management; the Prepare to Sell Program for pre-market home improvements; and structured Relocation Services. The firm operates on a MoxiWorks-powered technology platform that provides the website, listing management, CMA tools, and agent resources portal, with agents publishing through multiple MLS feeds (Kanawha Valley, North Central West Virginia, Huntington Board, Ashland Area). Supporting digital tools include financial calculators, a "What's My Home Worth?" lead-generation tool, Pinpoint Marketing (access to 175M+ consumer records), Text BHGRE SMS lead capture, and professional photography services.

Revenue is generated primarily through real estate transaction commissions on purchase and sale of residential and commercial properties, with commission splits between the brokerage and individual affiliated agents. The company is part of the Anywhere Real Estate Inc. (formerly Realogy) ecosystem, with the BHGRE brand itself now backed by Compass International Holdings (CIH), the world's largest real estate brokerage franchisor. Pricing is negotiated on a per-transaction basis and is not publicly disclosed. The firm has no disclosed venture capital or private equity ownership, and financial metrics including revenue, headcount, and transaction volume are not available in the source data.

Name

Better Homes and Gardens Real Estate Central

Legal name

Better Homes & Gardens Real Estate LLC

Website

https://bhgrec.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Better Homes and Gardens Real Estate Central is a privately held, full-service residential and commercial real estate brokerage affiliated with the BHGRE brand, serving buyers, sellers, investors, and relocating clients across West Virginia, Ohio, and Kentucky through seven offices.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Other Activities Related to Real Estate (531390), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Multifamily Apartment Property Management (BPAJAFAA), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Residential real estate brokerage
• Commercial real estate listings
• Property management services
• Relocation services
• Luxury real estate program

Headquarters

HQ city

Cross Lanes

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: The brokerage earns commissions on the purchase and sale of residential and commercial real estate properties. Agents affiliated with the BHGRE Central brand represent buyers and sellers in transactions, with commission income split between the brokerage and individual agents. The company also offers no-hassle all-cash purchase offers as an additional service line.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Better Homes and Gardens Real Estate Central is a full-service real estate brokerage serving residential and commercial clients across West Virginia, Ohio, and Kentucky. It offers buying, selling, leasing, property management, and relocation services, supported by affiliated agents operating from seven local offices and a MoxiWorks-powered technology platform.

Product overview

Better Homes and Gardens Real Estate Central operates as a full-service real estate brokerage offering a unified platform of residential and commercial property services. The core offering includes residential buying, selling, and leasing across multiple states (West Virginia, Ohio, Kentucky), complemented by specialized programs including commercial listings (via CREXI), luxury Distinctive Listings, farms & land, and property management. The company differentiates through value-added modules like the Prepared to Sell Program (contractor coordination for pre-listing improvements), Relocation Services (with dedicated director Alan Wells), and BHGRE-specific buyer programs (Moves, Home Protection Plan). Supporting tools include agent transaction coordination via Asana, financial calculators, and marketing tools (Pinpoint database, Text BHGRE, professional photography). The company also offers no-hassle all-cash purchase options and maintains eight office locations across the tri-state region.

Differentiator

Problem solved

Functional benefit

Brands

• Prepare to Sell Program: A program designed to help homeowners make smart, high-impact improvements to prepare homes for the market, including fresh paint, flooring updates, kitchen and bath updates, and staging guidance.
• Distinctive Collection

Products and services

• Residential Property Listings Full-service residential real estate brokerage offering buying, selling, and leasing of single-family homes, condos, townhouses, and multi-family properties across West Virginia, Ohio, and Kentucky.
• Commercial Listings Commercial real estate listings for sale and lease, powered by CreXi, covering retail spaces, office complexes, and other commercial properties in Kentucky and West Virginia.
• Distinctive Listings (Luxury Program) Luxury real estate program under the Distinctive Collection by Better Homes and Gardens Real Estate brand, offering elevated marketing strategies and personalized service for high-end properties.
• Farms & Land Specialized service for farms, rural land, and acreage properties, targeting buyers interested in country living, agricultural use, or land investment.
• Property Management Full-service property management support for landlords and property owners, including tenant placement and property maintenance coordination.
• Prepare to Sell Program Home preparation program helping sellers make strategic improvements before listing, including consultation, customized preparation plan, and coordination with local contractors for paint, flooring, kitchen/bath improvements, and staging.
• Relocation Services Relocation support services including home search assistance, personalized needs assessments, rental guidance, neighborhood insights, area tours, and coordination with mortgage, title, and home warranty services, led by Relocation Director Alan Wells.
• No-Hassle All-Cash Offers All-cash purchase offer service enabling sellers to close quickly without the typical listing, showing, and financing contingency process.
• Pinpoint Marketing Industry-exclusive marketing tool providing access to a database of over 175 million consumers for targeted property promotion.
• Text BHGRE Service Service allowing potential buyers to instantly receive listing information via text message directly from property signage.
• Professional Photography Professional photography service for listings to help properties sell faster with high-quality visual presentation.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Better Homes and Gardens Real Estate (BHGRE)coreStrategic or Co-development PartnerBetter Homes and Gardens Real Estate Central is an affiliated brokerage of the Better Homes and Gardens Real Estate brand. This affiliation grants access to the brand's national consumer recognition, marketing resources, training programs, and a network of over 50,000 affiliated real estate professionals across the country. The brand is backed by Compass International Holdings (CIH), the world's largest real estate brokerage franchisor.
• MoxiWorks LLCcoreTechnology or IntegrationMoxiWorks LLC provides the real estate technology platform powering bhgrec.com, including the website, listing management, CMA application, and agent tools. MoxiWorks grants BHGRE Central a license to access and use this platform for marketing and sale of real property. The platform is governed by MoxiWorks' Terms of Service and Privacy Policy.
• CreXicoreChannel Partner/ Reseller/ DistributorCreXi powers the commercial listings functionality on the BHGRE Central website, providing both commercial listings for sale and for lease in Kentucky and West Virginia. CreXi is an integrated commercial real estate platform.
• Multiple Listing Services (Kanawha Valley, North Central West Virginia, Huntington Board, Ashland Area)coreTechnology or IntegrationBHGRE Central agents access and publish listings through multiple MLS feeds including Kanawha Valley Board of Realtors, North Central West Virginia MLS, Huntington Board of Realtors, and Ashland Area MLS, enabling property data synchronization across the company's service territory.
• The Bureau of Internet Accessibility (BoIA)minorImplementation/ SI/ Consulting PartnerThe Bureau of Internet Accessibility was engaged to conduct a full accessibility audit of the MoxiWorks-powered website using BoIA's A11Y platform, providing recommendations to ensure WCAG 2.1 Level AA compliance. The website accessibility statement is authored by MoxiWorks, referencing BoIA as the accessibility consulting partner.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Global real estate franchise with extensive independent contractor agent model. Operates in similar West Virginia and Ohio markets with comparable residential brokerage services and brand-recognition-driven marketing.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with significant presence in Ohio and Kentucky. Competes head-to-head for affiliated agents and listings in the tri-state region with a similar agent-centric model.
• Compass: Technology-driven national real estate brokerage with aggressive expansion into regional markets. Represents a structurally different but increasingly competitive model challenging traditional brokerage economics.
• Coldwell Banker: Major national residential real estate franchise also part of the Anywhere Real Estate Inc. family alongside BHGRE. Same franchisor, similar full-service brokerage model, broadly overlapping agent service categories.
• CENTURY 21 Real Estate: Global real estate franchise with affiliated brokerages in secondary and tertiary markets across the U.S. Competes for the same agents and listings in WV/OH/KY with similar full-service brokerage positioning.
• Berkshire Hathaway HomeServices: National residential real estate franchise affiliated with Berkshire Hathaway, operating in similar mid-market geographies. Competes on brand trust and full-service brokerage offerings analogous to BHGRE Central.

Emerging players

• Redfin: Technology-enabled residential brokerage offering lower-commission and flat-fee service. Increasingly expanding into secondary markets and pressuring traditional brokerage commission structures.
• Sotheby's International Realty: Luxury real estate brand with affiliated brokerages serving high-end properties. Comparable to BHGRE Central's Distinctive Collection luxury program in targeting upscale listings and premium clientele.

Regional players

• Old Colony Realtors: Regional independent brokerage operating in Mid-Atlantic markets with similar full-service residential offerings. Comparable in scale and regional footprint to BHGRE Central's West Virginia operations.

Direct peers

• Howard Hanna Real Estate: One of the largest privately held real estate brokerages in the U.S., headquartered in the Midwest with strong presence in Pennsylvania, Ohio, and West Virginia markets. Directly comparable as a regional full-service residential brokerage operating in overlapping tri-state territory with affiliated agents and similar service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bhgrec

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Homes and Gardens Real Estate Central