Bichler + Partner AG

What Bichler + Partner AG does

Bichler + Partner AG is a privately held Swiss electrical and building technology integrator headquartered in Wattwil, in the Toggenburg region of Eastern Switzerland. The company operates across four integrated divisions — Gebäudetechnik (building technology including electrical installation, heating, photovoltaic systems, E-Mobility charging, and KNX-based building automation/smart home), Informatik (IT infrastructure, network/WLAN, security and surveillance, structured cabling), Automation (engineering, control cabinet construction, and PLC-based machine control), and Hausgeräte (retail and service for kitchen, laundry, and freestanding home appliances). Its flagship concept is 'alles mit allem' — bundling PV, battery storage, heat pumps, E-Mobility charging with load management, smart home, lighting, and security into cross-sellable integrated solutions for residential, multi-family, and commercial/trade customers.

The business operates through five physical locations (Wattwil HQ, Nesslau, Wil, Ebnat-Kappel, and a Fachgeschäft in St. Gallen), supported by a website and social channels. Revenue is generated through three streams: project-based installation services for building technology and IT, hardware sales through Fachgeschäft retail stores and replacement/object deliveries, and recurring service and maintenance contracts. Pricing is not publicly disclosed and is quote-based per project. The company is privately held with no disclosed investors, funding, subsidiaries, or M&A activity, and Oliver Lacher is the named authorized representative and Data Protection Officer. A restructuring is underway: the historic Fachgeschäft at Bahnhofstrasse in Wattwil — present since 1928 — will close effective April 30, 2026 due to deteriorated conditions in traditional specialized retail, with associated staff reductions, while headquarters and other locations remain operational.

Name

Bichler + Partner AG

Legal name

Bichler + Partner AG

Website

https://bichler.ch

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Bichler + Partner AG is a privately held Swiss regional integrator in Eastern Switzerland offering integrated building technology, IT, automation, and home appliance solutions to residential and commercial customers in the Toggenburg region across five locations.

Ownership category

akta.pro rank

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Personal and Household Goods Repair and Maintenance (8114)

SIC

General Bldg Contractors - Residential Bldgs (1520), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Data Platform, BI & Analytics Integration (BPAEAAAI)

Keywords

• Building technology services
• Electrical installation services
• Smart home integration
• Photovoltaic installation
• Home appliance retail

Headquarters

HQ city

Wattwil

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Installation Services: Installation of building technology, electrical systems, heating solutions, photovoltaics, and smart home systems. One-time project-based revenue.
2. Product Sales: Sale of home appliances, kitchen devices, E-Mobility charging stations, and electronic equipment through Fachgeschäft retail locations
3. Service and Maintenance: Ongoing service contracts, maintenance, and repair services for building systems and home appliances

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bichler + Partner AG provides integrated building technology, IT, home appliance, and automation services for residential and commercial customers in the Toggenburg region of Eastern Switzerland. Offerings include electrical installations, smart home and KNX building automation, photovoltaic systems with battery storage, heat pumps, E-Mobility charging, WLAN/network infrastructure, security/surveillance, industrial automation with PLC machine control and control cabinet construction, and home appliance retail plus repair services across two specialty stores.

Product overview

Bichler + Partner AG offers a unified, integrated portfolio of building technology, IT services, home appliances, and automation solutions primarily serving the Toggenburg region and eastern Switzerland. The core offering centers on Gebäudetechnik (building technology) encompassing smart home systems, photovoltaic installations, E-Mobility charging, and heating solutions—all connected through building automation. Complementing this, the Informatik (IT) division provides network infrastructure, WLAN solutions, security/monitoring systems, and structured cabling (UKV). The Hausgeräte (home appliances) division covers kitchen appliances, laundry equipment, and repair services, while the Automation division provides machine control systems and control cabinet construction. A distinguishing feature is the company's 'everything with everything' (alles mit allem) approach—photovoltaic systems connect to storage and E-Mobility; smart home integrates lighting, heating, audio, and security; and all divisions share a common infrastructure for seamless customer experience. The company operates retail stores in Wattwil and St. Gallen, with service locations across the region.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• LED lighting can save up to 80% of electricity consumption for lighting

Named customers1 record

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hager Group: European leader in electrical installations, building automation (KNX), and energy management solutions. Supplies many of the platforms/components Bichler integrates; comparable as the broader incumbent supplier ecosystem in smart home and building automation.
• Melectronics (Coop): Swiss electronics and household appliance retailer owned by Coop, with national footprint and installation services. Comparable to Bichler's appliance retail and B2B Fachpartner offering, with strong purchasing power and logistics scale.
• Interdiscount (Competec-Gruppe): Major Swiss online and retail electronics/home appliance chain. Overlaps with Bichler's appliance retail at much larger national scale; represents the kind of price-pressure competitor cited in the Bahnhofstrasse closure.
• Siemens Smart Infrastructure: Global incumbent providing building automation, energy management, security, and electrical infrastructure solutions. Overlaps with Bichler's building automation, energy distribution, and security/surveillance offerings as a much larger platform supplier/integrator.
• Fust (Dipl. Ing. Fust AG): Major Swiss retailer of household appliances, electronics, and kitchen installations with ~150 branches nationwide. Overlaps with Bichler's Hausgeräte retail and appliance installation/repair offering, but operates at national scale with broader assortment.
• Schneider Electric Switzerland: Global energy management and automation specialist active in Switzerland across building automation, energy distribution, and electrical infrastructure. Comparable to Bichler's energy distribution, automation, and building technology offerings as a much larger platform incumbent.

Emerging players

• Loxone: Austrian smart home and building automation specialist with a partner/installer network. Direct overlap with Bichler's Smart Home and Gebäudeautomation offerings, particularly in the residential segment; could become a competing installer-channel partner in Switzerland.
• 3S Swiss Solar Solutions AG: Swiss solar integrator offering PV systems, mounting, and storage for residential and commercial customers. Comparable to Bichler's Photovoltaikanlage and Speichersysteme offerings with deeper specialization in PV rather than the broader building-tech portfolio.

Direct peers

• Elektro-Material AG: Swiss electrical wholesale and services company supplying electrical installation materials, lighting, and building technology. Comparable to Bichler's distribution and Elektroplanung/Installation capabilities, but focused primarily on wholesale rather than end-customer installation.
• Burkhalter Group: Largest Swiss electrical contractor (~3,000 employees, 50+ locations) covering electrical installation, building automation, and service across Switzerland. Directly comparable to Bichler's Gebäudetechnik and building automation offering, but operating at vastly greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bichlerundpartner
• LinkedInlinkedin.com/company/bichler-partner-ag
• Instagraminstagram.com/bichlerundpartnerag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bichler + Partner AG