Aggro Crab
Aggro Crab is a Seattle-based, founder-owned indie game studio (founded 2019) that develops multi-genre original video games on Unity, distributing through Steam, Xbox Game Pass, PlayStation, Nintendo Switch, and Epic Games Store for global consumer audiences.
- Company typePrivate
- Founded2019
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Aggro Crab does
Aggro Crab is a privately held, founder-owned independent video game studio founded in January 2019 in Seattle, WA, by Nick Kaman and Caelan Pollock, operating as Aggro Crab Games LLC under Washington jurisdiction. The studio develops and publishes original games across multiple genres, building on the Unity engine and shipping simultaneously to Steam, Xbox (including Game Pass), PlayStation, Nintendo Switch, and Epic Games Store. Its portfolio comprises five core titles: Going Under (2020, published by Team17, a satirical roguelike dungeon crawler about failed tech startups), Another Crab's Treasure (2023, a soulslike adventure with a trash-as-shell mechanic), Peak (2025, a co-op survival climbing game co-developed with Landfall Games that has sold over 10 million copies), Crashout Crew (2026, a physics-based 4-player co-op game), and Subway Midnight (2021, developed by Bubby Darkstar). Peak's 1M first-week and 10M+ lifetime sales are the commercial anchor, with ongoing player engagement tracked through Unity-based anonymized telemetry for balance and bug-detection purposes only — the studio does not collect personal data or run ad targeting.
The studio runs a lean operation with a team of approximately 15 and no disclosed external funding. Revenue is generated primarily through one-time game purchases on digital storefronts (e.g., Going Under at $19.99, Subway Midnight at $9.99) supplemented by Microsoft licensing fees from Xbox Game Pass day-one releases (Peak, Crashout Crew, Aphelion, Beastro). Go-to-market is product-led and community-led: titles gain traction through platform visibility, Discord community engagement, and organic social (TikTok, YouTube, Bluesky) rather than paid advertising or enterprise sales. Distribution is handled in-house for most titles, with Team17 retained as the legacy publisher for Going Under and Landfall Games as a co-development partner for Peak. The studio's positioning centers on humorous, accessible gameplay that subverts genre conventions — accessibility options, satirical tone, and a "BE AGGRO BUT ALSO KIND" brand ethos — and its games span difficulty scores from 2/10 (Another Crab's Treasure with assists) to demanding roguelike and soulslike experiences.
Aggro Crab firmographics
Firmographics- Name
- Aggro Crab
- Legal name
- Aggro Crab Games LLC
- Website
- https://aggrocrab.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aggro Crab is a Seattle-based, founder-owned indie game studio (founded 2019) that develops multi-genre original video games on Unity, distributing through Steam, Xbox Game Pass, PlayStation, Nintendo Switch, and Epic Games Store for global consumer audiences.
- Ownership category
- akta.pro rank
Aggro Crab industry classification
Industry- Product category
- Indie Video Games
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
Keywords
Where Aggro Crab is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aggro Crab business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales (One-time Purchase): Traditional one-time purchase model for video games sold through digital storefronts. Games like Going Under ($19.99), Subway Midnight ($9.99) are sold as perpetual licenses.
- Xbox Game Pass Day-One Releases: Titles like Crashout Crew, Aphelion, Beastro released day-one on Xbox Game Pass subscription service, generating revenue through Microsoft licensing deals rather than direct consumer sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Going Under standard edition |
| One time/ perpetual license | Pay-as-you-go | Subway Midnight standard edition |
| One time/ perpetual license | Pay-as-you-go | Peak, Another Crab's Treasure, Crashout Crew |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Aggro Crab product offering
Product offeringCore offering
Aggro Crab is an independent video game studio that develops and publishes original games across multiple platforms including Steam, Xbox, PlayStation, Nintendo Switch, and Epic Games Store. Their portfolio spans diverse genres: co-op survival climbing (Peak), soulslike underwater adventure (Another Crab's Treasure), satirical dungeon crawling (Going Under), physics-based co-op delivery (Crashout Crew), and surreal horror (Subway Midnight). Games are sold as one-time purchases or licensed through Xbox Game Pass subscriptions.
Product overview
Aggro Crab is an independent video game studio based in Seattle, WA that develops and publishes games across multiple platforms. Their portfolio consists of five distinct titles: Peak (a co-op survival climbing game made in collaboration with Landfall Games), Another Crab's Treasure (a soulslike adventure set underwater), Going Under (a satirical dungeon crawler about tech startups, published by Team17), Crashout Crew (a physics-based co-op game), and Subway Midnight (a surreal horror game developed by Bubby Darkstar). The studio positions itself with a humorous brand voice, describing itself as making 'funny little guys move around on your screen.'
Differentiator
Problem solved
Functional benefit
Products and services
- Peak A co-op survival climbing game developed in collaboration with Landfall Games. Players climb together with friends to reach the summit of a mountain, facing survival challenges along the way. Available on Steam and Xbox Game Pass.
- Another Crab's Treasure A soulslike adventure game set in a crumbling underwater world. Players control Kril the hermit crab, wearing trash as shells to withstand attacks from enemies, on an epic treasure hunt to buy back their repossessed shell. Features accessibility assist options (rated 2/10 difficulty).
- Going Under A satirical dungeon crawler set in the dystopian city of Neo-Cascadia. Players explore cursed ruins of failed tech startups as unpaid interns, wielding office junk as weaponry through offbeat procedural dungeons with over 200 weapons, 74 unique skills, and 9 boss fights. Published by Team17 at $19.99.
- Crashout Crew A physics-based online co-op game for up to 4 players set at DE NILE SHIPPING warehouse. Players work together to fulfill orders of increasingly chaotic boxes where time is money and safety is no concern.
- Subway Midnight A surreal horror game where players make their way through a haunted subway train pursued by a mysterious stalker. Features approximately 100 train cars, bizarre puzzles, ghost encounters, and multiple endings. Developed by Bubby Darkstar and priced at $9.99 on Steam.
Quantifiable outcome
- Peak sold 1 million copies in first week and 10+ million total since June 2025 launch
- +2 more outcomes
Companies that use Aggro Crab
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Aggro Crab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aggro Crab partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Microsoft XboxminorMicrosoft Xbox provides platform services for Aggro Crab games through Xbox Game Pass. Crashout Crew was released as a day-one title on Xbox Game Pass in April 2026, alongside other indie titles Aphelion and Beastro.
- Landfall GamescoreLandfall Games collaborated with Aggro Crab on Peak, a co-op survival climbing game. This is a co-development partnership where both studios worked together on the title. Peak became Aggro Crab's biggest hit, selling 1M+ copies in its first week and 10M+ total.
- Team17coreTeam17 served as the publisher for Going Under, Aggro Crab's satirical dungeon crawler about exploring cursed ruins of failed tech startups. Team17 handled distribution and marketing for the game across multiple platforms including Steam, EGS, Xbox One, PS4, and Nintendo Switch.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Aggro Crab competitors and assessment
Company assessmentDirect peers
- Landfall Games: Swedish indie studio co-developer of Peak with Aggro Crab. Operates at a similar small scale, ships co-op and physics-based multiplayer titles (e.g., Totally Accurate Battle Simulator), and uses comparable self-publishing mechanics across PC and consoles.
- Hopoo Games: Small indie studio behind Risk of Rain 2, a co-op roguelike on Steam and consoles. Closely comparable in genre overlap (co-op multiplayer indie), scale, and self-publishing approach.
- Klei Entertainment: Canadian indie studio behind Don't Starve, Mark of the Ninja, and Griftlands. Comparable in producing multiple successful indie titles across platforms with a small core team and self-publishing ethos.
- Supergiant Games: Small (~20-40 person) indie studio behind Hades, Bastion, Transistor, and Pyre. Comparable in team size, multi-platform self-publishing, and ability to convert genre hits into long-tail revenue, making them a strong comp for Aggro Crab's scaled indie trajectory.
- Sabotage Studio: Quebec-based indie studio behind The Messenger and Sea of Stars. Comparable small scale, narrative-driven indie action titles shipped across consoles and PC.
- Ghost Ship Games: Danish indie studio behind Deep Rock Galactic, a co-op multiplayer title. Similar small-team size, self-publishing, and co-op survival gameplay category overlap with Aggro Crab's Peak.
- Moon Studios: Independent studio behind the Ori series (Ori and the Blind Forest, Ori and the Will of the Wisps). Comparable as a small-team action-platformer developer working with major publisher (Xbox Game Pass) on co-op-friendly experiences.
- Mossmouth: Mossmouth is the indie studio behind the Spelunky series. Comparable as a founder-led, small-team indie operation publishing roguelike/roguelite titles with strong community engagement.
Broad incumbents
- Team17: UK-based publisher that published Aggro Crab's Going Under. Comparable as an indie-focused publisher with a large catalog of similar titles (Worms, Overcooked) on Steam and consoles.
- Devolver Digital: Publicly listed indie publisher with a large portfolio of indie titles. Broadly comparable in marketplace positioning and indie distribution strategy, though it publishes rather than develops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Aggro Crab social profiles
Digital presenceAggro Crab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aggro Crab leadership team
Management profileNumber of profiles
Profiles2 records
Aggro Crab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aggro Crab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aggro Crab
What does Aggro Crab do?
Aggro Crab is an independent video game studio that develops and publishes original games across multiple platforms including Steam, Xbox, PlayStation, Nintendo Switch, and Epic Games Store. Their portfolio spans diverse genres: co-op survival climbing (Peak), soulslike underwater adventure (Another Crab's Treasure), satirical dungeon crawling (Going Under), physics-based co-op delivery (Crashout Crew), and surreal horror (Subway Midnight). Games are sold as one-time purchases or licensed through Xbox Game Pass subscriptions.
Is Aggro Crab a public or private company?
Aggro Crab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aggro Crab founded?
Aggro Crab was founded in 2019. It employs 11 to 50 people.
Where is Aggro Crab based?
Aggro Crab is headquartered in Seattle, United States, in the North America region.
How does Aggro Crab make money?
Two revenue lines are on record. Game Sales (One-time Purchase) is the primary driver. The others are xbox Game Pass Day-One Releases.
Who are Aggro Crab's main competitors?
Direct peers on record are Landfall Games, Hopoo Games, Klei Entertainment, Supergiant Games, Sabotage Studio, Ghost Ship Games, Moon Studios and Mossmouth. Broad incumbents are Team17 and Devolver Digital.
Does Aggro Crab have an API?
No public API is recorded for Aggro Crab.
What industry is Aggro Crab in?
Aggro Crab's product category is Indie Video Games. Its primary akta.pro industry code is MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like). Its NAICS code is 5132 and its SIC code is 7372.