What Bic Amazonia does

Bic Amazonia is identified as a Brazilian-domiciled operating entity with 52 employees located in Manaus, Amazonas, Brazil, with web presence on the bicworld.com.br domain. The available source material centers on BIC (Société Bic), the French publicly listed parent group (Euronext Paris: BBP) founded in 1945 and headquartered in Clichy, France, indicating Bic Amazonia is most plausibly a regional subsidiary or affiliate of that group rather than an independent company. BIC Group operates as a world leader in three everyday consumer-product categories — stationery, lighters, and shavers — through a multi-brand portfolio that includes the flagship BIC brand alongside BIC Kids, BIC Graphic, Lucky, Wite-Out, Tipp-Ex, BIC Soleil, Intensity, Djeep, AMI, and the acquired Tangle Teezer hairbrush brand. Iconic product franchises include the BIC Cristal ballpoint pen (75th anniversary) and BIC M10 mechanical pencil (70th anniversary). Distribution spans more than 160 countries through direct e-commerce (regional bic.com storefronts in the US, France, Spain, Portugal, and the EU), physical retail partners, and wholesale/distribution networks. Customer focus is on general consumers seeking affordable everyday products and the education vertical, supported by 2025 initiatives such as the BIC Bring Joy to School Campaign and the Supply Ride Bus Tour, plus the 2025 launch of the BIC Flex 5 Trim and Shave, the group's first 2-in-1 men's grooming tool.

Bic Amazonia's underlying business model, as inferred from BIC Group's structure, relies on high-volume, low-unit-cost consumer goods sold through mass-market retail and wholesale channels, with revenue mechanics driven by unit volume rather than enterprise contracts. Pricing is not publicly disclosed in the source material, and no first-party financial figures, customer counts, or revenue figures are available for Bic Amazonia specifically. Core technology is not disclosed; the product portfolio is fundamentally physical (pens, lighters, razors, correction products, hairbrushes) with no API, SDK, AI/ML capability, or digital platform component in evidence. Recent strategic posture emphasizes category extension (men's grooming), education-sector deepening, and heritage-brand activation through anniversary campaigns, consistent with a mature consumer-goods operator pursuing measured portfolio diversification rather than disruptive expansion.

Name

Bic Amazonia

Legal name

BIC

Website

https://bicworld.com.br

Company type

Public

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Bic Amazonia is a 52-employee Brazilian subsidiary based in Manaus, Amazonas, affiliated with BIC Group, the French publicly listed world leader in stationery, lighters, and shavers serving general consumers and the education vertical across more than 160 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

BIC Amazonia, as part of BIC Group, manufactures and distributes affordable, high-quality everyday consumer products across stationery (ballpoint pens, mechanical pencils, correction tapes, colored pens and markers), lighters (utility and premium), and personal grooming items (disposable razors for men and women, plus 2-in-1 grooming tools). The product range is anchored by the flagship BIC brand and supported by specialized sub-brands including BIC CRISTAL, BIC M10, BIC Soleil, Wite-Out, Tipp-Ex, BIC Kids, Intensity, Djeep, Lucky, BIC Graphic, and Tangle Teezer. The company also offers customization and printing solutions through its BIC Graphic unit.

Product overview

BIC is a world leader in everyday consumer products, operating across three core categories: stationery, lighters, and shavers. The company follows a multi-brand portfolio strategy centered on its flagship BIC brand, complemented by specialized sub-brands including BIC CRISTAL (ballpoint pens), BIC M10 (mechanical pencils), BIC Soleil (women's razors), and acquired brands like Tangle Teezer (hairbrushes). Supporting brands include Wite-Out and Tipp-Ex (correction products), Intensity (colored stationery), Djeep and Lucky (lighters), BIC Kids (children's stationery), BIC Graphic (custom printing), and AMI (technology). The company distributes products in more than 160 countries worldwide, with recent expansion into men's grooming through the Flex 5 Trim and Shave 2-in-1 product.

Differentiator

Problem solved

Functional benefit

Brands

• BIC Kids: Children-focused stationery products
• BIC Graphic
• Lucky
• Wite-Out
• Tipp-Ex
• BIC Soleil
• Intensity
• Djeep
• AMI
• Tangle Teezer

Products and services

• BIC (Core Brand products) World-leading flagship brand for stationery, lighters, and shavers offering affordable everyday consumer products distributed globally.
• BIC CRISTAL Iconic BIC ballpoint pen, one of the world's most recognizable pens, celebrating 75 years of heritage.
• BIC M10 Classic BIC mechanical pencil with 70 years of heritage in precision writing.
• BIC Flex 5 Trim and Shave BIC's first 2-in-1 men's grooming tool combining trimming and shaving capabilities.
• BIC Soleil Women's disposable razors and shaving products offered under the BIC Soleil sub-brand.
• Wite-Out Correction tape products used for fixing writing mistakes, sold under the Wite-Out brand.
• Tipp-Ex Correction tape and correction fluid brand popular primarily in European markets.
• BIC Kids Stationery products designed specifically for children, including writing and art supplies.
• BIC Graphic Custom printing, promotional, and graphic design solutions including branded writing instruments for corporate and marketing buyers.
• Intensity Stationery brand offering vibrant colored pens and markers.
• Djeep Premium lighter brand known for innovative lighter designs.
• Lucky Lighter brand offering affordable ignition solutions for everyday consumer use.
• AMI Brand associated with technology products and solutions within the BIC portfolio.
• Tangle Teezer Hairbrush and hair care brand acquired by BIC Group, distributed as part of the group's consumer products portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Procter & Gamble: Owner of Gillette, the global leader in razors and blades. Competes with BIC Soleil and BIC Flex 5 across the shaving category, with dominant R&D, marketing, and shelf-space advantages.
• Newell Brands: US-listed consumer goods conglomerate owning Paper Mate, Parker, Sharpie, and Reynolds — directly overlapping with BIC's writing-instrument business. Broader portfolio across home and baby products provides scale and channel advantages BIC lacks.
• 3M: US industrial conglomerate with consumer-product exposure in Post-it notes, Scotch tape, and Command strips. Adjacent competitor in office and stationery-adjacent categories with massive R&D and distribution scale.

Direct peers

• Edgewell Personal Care: Owner of Schick, Wilkinson Sword, and other shaving brands. Direct competitor to BIC Soleil and the new BIC Flex 5 in the wet shave / disposable razor category with comparable mass-market positioning.
• Crayola: Hallmark-owned children's art supplies and stationery brand. Directly comparable to BIC Kids, competing for the same back-to-school and children's stationery consumer occasions.
• Zippo Manufacturing Company: American manufacturer of lighters (and other flame products). Direct competitor to BIC's Lucky and Djeep lighter brands in the global lighter category.
• Faber-Castell: German family-owned manufacturer of pencils, pens, and art supplies operating in 100+ countries. Direct competitor to BIC in writing instruments with strong heritage branding (comparable to BIC's 75-year legacy).
• Pilot Corporation: Japanese manufacturer of ballpoint pens, gel pens, and markers. Direct competitor to BIC in writing instruments globally, with overlapping product categories (e.g., G2 vs. BIC Cristal) and similar focus on affordable everyday stationery.
• Pentel: Japanese manufacturer of writing instruments, markers, and art supplies. Direct competitor in the stationery category with comparable product positioning and global distribution.
• Staedtler: German manufacturer of writing, drawing, and art supplies. Direct competitor in the premium and professional writing-instrument segment, with overlapping distribution in education channels.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BICGroup
• YouTubeyoutube.com/user/bicbrand
• Facebookfacebook.com/biclightersfr
• Instagraminstagram.com/bic_group
• TikToktiktok.com/@bic
• LinkedInlinkedin.com/company/bic-amazonia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bic Amazonia