Bicycle City
Bicycle City is an independent brick-and-mortar bicycle retailer and repair shop founded in 1974 in Jackson, Tennessee, serving local individual cyclists with multi-brand new bike sales, parts and accessories, and tiered repair services from a single storefront with approximately 5 employees.
- Company typePrivate
- Founded1974
- HeadquartersJackson, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bicycle City does
Bicycle City, operating as "Bicycle City Online" (legal entity name BICYCLE CITY ONLINE), is an independent brick-and-mortar bicycle retailer and service center founded in 1974 in Jackson, Tennessee. The company operates a single retail storefront at 29 N Star Dr ste j, Jackson, TN 38305, with a small staff of approximately 5 employees, and maintains a basic informational website (bicyclecityonline.com) that is not transactional. Its core activities are organized around three service lines: (1) multi-brand new bicycle retail across road, mountain, commuter, comfort, fitness, children's, hybrid, and electric categories, carrying brands including GIANT, LIV, HARO, BIANCHI, AVENTON, RETROSPEC, VELOTRIC, SUNDAY, SURLY, and DK; (2) comprehensive parts, accessories, and apparel retail covering components, wheels/tires, helmets, clothing, car racks, lighting, locks, and nutrition; and (3) professional repair and maintenance services with tiered pricing (Single Speed Service $69.95, Multispeed Tune-Up $94.95, Major Tune-Up $169.95), plus bicycle consignment.
The company monetizes almost entirely through in-store transactions: one-time sales of bikes, parts, and accessories; pay-as-you-go repair services; and consignment fees on sold used bikes. Pricing is not publicly listed for bike inventory. There is no e-commerce functionality, no app, no API integrations, and no disclosed digital product surface beyond a newsletter subscription and a Ride Event Planning community engagement function. The company self-positions as "Jackson's oldest and largest bike shop" with 50+ years of continuous operation, building brand equity primarily through longevity, multi-brand dealer breadth, staff expertise, and community involvement (notably its partnership with the Jackson Spokes Cycling Club). It is privately held, independently owned, with no disclosed investors, parent company, or institutional backing, and operates exclusively in the Tennessee market.
Bicycle City firmographics
Firmographics- Name
- Bicycle City
- Legal name
- BICYCLE CITY ONLINE
- Website
- https://bicyclecityonline.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bicycle City is an independent brick-and-mortar bicycle retailer and repair shop founded in 1974 in Jackson, Tennessee, serving local individual cyclists with multi-brand new bike sales, parts and accessories, and tiered repair services from a single storefront with approximately 5 employees.
- Ownership category
- akta.pro rank
Bicycle City industry classification
Industry- Product category
- Bicycle Retail and Service
- NAICS
- Personal and Household Goods Repair and Maintenance (8114)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Bicycle City is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bicycle City business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bike Sales: Retail sales of bicycles including road bikes, city bikes, electric hybrids, and mountain bikes from various brands including GIANT, LIV, HARO, BIANCHI, AVENTON, RETROSPEC, VELOTRIC, SUNDAY, SURLY, and DK.
- Bike Repair and Service: Bike repair services including tune-up packages (Single speed Service $69.95, Multispeed Tune-Up $94.95, Major Tune-Up $169.95), parts replacement, and consignment services.
- Parts and Accessories Sales: Sales of bike parts (bar ends, bottom brackets, brakes, cables, cassettes, chains, cranksets, derailleurs, handlebars, pedals, saddles, etc.), accessories (fenders, hydration, lighting, locks, nutrition, pumps, safety gear, tools), wheels/tires/tubes, car racks, clothing, helmets, and shoes.
- Consignments: Consignment services for bicycles where customers can have their bikes evaluated and sold through the shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single speed Service |
| Unit Pricing | Pay-as-you-go | Multispeed Tune-Up |
| Unit Pricing | Pay-as-you-go | Major Tune-Up |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Bicycle City product offering
Product offeringCore offering
Bicycle City is a local brick-and-mortar bicycle shop and service center in Jackson, Tennessee (founded 1974) that sells new bicycles across road, mountain, commuter, comfort, fitness, children's, hybrid, and electric categories from brands including GIANT, LIV, HARO, BIANCHI, AVENTON, RETROSPEC, VELOTRIC, SUNDAY, SURLY, and DK, alongside an extensive catalog of bike parts, components, accessories, apparel, and safety gear. The company also provides fee-based professional bike repair and tune-up services, used-bicycle consignment, and ride event planning support for the local cycling community.
Product overview
Bicycle City is a traditional brick-and-mortar bicycle shop and service center serving cyclists in Jackson, Tennessee for over 50 years. The company operates three interconnected service lines: (1) a retail bike shop offering bicycles across multiple categories (road, mountain, commuter, comfort, fitness, children's, hybrid, electric) along with comprehensive parts and accessories, carrying brands such as GIANT, LIV, HARO, BIANCHI, AVENTON, RETROSPEC, VELOTRIC, SUNDAY, SURLY, and DK; (2) professional bike repair and maintenance services with tiered tune-up packages (Single Speed Service at $69.95, Multispeed Tune-Up at $94.95, Major Tune-Up at $169.95) plus consignment services; and (3) ride event planning supporting local cycling clubs and organizing group rides and cycling events in the region.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycle Sales
- Bike Parts
- Cycling Accessories
- Bike Repair Services
- Bicycle Consignment
- Ride Event Planning
Companies that use Bicycle City
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Bicycle City technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bicycle City partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Bicycle City competitors and assessment
Company assessmentDirect peers
- Jenson USA: Direct-to-consumer online bike retailer selling new and closeout bikes, parts, and accessories with strong house brands. Comparable product mix and brand portfolio, but pure-play digital versus Bicycle City's brick-and-mortar model.
- Mike's Bikes: Multi-location independent bike retailer in Northern California offering new bikes, parts, accessories, and tiered repair services. Highly comparable business model to Bicycle City's retail-plus-service-plus-events mix, just at greater scale and regional scope.
- Wheel & Sprocket: Family-owned regional bike shop chain in the Midwest selling multiple brands, running full repair service, and hosting community rides and events. Closest analog to Bicycle City as a community-rooted, multi-brand local bike retailer.
Broad incumbents
- Trek Bicycle Stores: Manufacturer-owned and franchised retail network operated by Trek, selling Trek bikes alongside accessories and service. Comparable retail-plus-service model but backed by a major brand's marketing, capital, and proprietary inventory.
- Dick's Sporting Goods: National sporting goods chain with bike departments (including House of Sport and Public Lands concepts) selling bikes, parts, accessories, and basic service. Competes for entry-level and casual cyclists; broader assortment but less service depth.
- Decathlon: Global sporting goods retailer with growing U.S. footprint selling bikes, parts, accessories, and service at value price points. Comparable breadth of categories, but vastly greater scale, private-label leverage, and online channel.
- Specialized Retail Stores: Specialized's branded retail concept (Rider Experience / concept stores) selling Specialized bikes, parts, accessories, and service. Direct competition for premium bike sales in any market Specialized chooses to enter, with much greater scale.
- REI Co-op: Large outdoor co-op retailer with full bike departments, repair services, and community rides/events. Sells similar brands and competes for the same customers; has e-commerce, scale, and a membership-driven loyalty model Bicycle City lacks.
Others
- Quality Bicycle Products (QBP): Major U.S. wholesale distributor of bikes, parts, and accessories (owns brands like Salsa, Surly, All-City). Likely upstream supplier to Bicycle City for many of the brands it carries; relevant as an ecosystem participant and consolidation trend-setter.
Emerging players
- Bicycle Blue Book: Online marketplace and valuation tool for used bicycles, facilitating peer-to-peer and dealer consignment sales. Adjacent to Bicycle City's consignment service; represents both a partner opportunity and a competitive threat on used-bike demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Bicycle City social profiles
Digital presenceBicycle City financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bicycle City leadership team
Management profileNumber of profiles
Bicycle City funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bicycle City M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bicycle City
What does Bicycle City do?
Bicycle City is a local brick-and-mortar bicycle shop and service center in Jackson, Tennessee (founded 1974) that sells new bicycles across road, mountain, commuter, comfort, fitness, children's, hybrid, and electric categories from brands including GIANT, LIV, HARO, BIANCHI, AVENTON, RETROSPEC, VELOTRIC, SUNDAY, SURLY, and DK, alongside an extensive catalog of bike parts, components, accessories, apparel, and safety gear. The company also provides fee-based professional bike repair and tune-up services, used-bicycle consignment, and ride event planning support for the local cycling community.
Is Bicycle City a public or private company?
Bicycle City is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bicycle City founded?
Bicycle City was founded in 1974. It employs 1 to 10 people.
Where is Bicycle City based?
Bicycle City is headquartered in Jackson, United States, in the North America region.
How does Bicycle City make money?
Four revenue lines are on record. Bike Sales are the primary driver. The others are bike Repair and Service, parts and Accessories Sales and consignments.
Who are Bicycle City's main competitors?
Direct peers on record are Jenson USA, Mike's Bikes and Wheel & Sprocket. Broad incumbents are Trek Bicycle Stores, Dick's Sporting Goods, Decathlon, Specialized Retail Stores and REI Co-op. Quality Bicycle Products (QBP) is listed as an others. Bicycle Blue Book is listed as an emerging player.
Does Bicycle City have an API?
No public API is recorded for Bicycle City.
What industry is Bicycle City in?
Bicycle City's product category is Bicycle Retail and Service. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops. Its NAICS code is 8114.