What Jenson USA does

Jenson USA is a privately held, direct-to-consumer online retailer of bicycles, cycling components, apparel, accessories, and outdoor/camping gear, founded in 1994 and headquartered in Riverside, California. The company operates a two-warehouse fulfillment model (Riverside, CA and an East Coast facility) with an in-house bike assembly and tuning operation that ships fully built bikes directly to consumers, supplemented by a single physical retail store in Corona, CA. Its catalog spans over 30,000–40,000 SKUs across mountain, road, gravel, electric, BMX, kids, and commuter bikes, plus components from Shimano, SRAM, and Campagnolo, apparel, and a dedicated Camp & Hike category, and it is supported by a "Gear Advisor Pro" team providing phone, chat, and email consultation including custom bike builds via a Bike Builder tool.

The business model is transactional e-commerce — one-time product sales — augmented by three embedded revenue adjacencies: Affirm pay-over-time financing for purchases over $500, Extend-powered extended accident protection plans, and the Jenson Insider loyalty program offering 20% off eligible full-price items. The company layers AI-driven personalization (Bloomreach) and an AI-powered virtual shopping assistant on top of its storefront to lift conversion and revenue per visitor, and markets through email, content/blog, affiliate, and social channels. Geographically it ships to the 48 contiguous US states free over $50, and extends to Canada and other international markets, with multi-currency support on the website.

The company is led by founder and Chairman Mike Cachat, has 51–100 employees, and operates with no disclosed institutional investors, funding rounds, or M&A activity. Revenue, ownership structure beyond the founder, and detailed financial metrics are not publicly disclosed, representing a material data gap for prospective investors.

Name

Jenson USA

Legal name

Jenson USA

Website

https://jensonusa.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Jenson USA is a privately held, direct-to-consumer online retailer founded in 1994 that sells bicycles, cycling components, apparel, accessories, and outdoor gear through a 30,000+ SKU e-commerce platform with two US warehouses, in-house bike assembly, and expert Gear Advisor support.

Ownership category

akta.pro rank

Product category

Cycling & Outdoor Gear Retail

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bicycle parts retailing
• Cycling apparel sales
• Bike components shop
• Outdoor gear retailer
• E-commerce cycling store

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Jenson USA generates revenue primarily through direct online sales of bicycles, components, apparel, accessories, and camping/hiking gear. The company sells complete bikes, individual components, and accessories through its e-commerce storefront.
2. Financing Services: The company offers Affirm financing for bikes over $500, earning a share of the financing revenue or facilitating fees on installment purchases.
3. Warranty/Protection Plans: Jenson USA sells extended accident protection plans through Extend, providing additional revenue on bike and component purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jenson USA is a direct-to-consumer online retailer selling complete bicycles, replacement components, cycling apparel, accessories, and camping/hiking outdoor gear. The company operates a catalog of 30,000-40,000+ in-stock products, ships from warehouses on both U.S. coasts, and assembles, tests, and tunes every bike at its Riverside, California facility before shipment. Customers can consult Gear Advisor Pros by phone, chat, or email, use the Bike Builder and Bike Finder tools to configure or select bikes, and finance purchases over $500 through Affirm.

Product overview

Jenson USA is America\'s Bike & Adventure Shop, an online-only retailer offering over 40,000+ cycling and outdoor recreation products since 1994. The product portfolio spans five core categories: Complete Bikes (mountain, road, gravel, electric, BMX, kids, and commuter/urban bikes including Jenson USA Exclusive Builds), Bike Components (brakes, drivetrain, suspension, wheels, tires, and groupsets from Shimano/Campagnolo/SRAM), Bike Apparel (jerseys, helmets, shoes, protective gear), Bike Accessories (bags, racks, electronics, hydration, trainers), and Camp & Hike Gear (tents, sleeping bags, backpacks, cookware). The offering is complemented by value-added services including Gear Advisor expert support, a Bike Builder tool for custom builds, a Bike Finder quiz, Gift Cards, and Affirm financing. The company ships free over $50 and offers 90-day returns.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Bikes Fully assembled bicycles sold through jensonusa.com, including mountain bikes (cross-country, trail, enduro, downhill, full-suspension, hardtail, 27.5-inch, 29-inch, and electric mountain bikes), road bikes, gravel bikes, electric bikes (mountain, road, and commuter), commuter/urban bikes, BMX/dirt jump bikes, kids bikes, bike frames, and Jenson USA Exclusive Builds. Every bike is built, tested, tuned, and ready to ride at the Riverside, California facility before shipment, with the bike build process typically taking 2-3 days.
• Bike Components Replacement and upgrade bicycle parts sold through jensonusa.com, including brakes and shifters (mountain, road, BMX levers, brake parts, rotors, pads), cables and housing, drivetrain (bottom brackets, complete groupsets, cassettes and cogs), forks and suspension, grips and tape, handlebars, headsets, pedals, saddles, seatposts, stems, tires, tubes and tubeless, wheels, and component sets from Shimano, Campagnolo, and SRAM. Intended for riders performing repairs, upgrades, or building bikes.
• Bike Apparel Cycling clothing and protective gear sold through jensonusa.com, including base layers, bib shorts, casual wear, eyewear, gloves, headwear, helmets, jackets and vests, jerseys, liners, pants, protective gear, shoes and footwear, and shorts. Targeted at road, mountain, gravel, and commuter cyclists.
• Bike Accessories Cycling accessories sold through jensonusa.com, including luggage and travel bags, auto racks, bike bags and backpacks, bicycle protection, books/movies/gifts, commuting and touring gear, GPS and electronics, hydration systems, bike lighting, energy food and drinks, pumps and inflation, storage racks, trailers and child carriers, and trainers and rollers.
• Camp & Hike Gear Outdoor recreation equipment sold through jensonusa.com, including camp electronics, camp furniture, camp kitchen gear, camp lighting, camp tools, gear storage and maintenance, health and safety items, backpacks, outdoor clothing, outdoor footwear, sleeping gear, and tents. Targeted at camping and hiking enthusiasts.
• Jenson USA Exclusive Builds Jenson USA Exclusive Builds are proprietary, company-configured complete bicycles assembled at the Riverside, California facility and sold through jensonusa.com. They are positioned within the complete bikes assortment as Jenson USA-curated builds differentiated from stock OEM configurations.
• Gear Advisor Pro Consultation Service A team of in-house bike experts available to consult with customers on technical support, component compatibility, and custom bike building via phone (888-880-3811), chat, and email. Provided free of charge to Jenson USA customers as a value-added consultative sales service accompanying online purchases.
• Jenson USA Gift Cards Jenson USA gift cards available in various denominations for purchase and redemption on jensonusa.com, intended for gifting the company's cycling and outdoor gear products.

Quantifiable outcome

• 8.5% increase in revenue per visitor using AI personalization
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• BloomreachcoreTechnology or IntegrationJenson USA uses Bloomreach's AI-powered personalization platform to enhance product recommendations, search functionality, and marketing personalization, resulting in measurable improvements in revenue per visitor.
• AffirmcoreChannel Partner/ Reseller/ DistributorAffirm provides financing options for bike purchases over $500, allowing customers to pay in monthly installments. This partnership enables higher average order values and makes higher-priced bikes more accessible to customers.
• ExtendminorChannel Partner/ Reseller/ DistributorExtend provides extended accident protection plans for bikes and components sold through Jenson USA, offering customers additional warranty coverage beyond manufacturer warranties.
• UPSminorChannel Partner/ Reseller/ DistributorPrimary shipping carrier for domestic and international package delivery.
• USPSminorChannel Partner/ Reseller/ DistributorUnited States Postal Service used for certain international shipments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Backcountry.com: Backcountry is a leading online specialty retailer of outdoor and cycling gear, apparel, and accessories, with curated brands and expert customer service (Gearhead support) directly comparable to Jenson USA's Gear Advisor Pro model.
• Competitive Cyclist: Competitive Cyclist is a high-end online cycling retailer focused on road, mountain, and gravel bikes, components, and apparel with expert staff support, directly mirroring Jenson USA's enthusiast positioning and curated cycling catalog.
• Chain Reaction Cycles: Chain Reaction Cycles is one of the world's largest online cycling retailers offering bikes, components, apparel, and accessories across mountain, road, and gravel categories, directly comparable to Jenson USA's online cycling model.
• Wiggle: Wiggle is a global online cycling and triathlon retailer with deep component, apparel, and accessory assortments, comparable to Jenson USA's online specialist cycling model, though with stronger UK and European geographic exposure.
• Moosejaw: Moosejaw is an online outdoor and cycling retailer selling apparel, bikes, components, and gear from premium brands, directly comparable to Jenson USA in assortment and customer type.
• Steve's Bike Shop: Steve's Bike Shop (formerly Performance Bicycle online) is a long-running online cycling retailer offering bikes, components, apparel, and accessories, comparable to Jenson USA's catalog and customer base.
• BikeExchange: BikeExchange is an online cycling marketplace aggregating bikes, components, apparel, and accessories from retailers and brands, comparable to Jenson USA's e-commerce catalog model though with a marketplace rather than single-merchant structure.

Broad incumbents

• REI Co-op: REI is a member-owned outdoor and cycling retailer with extensive e-commerce, broad brand assortment, and strong service reputation. It overlaps Jenson USA across bikes, components, apparel, and camping, but at much larger scale and across many outdoor categories.
• Amazon (Cycling & Outdoor): Amazon competes with Jenson USA across bikes, cycling components, apparel, and outdoor gear with marketplace scale and Prime shipping, though lacking Jenson USA's expert Gear Advisor service layer and curated exclusive builds.

Emerging players

• Trek Bikes (Direct): Trek operates brand-direct online and dealer-channel sales for complete bikes, components, and apparel, partially overlapping Jenson USA's catalog and posing brand-direct competitive pressure on multi-brand resellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jensonusa
• Facebookfacebook.com/JensonUSA
• YouTubeyoutube.com/jensonusa
• Xx.com/JensonUSA
• LinkedInlinkedin.com/company/jenson-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jenson USA