Collectif BienSûr

What Collectif BienSûr does

Collectif BienSûr is a privately held creative agency operating as a small collective of approximately 8 creative professionals based in Biarritz (Pays Basque) and Bordeaux, France. Founded in 2004 by a group of friends who have worked together for over 20 years, the firm delivers brand identity, packaging design, 360° communication, event communication, web design, publishing, and illustration services. Its go-to-market is sales-led and network-driven, engaging clients directly through portfolio presentations, email, and phone, with no third-party intermediaries. Pricing is quote-based and tailored to project scope; no public pricing or contract values are disclosed. The customer base spans enterprise food and beverage producers (wine, cheese, honey, seafood, maple products, beverages), regional and municipal governments, and cultural associations and nonprofits, with 30+ named client projects in the public portfolio.

The agency's service offering is organized around five core capabilities — visual identity, packaging, communication, event communication, and web/publishing — supported by specialized practices in illustration, motion design, naming and positioning. There is no proprietary technology platform; the firm operates as a unified creative studio producing bespoke deliverables per client. Distribution is entirely direct, with marketing limited to an Instagram presence and a portfolio website. Geographic scope is regional, concentrated in southwest France (Nouvelle-Aquitaine), with clients including both domestic groups (Groupe Savencia, Groupe Famille Michaud, Groupe Aqualande) and local public-sector entities (Région Nouvelle-Aquitaine, Commune de Lège Cap Ferret, Le Haillan, Saint Jean de Luz, Eurorégion NAEN).

The business model is classic professional-services: project fees billed against defined creative deliverables, with revenue concentration likely weighted toward a small number of larger enterprise F&B engagements and recurring public-sector cultural-season contracts. The collective carries no external institutional investment, no parent company, and no disclosed funding history. A minor technical partnership with Digital Mate supports website development and maintenance. Operating status is active, with continued portfolio additions through 2024–2025.

Name

Collectif BienSûr

Legal name

Bien Sûr Le Collectif

Website

https://biensurlecollectif.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Collectif BienSûr is an 8-person creative agency in Biarritz and Bordeaux, France, delivering visual identity, packaging, communication, and web design to food & beverage brands, regional governments, and cultural associations.

Ownership category

akta.pro rank

Headquarters

HQ city

Pays Basque

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Project-based professional services for brand identity, packaging design, visual communication, and digital design. Services are tailored to each client including local governments, cultural institutions, associations, and food/beverage brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Collectif BienSûr is a small creative agency collective based in the Basque Country and Bordeaux, France, offering project-based creative design services. The agency delivers visual identity creation, packaging design, strategic communication, event communication, web design, illustration, and editorial/publishing services. Its client base spans food and beverage brands, local governments and public institutions, and cultural associations and nonprofits primarily in southwest France.

Product overview

Collectif BienSûr is a creative agency based in the Basque Country (Biarritz) and Bordeaux, France, operating as a unified offering rather than a modular platform. The agency provides a portfolio of creative services centered on five core offerings: Visual Identity Design (brand identity from concept to execution), Packaging Design (for food, beverage, and consumer goods), Communication Services (strategic and 360° communication), Event Communication (event-driven design and theatricalization), and Web Design/Publishing. Their portfolio includes over 30 named client projects spanning cultural institutions (festivals, cultural seasons), food and beverage brands (wine, cheese, honey, maple products), and organizations (regional governments, associations). Projects like NÉO TERRA, Lège Cap Ferret, SaintMont, and Points de vue demonstrate cross-disciplinary work combining visual identity, event communication, and publishing. The agency also offers specialized services including illustration, motion design (CAMARA), naming and positioning (Les Nuxologues), and campaign creation (Saint Jean de Luz anti-megot campaign).

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity Design
• Packaging Design
• Communication Services
• Event Communication
• Web Design
• Publishing/Edition
• Illustration

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Pentagram: Independent, partner-led design firm renowned for visual identity, packaging, and editorial design. Closely comparable creative model (senior creatives as partners) but operating across major global markets with enterprise-level clients.
• Saffron Brand Consultants: Global brand consultancy with strong CPG and F&B packaging expertise. Overlaps with BienSûr's food and beverage packaging focus, but at multinational scale and with broader strategic positioning offerings.
• Landor & Fitch: WPP-owned global brand and design consultancy with deep expertise in packaging, brand identity, and experience design. Direct overlap with BienSûr's packaging and identity work, but at significantly larger account sizes and international reach.
• Lippincott: Global brand strategy and design firm with deep identity and packaging experience. Comparable in craft orientation to BienSûr but operating at Fortune 500 scale with broader strategic consulting scope.
• FutureBrand: Global brand consultancy providing brand strategy, identity, packaging, and experience design. Competes with BienSûr for the same enterprise F&B and consumer brands clients, but typically at larger scale and more international program requirements.
• Interbrand: Global brand consultancy covering strategy, verbal identity, visual identity, and packaging. Overlaps with BienSûr on identity and packaging but operates at multinational scale with broader strategic advisory offerings.
• Brand Union (Superunion): WPP-owned global brand consultancy offering brand strategy, identity, packaging, and experience design. Provides overlapping capabilities to Collectif BienSûr but at a global scale and broader portfolio; represents the type of larger network that BienSûr's enterprise clients may also engage.

Direct peers

• Dragon Rouge: Paris-based strategic design agency offering brand identity, packaging, and brand experience — directly comparable service mix to Collectif BienSûr, though typically handling larger multinational accounts. A relevant French creative agency benchmark.
• Carré Noir: Long-established French design agency (part of Publicis Groupe) specializing in brand identity, packaging design, and retail design. Closely comparable French creative agency with strong food and luxury sector credentials, though larger and more institutional.
• Graphéine: French independent design studio specializing in visual identity, branding, and editorial design. Comparable boutique French agency with similar scope of identity, packaging, and communication work, though generally serving different client verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/biensurlecollectif/?hl=fr
• LinkedInlinkedin.com/company/collectif-biens%C3%BBr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collectif BienSûr