Bie Olthof

What Bie Olthof does

Bie Olthof (legal name: Autobedrijf Bie Olthof) is a privately held, family-owned Dutch multi-service automotive and hospitality business headquartered at Collenstaartweg 7, Nijverdal, Netherlands. Founded in 1988 by Jan Olthof and currently led by second-generation owner Ian Olthof (full owner since 2023), the company operates an integrated one-roof model combining five revenue streams: used car sales (54–60+ vehicles in stock, financed via partner DTC), an in-house workshop for maintenance, repairs and APK (MOT) inspections, a fuel station with convenience shop, a trailer/bus/refrigerated truck rental operation (powered by Rentpro), and an on-site bakery/lunchroom offering sandwiches, snacks, and corporate lunch catering. The technology layer is light and third-party dependent: car inventory listings run on Cadar, rental reservations on a dedicated portal, and online workshop appointment booking on an internal planner; no proprietary platform or AI/ML capability is referenced.

The business serves individual car buyers, small business and commercial vehicle buyers, local residents using the fuel station and lunchroom, and corporate clients procuring lunch catering — all within the Overijssel region of the eastern Netherlands. Pricing is unit-based: vehicles are sold at retail prices (typically €17k–€35k) with optional tiered delivery packages (€750 Vertrouwd op weg, €1,100 All-in, +€650 BOVAG upgrade) and monthly leasing options; rental items are priced per half-day/day/week; bakery items are per-piece or as Pick & Mix catering bundles. The go-to-market is local sales-led: physical showroom walk-ins supported by a comprehensive website, WhatsApp, and BOVAG/RDW trust signals, with a custom car search service handling ~100 buyers per year for vehicles outside standard inventory.

Bie Olthof employs approximately 25 staff, is BOVAG-certified since 1988, RDW-recognized, and GDPR/AVG-compliant. The company won BOVAG Onafhankelijk Autobedrijf van het Jaar in October 2024 and Onderneming van het Jaar in 2019. No external investors, funding rounds, or parent-company relationships have been disclosed; ownership has remained entirely within the Olthof family across its 37-year history.

Name

Bie Olthof

Legal name

Autobedrijf Bie Olthof

Website

https://bie-olthof.nl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Bie Olthof is a family-owned Dutch automotive multi-service business in Nijverdal combining used car sales, an in-house workshop, a fuel station, trailer and cool truck rental, and a bakery/lunchroom under one roof, serving individual buyers, small businesses, and the local Overijssel community.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijverdal, Overijssel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Used car sales: Sale of used cars and commercial vehicles (occasions) to individual and business buyers. Cars are sourced through trade-ins and purchases. The company stocks 54+ vehicles at any time. Delivery packages (All-in, BOVAG warranty, Vertrouwd op weg) are bundled with each sale.
2. Workshop / maintenance & repair services: In-house workshop provides vehicle maintenance, repairs, MOT (APK), air conditioning service, and damage handling for customers' own vehicles as well as cars sold by the dealership. Services include engine rebuild, tire changes, roadside assistance for Overijssel, and pickup/delivery service.
3. Fuel station: The tankstation sells petrol (E5 super plus 98, E10 regular 95), diesel, Neox diesel, and LPG. Open 7 days a week with both attended and self-service options. Also sells accessories, oils, car care products, camping gas, and AdBlue in the adjacent shop.
4. Bakery, lunchroom & food catering: The bakery produces freshly prepared sandwiches, snacks, and warm dishes served in the lunchroom, taken to go, or delivered to local businesses for lunch arrangements. Fridays feature live cooking by Marjon.
5. Rental of trailers, buses, and refrigerated trucks: Rental of open and closed trailers, car trailers, dumpers, moving trucks, refrigerated trucks, and car ambulances. Also offers motorbike trailers. Items are reserved online via a dedicated rental portal. Pricing is per half-day, full day, or week.
6. Car financing: Financing assistance through partner DTC is offered to customers purchasing vehicles, enabling monthly payment plans rather than full upfront payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bie Olthof is a multi-service automotive family business operating under one roof in Nijverdal, Netherlands. Its core offerings include: (1) used car sales (occasions) with 54-60+ vehicles in stock at any time plus custom car search services; (2) in-house BOVAG-certified workshop for maintenance, repairs, MOT/APK, air conditioning, and damage handling; (3) a fuel station selling petrol (E5 super plus 98, E10 95), diesel, Neox diesel, and LPG with adjacent shop; (4) rental of trailers, buses, refrigerated trucks, and motorbike trailers; (5) bakery and lunchroom producing fresh sandwiches, snacks, and warm dishes with corporate lunch catering.

Product overview

Bie Olthof is a family-owned multi-service automotive and hospitality business established in 1988, operating as a unified ecosystem of services under one roof. The core offering consists of Autobedrijf (car dealership with in-house Werkplaats workshop for maintenance and repairs), Occasions (used car sales with approximately 60+ vehicles), Tankstation (fuel station with shop), Verhuur (rental of trailers, buses, cool trucks, and motorbike trailers), and Lunchroom/Bakery (sandwich shop and catering). The business operates from a single location in Nijverdal with a team of 25 employees, combining traditional automotive services with modern conveniences including online appointment booking and vehicle financing. Services are interconnected—a single point of contact handles vehicle sales, maintenance, fuel, and refreshments—creating a comprehensive customer experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Autobedrijf (Car Dealership) Full-service car dealership offering used vehicle sales, vehicle maintenance and repair, APK (MOT) inspections, and air conditioning service for individual and commercial buyers in the Overijssel region.
• Occasions (Used Car Sales) Sale of used cars and commercial vehicles (occasions) sourced through trade-ins and purchases; 54-60+ vehicles in stock at any time. Bundled with delivery packages including warranty, maintenance, MOT, cleaning, and fuel.
• Werkplaats (Workshop) In-house automotive workshop offering maintenance, repairs, APK/MOT inspections (including campers and large buses), damage handling, air conditioning service, engine rebuilds, tire changes, roadside assistance for Overijssel, and pick-up/drop-off services.
• Tankstation (Fuel Station) Fuel station selling petrol (E5 super plus 98, E10 95), diesel, Neox diesel, and LPG, open 7 days a week with attended and self-service pump options and an attached convenience shop.
• Verhuur (Rental of Trailers, Buses, and Refrigerated Trucks) Rental of open and closed trailers, car trailers, dumpers, moving trucks, refrigerated trucks, car ambulances, and motorbike trailers, reserved through an online portal with pricing per half-day, day, or week.
• Lunchroom & Bakery On-site lunchroom and bakery producing freshly prepared sandwiches, snacks, and warm dishes for dine-in, take-out, corporate catering, and home delivery. Friday live cooking by Marjon.
• Koelwagen Verhuur (Refrigerated Truck Rental) Refrigerated truck rental for events and catering, allowing temperature-controlled transport of food and beverages. Includes 220V connection and optional filling at Albert Heijn.
• Occasion Financieren (Car Financing)
• Afleverpakketten (Vehicle Delivery Packages)

Quantifiable outcome

• ~100 custom car searches fulfilled per year
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BOVAG (Bond van Automobielhandelaren)coreChannel Partner/ Reseller/ DistributorBie Olthof is a BOVAG-certified (universel autobedrijf) member. BOVAG certification provides quality assurance to customers, access to BOVAG warranty products (12 months/20,000 km), and brand credibility. BOVAG organizes the annual award competition that Bie Olthof won in 2024.
• Albert Heijn Rob Loomans (Hellendoorn)minorStrategic or Co-development PartnerThe refrigerated trucks rented from Bie Olthof can optionally be loaded at Albert Heijn Rob Loomans in Hellendoorn, providing a practical logistics benefit for customers renting the refrigerated trucks.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Roelofs Verhuur: Dutch regional rental operator for trailers, moving vans, and specialty vehicles. Directly comparable to Bie Olthof's verhuur portfolio, including pricing structures (half-day/day/week) and online booking.
• Boels Rental: Leading European vehicle and equipment rental company with strong Dutch presence (trailers, vans, trucks). Directly comparable to Bie Olthof's verhuur stream (trailers, buses, refrigerated trucks), though at vastly greater scale and national footprint.
• Loxam: Major equipment and vehicle rental operator in the Netherlands offering trailers, vans, and specialty vehicles. Overlaps with Bie Olthof's rental business for both consumer and B2B customers.
• Bochane: Dutch multi-brand used car and new car dealer group with workshop services, focused on similar mid-market Dutch customers. Comparable to Bie Olthof's regional dealer + service proposition.
• Wensink: Dutch automotive retail group operating new and used car dealerships with workshop service across multiple regions. Comparable offering to Bie Olthof's dealership + workshop combination, with greater geographic diversification.
• Mark van der Bergh Auto: Dutch independent automotive business offering used car sales, workshop service, and related mobility services in a regional Dutch setting. Closest direct analog to Bie Olthof as a comparable-sized independent autobedrijf with similar multi-service orientation.
• Van Poelgeest: Independent Dutch used car dealer with workshop service and BOVAG membership. Direct match to Bie Olthof's core autobedrijf + occasions model in terms of customer profile and product mix.
• Broekhuis: Large Dutch multi-brand automotive dealer group with used car sales, in-house workshops, and BOVAG affiliation across dozens of locations. Highly comparable to Bie Olthof's core autobedrijf model, though at much greater scale and multi-branch footprint.

Broad incumbents

• Hedin Automotive: One of the largest automotive groups in the Netherlands and Benelux, with broad new/used vehicle sales, service, and parts. Compares to Bie Olthof on automotive service offering but operates at significantly larger scale and broader brand portfolio.
• TotalEnergies Marketing Nederland: Major fuel station operator in the Netherlands running branded retail sites with shops and car-care add-ons. Comparable to Bie Olthof's tankstation + shop + fuel offerings, though as a national corporate network rather than an independent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bie-olthof

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bie Olthof