Bier en Appelsap

What Bier en Appelsap does

Bier en Appelsap is a Dutch family-lifestyle media platform founded in 2015 and based in Utrecht, Netherlands. It publishes curated recommendations for parent-and-child outings, restaurants, walking routes, festivals, workshops, and vacation activities across five Dutch regions: Utrecht, Amsterdam, Gooi en Vechtstreek, Utrechtse Heuvelrug, and Amersfoort. The editorial angle differentiates on "parent-friendly" rather than purely child-friendly experiences, and content is refreshed weekly with regional weekend tips, holiday guides, and event listings.

The platform is built on a WordPress-based content management system, with distribution through dedicated regional Facebook pages and a weekly email newsletter that includes free downloadable vacation booklets ("Vakantieboekjes") as lead magnets. Adjacent product lines include published Bier en Appelsap books and the Bier en Appelsap Festival (held in 2017 and 2018). A "Voor bedrijven" (For businesses) section and a "Restaurant Tour" initiative indicate modest B2B commercial activity in addition to the consumer core.

The business is privately held and founder-led, with 9 employees and no disclosed institutional funding. Revenue is generated through three primary streams: sponsored/featured content partnerships with local venues, museums, and attractions (advertising); book sales; and event organization. Core content is free to consumers, with monetization concentrated in sponsorship, physical products, and live events rather than subscriptions or paywalls.

Name

Bier en Appelsap

Legal name

Bier en Appelsap

Website

https://bierenappelsap.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bier en Appelsap is a Utrecht-based Dutch family-lifestyle media platform that publishes curated, editorially tested recommendations for parent-and-child activities across five Dutch regions, monetizing through sponsored content, book sales, and events.

Ownership category

akta.pro rank

Product category

Family Lifestyle Content Publishing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Multi-Generational Itinerary Planning (THAKAOAD)

akta.pro secondary industry

Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

Keywords

• Family activity guides
• Regional content publishing
• Parent lifestyle media
• Event organization services
• Digital magazine publishing

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sponsored/Featured Content: The platform features sponsored articles and highlighted venues/events, likely monetized through partnerships with local attractions, museums, and activity providers in the region.
2. Book Sales: Sale of 'Bier en Appelsap' books - published guides for family activities in the region.
3. Event Organization: Organization of own events including the Bier en Appelsap Festival (2017, 2018) and other family-oriented events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bier en Appelsap operates a Dutch family lifestyle media platform that publishes curated recommendations for child-friendly and parent-friendly outings, restaurants, museums, walking trails, festivals, and vacation activities across the Utrecht, Amsterdam, Gooi en Vechtstreek, Utrechtse Heuvelrug, and Amersfoort regions. The company also publishes physical guidebooks under the Bier en Appelsap brand, distributes free vacation booklets each school holiday period, and organizes its own family events including the Bier en Appelsap Festival. Content is delivered free to readers via the website, regional Facebook pages, and a weekly newsletter.

Product overview

Bier en Appelsap is a family-focused content platform that serves as a media brand providing activity recommendations for parents and children in the Utrecht region and surrounding areas. The offering consists of a digital content platform (the website with articles and tips), published books, free vacation booklets, and organized events. The core product is the website which publishes categorized content including weekend tips, vacation activities, workshops, hiking recommendations, and dining options. The company differentiates between activities for families with children and activities without kids, and covers multiple regions including Utrecht, Amsterdam, Gooi en Vechtstreek, and Amersfoort.

Differentiator

Problem solved

Functional benefit

Products and services

• Bier en Appelsap Platform A Dutch-language content platform providing weekly weekend tips, vacation activity guides, restaurant recommendations, walking trails, and event listings for parents and children in the Utrecht, Amsterdam, Gooi en Vechtstreek, Utrechtse Heuvelrug, and Amersfoort regions.
• Bier en Appelsap Books Published guidebooks under the Bier en Appelsap brand containing curated family-friendly activities and outing recommendations for Dutch families.
• Vakantieboekjes (Vacation Booklets) Free downloadable or printable booklets produced each school vacation period containing the best family activity tips for the covered Dutch regions.
• Bier en Appelsap Festival An organized family-oriented festival event produced by the company, with editions held in 2017 and 2018.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• 24baby: Major Dutch parenting platform with editorial content on family activities and outings; broader scope but overlaps in the Dutch parenting media category.
• Time Out Netherlands: Global lifestyle media brand with Dutch presence covering things to do, restaurants, and family activities; broader scope but overlaps in regional discovery and recommendations.
• Ouders van Nu: Established Dutch parenting media platform with content on family activities, outings, and lifestyle — shares target audience of Dutch parents and overlapping editorial categories.

Direct peers

• Mamaplaats: Dutch mom-focused influencer and content platform with reviews of family outings, restaurants, and events; comparable audience and content style.
• Indebuurt: Major Dutch local city guide network covering restaurants, events, and outings regionally, with overlapping content categories including family-friendly and weekend activities.
• Kidsproof: Direct Dutch competitor operating a similar family-friendly outing and hotspot recommendation platform across multiple Dutch regions, using the same content-marketing and Facebook-driven model.

Regional players

• Utrecht Marketing: Regional destination marketing organization specifically promoting the Utrecht region; functionally overlaps with Bier en Appelsap's Utrecht curation, though operated as a public/nonprofit entity.

Emerging players

• Days Out With Kids: UK-based family activity discovery platform; similar niche positioning and business model, illustrating an international comparable for the regional family-outing category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bier-en-appelsap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bier en Appelsap