What Kidsproof does

Kidsproof operates a Dutch regional content and discovery platform serving parents of children aged approximately 2-12 who are looking for family outings, child-friendly restaurants, birthday party venues, clubs, and vacation camps. The company was founded in 2012 by Annemarie Vosselman and is headquartered in Hilversum, Netherlands. Its core product, Kidsproof.nl, is organized across 23 regional subdomains covering the major Dutch cities and surrounding areas; each region is managed by a local sitemanager supported by student content contributors and parent ambassadors, producing curated, locally-vetted activity tips. The platform is complemented by two sub-brands: Kidsproofvakantie.nl (vacation and overnight-stay tips with children) and Kidsproofplus.nl (inclusive activities for families with and without disabilities).

The underlying technology stack is a web-based publishing platform with regional subdomains, newsletter distribution via Mailchimp, Google Analytics for traffic measurement, and interactive tip-submission forms. A beta conversational AI chatbot called Anne has been deployed as a natural-language recommendation interface that lets parents query the content corpus for activities and location-specific tips. Content production is distributed across a network of 20+ regional sitemanagers, student writers, and ambassador parents, and the platform also runs own-brand events such as the annual Kidsproof Kinderfeest free children's festival, supported by local municipality and retail-association partnerships.

Kidsproof's business model is media-style two-sided advertising: the consumer side is free and monetized through newsletter signups and audience reach, while the revenue side is local and national advertising sold to businesses and brands targeting Dutch parents of young children. Local SMBs can self-sign up via the website, and national advertisers engage through a media kit covering Kidsproof.nl, Kidsproofvakantie.nl, and Kidsproofplus.nl. Distribution occurs across owned web properties, regional social media accounts (Facebook, Instagram, Pinterest), email newsletters, earned media appearances, and the Kinderfeest event. The company is privately held, has not raised institutional funding, and has earned the Website of the Year 2026 certification as a brand-quality signal.

Name

Kidsproof

Legal name

Kidsproof

Website

https://kidsproof.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Kidsproof is a Dutch regional content platform that helps parents of children aged 2-12 discover family outings, restaurants, birthday venues, and camps across 23 regions, monetized through local business advertising across three sub-brands.

Ownership category

akta.pro rank

Product category

Family Activity Content Platform

NAICS

Child and Youth Services (624110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Kids & Family Curated Content Platforms (MPACAKAL)

Keywords

• Family activity platform
• Regional content network
• Parenting lifestyle content
• Local family advertising
• Children's outing discovery

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising for local businesses: Local businesses and organizations can advertise on the Kidsproof platform to reach parents with children aged 2-12. The platform offers advertising through their site, social media and newsletters to help businesses achieve more traffic, visits and customers.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Kidsproof operates a network of regional activity-discovery websites across 23 Dutch regions, helping parents with children aged 2-12 find family-friendly outings, restaurants, birthday party venues, clubs, vacation camps, and inclusive activities. Content is curated locally by 20+ regional sitemanagers, student contributors, and parent ambassadors, distributed through the main kidsproof.nl platform, two sub-brands (Kidsproofvakantie.nl for vacation tips, Kidsproofplus.nl for inclusive activities), regional social media accounts, and a free email newsletter. The company monetizes primarily by selling advertising placements and a national media kit to local businesses and national advertisers seeking to reach Dutch parents.

Product overview

Kidsproof operates a multi-platform content-and-discovery network for Dutch families with children aged approximately 2–12. The core product is Kidsproof.nl, a regional activity discovery platform organized across 23 Dutch regions, each with a dedicated sub-site managed by a local sitemanager. Kidsproof.nl is structured around eight content modules: Uitagenda (event calendar), Eropuit (outings), Uit eten (dining), Feestjes (parties), Clubjes (clubs), Op kamp (camps), Inclusief (inclusive activities), and Blogs (editorial). The platform is complemented by two sub-brands: Kidsproofvakantie.nl for vacation and overnight tips, and Kidsproofplus.nl for inclusive activities (with and without limitations). An AI-powered conversational chatbot named Anne acts as a recommendation interface on the platform. Revenue is generated through business advertising (local business listings and national media kits) and newsletter sponsorships. Content is produced by a distributed network of sitemanagers, student contributors, and community ambassadors.

Differentiator

Problem solved

Functional benefit

Brands

• Kidsproofvakantie.nl: Leukste tips voor overnachten met kids
• Kidsproofplus.nl

Products and services

• Kidsproof.nl The flagship regional activity discovery platform for parents with children aged 2-12, aggregating and curating family-friendly outing tips, activity listings, and location-based recommendations across 23 Dutch regions. Each region has a dedicated sub-site managed by a local sitemanager, with shared modules for outings (Eropuit), dining (Uit eten), parties (Feestjes), clubs (Clubjes), camps (Op kamp), inclusive activities (Inclusief), the regional event calendar (Uitagenda), and editorial content (Blogs).
• Kidsproofvakantie.nl A dedicated sub-platform for vacation and overnight stays with children, providing tips on family-friendly accommodation, holiday activities, and extended trips across the Netherlands. Branded as "Leukste tips voor overnachten met kids."
• Kidsproofplus.nl A sub-platform focused on inclusive outings, featuring tips for families enjoying activities both with and without disabilities or limitations. Branded as "Eropuit met én zonder beperking."
• Anne (AI Chatbot) Anne is a conversational AI chatbot that operates as a recommendation engine for family-friendly activities on the Kidsproof website. Users interact via natural-language text queries (e.g., "I am looking for an outing near [location]") and receive personalized Kidsproof tip recommendations in response. Available as a beta-version conversational interface.
• Local Business Advertising Service (Lokale bedrijven) Advertising and local business partnership service allowing local entrepreneurs and organizations to list their offerings on Kidsproof.nl, gaining exposure through the site's traffic, social media, and newsletters to reach parents of children aged 2-12. Businesses sign up directly via the Kidsproof website.
• National Media Kit (Pers & Adverteerders) A media and advertising offering that includes a mediakit for national advertisers, speaker engagements from Annemarie Vosselman on Dutch family and recreation trends, and press coverage across the Kidsproof.nl, Kidsproofvakantie.nl, and Kidsproofplus.nl platforms. Interested advertisers and journalists contact Kidsproof via email to request the mediakit.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Partnerships

Two partnerships are on record, tiered supporting.

• Winkeliersvereniging BuitenmeresupportingGTM or Marketing Partner · 26 May 2026Retail association that supported the Kidsproof Kinderfeest event in Almere Buiten Centrum, providing sponsorship and local business participation.
• Almere City MarketingsupportingGTM or Marketing Partner · 26 May 2026Local city marketing organization that supported the Kidsproof Kinderfeest event, helping promote the free children's festival in Almere Buiten.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hulafrog: US local family events and activities platform organised by community editors. Directly mirrors Kidsproof's distributed local-editor content model and SMB-advertising GTM.
• Mommy Poppins: US family activities and events discovery platform covering major US cities. Comparable to Kidsproof in editorial curation of kids' activities, events, and outings, and in monetisation through local advertising and brand partnerships.
• Kidadl: UK-based digital platform for kids activities, days out and family experiences. Comparable to Kidsproof in editorial curation of kids and family activities and in the digital content + advertising revenue model, though Kidadl is more content/article-led.
• Red Tricycle: US family activities and parenting content platform with a regional city structure. Closely comparable to Kidsproof in audience (parents of young children), regional content model, and ad-supported monetisation.
• DayOutWithTheKids: UK-based regional family-activity discovery platform with hyperlocal listings, reviews and ideas for things to do with kids. Closest functional analogue to Kidsproof: same editorial-curation model, same target audience (parents of young children), same ad-supported revenue model, but operating in the UK market.
• Macaroni Kid: US hyperlocal family events and activities network organised by local publisher-franchisees. Comparable to Kidsproof in the franchise/sitemanager content model, the family-events editorial focus, and the SMB advertiser base.

Broad incumbents

• Time Out: Global entertainment and things-to-do listings brand with dedicated family sections. Overlaps with Kidsproof in activity/event discovery and ad-supported monetisation, but operates across much broader audiences and geographies rather than specialising in family outings.

Regional players

• Little Day Out: Singapore-based family activities and kids-events discovery platform. Comparable to Kidsproof in editorial curation of family outings and events for parents, but operates exclusively in Singapore rather than competing directly in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kidsproof
• Facebookfacebook.com/kidsproof
• Instagraminstagram.com/kidsproof.nl
• Pinterestnl.pinterest.com/kidsproofnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidsproof