Brasserie Perle

What Brasserie Perle does

Brasserie Perle (legally SARL Bières ARTZNER, RCS 513 083 147, share capital €137,500) is an artisanal craft brewery headquartered at 10 place de l'Abattoir, Strasbourg, France. The company traces its lineage to an 1882 Artzner family brewery, was relaunched under the Perle brand in 2019, and opened a new brewery facility on July 19, 2023. It operates with a 6-employee team and produces a portfolio of 40+ SKUs spanning Pils, IPA, NEIPA, DIPA, Sour, Blanche, Stout, barrel-aged, seasonal, fruit, and non-alcoholic styles, as well as a beer brandy (Cœur de Perle) produced with Distillerie Hagmeyer. Core brewing technology emphasizes Alsatian terroir: locally-sourced hops (Strisselspalt, Mistral, Elixir, Barbe Rouge, Hüll Melon, Mandarina Bavaria), regional barley and wheat from Alsace farms, fresh (un-dried) green hop brewing using same-day-harvested hops, barrel aging in Pinot Noir and Hagmeyer whisky barrels, and varied fermentation techniques including Kveik, Philly Sour, and wild yeast.

The business model is exclusively direct-to-consumer and on-premise. Revenue is generated through five streams: (1) bottled beer sales via a Click & Collect online boutique that requires in-person pickup (no shipping, minimum order quantities of 24×33cl or 12×66cl), (2) on-premise draft beer and food sales at the Bierstub taproom and Biergarten (Wed–Fri 16h–23h, Sat 10h–23h), (3) paid brewery tours (€12 with tasting, €6 without, free under 15s) booked three times every Saturday, (4) professional keg and draft dispenser rental (1- or 2-tap, 20L or 30L kegs), and (5) beer brandy and merchandise. Distribution is bounded — there is no retail, third-party distribution, or shipping, and the geographic footprint is limited to Strasbourg and metropolitan France through partnership channels. Target customers are individual craft beer enthusiasts, local Strasbourg/Alsace residents, and tourists visiting the region, with secondary B2B exposure through the keg rental vertical and collaborative restaurant partnerships (L'Alsacien, La Binchstub). Marketing is event-driven, anchored by brewery tours, taproom live-music programming, regional festival presence (Strasbourg Christmas Market, Salon de l'Agriculture for 13 consecutive years), and organic social on Facebook and Instagram.

Name

Brasserie Perle

Legal name

SARL Bières ARTZNER

Website

https://biere-perle.com

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

1–10 employees

Short description

Brasserie Perle is an artisanal craft brewery in Strasbourg, France, producing 40+ SKUs of terroir-driven Alsatian beers, spirits, and experiences direct-to-consumer through its on-site Bierstub, Click & Collect boutique, paid brewery tours, and professional keg rentals.

Ownership category

akta.pro rank

Product category

Artisanal Craft Beer Brewing

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Craft Beer Specialty Retail (Single-Brand/Curated Craft Focus) (CRANABAD), Bulk Beverage & Keg Distribution (AFAIAGAK)

Keywords

• Craft beer brewing
• Artisanal brewery
• Barrel-aged beers
• Brewery tours
• Taproom beer sales

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Boutique - Direct Beer & Merchandise Sales: Direct sales of packaged beers (33cl and 66cl bottles) and branded merchandise (glasses) through the Click & Collect online boutique at 10 place de l'Abattoir, Strasbourg. No shipping offered — customers collect in person.
2. Bierstub / Taproom On-Premise Sales: Draft beer sales at the Bierstub and Biergarten outdoor space. Food is served alongside drinks. Opening hours: Wednesday-Friday 16h-23h (boutique from 14h), Saturday 10h-23h. Events include live music concerts.
3. Keg & Draft Equipment Rental: Rental of 1 or 2-tap draft beer dispensers with 20L or 30L kegs. A professional/commercial service offered to hospitality businesses and event organizers.
4. Brewery Tour Tickets: Paid guided tours of the brewery: 12 EUR/person with tasting (3x10cl), 6 EUR/person without tasting, free for under 15s. Group bookings available on request. Gift vouchers also sold.
5. Cœur de Perle Beer Brandy Sales: Beer brandy (eau-de-vie de bière) produced in collaboration with Distillerie Hagmeyer, sold in 35cl (20 EUR) and 70cl (34 EUR) bottles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Brasserie Perle produces and sells an artisanal craft beer portfolio (pils, IPAs, stouts, wheat, saisons, barrel-aged, non-alcoholic, and seasonal/green-hop releases) under the Perle brand, sold by the bottle (33cl, 66cl, 75cl), keg, or in gift sets from its Strasbourg boutique and Bierstub taproom. Complementary paid offerings include guided brewery tours (Visit'brassin and Visit'degust'), beer-brandy Cœur de Perle, branded glassware, and B2B rental of draft beer equipment (tireuses) with kegs to hospitality professionals.

Product overview

Brasserie Perle is an artisanal brewery based in Strasbourg since 1882, offering a diverse portfolio of craft beers across multiple product lines. The core range includes Perle Pils, Perle IPA, Perle Nature BIO, Blanche Perle et les 7 grains, Perle des Îles, Perle DIPA BIO, Black Pearl, and Perle Nuit Noire. Seasonal offerings include Perle Florale (spring), Perle Zen (summer), Perle de Noël (Christmas), Perle Rosée (fruit), and Perle Houblon Vert (fresh hop beers from multiple years). The HOP series features experimental single-hop and collaborative beers including the 'Une bière à l'édent' building series. Barrel-aged specialty beers are offered under the 'In The Woods' line. Non-alcoholic options include Perlita beer and Perlito hopped water. The brewery also produces Cœur de Perle beer brandy with Distillerie Hagmeyer, merchandise glasses, gift boxes, and offers brewery tours.

Differentiator

Problem solved

Functional benefit

Brands

• Perle HOP: Limited edition single-hop series featuring various hop varieties including Elixir, Sage, Kiki, Bürgaz, Foundation, Terrassment, Charpente, Outil, Réseaux, Finition, Ouverture, Edition 2024, Meloncolia, Single Hop, Ekuanot, Brexit Stout, Belle Promesse, Paradis Perdu, Red Grape Ale, Sour
• Perle L'Alsacien
• In The Woods
• Perlita
• Cœur de Perle

Products and services

• Perle Pils

Quantifiable outcome

• Trophée du Tourisme Alsace 2023 — category 'sites de visite et patrimoine' awarded within months of opening the new brewery

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Distillerie HagmeyercoreStrategic or Co-development PartnerLongstanding partnership with Distillerie Hagmeyer (Balbronn). Hagmeyer supplies barley malt cultivated on their farm and produces whisky from Perle's wash. They collaborate on barrel aging programs using Hagmeyer whisky barrels (Nuit Noire In The Woods, Brexit Stout In The Woods, Vanilla Sky, Dark Ale In The Woods). Also collaborated on Cœur de Perle, a beer brandy (eau-de-vie de bière) sold in 35cl and 70cl bottles.
• ReckminorStrategic or Co-development PartnerPartnership with Reck coffee roaster for the Kaltimoka beer — an infusion of Moka Sidamo Ethiopian coffee into Perle's Black Pearl beer, creating a unique beer-coffee fusion.
• Ferme Fuchs (Minversheim)minorStrategic or Co-development PartnerFresh green hop supplier for Perle Houblon Vert 2021. The hops (P14/8 variety) were harvested on the morning of the brewing day and used fresh (non-dried) at 3kg/hl during boil.
• Ferme Pfister (Wingersheim)minorStrategic or Co-development PartnerHops supplier for multiple Perle Houblon Vert editions (Triskel in 2020, Elixir in 2023). Fresh hops harvested and brewed within hours for the seasonal green hop beers.
• Domaine Fritsch (Marlenheim)minorStrategic or Co-development PartnerSupplier of Cabernet Cortis grape juice for Perle HOP Red Grape Ale (October 2025). The resistant grape variety with strong coloring power is produced by Domaine Fritsch.
• Les Restaurants L'AlsaciencoreChannel Partner/ Reseller/ DistributorMultiple exclusive beer collaborations with Les Restaurants L'Alsacien chain (exporting Alsatian Stub culture across France). Beers include: Perle L'Alsacien D'r Summer (Hefe Weisse), Perle L'Alsacien D'r Herbscht (Dunkel), and Perle L'Alsacien S'Bubbele (Blanche houblonnée). Celebrates the 10-year anniversary of the L'Alsacien chain.
• La BinchstubminorChannel Partner/ Reseller/ DistributorExclusive collaboration for La Binch' (Mexican Lager) and Crazy Duck (Blanche aux Coings), available in La Binchstub restaurants (Gayot, Austerlitz, Broglie) in Strasbourg and at Perle's boutique.
• Éditions 2024minorGTM or Marketing PartnerCo-branding partnership for Perle HOP Édition 2024 (Brut IPA), a festive beer in tribute to champagne and crémant d'Alsace, developed jointly with Éditions 2024 (Strasbourg-based comics and illustrated book publisher).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ninkasi Brasserie: French craft brewery with its own taprooms, brewery tours, and direct-to-consumer retail across multiple locations. Most structurally comparable peer in terms of taproom-and-brewery-experience business model, though operating at greater scale.
• Brasserie Gallia: French craft brewery combining production with a taproom and visitor experience. Comparable in craft positioning and experience-led GTM, though with broader distribution.
• Brasserie Bendorf: Strasbourg-based craft brewery with a similar experimental, hop-forward portfolio and limited-edition series philosophy. Closely aligned on style innovation and Alsatian positioning.
• Brasserie de l'Esperance: Alsatian craft brewery producing artisanal beers in a similar artisanal, terroir-driven style with a comparable microbrewery scale. Most directly comparable peer given the shared regional craft identity and product approach.
• Brasserie Saint Pierre (Pays de Saverne): Independent Alsatian craft brewery offering a comparable range of artisanal beers with direct-to-consumer channels. Similar scale and craft positioning in the same regional market.

Regional players

• Brasserie Meteor: One of France's oldest independent breweries (Haute-Maison, Alsace) producing a broader portfolio of traditional and specialty beers. Same regional heritage but at a much larger scale and broader distribution.
• Brasserie Licorne (Karlsbrau): Alsatian heritage brewery with traditional and craft beer lines sharing the same Alsace terroir narrative. Larger scale and wider distribution than Brasserie Perle.

Broad incumbents

• Brasserie Fischer: Historic Alsace brewery (now part of a larger group) offering mainstream and craft beers from the same region. Comparable heritage positioning but at significantly greater scale and distribution.
• Brasseries Kronenbourg: France's leading national brewer (Carlsberg Group subsidiary) based historically in Strasbourg. Dominant scale incumbent whose on-premise placements and Alsatian heritage overlap directly with Perle's market.

Others

• Distillerie Hagmeyer: Alsatian distillery partner of Brasserie Perle supplying malt, whisky barrels, and co-producing Cœur de Perle beer brandy. Adjacent ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BierePerle
• Instagraminstagram.com/biere_perle
• LinkedInlinkedin.com/company/brasserie-perle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie Perle