L'Instant SAS
L'Instant SAS is a privately-held French craft brewery founded in 2017 and based in Pontault-Combault near Paris, producing a permanent range of 5 beers plus three limited series (hop-forward, sour, and Imperial Stout), distributed to roughly 200 Ile-de-France retail points, an on-site Taproom, and nationwide e-commerce, serving craft beer enthusiasts and social consumers.
- Company typePrivate
- Founded2017
- HeadquartersPontault-Combault, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What L'Instant SAS does
L'Instant SAS is an artisanal craft brewery founded in 2017 and headquartered in Pontault-Combault, Seine-et-Marne, approximately 20 km east of Paris. The company was founded by co-founders Cédric and Benoît, who left prior professional careers to pursue brewing, and now operates with a core team of 5 full-time employees (brewer, assistant brewer, commercial, delivery driver, managing partner). It produces a portfolio anchored by 5 permanent year-round beers (La Française Pale Ale, Sommet de la Vague West Coast IPA, Contre Courant Belgian-style blonde, Nuit Blanche wheat/NEIPA hybrid, and Clé des Champs session beer), complemented by three structured limited series — World of Hops (hyper-hopped NEIPA, DIPA, TIPA, Cold IPA variants using Dynaboost liquid hop paste from Yakima Chief), Sour Kitchen (fruit- and cocktail-inspired Berliner Weisse, Gose, and Sour ales), and Moonspell (Imperial Milk Stouts with pastry and dessert references such as Black Forest cake and canelé) — plus Hors-Série collaborations and two non-alcoholic lemonades (La Crapule, La Chipie). Brewing is executed in small batches at the Pontault-Combault production facility, which was commissioned in late 2021 after relocation from an initial Moissy-Cramayel site.
The business operates a multi-channel distribution model: wholesale to approximately 200 retail points of sale across Ile-de-France (beer caves, wine caves, beer bars, fine food shops, and restaurants), direct-to-consumer sales via the on-site Taproom (Thursday evenings and by reservation) and an online storefront hosted on easybeer.shop, plus event-driven sales at regional French beer festivals (Nancy, Sens, Melun, Marcoussis) and partner bar tap events such as CBT (Chop Bier Team) in Meaux. Co-brewing collaborations with O'Massy Pale and Brasserie Nautile, and coffee sourcing with Anbassa (Melun) for Moonspell #7, supplement the core portfolio. The company is structured as a Société par Actions Simplifiée (SAS), privately held with no disclosed external funding, parent company, or subsidiary, and operates as a single legal entity registered in France.
L'Instant SAS firmographics
Firmographics- Name
- L'Instant SAS
- Legal name
- L'Instant SAS
- Website
- https://bieres-linstant.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- L'Instant SAS is a privately-held French craft brewery founded in 2017 and based in Pontault-Combault near Paris, producing a permanent range of 5 beers plus three limited series (hop-forward, sour, and Imperial Stout), distributed to roughly 200 Ile-de-France retail points, an on-site Taproom, and nationwide e-commerce, serving craft beer enthusiasts and social consumers.
- Ownership category
- akta.pro rank
L'Instant SAS industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Regional & National Breweries (THAFALAD)
Keywords
Where L'Instant SAS is headquartered
LocationHeadquarters
- HQ city
- Pontault-Combault
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
L'Instant SAS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Taproom Sales: On-site sales of draft and packaged beers at the Taproom in Pontault-Combault, including event hosting, private reservations, and retail take-away purchases.
- Online E-commerce Sales: Direct sales to consumers through the easybeer.shop online storefront, offering the full product range including limited series for national delivery.
- Retail & Wholesale Distribution: Wholesale distribution of permanent beers to 200 retail points of sale across Ile-de-France, including beer caves, wine caves, beer bars, fine food shops, and restaurants. Bulk/order inquiries handled via [email protected].
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
L'Instant SAS product offering
Product offeringCore offering
L'Instant SAS is a small artisanal craft brewery producing a permanent range of five beers (Pale Ale, West Coast IPA, Belgian-style ale, Wheat/NEIPA hybrid, session beer) alongside three limited series — World of Hops (hyper-hopped IPAs), Sour Kitchen (fruited sour ales) and Moonspell (Imperial Milk Stouts) — plus Hors-Série collaboration brews and two non-alcoholic lemonades. Beers are sold through an on-site Taproom, an e-commerce shop, and a wholesale network of about 200 retail points across Ile-de-France.
Product overview
L'Instant SAS is an artisanal brewery founded in 2017 and headquartered in Pontault-Combault (77), near Paris, France, operating with a team of 5. The company produces a portfolio of 5 permanent beers (La Française, Sommet de la Vague, Contre Courant, Nuit Blanche, Clé des Champs) available year-round across 200 retail outlets in Île-de-France, complemented by three sub-brand limited series: World of Hops (hoppy beers including NEIPA, DIPA, Kveik IPA), Sour Kitchen (acidic sour ales inspired by cocktails and desserts), and Moonspell (imperial milk stouts and dark beers inspired by pastry). The portfolio also includes hors-série special collaboration and off-profile brews, two non-alcoholic lemonades (La Crapule and La Chipie), a taproom on-site bar with event-booking services, and an online e-shop. Beers are sold in 33cL bottles, 75cL bottles, and 44cL cans depending on the product line.
Differentiator
Problem solved
Functional benefit
Brands
- World of Hops: A series of highly hopped beers exploring the richness of IPA styles including NEIPA, DIPA, TIPA, Kveik IPA, and Cold IPA.
- Sour Kitchen
- Moonspell
- Hors-Série
Products and services
- La Française A Pale Ale-style blonde cuivrée single-hop (Mistral) beer paying homage to French terroir, brewed with Briard malts and Alsatian hops, delivering fruity aromas of peach and apricot with a balanced malt base; one of five permanent beers in the range.
- Sommet de la Vague A West Coast IPA with ambrée colour, generously hopped with Mosaic and Citra for an intense fruity bouquet and controlled bitterness at 40 IBU; one of five permanent beers.
- Contre Courant A Belgian-style blonde ale brewed with barley and rye, offering aromas of pear and spices with a round, sweet, lingering finish, using Belgian abbey yeast; one of five permanent beers.
- Nuit Blanche A beer blending characteristics of a wheat beer (blanche) with NEIPA influence, featuring a wheat-dominant malt base and moderate hopping with Citra and Amarillo for fruity and floral notes; one of five permanent beers.
- Clé des Champs A session beer at 4.6% ABV, brewed with local malts and low bitterness, designed as a highly drinkable, cereal-forward beer for everyday enjoyment; one of five permanent beers.
- World of Hops (limited series) A series of hyper-hopped beers exploring the richness of IPA styles (NEIPA, DIPA, TIPA, Kveik IPA, Cold IPA), including single-hop releases and collaborations such as Doctor Boost! (with O'Massy Pale), Krush You Nelson! (with Brasserie Nautile), Maori Mist, In Hop We Trust, Doc Mosaic, Doc Citra, and Supersonic Tumbleweed, many using proprietary Dynaboost™ liquid hop paste technology from Yakima Chief.
- Sour Kitchen (limited series) A series of acidic sour beers inspired by cocktails and desserts, exploring Berliner Weisse, Gose and Sour ale styles, with named releases such as Tropic Like It's Hot (mango/passion/guava/kumquat), Tequila Sour Rise (tequila sunrise-inspired) and Nothing is Real (Strawberry Fields-inspired).
- Moonspell (limited series) A series of dark, syrupy Imperial Milk Stouts paying homage to patisserie traditions, including Moonspell Beyond #01 Imperial Milk Cacao-Cerise (façon Forêt Noire, 10.5% ABV), Moonspell #8 Rhum-Vanille-Cannelle (façon canelé, 10% ABV), and Moonspell #7 Café-Amaretto using Peruvian coffee sourced by Anbassa (Melun).
- Hors-Série (special releases) Special edition beers created through collaborations with other breweries or from off-profile creative inspirations, distinct from the three main limited series.
- La Crapule (lemonade) A non-alcoholic artisanal lemonade with lemon flavour, part of L'Instant's two-product alcohol-free beverage range.
- La Chipie (elderflower lemonade) A non-alcoholic artisanal lemonade with elderflower (fleur de sureau) flavour, part of L'Instant's two-product alcohol-free beverage range.
- La Taproom (on-site bar and events) The brewery's internal bar ('salle des robinets') at Pontault-Combault, open Thursday evenings and by reservation, offering draft beers, snacks, take-away bottles/canettes, and private event hosting for seminars, tastings, and personal or professional gatherings.
Quantifiable outcome
- 200 retail points of sale across Ile-de-France
- +2 more outcomes
Companies that use L'Instant SAS
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
L'Instant SAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
L'Instant SAS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- O'Massy PaleminorCollaboration on the 'Doctor Boost!' NEIPA (7% ABV) in the World of Hops series. O'Massy Pale provided suggestions and inspiration for this hyper-hopped beer using Simcoe, Simcoe Hyperboost, and Nectaron hops. A creative co-development partnership between two craft breweries.
- Brasserie NautileminorCollaboration on 'Krush You Nelson!' NEIPA (6.4% ABV) in the World of Hops series. Nautile, a French craft brewery, co-brewed this beer featuring Krush, Krush Cryo, and Nelson Sauvin hops, with a creative label referencing nautical themes and the Battle of Trafalgar.
- CBT – Chop Bier Team (Meaux)minorCBT is described as the historic partner bar of L'Instant, hosting regular tap events with draft selections of L'Instant beers. The partnership enables the brewery to reach consumers in the Meaux area and engage directly with customers. Multiple tap events scheduled for 2025.
- easybeer.shopminorExternal e-commerce platform hosting the L'Instant online store (E-SHOP), enabling national distribution of L'Instant beers to consumers across France beyond the Ile-de-France retail and taproom channels.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
L'Instant SAS competitors and assessment
Company assessmentBroad incumbents
- Kronenbourg (Brasseries Kronenbourg): France's largest mainstream brewer and a Heineken subsidiary, dominating national distribution and on-premise placements. Operates broadly in French beer and competes for shelf space and consumer attention against craft producers like L'Instant.
- Brasserie Castelain: Established Northern French regional brewery (Bénifontaine) with both traditional and craft beer ranges. A scaled incumbent with national distribution that competes in specialty and on-trade channels across France.
- Brasserie Goudale: Larger regional French brewery group producing both mainstream and craft beer ranges with broad national distribution. A scaled incumbent that competes for shelf space and consumer attention across French retail and on-trade channels.
- Ninkasi Brasserie: Larger French craft brewery based in Lyon, operating its own taproom network and broader distribution across France. A scaled peer operating in the same craft beer category with wider geographic reach and more developed brand.
Direct peers
- Brasserie Gallia: Paris-region craft brewery producing modern craft beer styles including IPAs and limited series. Direct geographic peer to L'Instant with overlapping customer base in the Greater Paris area and similar product positioning.
- Brasserie Nautile: French craft brewery that co-brewed 'Krush You Nelson!' NEIPA with L'Instant. Operates in a similar size band and craft-focused niche, producing modern hop-forward beers and limited series for the French market.
- O'Massy Pale: French craft brewery that collaborated with L'Instant on 'Doctor Boost!' NEIPA. Comparable in size and style focus, operating in the modern hop-forward craft segment with limited series releases.
- Brasserie Parisis: Independent Parisian craft brewery producing a permanent range and limited series of craft beers for the Ile-de-France market. Comparable size and business model with overlapping distribution in Paris specialty retail and on-trade.
Regional players
- Brasserie Anbassa (Melun): Paris-region craft brewery based in Melun that supplied Peruvian coffee for L'Instant's Moonspell #7 stout. Comparable craft size and geography, with overlapping Ile-de-France distribution and ingredient-sourcing relationships.
Others
- easybeer.shop: External e-commerce platform hosting L'Instant's online store for nationwide delivery. Functions as an enabling infrastructure provider rather than a direct competitor — comparable platforms serve as distribution channels for multiple French craft breweries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
L'Instant SAS social profiles
Digital presenceL'Instant SAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'Instant SAS leadership team
Management profileNumber of profiles
Profiles2 records
L'Instant SAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'Instant SAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'Instant SAS
What does L'Instant SAS do?
L'Instant SAS is a small artisanal craft brewery producing a permanent range of five beers (Pale Ale, West Coast IPA, Belgian-style ale, Wheat/NEIPA hybrid, session beer) alongside three limited series — World of Hops (hyper-hopped IPAs), Sour Kitchen (fruited sour ales) and Moonspell (Imperial Milk Stouts) — plus Hors-Série collaboration brews and two non-alcoholic lemonades. Beers are sold through an on-site Taproom, an e-commerce shop, and a wholesale network of about 200 retail points across Ile-de-France.
Is L'Instant SAS a public or private company?
L'Instant SAS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L'Instant SAS founded?
L'Instant SAS was founded in 2017. It employs 1 to 10 people.
Where is L'Instant SAS based?
L'Instant SAS is headquartered in Pontault-Combault, France, in the Europe region.
How does L'Instant SAS make money?
Three revenue lines are on record. Direct Taproom Sales are the primary driver. The others are online E-commerce Sales and retail & Wholesale Distribution.
Who are L'Instant SAS's main competitors?
Broad incumbents on record are Kronenbourg (Brasseries Kronenbourg), Brasserie Castelain, Brasserie Goudale and Ninkasi Brasserie. Direct peers are Brasserie Gallia, Brasserie Nautile, O'Massy Pale and Brasserie Parisis. Brasserie Anbassa (Melun) is listed as a regional player. easybeer.shop is listed as an others.
Does L'Instant SAS have an API?
No public API is recorded for L'Instant SAS.
What industry is L'Instant SAS in?
L'Instant SAS's product category is Craft Beer. Its primary akta.pro industry code is THAFALAD, Regional & National Breweries. Its NAICS code is 31212 and its SIC code is 2082.