Big Blue Hotel

What Big Blue Hotel does

Big Blue Hotel is a 157-bedroom, 4-star hotel located at Pleasure Beach Resort in Blackpool, Lancashire, UK, owned and operated as part of Pleasure Beach Ltd. The hotel offers seven room categories ranging from 21 sqm standard doubles to 50 sqm adults-only park-view suites, alongside ancillary amenities including Blues Bar & Brasserie, a studio gym with massage and injury therapy services, and meeting/event facilities for up to 48 guests (with overflow access to Pleasure Beach Resort venues for up to 1,800 delegates). Its primary customer base is families with children, followed by couples, corporate/business travelers, and the local FY/PR community served via a dedicated dining program.

The commercial offering is built around integrated vacation packages that bundle accommodation with attraction tickets to Pleasure Beach Resort, Blackpool Zoo, Ripley's Believe It Or Not!, adventure golf, and seasonal events (Hot Ice Show, Christmas Grotto, Pantomime, New Year, Lytham Festival). Revenue is generated across five streams: accommodation (multiple rate tiers), food & beverage (Blues Bar & Brasserie), meetings & events, ancillary services (parking, EV charging, pet fees, late check-out, massage), and bundled packages. Distribution is dominated by direct-to-consumer bookings via the hotel's own website and ihotelier.com reservation engine, with phone reservations as a secondary channel, supplemented by corporate sales for groups and third-party OTAs for incremental reach. Direct bookings are systematically incentivized through complimentary Pleasure Beach tickets, discounted parking (£10 vs. higher third-party rates), and best-rate guarantees.

The technology stack is conventional: standard hotel property management systems plus a web-based ihotelier.com booking platform, with no proprietary systems, AI/ML capabilities, or APIs. The workforce is 28 employees, and the business is privately held under Pleasure Beach Ltd (England, Company No. 1876267). No public listing, venture capital, or institutional investors are disclosed. The asset's economic position is anchored by its exclusive physical integration with Pleasure Beach Resort, including a hotel-only park entrance during the first 90 minutes of opening, which is the central structural advantage. Notable brand recognition includes the 2026 TripAdvisor Travellers Choice and 2025 KAYAK Travel Award.

Name

Big Blue Hotel

Legal name

The Big Blue Hotel

Website

https://bigbluehotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Blue Hotel is a 157-bedroom 4-star hotel at Pleasure Beach Resort in Blackpool, UK, offering themed family accommodation, dining, meeting facilities, and bundled attraction packages to leisure and business travelers.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation
• Family hotel rooms
• Pleasure beach packages
• Theme park stays
• Meeting event venues

Headquarters

HQ city

Blackpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Room rentals across 157 bedrooms including standard doubles, family rooms, deluxe rooms, and suites. Revenue generated through direct bookings, telephone reservations, and third-party channels with varying rate structures (standard, advance purchase, package rates).
2. Food & Beverage: Blues Bar & Brasserie dining including a la carte menu, bar food, children's menu, and private dining options. Revenue from walk-in diners, hotel guests on dinner-inclusive packages, and local community dining with loyalty programs.
3. Meetings & Events: Meeting rooms, private dining, and corporate event hosting. Revenue from day delegate rates, venue hire, and package deals for business events and celebrations.
4. Ancillary Services: Parking fees, pet fees, late check-out charges, EV charging, and add-on services such as massage therapy, special occasion enhancements (flowers, champagne), and theatre/restaurant reservations.
5. Packages & Bundles: Bundled packages combining accommodation, dining, and attraction tickets (Pleasure Beach, Blackpool Zoo, Ripley's Believe It Or Not!, adventure golf). These packages offer inclusive pricing for families and couples seeking complete holiday experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Big Blue Hotel is a 157-bedroom 4-star hotel at Pleasure Beach Resort in Blackpool offering accommodation across seven room categories, on-site dining at Blues Bar & Brasserie, a gym and fitness facility, meeting and event spaces, and bundled vacation packages combining room nights with Pleasure Beach Resort, Blackpool Zoo, theatre and seasonal event tickets. The hotel serves leisure families, couples, corporate groups, and local diners, with direct bookings receiving complimentary or discounted park tickets.

Product overview

Big Blue Hotel is a 157-bedroom hotel at Pleasure Beach Resort in Blackpool, Lancashire, offering a portfolio of accommodation products and vacation packages. The core offering consists of seven room types: Standard Double/Twin (21 sqm), Deluxe Double (with optional Juliet balcony), Deluxe Double with Sofa Bed (26 sqm), Family Rooms with 5ft bunk beds (with accessible options), Deluxe Park View Family Rooms with 6ft bunk beds (29 sqm), and Deluxe Park View Suites (50 sqm, adults-only). The hotel's primary amenities include Blues Bar & Brasserie dining venue, a state-of-the-art gym, and Meeting & Events facilities. The product portfolio extends through integrated vacation packages that bundle accommodation with tickets to Pleasure Beach Resort, Blackpool Zoo, theatre shows (including the Hot Ice Show), and seasonal events like Christmas Grotto, Lytham Festival, and New Year celebrations. Packages range from simple bed & breakfast stays to comprehensive all-inclusive options combining meals, attractions, and entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Blues Bar & Brasserie: The hotel's main dining venue offering a la carte dining, bar food, and private dining options for up to 48 guests.

Products and services

• Standard Double & Twin Rooms 21 sqm rooms with king or twin beds, air cooling, 32-inch TV with Freeview, power shower, and tea/coffee facilities, available for individual and short-stay guests.
• Deluxe Double Rooms More spacious rooms with a contemporary lounge area and stylish fireplace, queen or king bed, 40-inch TV with Freeview and power shower over bath; some rooms include Juliet balconies with Pleasure Beach Resort views.
• Deluxe Double With Sofa Bed 26 sqm rooms with king bed and double sofa bed, contemporary fireplace, 46-inch TV and power shower over bath, accommodating two adults and one child or three adults.
• Family Rooms With Bunk Beds Family rooms featuring 5ft children's bunk beds, PlayStation 3 console, individual TVs and dedicated children's area, accommodating 2 adults and 3 children, with two fully accessible ground-floor options.
• Deluxe Park View Family Rooms 29 sqm rooms with king bed, 6ft children's bunk beds and double sofa bed, 19-inch TVs in each bunk with PS3, and views into Pleasure Beach Resort, accommodating 2 adults and 4 children or 3 adults and 3 children.
• Deluxe Park View Suites Adults-only 50 sqm suites with separate lounge and bedroom, king bed, luxury Balmain toiletries, separate bath and walk-in shower, bathrobes and slippers, 46- and 40-inch TVs with Freeview, coffee machine, complimentary red wine on arrival, Juliet balcony with Pleasure Beach Resort views, and 24-hour room service.
• Blues Bar & Brasserie The hotel's main dining venue serving European-style cuisine using fresh, local produce, with an a la carte menu, children's menu, private dining for up to 48 guests, and kids' pizza-making activities.
• Hotel Gym & Fitness Facilities State-of-the-art studio gym designed by leading personal trainers, offering personal training, sports massage, sports injury therapy and access to ice skating at Pleasure Beach Arena.
• Meeting & Events Facilities Two small meeting rooms for 8-14 delegates, private dining for up to 24 guests, and a conservatory for up to 48 guests, plus access to Pleasure Beach Resort conference venues for up to 1,800 delegates.
• Pleasure Beach Resort Package Hotel stay package including complimentary Pleasure Beach Resort tickets for Sunday-Friday stays, and half-price Saturday tickets when booking a Friday night in March and November.
• Family Adventure Package Three-night luxury family room stay including dinner each evening, breakfast each morning, one day's Pleasure Beach Resort tickets, one round of adventure golf, and admission to Ripley's Believe It Or Not!
• Blackpool Zoo Package Overnight accommodation with breakfast and tickets to Blackpool Zoo.
• Christmas Grotto Wonderland Package Bed & Breakfast plus Christmas Grotto tickets at Pleasure Beach Resort, including child entry to meet Santa, free gift, hot chocolate and the Alice in Wonderland ride, valid 21 November - 24 December.
• New Year Package New Year's Eve celebration including champagne and canapés reception, five-course dinner in Blues Brasserie, live entertainment and disco, hot toddy and bacon sandwiches, and New Year's Day brunch; from £275 per couple / £395 per family.
• Stay Four Longer Four-night stay where one night is complimentary, with breakfast included throughout the stay.
• Sunday Stay Package Sunday night stay including three-course dinner in Blues Brasserie and full breakfast, with late check-out at 1pm saving £30.
• Theatre Packages Hotel stay packages combined with tickets to Hot Ice Show performances at Pleasure Beach Resort, with Stay & Show or Dine, Show & Stay options including dinner.
• Pantomime Package Bed & Breakfast plus pantomime tickets at Pleasure Beach Resort Globe Theatre, available 21 November - 24 December 2026.
• February Half Term Mini Adventure Package Three-night family break including Nickelodeon Land tickets, ice skating with skate hire, and Ripley's Believe It Or Not! or Adventure Golf; from £399 per family for B&B or £579 with dinner.
• Local Dining Program Exclusive dining deals for local residents with FY or PR postcodes offering 20% off food and a complimentary bottle of house wine on a £40+ bill, plus a loyalty card where 6 stamps earn a free main course.

Quantifiable outcome

• Free Pleasure Beach Resort tickets included with Sunday-Friday direct bookings
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Haven Holidays: UK's largest holiday-park operator with coastal caravan and lodge accommodation, on-site entertainment, and restaurant venues. Targets overlapping UK family-staycation demand as Big Blue Hotel, but at a lower price point and different accommodation format.
• Butlin's: UK seaside short-break resort operator with on-site hotels, entertainment, and dining at three coastal locations (including Bognor Regis, Minehead, Skegness). Competes for the same domestic family-staycation wallet and event-driven short-break demand as Big Blue Hotel, though at materially larger scale.

Direct peers

• Alton Towers Resort Hotel: UK theme-park-owned resort hotel operated by Merlin Entertainments at Alton Towers. Closely comparable to Big Blue Hotel as both are on-site accommodation businesses leveraging a major UK theme park for bundled stays, short-break packages, and family-oriented demand.
• Hilton Blackpool: Adjacent competitor hotel in Blackpool operating full-service 4-star accommodation in the same destination market. Directly comparable in geography, segment mix (families, business, events), and RevPAR positioning, though without theme-park integration.
• Chessington Safari Hotel: On-site resort hotel at Chessington World of Adventures. Operates the same integrated theme-park-accommodation model with family rooms, park-inclusive packages, and seasonal events — a near-direct UK analogue to Big Blue Hotel.
• The Imperial Hotel Blackpool: Historic 4-star full-service hotel on Blackpool's North Shore. Competes for the same leisure and corporate guests as Big Blue Hotel, with comparable meeting/event space, F&B, and family/couple proposition, but at a different end of the seafront.
• LEGOLAND Windsor Resort Hotel: Themed on-site hotel at LEGOLAND Windsor, also Merlin-operated. Comparable to Big Blue Hotel in offering integrated theme-park ticketing, family rooms, and bundled short-break packages targeting the UK domestic family leisure market.
• Thorpe Park Shark Hotel: Thorpe Park's first on-site hotel (opened 2021) targeting thrill-seeker and family short breaks. Like Big Blue Hotel, it sells bundled park tickets, themed rooms, and event-driven packages to the UK domestic leisure market.
• Premier Inn Blackpool: Budget-segment competitor with multiple Blackpool properties. Competes directly on price for value-driven leisure travelers, often forcing Big Blue Hotel to defend rate against a heavily resourced national brand.
• Travelodge Blackpool: Budget hotel chain with Blackpool locations. Competes for price-sensitive leisure demand and underpins the lower end of the Blackpool ADR curve, constraining rate flexibility for Big Blue Hotel in low-demand periods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheBigBlueHote1
• Facebookfacebook.com/BigBlueHotel
• Instagraminstagram.com/bigbluehotelblackpool
• LinkedInlinkedin.com/company/big-blue-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Blue Hotel